• Title/Summary/Keyword: Strategy model

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The effect of cafe mobile apps' service convenience on perceived value and re-use intention (카페 모바일 애플리케이션의 서비스 편의성이 지각된 가치 및 재이용 의도에 미치는 영향)

  • Zhao, Jia;Kim, Yeonggil;Kim, Soowook
    • Journal of Service Research and Studies
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    • v.9 no.2
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    • pp.41-54
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    • 2019
  • The increasing use of mobile applications is a phenomenon that has recently come to be beneficial to people in their private life due to increased income and changes in life style. In particular, analyzing customers' consumer sentiment can be seen as a pursuit form of convenience that enables efficient use of time and effort. In this study, based on previous studies, we examine the causal relation model that influences reuse intention, which is a dependent variable through perceived value as a parameter by measuring the service convenience for cafe mobile application. In order to accomplish purpose of this study, references related to service convenience, perceived value, and reuse intention were reviewed as literature research methods. For the empirical study, the research was carried out through Macro Mill Embrain Co., Ltd. Online research was conducted for one week from October 26 to November 8, 2018. There are 13 items of the collected data were excluded and 324 items suitable for irradiation were used. Study results show that service convenience of cafe mobile application has a positive effect on perceived value and reuse intention. In addition, in the relationship that cafe mobile app's service convenience has a significant (+) influence on reuse intention, perceived value proved to have meaningful results as intermediary roles. Implications of this study are as follows. First of all, this study will be helpful for cafe companies and consumers if utilize the service convenience of cafe mobile application in perceived value and reuse intention in marketing applications. Therefore, theoretically, we propose the development direction of cafe mobile application and present academic data for marketing strategy innovation and competitive advantage in the food service industry that conforms to the fourth industrial revolution era.

An Investigative Study of the Awareness of Person in Charge on the Improvement of Extended Support Project Operation for the Public Libraries' Opening Hours (공공도서관 개관시간 연장지원 사업 운영 개선에 대한 담당자 인식조사 연구)

  • Noh, Younghee;Kim, Dongseok;Kwak, Woojung
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.1
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    • pp.115-143
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    • 2020
  • This study conducted a survey on the current status and satisfaction of libraries participating in the opening hours support project in order to continue it to meet the purpose of improving information access and life welfare. To this end, a questionnaire and interview survey were conducted for those in charge of opening hours for each library, and the results are as follows. First, the opening hours support project is a project that needs a strategy that fits the characteristics of the region and the environment. Therefore, it is necessary to consider operating independently rather than relying on national support in the future through the preparation of regional-oriented operation plans. Second, it is necessary to establish a flexible operating model for opening hours that both employees and users can understand. Third, it is necessary to prepare an organizational operation plan that requires both duties and responsibilities along with the rights equivalent to existing regular employees. Fourth, in order for national public libraries in Korea to develop and implement a consistent policy for specific policies and projects, it is necessary to unify the separate public library operating system in the future. Fifth, it is necessary to prepare education and guidelines for the continuity and stable operation of the project, and to activate services other than labor costs, such as support for improving the space for the user's pleasant use.

Efficiency Analysis of Greenhouse Gas Reduction according to Local Eco-friendly Housing Development Planned Element Using DEA Models (DEA모형을 이용한 지역별 친환경주택단지계획 요소에 따른 온실가스 감축 효율성 분석)

  • Hong, Ha-Yeon;Lee, Joo-Hyung
    • Land and Housing Review
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    • v.4 no.1
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    • pp.33-42
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    • 2013
  • This study which are recognized that the lack of empirical research about the efficiency of the elements of environmentally friendly housing development planned presented housing design elements and policies to revitalize for the reduction of greenhouse gas emissions by analyzing the effectiveness of reduction of greenhouse gas output. In addition, it used various models of DEA which are accepted until now effective technique to evaluate the performance of the organization. In conclusion, there are effective 5 regionals which are Seoul, Incheon, Ulsan, South Chungcheong Province, South Gyeongsang Province. other regionals was analyzed to be inefficient. The conclusion from this study are as follows: First, in case of 11 regionals which are analyzed to be inefficient, they have to difference plan elements to make up. So each region should establish strategy to complement vulnerability. Second, not only internal architectural factors but institutional, and external environmental factors also affect the reduction of greenhouse gas emissions. And weighted scores also were moderately high. But levels of weighted scores still less than the ratio of Good quality housing. So it can be determined that evaluation of individual architecture still considered important. It need to pay more attention to the operating system and the external environmental factors.

