• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1407-1417
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• 2008

This study intended to compare the effects of fashion emotional and relationship experience of middle and old aged women on their long-term relationship orientation. The survey was conducted in September and October in 2006 on 579 middle old aged women whose age varied from 40 to 70 years old, who lived in Seoul and the metropolitan area and had experienced fashion shopping. The SPSS 12.0 was used to do an analysis of frequency, an exploratory factor analysis, and a multi-regression analysis and Lisrel 8.14 was applied to make a path analysis. The result of this study was as follows: Comparing the two age groups, the most important fact was that fashion related experience had more affective on long-term relationship orientation for old aged than middle aged women. Secondly, the effects of fashion emotional experience of middle and old aged women affected the long-term relationship orientation were the same. This analysis suggested that intensive marketing strategy effort of emotional experience for middle aged women and relational experience for old aged women should be more effective in fashion market.

• Journal of Korea Entertainment Industry Association
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• v.14 no.5
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• pp.207-215
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• 2020

Studies on aesthetic experience in games mostly focus on engineering approach centered on structural determination of specific target within the game as well as humanistic·social approach in forms of artistic conversation on game play experience. This paper have established a theoretic guideline regarding the progress of aesthetic experience which allows analysis from the perspective of player experience acquired during game play. Based on such guideline, the study classifies cognitive data (Eye-Tracking, Playing Action, Facial Expression) on aesthetic experience and suggests the methods to measure such data. By deducing errors and points to be considered related to measuring methods through pilot tests, this study will contribute to the execution of empirical study focused on player perspective.

• Journal of Korean Society of Rural Planning
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• v.14 no.4
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• pp.87-95
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• 2008

The purpose of this study is to analyze city residents' preference to experiencing activities for Green Tourism. A Questionnaire survey was conducted in fall, 2006. The sum of 515 copies was analyzed. Residents of Daegu city preferred 'health/leports experience' and 'traditional food experience', among theme experiential activities. While present providing experience programs are rural-life experiences, which are convenient for provider aspect. By the result of cross-table analysis, there are many differences between groups by gender & age. Men preferred 'health/leports experience', while women preferred 'traditional food experience'. The mean values of preference by 14 experiencing activities showed high at 'health experience', 'traditional food experience', 'leports experience', which represents health & wellbeing trends. By the result of t-test & ANOVA, there also are many differences between groups by gender & age. Especially significant differences were shown by age group. Three factors were categorized. 'traditional/wellbeing/health experience', 'nature-play experience' and 'life-culture experience' were those.

• Journal of Fashion Business
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• v.6 no.6
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• pp.105-111
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• 2002

E-business has been regarded as new type of marketing channels and has been growing rapidly. The purpose of this study was to investigate textile sensibility depending on consumers' purchase experience of apparel product in e-business. The analyses of 202 questionnaires were conducted by frequency, mean, and standard deviation, and t-test using SPSS 10.0. Computer setting environment was 1280$\times$1024 resolution with 96 DPI (dots per inch) for this experiment. The results of this research were as follows: Melton (flat axis), habutae (thin axis), suede (wet axis), and terry (rustic axis) showed that there were no significant differences in textile sensibility regarding purchasing experience in the cyber apparel store. But oxford (hard axis) showed that purchasing experience group perceived less modern and smooth textile sensibility than no purchasing experience group. In case of linen (dry axis), purchasing experience group showed less modern textile sensibility. In case of muslin (soft axis), purchasing experience group had more flat and less soft textile sensibility than no purchasing experience group. In case of homespun (thick axis), purchasing experience group perceived less modern textile sensibility than no purchasing experience group.

• Journal of the Korean Institute of Rural Architecture
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• v.6 no.2
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• pp.43-52
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• 2004

The function and role of museum has changed focused on the experience program and visiter's participation in this time. In Comparison with Korean museums, like this visiter's personal experience has special effects through experience programs of museum in Japan. So, I researched cases of Japan and the survey on experience museum programs should summarized three characteristics as followings implied cultural desire about museum directly or indirectly. 1. Experience programs base on the rural community, identity, and tradition. 2. Boso village museum and Tokusima experience museum harmonized with out-space and institutions, prepare various programs, exhibition, and selling of collections. 3. Through experience programs classifying into visiter's experience at first hand and expert's rehearsal according to difficulty of the job, it is sufficient about visiter's demands.

