• 제목/요약/키워드: Strategy characteristic

검색결과 531건 처리시간 0.025초

행렬세임에서의 감도분석

  • 성기석;박순달
    • 한국경영과학회지
    • /
    • 제13권1호
    • /
    • pp.1-9
    • /
    • 1988
  • The purpose of this paper is study the sensitivity analysis of matrix game. Teh sensitivity analysis of matrix is classified into two types. Type one is to find the characteristic region of an element of the pay off matrix in which the value of the current optimal strategy remains as an optimum. Type two is to find that in which the basis of the current optimal strategy does not change. This paper shows the characteristic regions of basic and nonbasic strategies. Further it is found that the characteristic regions of type one and two are same in the case that the element is that of at least one player's nonbasic strategy.

  • PDF

Marketing strategy and the current status of Global SPA Brands

  • Kim, Mi-Kyung
    • 패션비즈니스
    • /
    • 제14권3호
    • /
    • pp.35-51
    • /
    • 2010
  • This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

THE FIT BETWEEN NEW PRODUCT STRATEGY AND VALUE CHAIN STRATEGY : A SYSTEM DYNAMICS PERSPECTIVE

  • Heungshik Oh;Kim, Bowon
    • 한국시뮬레이션학회:학술대회논문집
    • /
    • 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
    • /
    • pp.37-43
    • /
    • 2001
  • New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

  • PDF

행렬게임의 활성전략집합에 대한 감도분석 (Sensitivity analysis on the active strategy set in the matrix game)

  • 성기석
    • 경영과학
    • /
    • 제9권1호
    • /
    • pp.87-92
    • /
    • 1992
  • The purpose of this paper is to study the sensitivity analysis in the matrix game. The third type sensitivity analysis is defined as finding the characteristic region of an element of the payoff matrix in which the set of current active strategies is preserved. First by using the relationship between matrix game and linear programming, we induce the conditions which must be satisfied for preserving the set of current active strategies. Second we show the characteristic regions of active and inactive strategy. It is found that the characteristic regions we suggests in this paper are same with that of the type one sensitivity analysis suggested by Sung[3] except only one case.

  • PDF

정보시스템계획 성과에 영향을 미치는 조직특성 및 정보시스템특성에 관한 연구 (A Study on Organizational and Information System Characteristic Influencing Information Systems Planning's Performance)

  • 정이상
    • Asia pacific journal of information systems
    • /
    • 제10권2호
    • /
    • pp.177-196
    • /
    • 2000
  • Information Systems Planning(ISP) has gained considerable interest among researchers and practioners in recent years because of the impact of information systems on organization performance. This study aims at analyzing organizational characteristic factors, information system characteristic factors influencing ISP's performance. The organizational characteristic variables are considered organizational strategy, organizational culture, and managerial leadership. And the IS characteristic variables are considered IS resource and IS strategic role. The ISP's performance variables are measured BP-ISP integration effectiveness and ISP efficiency. For data on the 493 sampled company, a mail survey using a questionnaire was conducted in this study. The following results were obtained. First, there was significant relationship between organizational characteristics and ISP's performance. Specially, organizational strategy and organizational culture affect the both of BP-ISP integration effectiveness and ISP efficiency. Second, there was significant relationship between Information Systems characteristics and ISP's performance. Specially, IS resource and IS strategic role affect ISP efficiency.

  • PDF

멸종위기 야생생물 산림 서식지 질적 평가 체계 개발 (Developing system of forest habitat quality assessment for endangered species)

  • 윤광배;김선령;정석환;이진홍;도재화;한승현
    • 환경생물
    • /
    • 제40권3호
    • /
    • pp.307-315
    • /
    • 2022
  • 본 연구에서는 서식지 질적 평가에 대한 추진체계를 6단계로 구분하고, 평가 대상지 선정 방법과 서식지 질적 평가 항목을 제시하였다. 서식지 질적 평가 항목은 서식지의 건강성, 안정성, 단절화 및 파편화 정도, 서식지 적합성, 위협 정도 등에 대한 종합적인 평가가 가능하도록 구성되었다. 그러나 현시점에서는 자료부족으로 인하여 서식지 질적 평가 체계가 적용 가능한 멸종위기종이 극히 일부에 해당된다. 서식지 질적 평가 체계는 향후 멸종위기종들에 관한 서식환경자료가 축적되고 이를 기반으로 평가항목들에 대한 정량적 기준 및 가중치가 부여되면 멸종위기종별 주요 서식지에 대한 보전방안 마련에 크게 기여할 것으로 기대된다.

건설 업체의 브랜드아파트 마케팅 전략 방안 (A Marketing Strategy for Brandapartment of Construction Companies)

  • 이상범;조영준;임남기
    • 한국건축시공학회지
    • /
    • 제4권3호
    • /
    • pp.153-159
    • /
    • 2004
  • The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is raised as an important point of sale competition in the apartment market. But now the market is occupied by a few construction companies, which have well recognized brand. So it's difficult for a construction company without brand to enter the apartment market because of consumer's ignorance. domestic construction companies are spending lots of money and effort to advertise their characteristic brandapartment based on classified consumer's desire and offer consumers what they want. Therefor, This study investigated the factors of recently characteristic brandapartment focusing on design, environment, materials, home automation and surveyed residents preference of a brand by P.O.E methods. Based on such results of survey, this study suggest the basically reference information on characteristic strategy of an brandapartment.