An Analysis on the Efficiency and the Determinants of International Competitiveness of Korean Power Plant Service Industry (국내 발전정비산업의 효율성 및 경쟁력 결정요인 분석)

  • Kim, Hyun Jae;Park, Changsuh
    • Environmental and Resource Economics Review
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    • v.19 no.2
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    • pp.361-382
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    • 2010
  • In 2005, the Korean government decided to postpone the introduction of competition up to 2009 in the power plant service industry. Thus, the purpose of this study is to analyze the efficiency changes and the determinants of international competitiveness of Korean power plant service industry by the comparison between before and after 2006. The sample used in the estimation of efficiency is six firms III Korean power plant service sector for the period of 2003~2008. According to the results, technical efficiency before 2006 (2003~2005) is 0.865 and that after 2005 (2006~2008) is 0.947, which implies that efficiency has been improved after the delay of introduction of competition. In addition, according to the analyses based on the diamond model of Porter using survey data, demand condition has been ranked first in the determinants of international competitiveness. The second and the third important conditions are government and input factor ones. Firm's strategy/structure/competitiveness condition is the most weak condition. Therefore, it would be necessary for firms to improve this condition for competitiveness.

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Prediction of Pathway and Toxicity on Dechlorination of PCDDs by Linear Free Energy Relationship (다이옥신의 환원적 탈염화 분해 경로와 독성 변화예측을 위한 LFER 모델)

  • Kim, Ji-Hun;Chang, Yoon-Seok
    • Journal of Korean Society of Environmental Engineers
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    • v.31 no.2
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    • pp.125-131
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    • 2009
  • Reductive dechlorination of polychlorinated dibenzo-p-dioxins (PCDDs) and its toxicity change were predicted by the linear free energy relationship (LFER) model to assess the zero-valent iron (ZVI) and anaerobic dechlorinating bacteria (ADB) as electron donors in PCDDs dechlorination. Reductive dechlorination of PCDDs involves 256 reactions linking 76 congeners with highly variable toxicities, so is challenging to assess the overall effect of this process on the environmental impact of PCDD contamination. The Gibbs free energies of PCDDs in aqueous solution were updated to density functional theory (DFT) calculation level from thermodynamic results of literatures. All of dechlorination kinetics of PCDDs was evaluated from the linear correlation between the experimental dechlorination kinetics of PCDDs and the calculated thermodynamics of PCDDs. As a result, it was predicted that over 100 years would be taken for the complete dechlorination of octachlorinated dibenzo-p-dioxin (OCDD) to non-chlorinated compound (dibenzo-p-dioxin, DD), and the toxic equivalent quantity (TEQ) of PCDDs could increase to 10 times larger from initial TEQ with the dechlorination process. The results imply that the single reductive dechlorination using ZVI or ADB is not suitable for the treatment strategy of PCDDs contaminated soil, sediment and fly ash. This LFER approach is applicable for the prediction of dechlorination process for organohalogen compounds and for the assessment of electron donating system for treatment strategies.

Factors Affecting the Nursing Students' Attitude toward Care of the Elderly (간호대학생의 노인돌봄태도 영향 요인)

  • Kim, Hee-Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.213-222
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    • 2016
  • The purpose of this study was to investigate the knowledge and attitude toward the elderly, aging anxiety, and attitude toward caring the elderly and to identify influencing factors of attitude toward caring the elderly in nursing students. Participants were 227 nursing students from three college of nursing in D-city and K region. Data was collected by structured questionnaire on subjects' characteristics, knowledge toward the elderly, attitude toward the elderly, aging anxiety, and attitude toward caring the elderly. Data were analyzed using descriptive statistics, t-test, one way ANOVA, Pearson correlation coefficient, and stepwise multiple regression analysis with SPSS/WIN 19.0 program. The average score of knowledge, aging anxiety, attitude toward the elderly, and attitude toward caring the elderly of participants were 14.78, 2.88, 4.09, 5.16. Factors significantly affecting attitude toward caring the elderly were attitude toward the elderly, preference of caring for the elderly, aging anxiety, favorable type to be support as a parent. Explanatory power of the model was 24.7%. The results of this study suggest that interventions may be necessary to improve attitude toward caring the elderly among nursing students. It is essential to develop the strategy of providing positive experience with the elderly for nursing students as well as geriatric nursing education.

