• 제목/요약/키워드: Strategy Orientation

검색결과 335건 처리시간 0.027초

부동산 유형별 마케팅 전략이 만족도에 미치는 영향요인 분석 (Analysis of Influence Factors of Satisfaction by Marketing Strategic Based on the Type of Real Estate)

  • 김구회;이길재;원유호
    • 지적과 국토정보
    • /
    • 제44권1호
    • /
    • pp.195-212
    • /
    • 2014
  • 본 연구는 부동산 분양 및 개발 사업의 성패에 큰 영향을 미치는 부동산 마케팅 전략의 영향요인을 구축하고, 유형별 만족도의 영향요인을 PLS 회귀분석을 통해 도출하고자 한다. 자료 구축은 부동산 분양 및 개발 사업을 전문으로 하는 집단을 대상으로 실시하였으며, 부동산 유형 분류는 사업적 분류방식에 의해 주거용(residential)과 비주거용(nonresidential)으로 구분한다. 분석결과 주거유형의 경우 브랜드 신뢰, 제휴 및 협력관계 강화, 교통환경, 분양 조건 완화, 사업설명회, 미분양 특전, 납부 조건 완화 요인이 중요하게 도출되었으며, 비주거유형의 경우 납부 조건 완화, 고객지향성, 생활환경, 제휴 및 협력관계 강화, 커뮤니케이션 요인이 만족도에 영향을 주는 것으로 도출되었다.

조선 태종대 관복제정에 관한 연구 (A Study on the Settlement of Official Uniform under the Reign of King Taejong in the Early Joseon)

  • 전혜숙;류재운
    • 복식
    • /
    • 제56권7호
    • /
    • pp.69-78
    • /
    • 2006
  • In the early Joseon when royal authority was not still firmly established, King Taejong, or Lee Bang Won tried to make their political position guaranteed through relationships with Ming, making efforts to develop relations with the Chinese nation positively. This political orientation towards Ming by of the king Taejong was also clearly reflected in the settlement of official uniform in the early Joseon, which can be described as follows. Gaoming(誥命), Yinxin(印信) and Mianfu(冕服) granted by Ming for the first time since the foundation of Joseon suggested that the Chinese nation recognized the formal settlement of Joseon dynasty and the inauguration of King Taejong. presumedly, the grants played a critical role in the firm establishment by King Taejong of his royal authority under unstable political conditions. Under the reign of King Taejong, Joseon tried to abolish ancient regime and, instead, accept systems and institutions of Ming as it maintained smooth relations with the Chinese nation. King Taejong whose royal authority was locally deemed lack in legitimacy and morality wanted to receive the moral recognition of his reign. So the monarch tried to not only strengthen his authority, but also take in advanced culture and civilization through submissive diplomatic relations with Ming. This was a practical diplomatic strategy that was clearly discriminated from toadyism. It was a policy towards Ming, pursuing substantial national benefit. Therefore, official uniform system under the reign of King Taejong should be understood accordingly.

강도를 고려한 섬유-금속 적층 복합재료의 최적설계 (Stacking Sequence Design of Fiber-Metal Laminate Composites for Maximum Strength)

