• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.108-122
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• 2021

본 연구는 서비스스케이프가 다른 서비스품질에 대한 선행변수로서 서비스 품질에 대한 지각과 서비스 만족, 서비스에 대한 충성도를 형성하는 과정에 대한 영향을 조사하였다. 이에 위해 서울지역 프랜차이즈 커피전문점 소비자 300명을 조사하여, SPSS 24.0과 AMOS 24.0 버전을 이용하여 분석하였다. 연구결과는 다음과 같다. 첫째, 서비스스케이프를 구성하는 세 개의 하위 잠재요인인 주변요인, 디자인요인, 청결요인의 구조방정식 계수가 모두 정(+)의 방향으로 유의하게 나타났다. 둘째, 서비스스케이프는 기능적인 품질과 기술적인 품질에 긍정적인 영향을 주는 것으로 나타난 반면 서비스스케이프의 서비스만족에 대한 직접적인 영향은 유의하지 않은 것으로 나타났다. 셋째, 서비스스케이프가 기능적인 품질과 기술적인 품질을 통해 서비스 만족과 서비스 충성도에 영향을 주는 것으로 나타났다. 즉, 서비스스케이프는 예상되는 서비스 품질에 대한 단서로서 다른 서비스 요인들에 대한 소비자의 품질 지각에 영향을 주고, 서비스 만족과 서비스 충성도의 형성과정에 긍정적인 영향을 준다는 것을 입증하였다.

• 한국융합학회논문지
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• 제13권4호
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• pp.487-497
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• 2022

본 연구의 목적은 문화자본이 개인과 사회에 미치는 영향을 탐색하고, 문화자본과 관람 충성도 사이의 인과관계를 실증하는 것이다. 문화사회학적 관점에서 수행된 기존 연구들은 문화자본을 주로 사회적 불평등 문제와 연결하였기 때문에 개인적 삶과 사회적 삶에서 문화자본의 역할은 관심을 받지 못했다. 이러한 문헌적 공백을 메우고자 본 연구는 미술 영역을 중심으로 문화자본의 역할을 탐색하였다. 연구가설을 검정하기 위하여 구조방정식 모형이 사용되었고, 서울지역 3개 대학의 대학(원)생들을 대상으로 데이터가 수집되었다. 연구결과, 개인적 삶의 영역에서 미술문화자본은 자아이미지에 유의한 영향을 미치는 것으로 나타났다. 또한 사회적 삶의 영역에서 미술문화자본은 관용적 태도에 긍정적 영향을 미치는 것으로 나타났다. 마지막으로 미술관 방문에 대한 호의적인 태도와 행동을 가리키는 관람 충성도는 미술문화자본에 의해서 유의한 영향을 받는 것으로 나타났다. 본 연구의 결과는 문화자본의 실제적 역할을 탐색하였다는 점에서 학문적, 실무적 시사점을 가진다.

• 한국컴퓨터정보학회논문지
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• 제27권4호
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• pp.145-151
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• 2022

본 연구의 목적은 부모의 양육방식이 청소년 자녀의 정서문제에 미치는 영향을 파악함으로써 청소년의 정서문제의 예방 및 감소에 기여할 수 있는 기초자료를 획득하는 것이다. 선행연구 고찰을 통해 부모의 민주적 양육방식과 통제적 양육방식 및 자녀의 정서문제 간의 관련성을 가정하는 연구모형을 구축하였다. 연구모형을 검증하기 위하여 한국아동·청소년패널조사 자료 중 초등학교 4학년 패널의 제6차와 제7차 자료를 구조방정식 모형으로 분석하였다. 주요 연구결과는 다음과 같다. 첫째, 민주적 양육방식은 정서문제를 낮추는 긍정적 효과를 나타낸 반면, 통제적 양육방식은 정서문제를 악화시키는 부정적 효과를 나타냈다. 둘째, 청소년의 성별과 주관적 건강수준에 따라 양육방식의 유형에 대한 인식과 정서문제의 수준에 있어 차이를 보였다. 끝으로, 이상과 같은 분석 결과를 바탕으로 양육방식의 개선과 정서문제의 감소에 기여할 수 있는 부모 교육의 필요성 등에 대하여 제언하였다.