Factors Influencing Chinese Customers' Selection of Health Care Service Countries: Focusing on Word-of-Mouth Moderating Effects (중국고객 해외의료관광국가 선택의도에 영향을 미치는 요인에 관한 연구: 구전 조절효과를 중심으로)

  • Zhang, Jun;Lee, Hoon-Young
    • Journal of Distribution Science
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    • v.13 no.12
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    • pp.41-52
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    • 2015
  • Purpose - Given globalization, the new niche market of medical tourism is likely to experience sustainable growth for various reasons, such as aging populations and a shift in the medical consumerism paradigm toward prevention. Importantly, understanding medical customers' behavior is necessary to benefit from a competitive advantage in this industry. The existing research primarily accessed the key factors of medical quality and costs to explain health customers' behavior but is limited in terms of enabling an understanding of the decision process. This limitation exists because, given the intangibility and greater associated risks in the highly professional industry of international medical tourism, most customers lack the knowledge and experience needed to evaluate the central factors-such as the medical competence of health care countries-before purchases. Therefore, they actively search for useful information through various distributions to reduce uncertainty and to make better choices. Interestingly, most of these information channels are associated with word-of-mouth (WOM). However, no evidence is found in the literature to estimate the effect of WOM in the medical tourism field. Thus, this study focuses on WOM to explore its interaction with key medical characteristic factors and the attractiveness of destinations referred to by sources. This study also affects customers' evaluations and, in turn, influences their intention to seek health care services abroad. Research design, data, and methodology - The literature review addressed an interesting research model for estimating the relations among WOM, medical characteristics, attractiveness, and customers' choice intention regarding international health care. In the key economic regions in China, such as Beijing, Shanghai, Jiangsu, Shandong, and Guangdong, 2,500 survey questionnaires were distributed to potential customers of different ages, education, and income levels. A resulting 1,717 (68.68 percent of the original 2,500) usable surveys were obtained for analysis. Moderated regression analysis was used to determine the effects of WOM in the decision process regarding international health care destinations. Results - The results indicate that WOM is a good moderator of the relationships between the factors evaluated by sources and customers. More importantly, the WOM effects reflect the factors of tie strength, credibility, and vividness. The results also reveal that, given the moderating role of WOM, the intention of potential Chinese customers to seek the referred health care country varies according to the medical characteristics of medical competency and reputation as evaluated by customers. In contrast, the travel attractiveness of the attractions, facilities, accessibility, and social environment are critical determinants of destination choice intention. Conclusions - The moderating role of WOM has been confirmed through the international healthcare destination selection process. Medical tourism managers should user WOM as an effective marketing tool for industry development. Specially, marketers should consider the effects of WOM determinants, such as tie strength, credibility, and vividness, to develop an effective strategy. Furthermore, this study estimates the factors that affect customers' selection of medical tourism destinations. Health care managers or policy makers should consider a broad variety of variables that may attract more Chinese customers to international health care.

People within the Forest, People outside the Forest : A View from Ecological Anthropology (숲속에 사는 사람, 숲밖에 사는 사람 : 생태인류학적(生態人類學的) 관점(觀點))