  • 남현욱;박지훈;황운봉;김광수;한경섭
    • Composites Research
    • /
    • 제12권4호
    • /
    • pp.42-54
    • /
    • 1999
  • 섬유-금속 적층 복합재료(FMLC)는 섬유와 금속 박판으로 구성된 새로운 형태의 구조재로 가볍고 우수한 피로 특성을 가지며 금속과 같이 가소성과 충격저항성이 우수하고, 가공성이 뛰어나다. 본 연구에서는 여러 하중 조건하에 있는 섬유-금속 적층 복합재료를 유전자 알고리듬을 이용하여 최적 설계하였다. 전단변형이론에 근거한 유한요소법을 사용하여 적층판을 해석하였으며, 설계변수로 금속판의 강도와 섬유 층의 수에 따른 적층각도를 두었다. 섬유층과 금속판의 적합도 함수로는 각각 Tasi-Hill failure criterion과 Miser yield criterion을 사용하였다. 유전자 알고리듬의 연산자로는 토너먼트 선택과 균일 교배를 사용하였다. 효율적인 진화를 위해 엘리티스트 모델을 사용하며, 높은 정확도를 가진 해를 얻기 위해 크리프 무작위 탐색(creeping random search) 방법을 통해 더 우수한 자손을 얻었다. 여러 가지 하중 조건에 대하여 최적설계 결과를 나타내었으며, 파괴 지수 측면에서 탄소섬유강화복합재료(CFRP)와 비교하였다. 해석 결과 섬유-금속 적층 복합재료는 탄소섬유강화복합재료에 비하여 집중하중이나 분포하중 형태에 대하여 우수한 특성을 보였으며, 파괴 지수의 편차가 적어 예기치 않은 하중에 잘 견딜 것으로 사료된다.

  • PDF

경두개 자기자극장치의 치료자극 펄스 (Treatment Stimulator's Pulse of Transcranial Magnetic Stimulation)

  • 김휘영
    • 한국콘텐츠학회논문지
    • /
    • 제9권11호
    • /
    • pp.289-296
    • /
    • 2009
  • 본 논문에서, 생물계로 자기자극장치를 사용할 경우 잠재적인 사용에 대한 전력소자 응용제어 기술에 대해 언급 하고자 한다. 자기자극장치의 효과는 자기 자극코일에 의해 전달된 전류 펄스파형에 유도한 전계와 기하학 구성에 의존한다. TMS는 두뇌에 있는 전계를 유도하는 전자장의 펄스를 머리의 외부에서 자극하게 된다. TMS는 두뇌의 자극을 통해, 진단 및 치료에 있는 수많은 응용이 가능하다. 이러한 요소들은 코일의 구성과 전원 장치와 크기의 등가적 요구와 특성으로 매우 중요한 기능을 가지게 된다. 제안하고자 하는 해결방법은 입력에 대하여 가변크기와 주기를 가지는 전류펄스 발생을 가진다. 또한, 해결방법은 전원에서 부하로 에너지 전송과 축적의 요소를 기본으로 할 수가 있다. 제안한 방식으로, 전력 회로 매개 변수의 충분한 통제를 통한 기획과 전략으로 단극파형 또는 양극 파형을 얻을 수가 있었다.

A Study on Pattern Recognition to Compute Guidelines Based on Evidence for Ecological Healing Environment at Agha Khan Hospital in Karachi - Focused on Human Thermal Comfort Model (HTCM), for Karachi, using Climate Consultant Program

  • Shaikh, Javaria Manzoor;Park, Jae Seung
    • KIEAE Journal
    • /
    • 제15권2호
    • /
    • pp.27-35
    • /
    • 2015
  • Purpose: Healthcare is on the whole a personal and critical service that consumer's use, whereas hospitalization is as a rule painful, because nature nurtures and Sun Light Luminosity for healthcare settings is considered healing. The performance and design of climate responsive buildings such as AKU requires a detailed study of attributes of climate both at micro as well as macro level. The therapeutic value of contact with nature through window view, greenery and landscape is calculated there. Method: A two prong strategy is been devised for this article, at micro level three typical morphologies are analysed by creating same environment of neighboring building on sun shading chart, radiation and temperature range. Since the analysis of local climate helps to determine the design strategies for hospital Healing Environment which is suitable for Karachi climate; in order to track the macro climatic behaviour, a considerable analysis of psychometrics chart for AKU Karachi are designed on Climate Consultant (CC) and analysed by Machine Learning. Climate Consultant proposes different design strategies suitable for Karachi. And on the other hand time wise illumination sources for clinical area which are then measured on psychrometric chart- according to singular space: multi patient admission, secondly: acute ambulatory ward, and tertiary: multi windowed space according to the mushrabiyah and sky light pattern. Result: Our findings support the hypothesis that windowed wall is 75-80% more healing wall; an accelerated evidence was found for healing at macro level if the form of the hospital is designed according to the climatologically preferences, whereas at micro level: the light resource becomes the staff attentiveness determinant. In Conclusion evidence was provided that the actual form of luminosity results consequently in satisfaction while light entering from several set of windows and other sources might be valued if design according to the healing environment. The data added on the sun shading chart to calculate rays entraining into space in patient room equal to 124416.21 Watts/ meter $m^2$ is calculated as precise healing rate-and is confirmed by questionnaire from patients belonging from each clinical stage having different illnesses.