• 한국콘텐츠학회논문지
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• 제22권1호
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• pp.224-239
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• 2022

온라인 판매가 무서운 성장세를 보여주고 있음에도 불구하고, 소비자 채널 전환행동 영역에서 오프라인 밴드왜건이 여전히 많은 주목을 받고 있다. 소비자의 오프라인에서 온라인 소매업자로의 전환행동을 탐색하는 기존연구와 달리, 본 연구는 push-pull-mooring 모델을 기반으로 소비자가 온라인에서 오프라인 채널로 전환하는 이유와 시점에 중점을 두어 살펴본다. 따라서, 본 연구는 구조방정식 모델과 SPSS를 이용하여 설립된 연구가설을 검증하였다. 그 결과는 예상대로 push 요인(지각된 위험과 불만족)과 pull 요인(대안매력과 지각된 주인의식)이 모두 소비자의 온라인에서 오프라인 채널로의 전환의도에 긍정적 영향을 미치는 것으로 나타났다. 또한, push 요인과 전환비용간의 상호작용 및 pull 요인과 주관적 규범간의 상호작용을 제외하고, 모든 push 요인과 mooring 요인(전환비용, 다양성 추구 성향과 주관적 규범)간의 상호작용 및 pull 요인과 mooring 요인간의 상호작용이 검증되었다. 마지막으로 시사점과 한계점을 더불어 제시하였다.

• 아태비즈니스연구
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• 제13권3호
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• pp.19-34
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• 2022

Purpose - The purpose of this study is to examine whether a psychological concept enhances healthcare users' service experience. Specifically, the study proposes and empirically examines a model of perceived control in which the user's sense of control is postulated as exerting positive influences upon his/her motivation, self-efficacy associated with his/her role as a patient, and satisfaction with his/her medical service experience. Methodology - Data were collected by a professional research company, using an online survey method. Participants of the study included adults nineteen years or older who had visited a medical service institute at least once during the previous one-year period. For the test of the research hypotheses, structural equation modeling using AMOS was used. Findings - Findings of this study denote a unique insight into the users' comprehension of medical service experiences and their behaviors. First, the concept of perceived control is identified as a factor that enhances the quality of individuals' medical service experiences. A sense of control directly influences medical users' self-efficacy to comply with doctor's recommendations, their motivation to comply with doctor's recommendations, and their satisfaction with the medical service experience. Second, one's perceived self-efficacy is found to exert positive influences upon both motivation and satisfaction. Third, one's motivation to comply with the doctor's recommendation is found to exert a positive influence upon one's satisfaction. Additionally, perceived control is found to exert an indirect influence upon medical service users' satisfaction through the mediation of both self-efficacy and motivation. Research Implications - The findings of the study support the notion that perception of control among medial service users enhances their service experience as patients. The main thrust of this study suggests that it is necessary for healthcare practitioners to consider implementing service encounter strategies that purposefully enhance the sense of control among their patients. The identification of significant inter-relationships among perceived control, motivation, self-efficacy, and satisfaction among medical service customers should also serve as a meaningful seed for further research pursuits.

• Journal of Korea Trade
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• 제24권8호
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• pp.189-206
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• 2020

Purpose - This paper attempted to verify the process by which a multinational corporation (MNC)'s subsidiary practices entrepreneurship to create effective knowledge (KC) in the local market. We have looked at whether subsidiary entrepreneurship (SENT) has a moderation effect in creating knowledge for the local market when a subsidiary has been given autonomy (AUT) from the headquarters (HQ). We also argue that when a subsidiary creates meaningful knowledge, the effect of the increased status by the HQ within the MNC network position (NP) has an indirect effect on whether knowledge is transferred to other overseas subsidiaries (KTO). Design/methodology - This paper used a structural equation model (SEM) of 282 effective foreign companies invested in Korea. To test the hypothesis about the process of SENT on KTO, descriptive statistics, confirmatory factor analysis, reliability, convergent and discriminant validities, and common method bias were analyzed using STATA. In addition, the moderation effect was verified along with SEM. The moderation effect of AUT on SENT and KC was presented graphically by confirming \mathrm{\pm1} standard deviation of AUT for the main effect. Findings - Our findings are as follows. First, while the hypothesis about the direct effect of SENT and KC on KTO was not supported, all other hypotheses were supported. Second, both the AUT and moderating effect and the indirect effect of NP were significant. In the conclusion, these findings are discussed in relation to its various theoretical and practical implications. Originality/value - This study attempted to contribute to the knowledge creation theory of MNC by contemplating how subsidiaries can move away from HQ and grow in the local market. Although there is still a shortage of foreign investment in the Korean market, our practical implications offer guidance for how current subsidiaries can develop more than other overseas subsidiaries.

