• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1155-1166
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• 2000

The purpose of this study is to investigate deconstructive trends of the street fashion in the 1990s spring/summer(S/S) Collections. This study was carried out by both the qualitative analysis and the quantitative analysis. In the qualitative analysis, the important street fashion was grouped and deconstruction was sampling of category. In the quantitative analysis, it took frequency, percentage and $\chi$$^2$-test. The results of the quantitative analysis are as follows: 1. \"N대-Hippie/Grunge\" has been most popular street fashion through the 1990s. The next is \"Sportive Casual\". 2. According to \"deconstructive inner meanings\", there are significant differences between the S/S street fashion in the 1990s. In \"N대-Mods/Jazz\" style, \"Sportive Casual style\" and \"Technos/Cyber-punk\" style, \"Intertextuality\" is high. In \"N대-Hippie/Grunge\" style, \"Exhibition of Otherness\" is high. 3. According to the \"deconstructive outer description\", there are also significant differences between the S/S street fashion in the 1990s. But, In \"Neo-Mods/Jazz\" style, \"Not Included\" is high, which means the \"N대-Mods/Jazz\" isnt related to the \"deconstructive outer description\". In \"N대-Hippie/Grunge\" style, \"Poverty.outworn\" is high. In \"Sportive Casual\", \"Exposure\" is high. In the \"Technos/Cyber-punk\", \"Destruction.Division\" is high.

• Journal of Fashion Business
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• v.3 no.4
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• pp.55-66
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• 1999

The purpose of this study was to analyze the changes and characteristics of street fashion in Japan of the 1980s. The data were collected from the Mainichi Newspaper published in Japan from 1950 to 1990. The results were as follows: 1. After world war II, the street fashion had changed through the styles of the Panpan, Apres, Miyuki, Hippie & Hooten, Bikers in Japan. 2. The 1980s was characterized as an era of post industrial society and the appearance of Shinjinrui which means new human. In street fashion, these changes led to greater focus on unique style in Japan. In the 1980s, the street fashion had developed within four styles : traditional casual wear style, American sports wear style, performance.oriented style, and Japanese DC brand style in Japan.

• Journal of Distribution Science
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• v.11 no.11
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• pp.13-18
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• 2013

Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

• Proceedings of the Korea Society of Costume Conference
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• 2001.08a
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• pp.37-39
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• 2001

This study intends to analyze Korean young people's fashion style and their fashion interest which is expressed in street style. Research area is Myung-dong, Sin-chon and Ewha Women's university street. After we took late teen-aged and twenty-aged girl's photo there, we analyzed their fashion style. Moreover we researched on their interest in fashion, hair style and accessory. Therefore the purpose of this study is not only to give a better understanding of young people's fashion style and fashion interest but also to make an offer data for fashion marketing by analyzing fashion style and fashion interest in street style.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1941-1955
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• 2009

This study compares street fashions in Korea and Japan to investigate possible interactive influences. Women's street fashion data were obtained from two magazines in each country from the 2003 spring/summer season to the 2007/08 fall/winter season. A total of 2211 pictures were used in the final analysis. The longitudinal changes in street fashion showed a similar trend toward full coordination, the increased use of colors and prints, and the influences of global fashion trends in both countries. The results showed a time lag between the two countries in the adoption of some clothing items that suggest the influence of Japanese street fashion in Korea. The time lag has diminished and since 2006, street fashion has simultaneously progressed under the mutual and common influences of global trends. There are more fashion similarities in the spring/summer than in fall/winter. The adoption of fashion accessories did not show any sign of a time lag and many accessories became popular during the same season.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.3
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• pp.49-62
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• 2018

The purpose of this study is to examine women's street fashion based on Instagram by word cloud analysis. This study is divided into items, silhouettes, colors, materials, patterns, and images that appear in women's street fashion. The results of this study are as follows: First, women's fashion-oriented Instagram accounts have a maximum of 8.6 million followers, with 16 blogs have more than one million users. As for the fashion-oriented Instagram visitors, many were their 10s-20s and photography was the key issue. Second, it was found that the casual image, which is the basis of street fashion, romantic, elegance, active sportive image, and sexy images appeared as unique images, and mixed with each other. Third, we compared the fashion characteristics of the top blogs 'fashionnova', 'fashionclimaxx2', and 'fashion.selection'. The blog 'fashionnova', utilizes sexy images and various dresses, and dresses were the characteristic points. The blog 'fashionclimaxx2' features casual images and modern office looks. The blog 'fashoin.selection' has fashion characteristics of both 'fashionnova' and 'fashionclimaxx2'.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.73-87
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• 2000

