• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.369-383
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• 2011

The purpose of this study was to investigate the determinants of intent to leave among IT industry employees, based on the Price's structural model of employee turnover. The sample used in this study were composed of 370 employees from 10 IT firms located in Seoul and Gyeonggi-Do. Data were collected with self-administered questionnaires and analyzed using structural equation modelling technique. This study found that four task reward variables(job variety, job autonomy, job challenge, and role ambiguity), two social reward variables (supervisory support and coworker support), three organizational reward variables(promotional chances, job security, and distributive justice) and one environmental variable(job opportunity), had significant effects on IT industry employees' intent to leave in terms of total effects and his directions of those significant effects were consistent with theoretical predictions; and that two mediating variables, job satisfaction and organizational commitment had the most important effects on IT industry employees' intent to leave in terms of total effects. The theoretical and practical implications of the research findings were discussed and the directions for future research were suggested.

• The Korean Journal of Franchise Management
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• v.13 no.2
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• pp.53-66
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• 2022

Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

• Journal of The Korean Association For Science Education
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• v.36 no.1
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• pp.75-86
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• 2016

The purpose of the present study is to develop and validate an instrument to assess STEM career motivation. We developed 32 items for 7 constructs (i.e. education experience, career value, academic self-efficacy, career self-efficacy, career interest, parents' support, and career motivation) on STEM career motivation based on Social Cognitive Career Theory (SCCT; Lent et al.,1994). 767 first year high school students participated in this study. The items were validated by Messick's framework (1995). In this study, we examined the validity of items in four aspects (i.e. content, substantive, structural and generalizability of validity). Methodologically, we used Rasch analysis, Exploratory factor analysis, confirmative factor analysis based on structural equation modelling. We confirmed that our instrument with 32 items as valid and reliable for measuring the STEM career motivation. In addition, we tested the STEM career motivation model based on SCCT. Our model explained the data well, suggesting that external factors (education experience and parents' support) and cognitive factors (perception of value, self-efficacy and interest) were significantly related to STEM career motivation.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.197-208
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• 2020

Social enterprises are entities to pursue solving societal problems with maintaining commercial viability. In order for a social enterprise to achieve commercial viability, it must be able to provide products that consumers can satisfy, to make social enterprise trustable, and to establish a lasting relationship with customers. This study suggests that perception of value congruence, price fairness and service quality will affect customer performance such as trust, satisfaction and customer loyalty. And this structural relationship was confirmed through structural equation modelling. The empirical results show that customer trust and satisfaction can be improved when the value congruence is high and service quality is high. Meanwhile, the perception of price fairness has a negative effect on customer trust. However, considering the influence of price fairness on customer satisfaction, the total effect of price fairness on trust is not significant. This result implies that customers are less sensitive to social enterprise product prices than general companies. And customer satisfaction for the social enterprise is positively affecting trust and loyalty, and customer trust is also positively affecting customer loyalty. After the empirical analysis, this study suggests implications for social enterprises to improve customer performance and secure commercial viability.

• Korean Journal of Health Education and Promotion
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• v.22 no.2
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• pp.195-213
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• 2005

Objectives: This study aims to determine fostering stress and mental health state that mothers of handicapped children perceive as primary care givers and to analyze their demand for information assistance in order to release their stress so that it can provide materials that contribute to establishment of assistance system for families with handicapped children. Methods: The research subjects were 340 mothers whose children went to a nursery for special children, 3 general nurseries and 6 special schools in Daegu, and the data were collected using structures questionnaires. The survey analyzed mothers' fostering stress, their demand for fostering information assistance, children's daily activity abilities. Component concepts of each scale was validated by adopting confirmatory factor analysis, and factors affecting demand for fostering information assistance were analyzed by adopting covariance structural analysis. Results: Younger mothers tend to have higher demand for information, and mothers with younger children or children with double handicaps also have higher demand. Mothers under 30 have the lowest demand for public health and medical care assistance and for home and community life assistance, while mothers with children with physical handicaps have the highest. The validity of component concepts was verified by categorizing as cognitive structure models fostering stress, information demand, children's daily activity abilities, and their appropriateness was evaluated through confirmatory factor analysis using structural equation modelling. And then, GFI (more than 0.9), CFI (more than 0.9), TLI (more than 0.9) and RMSAE (less than 0.08) were used to evaluate the appropriateness. It was found that all the component concepts are valid, as every item is within appropriate range. The result of analyzing information demand demonstrated that children's handicap levels significantly affect their mothers' mental health, while fostering stress significantly affect mothers' metal health, information demand. As well, it was confirmed that mothers' mental health has a significant effect on information demand. Conclusions: Therefore, to reduce special children's mothers' uncertainty, helplessness and fostering burden, it is necessary to provide them with information on children's challenges, development and fostering and to offer them quality public health, medical care and welfare assistance along with family and local community life assistance.

• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.349-376
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• 2010

The study intended to explore not only what are the outcomes of employees' participation in corporate philanthropic activities, such as donation or volunteering, but also how their participation achieves the outcomes. In general, a specific corporate context is likely to lead employees to take part in corporate philanthropy in involuntary or passive ways. With this characteristics, employees' donation or volunteering at a working place has an impact on changes in their attitudes toward corporate social philanthropy and organizational commitment. The study also assumes that the changes in employees' attitudes have a mediate effect on their organizational commitment. The study conducted a survey for about 300 employees working at one of corporations in Seoul Metropolitan area. Based on a structural equation modelling analysis, the results showed that there was an indirect relationship between staffs' participations in corporate philanthropic activities and organizational commitment, which was mediated by employees' assessment and attitudes toward corporate philanthropy. Despite a limitation of the study sample, the study provided both an academic ground to discuss on employees' participation in corporate philanthropy, and a practical ground for corporate leaders to strategically consider how to encourage employees to participate in corporate philanthropic activities and to achieve its goal.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.609-625
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• 2021

It has now been more than a year since the start of the COVID-19 pandemic in Korea, which has claimed thousands of lives and changed every aspect of life. The corona pandemic not only caused physical damages but also psychological one which is a collective social stress phenomenon often termed as 'corona blue'. The purpose of this study is to examine how empathy affects anxiety and depression through risk perception and indirect trauma, which are psychological variables related to the corona pandemic as a disaster. The survey data from 214 people were analyzed with a structural equation modelling. The results shows that 53.3 % of the participants experienced anxiety and 35.7% suffered from depression, which were about 6 times higher than ones from the 2019 government data. Affective empathy had a significant effect on risk perception, and cognitive empathy had a significant effect on indirect trauma. Risk perception and indirect trauma both had a significant effect on anxiety, and anxiety had a significant impact on depression. Only cognitive empathy had a significant indirect effect on anxiety and depression. This study provides an important insight into understanding a social phenomenon of 'corona blue' from a empathic perspective.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.135-148
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• 2012

This work is intended to investigate how the factors of enterprise mobile SNS affect user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study. For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling. According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.49-57
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• 2016

The purpose of this study is to analyze the effect of entrepreneurship education on the relationship between career decision self-efficacy and career preparation behavior and entrepreneurial career intention. Empirical study was conducted using survey questionnaires for university students and analyzed employing structural equation modelling techniques. The result of this study showed that career decision self-efficacy was positively related to entrepreneurial career intention on entrepreneurship education group. and the impact career decision self-efficacy on the career preparation behavior showed a positive effect on both groups whether entrepreneurship education group. and Career Preparation Behavior influence on the degree of entrepreneurial experience were more positive impact on entrepreneurship education groups. The mediating effect of career preparation behavior was significant on the relationship between tie strength of career decision self-efficacy and entrepreneurial career intention. the theoretical and practical implications of the findings were discussed and the directions for future research were suggested.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2926-2934
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• 2010

The purpose of this study was to examine the satisfaction level and behavioral intention of visitors in a health care and medical equipment fair in consideration of their benefits sought. The purpose is basically meant to identify the relationship of variables related to the satisfaction level of the visitors, their satisfaction level with benefits sought and behavioral intention to provide useful information to hosts of health care and medical equipment fairs and related people. The subjects in this study were 250 people who were selected from among the visitors in a health care and medical equipment fair in Wonju. After a survey was conducted, the collected data were analyzed by SPSS 14.0 and AMOS 16.0 programs, and descriptive statistics, factor analysis, reliability analysis and structural equation modelling were utilized. The findings of the study were as follows: Benefits sought had a significant impact on satisfaction level and behavioral intention, and satisfaction level affected behavioral intention in a significant manner as well. So all the hypotheses formulated in the study were accepted, and those who hosted a health care and medical equipment fair should try to address the needs of participants in the light of their characteristics and provide appropriate event products and services to stir up their satisfaction level and behavioral intention.