• Structural Engineering and Mechanics
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• 제81권6호
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• pp.715-728
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• 2022

A new type of buckling-restrained braces (BRBs) with a longitudinally profiled steel plate working as the core (LPBRB) is proposed and experimentally investigated. Different from conventional BRBs with a constant thickness core, both stiffness and strength of the longitudinally profiled steel core along its longitudinal direction can change through itself variable thickness, thus the construction of LPBRB saves material and reduces the processing cost. Four full-scale component tests were conducted under quasi-static cyclic loading to evaluate the seismic performance of LPBRB. Three stiffening methods were used to improve the fatigue performance of LPBRBs, which were bolt-assembled T-shaped stiffening ribs, partly-welded stiffening ribs and stiffening segment without rib. The experimental results showed LPBRB specimens displayed stable hysteretic behavior and satisfactory seismic property. There was no instability or rupture until the axial ductility ratio achieved 11.0. Failure modes included the out-of-plane buckling of the stiffening part outside the restraining member and core plate fatigue fracture around the longitudinally profiled segment. The effect of the stiffening methods on the fatigue performance is discussed. The critical buckling load of longitudinally profiled segment is derived using Euler theory. The local bulging behavior of the outer steel tube is analyzed with an equivalent beam model. The design recommendations for LPBRB are presented finally.

• Structural Engineering and Mechanics
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• 제82권1호
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• pp.1-16
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• 2022

This work elaborately investigates the influences of the guideway geometry parameters and track irregularity on the dynamic performances of the suspended monorail vehicle-guideway system (SMVGS). Firstly, a spatial dynamic analysis model of the SMVGS is established by adopting ANSYS parameter design language. Then, the dynamic interaction between a vehicle with maximum design load and guideway is investigated by numerical simulation and field tests, revealing the vehicle-guideway dynamic features. Subsequently, the influences of the guideway geometry parameters and track irregularity on the dynamic performances of the SMVGS are analyzed and discussed in detail, and the reasonable ranges of several key geometry parameters of the guideway are also obtained. Results show that the vehicle-guideway dynamic responses change nonlinearly with an increase of the guideway span, and especially the guideway dynamic performances can be effectively improved by reducing the guideway span; based on a comprehensive consideration of all performance indices of the SMVGS, the deflection-span ratio of the suspended monorail guideway is finally recommended to be 1/1054~1/868. The train load could cause a large bending deformation of the pier, which would intensify the car-body lateral displacement and decrease the vehicle riding comfort; to well limit the bending deformation of the pier, its cross-section dimension is suggested to be more than 0.8 m×0.8 m. The addition of the track irregularity amplitude has small influences on the displacements and stress of the guideway; however, it would significantly increase the vehicle-guideway vibrations and rate of load reduction of the driving tyre.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.299-307
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• 2022

The goal of the study is to examine and assess how the factors of logistics service quality provided by logistics service providers influence customer loyalty and satisfaction in Vietnam. This study employs samples of the Kansei technique. The article's data was gathered through an online survey of 388 distinct Vietnamese customers who used logistics services before and during the Covid-19 outbreak. After the data was obtained, it was evaluated using SmartPLS 3.0's Cronbach's Alpha test and structural equation model (SEM). Staff service quality, operational service quality, and technical service quality are the three factors that determine the quality of logistics services in the study. Out of the 10 proposed hypotheses, research findings show that five are acceptable. The Covid-19 Pandemic in Vietnam had a significant impact on all dimensions, but it had no effect on how satisfied customers were with the logistics service providers. Nevertheless, loyalty is considerably influenced by only one factor, which is customer satisfaction, and customer trust moderates the relationship between these two factors. As a consequence of that, several managerial implications have been proposed to help logistics service providers improve their services to attract and keep Vietnamese customers using their service in the long term.

• Design & Manufacturing
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• 제16권4호
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• pp.24-33
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• 2022

Fiber-reinforced plastics(FRPs) have excellent specific stiffness and strength, so they are usually used as automotive parts that require high rigidity and lightweight instead of metal. However, it is difficult to predict the mechanical properties of injection molded parts due to the fiber orientation and breakage of FRPs. In this paper, the fiber orientation characteristics and mechanical properties of injection molded specimens were evaluated in order to fabricate automotive transmission side covers with FRPs and design a rib structure for improvement of their rigidity. The test molds were designed and manufactured to confirm the fiber orientation characteristics of each position of the injection molded standard plate-shaped specimens, and the tensile properties of the specimens were evaluated according to the injection molding conditions and directions of specimens. A gusset-rib structure was designed to improve the additional structural rigidity of the target products, and a proper rib structure was selected through the flexural tests of the rib-structured specimens. Based on the evaluation of fiber orientation and mechanical characteristics, the optimization analyses of gate location were performed to minimize the warpage of target products. Also, the deformation analyses against the internal pressure of target product were performed to confirm the rigidity improvement by gusset-rib structure. As a result, it could be confirmed that the deformation was reduced by 27~37% compared to the previous model, when the gusset-rib structure was applied to the joining part of the target products.