The purpose of this study was to analyze the influence of fashion magazine on the street fashion, focused on Japan. The data were collected from the magazines and newspapers published in Japan from 1960's to 1990's. Fashion magazine has three functions : transmit information function, education and criticism function, advertisement and entertainment function. And, it has influenced on the street fashion by grasping the fashion trend and consumer needs, and communicating the vision to reader in Japan. The results were as follows : 1. the ivy look of 'Heibon Punch' in the 1960's, 2. the coordinate look of 'Anan' and 'Nanno', 3. the outdoor look of 'Popeye' in the 1970's, 4. the new traditional style of 'JJ' in the 1970's - 1980's, 5. lyceenne look of 'Olive' in the 1980's, 6. Shibu-Kaji style of 'McSister', 7. the supermarket style of 'Cutie' in the 1990's.

• Journal of the Korean Society of Costume
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• v.53 no.5
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• pp.49-63
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• 2003

Street Fashion plays an important role as an indication of new trends staring point for Young people who are fashion-conscious sensitive to changes in fashion. This study aims at: (1) comparing street fashion trends of young women in Korea and Italy by analyzing the characteristics of young people's fashion in Seoul and Milan between the seasons of Autumn in 2001 to Summer 2002 ; (2) understanding the way young women create ´self-image´ through the clothes they wear on the streets. Finally, 1 expect this study to become a useful source of data for a more detailed analysis of the overall trend of young people's fashion between the East and West.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1275-1287
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• 2006

This was to confirm the Web-SFAS and street Fashion trend 2005. Korea women's street fashion in 2005 S/S was analyzed by using the Web-SFAS(Street Fashion Analysis System) that was developed and completed in the earlier research. Total 270 women who were sensitive to the fashion were surveyed around in 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone is shown as follows: 1. The sequence of care with most interest in producing fashionable shape is in the order of clothes>accessory>hair style>make up>shoes, and it was found that the proper reason for visiting the commercial zone is to meet with friends than shopping. 2. Most preferred item for tops were shirts and T-shirts, while for bottoms were blue jeans of denim material in various colors and designs. The color had the clear winner in white color with the pink or yellow line of colors preferred in all commercial zones. The blue jeans and skirt items were the most dominant with the preference on the blue color. The color and image were diversely favored with light, natural, modern, elegance and warm images. 3. The semi-formal image was preferred in women's street fashion, 2005 S/S in Apgujeong-dong, Hapseong-dong, Myeong-dong, Hongik University area, Dongseong-ro, and the active comfort casual image was preferred by womens in Seo-myeon, Nampo-dong and Sangnam-dong. However the retro image were represented in Daehak-ro specially. The tendency of street fashion for women had the difference of their own trends for each commercial zone, rather then the regional differences for each city with the conspicuous preference of color for the items.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.449-461
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• 2005

The purpose of this study is to rediscover the hidden value of non-mainstreamers style which has been overlooked for the past decade by investigate the aesthetics and formative features of the Grunge fashion. The Grunge fashion was derived from explosive popularity of the early 90's grunge music. Grunge was the alternative anti-thesis against mainstream pop music and anti-fashion against mainstream fashion. Dirty, rubbish grunge style of the poor street youth and grunge musicians have raised to the high fashion by designers. And These trial of designers made people to notice the value of the non-mainstreamers street style like grunge. Actually, the grunge brought the shock with many argument to the 90's fashion field. But now, It became the classic of the street fashion. And It has potent influence on the music, culture and high fashion. The Grunge is a kind of links between music and fashion, street fashion and high fashion, sub culture and mainstream culture, the past and now. Grunge isn't only a fashion of appearance. It is the attitude of wearing clothes and living a life. Variety grunge style in the international street fashion, high fashion, typical musicians's fashion of the 1990's and the 2000's was researched for this study. These materials were gathered from music magazines, fashion magazines, movies, musics and books. As a results of analysis, Grunge has the formative features like mix & match, layering, patchwork, primitive edge, rag, retro, recycle, kinderwhore, sneer scribbling, disheveled hair. Grunge also has the Aesthetic features like the beauty of $disorder{\cdot}\;disharmony{\cdot}\;incompleteness{\cdot}\;kitsch{\cdot}\;poverty{\cdot}\;alternative{\cdot}\;eclectic{\cdot}$symbiosis. For the last 10 years, These features changed our fashion be more pluralistic and dynamic.