  • Chun, Kyung Soo
    • Journal of Korean Society of Forest Science
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    • v.79 no.3
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    • pp.330-342
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    • 1990
  • One might have a retrospect on the relationship between the forest and human being from the viewpoint of ecological perspective. It is no doubt that most of the fossil humans should have lived on the forest and the latter provided foods and shelters for humans from their beginning stages, Since the so-called agricultural revolution, humans have extensively started to exploit the forest which had beer, their cradle. The industrial revolution has created another situation against the forest in terms of the quality of ecosystem. These two revolutions have set up the so-called civilization which seems to have been based on the sacrificial oblation of the forest. The cradle for human being has been kept exterminating for the shake of "economic development and miracle." This might be a synoptic history of relationships between the forest and human beings in a sense. designates the behavioral aspects of human being against the forest and people consider the forest only as exploitable resource in this context, and the latter means that people live on the forest and strive to adapt the order of forest ecosystem. The resourcism has developed a strategy of colonialism to exploit the forest and provided a winner's position for the human beings against the forest, This idea and behavioral perspective seems to have started the backfire against the exploiter who is the owner of the civilization. However, there are different philosophies and ideas to view the relationship between the forest and human beings. People within the forest who are mostly considered as "primitives" still keep their idea of the ontology of the forest. There is a theoretical assumption of the "socionatural system" to look into the ecosystem. The forest could be viewed in the above frame of analysis. There are five variables : environment, resource, technology, organization, and ideology. Ideological aspect of the forest can be explained in the context of belief systems. Forest has a meaning of religion and rituals and people within the forest should admire it in anyway of religious reasons. This aspect of the forest cannot be separated from the environmental aspect of the forest. People within the forest acknowledge and practice the above idea. People outside the forest have lost the idea, however, at the cost of acquiring the civilization. They have expelled themselves from the forest and divided the socionatural system of the forest by way of colonialism. The efforts like agroforestry and social forestry would be strategies for recovering the idea of ontology of the forest as well as the sense of community including the forest and human being. People within the forest will be a prospective model for the future socionatural system of the forest for the people outside the forest. At this point, an ecological anthropologist can work with the forest specialists.

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Optimal fertilizer application for Panax notoginseng and effect of soil water on root rot disease and saponin contents

  • Xia, Pengguo;Guo, Hongbo;Zhao, Hongguang;Jiao, Jie;Deyholos, Michael K.;Yan, Xijun;Liu, Yan;Liang, Zongsuo
    • Journal of Ginseng Research
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    • v.40 no.1
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    • pp.38-46
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    • 2016
  • Background: Blind and excessive application of fertilizers was found during the cultivation of Panax notoginseng in fields, as well as increase in root rot disease incidence. Methods: Both "3414" application and orthogonal test designs were performed at Shilin county, Yunnan province, China, for NPK (nitrogen, phosphorus, and potassium) and mineral fertilizers, respectively. The data were used to construct the one-, two-, and three-factor quadratic regression models. The effect of fertilizer deficiency on root yield loss was also analyzed to confirm the result predicted by these models. A pot culture experiment was performed to observe the incidence rate of root rot disease and to obtain the best range in which the highest yield of root and saponins could be realized. Results: The best application strategy for NPK fertilizer was $0kg/667m^2$, $17.01kg/667m^2$, and $56.87kg/667m^2$, respectively, which can produce the highest root yield of 1,861.90 g (dried root of 100 plants). For mineral fertilizers, calcium and magnesium fertilizers had a significant and positive effect on root yield and the content of four active saponins, respectively. The severity of root rot disease increased with the increase in soil moisture. The best range of soil moisture varied from 0.56 FC (field capacity of water) to 0.59 FC, when the highest yield of root and saponins could be realized as well as the lower incidence rate of root disease. Conclusion: These results indicate that the amount of nitrogen fertilizer used in these fields is excessive and that of potassium fertilizer is deficient. Higher soil moisture is an important factor that increases the severity of the root rot disease.

Estimating Forest Carbon Stocks in Danyang Using Kriging Methods for Aboveground Biomass (크리깅 기법을 이용한 단양군의 산림 탄소저장량 추정 - 지상부 바이오매스를 대상으로 -)

  • Park, Hyun-Ju;Shin, Hyu-Seok;Roh, Young-Hee;Kim, Kyoung-Min;Park, Key-Ho
    • Journal of the Korean Association of Geographic Information Studies
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    • v.15 no.1
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    • pp.16-33
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    • 2012
  • The aim of this study is to estimate aboveground biomass carbon stocks using ordinary kriging(OK) which is the most commonly used type of kriging and regression kriging(RK) that combines a regression of the auxiliary variables with simple kriging. The analysis results shows that the forest carbon stock in Danyang is estimated at 3,459,902 tonC with OK and 3,384,581 tonC with RK in which the R-square value of the regression model is 0.1033. The result of RK conducted with sample plots stratified by forest type(deciduous, conifer and mixed) shows the lowest estimated value of 3,336,206 tonC and R-square value(0.35 and 0.18 respectively) is higher than that of when all sample plots used. The result of leave-one-out cross validation of each method indicates that RK with all sample plots reached the smallest root mean square error(RMSE) value(22.32 ton/ha) but the difference between the methods(0.23 ton/ha) is not significant.