학교 성교육을 위한 지역사회 참여형 접근법과 사회생태학 모델 (Community-Based Participatory Approaches and a Social Ecological Model for School-Based Sex Education)

  • 유승현
    • 한국학교ㆍ지역보건교육학회지
    • /
    • 제7권
    • /
    • pp.19-32
    • /
    • 2006
  • 성공적이고 효과적인 학교 성교육을 위하여 참여형 기법의 중요성이 부각되고 있는 가운데, 지역사회 참여형 연구 기법이 주목받고 있다. 지역사회 참여형 기법은 피교육자가 교육프로그램의 기획, 수행, 평가 전 과정에 동등한 협력자로서 적극적으로 참여할 수 있도록 여건을 구비하고 제공하는 것이 그 목적이자 방법이다. 사회생태학 모델은 이러한 참여형 기법을 적용할 때 유용한 도구로서, 사전조사 및 교육 프로그램 기획 뿐 아니라 평가도구로서의 가능성도 가지고 있다. 학교 성교육의 과제 중 하나인 교육요구와 실제 간의 간극 해소를 위한 시도의 일환으로, 본 논문은 지역사회 참여형 연구의 주요 개념과 원칙, 사회생태학 모델의 원리를 설명하고, 실제 학교 성교육 평가 사례에 입각한 사회생태학 모델의 용례를 제시하였다. 아울러, 학교 성교육 현장에서 프로그램 기획 및 평가에 참여형 기법을 통하여 사회생태학 모델을 적용하는 방안을 논의하였다.

  • PDF

간호대학생들의 가치관과 가치관 변화에 대한 연구 (Study on Values and Value Change of Nursing Students)

  • 이경혜
    • 대한간호학회지
    • /
    • 제15권3호
    • /
    • pp.21-30
    • /
    • 1985
  • The purpose of this study is to determine values and value changes of the four year course nursing college students. The survey was conducted against 262 students of the nursing college, from all classes (freshman, sophomre, junior and senior). This study was conducted during the period of first through 15th of December 1984 in accordance with the L.V. Gordon's“Survey of Interpersonal Values (SIV)”. The results of the study were as follows: 1. Those nursing students surveyed show that conformity (16.32) took the highest place and reconition (10.21) lowest in the general value orientation. In accordance with the Cordon's SIV, those of other woman college students indicate 14%ile-65%ile, respectively. 2. Changes in values by class indicate that freshman, sohpomore and senior students showed similar Pattern but junior students showed significantly lower than other classes. The difference should be considered on the basis of statistics (p <.05). Accordingly, the hypho-thesis 1 of this study has been supported. 3. Significant variation has been shown by each class in each factor such as support, conformity, independence and benevolence but no variation has been indicated in leadership and recognition. 4. There was difference in values between higher class (jounior and senior) students with clinical experience and starting class (freshman and sophomore) students without clinical experience. The study indicates the values of higher class. students is lower than that of starting class. students (P <.05). Therefor, the hyphothesis 2 of this study has been supported. 5. There was no significant difference in values between entering students and graduating students (p<.05), Thus, the hyphothesis 3 of this study has been rejected. The results of the finding of the study show that there is no positive influence in forming the values. for the students. Therefore, it is concluded that new strategy and special educational program should be established for formulation of the right values for the nursing college students.