• International journal of advanced smart convergence
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• v.9 no.1
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• pp.141-153
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• 2020

This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

• Journal of Agricultural Extension & Community Development
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• v.23 no.1
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• pp.1-14
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• 2016

The purpose of this study was to examine the relationships among experience, perceived value, and satisfaction of rural tourists based on the experience economy(Pine, & Gilmore, 1998; 1999). In addition, this study included the moderating effect of length of stay on the proposed relationships. This study was attempt to develop measurement scales based on the theory of experience economy(Pine, & Gilmore, 1998). Data were collected from 481 visitors by field survey from the 10 rural tourism communities. SPSS 20.0 and Amos 18.0 statistical package were used for frequency, reliability, confirmatory factor, and structural equation modelling analysis. The results of a confirmatory factor analysis yielded four dimensions of experience(esthetics, education, escape, and entertainment). The results of structural equation modeling indicated that entertainment, esthetics, and education had positive effects on perceived value, which in turn had a positive effect on satisfaction. In addition, length of stay moderated the relationships among experience, perceived value, and satisfaction. The entertainment and esthetics among experience factor had an effects on perceived value in the group of day visit group, and the entertainment, education, and esthetics among experience factor had an effects on perceived value in the group of stay night group. And the perceived value had a positive effect on satisfaction in the all group. Therefore, in order to increase rural tourists' satisfaction effectively, practitioners needs to develop rural tourism products by considering area of experience economy including tourists' length of stay.

• The Journal of Korean Society for School & Community Health Education
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• v.21 no.3
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• pp.35-47
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• 2020

Objectives: This study is a descriptive research study conducted to grasp the Prediction factors of the sexual violence experience of college students. Methods: A convenience sampling was performed for 500 students from one college located in Gyeongsangbuk-do, who agreed to the purpose of this study. Data collection was conducted from October 5, 2015, to October 23, 2015, by filling out the self-report questionnaire. Among the 450 subjects excluding those with missing values, a questionnaire of dating violence experience was applied to 317 college students who answered that they had a friend of the opposite sex, and variables and prediction factors related to dating violence experiences were identified. The statistical methods used were descriptive statistics, x²-test, t-test, Pearson's correlation coefficient and binary logistic regression analysis. Results: As a result of the study, the experience of sexual behavior before entering college (𝑥²=6.52, p=.011), experience of sexual violence damage before entering college(p=.045), the experience of sexual assault before entering college (p=.007) and experience of school violence damage(p=.002) were variables related to the sexual violence experience of college students. School violence victimization (OR=4.831, p=.007) and controlling dating partners (OR=1.349, p<.001) were predictors of dating sexual violence. Dating sexual violence experience group were compared to dating sexual violence non-experience group, the relative degree of controlling dating partners was high (t=4.25, p<.001) and had a traditional gender role attitude (t=2.94, p=.004). and there was a positive correlation (r=.358, p<.001) between controlling dating partners and gender role attitude. Conclusions: In order to prevent sexual violence on dating among college students, it is expected that more effective health education results will emerge if the contents of the school-age school violence victimization experience and the control of dating partners, which are predicted factors of sexual violence on dating, are included in the sexual violence prevention program.

• Journal of the Korea Safety Management & Science
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• v.15 no.4
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• pp.145-152
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• 2013

The purpose of this study was to investigate the effect of risk awareness on injury experience in quick delivery service workers. Risk awareness has complicate characteristics such as its level of worker and worker's decision about the level of other's risk perception. Data were collected by interview survey with structured questionnaire about injury experience, risk perception, work characteristics, and socio-demographic characteristics of quick delivery service workers by cross sectional survey design in 2012. The sample size was 120 respondent of quick delivery service workers. Statistical method for this study was hierarchical logistic regression method with 3 different models using socio-demographic characteristics and work characteristics and risk perception, etc. The difference between the level of risk perception of quick delivery service and other's was statistically significant effect on the experience of injury. Especially the higher the level of risk perception of quick delivery service workers is than other's, the lower the injury experience of quick delivery service worker is. The limitation of this study can be found in survey design. The future study for investigation of mechanism of the combined effect of risk perception of quick delivery service workers and others on injury experience.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.195-202
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• 2012

This Study is to verify that Consulting firm's brand plays a mediating role in consulting expertise, experience utilizing, and word of mouth intention. The results of study show that firstly, Consulting expertise and experience utilizing have a positive effect on word of mouth intention, and secondly Consulting firm's brand have also a positive effect on the mediating role in the relationship between consulting expertise & experience utilizing, and of mouth intention. This study have a significant meaning to ascertain that word of mouth intention should enhance the value of consulting firm's brand with first priority, and importance of consulting expertise and experience utilizing should be recognized, and the values of consulting expertise and experience utilizing be enhanced by consulting firm's brand.