BOGI 전략으로 설계된 블록 암호의 차분 공격에 대한 안전성 분석 (Security Analysis of Block Ciphers Designed with BOGI Strategy against Differential Attacks)

  • 이상협;김성겸;홍득조;성재철;홍석희
    • 정보보호학회논문지
    • /
    • 제29권6호
    • /
    • pp.1259-1270
    • /
    • 2019
  • 블록 암호를 설계할 때, 설계자는 주로 차분 특성 확률의 상한을 이용하여 라운드 수를 결정한다. 라운드 수는 블록 암호의 성능에 영향을 미치므로, 더 적은 라운드를 갖기 위해 차분 특성 확률의 상한을 정밀하게 계산하는 것이 중요하다. 이전까지의 활성 S-box의 최소 개수를 탐색하는 방법들은 비선형 연산과 선형 연산을 각각 제약식으로 구성하여 차분 특성 확률의 상한을 계산하였다. 하지만 선형 연산이 비선형 연산에 의존적으로 선택되는 BOGI 설계전략(Bad-Output Good-Input Design Strategy)의 경우 이전 탐색방법으로 구한 상한은 정밀하지 않을 수 있다. 본 논문에서는 BOGI 전략의 성질을 이용하여 기존의 방법보다 더 정밀한 차분 특성 확률의 상한을 구하는 새로운 방법을 제안한다. 그리고 이 방법을 이용하여 구한 상한의 타당성을 수학적으로 증명한다. 제안한 방법을 BOGI가 사용된 GIFT-64와 GIFT-128에 각각 적용하여 9라운드까지 차분 특성 확률의 상한을 탐색하였다. GIFT-64의 7라운드와 GIFT-128의 9라운드에 대해 기존의 방법을 적용하면 차분 특성 확률의 상한이 각각 2-18.395와 2-26.885이었으나, 제안한 방법을 적용하면 각각 2-19.81과 2-28.3으로 더 정밀하게 계산된다.

신세대의 의생활양식과 의복선택행동에 관한 연구 (A Study on Clothing Life Style and Clothing Selection Behavior of the New Generation Consumer)

  • 김미경;이선재
    • 복식
    • /
    • 제24권
    • /
    • pp.217-233
    • /
    • 1995
  • The ultimate purpose of this study is to suggest the most effective marketing strategy for the clothing consumer market based on the new generation consumer's clothing selection behavior analysis. In this thesis, it is appempted to make a progress in the new gen-eration consumer's clothing life style types, in clothing purchase behavior analysis among the clothing life style, and also in the marketing strategy for marketers. The subjects selected for the final analysis are 412 the new gerneration women of age 20 thru 34 in seoul and satellite town area. Data were processed the spss package program. As for the analytic method, factor analysis, clustering analysis, XCross-tubulation, F-test with ANOVA, frequency and percentage were applied in the survey. The major findings are as following : life style is classified into four types : The characteristic fashion-directory type(25.7%) ; The reason traditional type(9.0%) ; The sen-sitivity fashion-following type(11.0%) ; The community brand-conscious type(54.3%). 2 Clothing life style types characteristic of the new generation consumer proved that clothing life style types are a significant difference according to the life style, the fashion consciousness and the average monthly spend-ing on clothing. 3. There is an important discrimination according to the clothing life style types in their clothing purchase behavior such as infor-mation usage, clothing choice criterion and brand loyalty. 4. Based on the result of our analysis and the review of literature, the marketing strategy is suggested that characteristic and new design development is efficient way to consumer's purchase need. Therefore apparel industary which pursue an added value must frame marketing strategy on the basis of the target consumer's sensitivity characteristic according to the life style and fashion consciousness.

  • PDF

예비 초등 교사들의 분류 활동에서 나타난 분류 기준의 유형과 분류 전략의 특징 (Type of Classification Criterion and Characteristic of Classification Strategy That Appear in Pre-Service Elementary Teachers' Classification Activity)

  • 양일호;최현동
    • 한국초등과학교육학회지:초등과학교육
    • /
    • 제27권1호
    • /
    • pp.9-22
    • /
    • 2008
  • The purpose of this study was to investigate the type of classification criterion and the characteristic of classification strategy that appear in pre-service elementary teachers' classification activity. The 4 tasks were developed for classification activity; button as a real things that attribute is prominent, shell as a real things that attribute is less prominent, snow flake as a picture cards that attribute is prominent, and galaxy as a picture cards that attribute is less prominent. The 5 college students who major in elementary education were selected. Data were collected by interview with participants, participants' classification recording paper, investigator's observation of participants' action observation, and videotaped that record participants' subject classification process. Result proved in this study is as following. First, pre-service elementary teachers used 4 qualitative classification criterion of feature, random field, image and secondary property, and used 2 dimension classification criterion of space and quantity. They used single quality classification criterion or combining dimension classification criterion in classification activity. Second, pre-service elementary teachers have classification strategy that apply each various classification criterion, and also classification strategy are different according to subject, but discussed that "anchor" and "priming effect" are important for effective classification. Result of this study is expected to contribute classification research and classification teaching program development.

  • PDF