  • PDF

다차원 척도기법을 이용한 여성 기성복의 상품 이미지에 관한 연구 (A study on Brand Image of Korea Women's Apparel Market with Multidimensional Scaling)

  • 황선진
    • 복식
    • /
    • 제15권
    • /
    • pp.253-265
    • /
    • 1990
  • This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

  • PDF

6시그마를 활용한 ITSM 개선 사례 비교 연구 (A Comparative Case Study on Improvement of ITSM using 6 Sigma Technique)

  • 임수빈;황경태
    • 경영정보학연구
    • /
    • 제12권2호
    • /
    • pp.121-144
    • /
    • 2010
  • 최근 들어, IT 부문에서는 ITSM의 도입이 확산되고 있는데, ITSM의 성공을 위해서는 단순히 프로세스의 구축이나 솔루션의 도입만이 아니라 지속적인 개선이 필요하다. 이러한 지속적인 개선의 주요한 도구로 6시그마 기법이 활용되고 있다. 본 연구에서는 프로젝트 수준에서 성공 사례와 실패 사례를 비교 분석하여, ITSM의 지속적인 개선에 6시그마 기법을 성공적으로 적용하는데 영향을 미칠 수 있는 요인들을 식별한다. 이를 위해서 먼저, 문헌 분석을 통해 6시그마 기법 적용의 성공요인을 식별하여 분류하고, 이러한 성공요인들 중에서 본 연구의 목적과 내용에 부합하는 요인을 결정한다. 선별된 요인을 중심으로 성공 사례와 실패 사례를 비교 분석하여, 이러한 요인들이 6시그마를 활용한 ITSM 개선 프로젝트의 성공과 실패에 미치는 영향을 분석한다. 분석 결과, 경영층 및 중간관리자의 참여, 프로젝트 팀의 참여, 프로젝트 선정 및 검증, 고객 및 시장연계, 기업 전략 및 목표 연계 등 5가지 요인 모두가 성공 사례와 실패 사례 간에 차이가 있다는 것을 발견하였다.

Kinematics of filament stretching in dilute and concentrated polymer solutions

  • McKinley, Gareth H.;Brauner, Octavia;Yao, Minwu
    • Korea-Australia Rheology Journal
    • /
    • 제13권1호
    • /
    • pp.29-35
    • /
    • 2001
  • The development of filament stretching extensional rheometers over the past decade has enabled the systematic measurement of the transient extensional stress growth in dilute and semi-dilute polymer solutions. The strain-hardening in the extensional viscosity of dilute solutions overwhelms the perturbative effects of capillarity, inertia & gravity and the kinematics of the extensional deformation become increasingly homogeneous at large strains. This permits the development of a robust open-loop control algorithm for rapidly realizing a deformation with constant stretch history that is desired for extensional rheometry. For entangled fluids such as concentrated solutions and melts the situation is less well defined since the material functions are governed by the molecular weight between entanglements, and the fluids therefore show much less pronounced strain-hardening in transient elongation. We use experiments with semi-dilute/entangled and concentrated/entangled monodisperse polystyrene solutions coupled with time-dependent numerical computations using nonlinear viscoelastic constitutive equations such as the Giesekus model in order to show that an open-loop control strategy is still viable for such fluids. Multiple iterations using a successive substitution may be necessary, however, in order to obtain the true transient extensional viscosity material function. At large strains and high extension rates the extension of fluid filaments in both dilute and concentrated polymer solutions is limited by the onset of purely elastic instabilities which result in necking or peeling of the elongating column. The mode of instability is demonstrated to be a sensitive function of the magnitude of the strain-hardening in the fluid sample. In entangled solutions of linear polymers the observed transition from necking instability to peeling instability observed at high strain rates (of order of the reciprocal of the Rouse time for the fluid) is directly connected to the cross-over from a reptative mechanism of tube orientation to one of chain extension.

  • PDF