• 복식
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• 제60권2호
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• 한국비블리아학회지
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• 제25권2호
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• pp.41-57
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• 2014

본 연구는 미래 사회에서 개인의 독서활동이 어떠한 방향으로 나아가야 할 것인가에 대한 방향을 제시하고, 매체 환경의 변화에 대한 적극적인 대응법으로 효과적인 독서 생활을 위한 정보 독해능력과 웹 3.0 개념의 이해와 특성을 바탕으로 한 "웹 기반 독서전략 모형"을 개발하는 것을 목적으로 하였다. 본 연구에서는 웹 플랫폼을 기반으로 한 6개의 독서전략 모형을 개발하였다. 이 6개의 독서전략은, 초인지 전략, 정보검색전략, 개인화 전략, 읽기 전략, 쓰기 전략, 그리고 해석 전략이다.

• 한국산학기술학회논문지
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• 제17권2호
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• pp.272-281
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• 2016

자원이 부족한 벤처기업이 풍부한 자원을 가진 대기업과의 경쟁에서 승리하기 위해서는 자원의 효과적 사용이 중요하게 작용한다. 자원을 효과적으로 사용하기 위해서는 자원투입의 방향성과 일관성이 확보되어야 하므로 결과적으로 자원상의 강점과 기업이 추구하는 전략 간에 적합성이 요구된다. 이에 따라 본 논문은 기업이 어떤 자원상의 강점을 가졌는지에 따라 전략이 결정되며, 설정된 전략에 의해 자원투입의 방향이 정해짐으로써 효과적인 자원투입이 이루어져 성과향상으로 이어진다는 논리에 입각하여 가설을 제시하고 실증분석을 통해 검증하였다. 실증분석 결과에 따르면, 연구개발능력은 기술 혁신차별화전략에, 마케팅능력은 마케팅차별화전략에, 재무능력과 생산능력은 저원가전략에 긍정적인 영향을 미치는 것으로 나타나, 자원에 따라 유효한 전략이 달라짐을 확인할 수 있었다. 또한 연구개발능력과 마케팅능력은 저원가전략에, 생산 능력은 기술차별화전략에 부정적인 영향을 미치는 것으로 나타났는데, 이는 자원상의 강점에 따라 어느 한 전략을 배타적으로 선택하는 것이 성과향상을 가져올 수 있음을 의미한다. 본 논문은 벤처기업에 있어 자원과 전략 간의 적합성이 성과에 중요한 영향을 미침을 실증적으로 입증했다는 점에서의 의의를 가진다.

• 패션비즈니스
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• 제15권5호
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• pp.87-102
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• 2011

The research intends to exploit a strategy method of personal branding improving a personal value for construction of a personal image. As an assessment, the model of construction strategy of personal branding is developed in four steps of a model, construction of personal branding, by using elements of personal image and researching about personal branding strategy of scholars. In order to substantiate a validity of presented model, the case analyses of Martha Stewart. The strategy of four steps for construction of effective personal image is explained below. First step is an analysis of personal brand equity, deciding a direction of the concept of a personal branding through analyzing into a core value and core competence of one. Second step is a personal brand identity, constructing personal specification and identity with elements of personal image by using effective strategy, being able to be perceived to population. Third step is a personal brand positioning, constructing competitive brand image by using analysis of SWOT and strategy STP. Fourth step is a promotion of personal brand, advertising and extending a brand image of one by using a public activity and communication methods such as publication, mass media, and social network. By using the four kinds of processes, constructed strategy of a personal brand will be significant for construction of an effective personal image by having increment of a value and power of the brand.

• Strategy21
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• 통권45호
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• pp.148-187
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• 2019

본 논문은 '국가해양안보전략서'의 필요성과 발전방향을 분석하기 위한 것이다. 이를 위해 한국의 해양안보전략서의 필요성, 해양안보전략관련 한국의 실태와 주요선진해양국의 사례, 한국의 '해양안보전략'의 비전·목표·전략·수행체계를 살펴본 후 결론을 도출해본 것이다. '세계 5대 해양강국(Ocean G5)' 등과 같은 국가해양전략 비전의 달성은 우리나라가 국민의 해양안전과 해양안보를 유지·강화해 나갈 수 있을 때 가능함은 물론이다. 세월호사건은 우리에게도 해양선진국처럼 '국가해양안보전략서'가 절실히 필요하다는 것을 잘 일깨워주고 있다. 선진해양국가처럼 국가해양안보전략이 효율적으로 수행되기 위해서는 해군·해경의 협력을 포함한 관련기관의 협력을 결집시키기에 충분한 권한과 위상을 보유한 전담부서를 두어야 한다. 국가안보회의 예하에 장관급으로 구성된 의결기구인 가칭 해양안보위원회와 관련부처 실무자로 구성된 집행기구인 가칭 해양안보수행단을 설치하면 좋을 것으로 판단된다. 미국이나 영국처럼 우리도 국민의 해양안전·해양안보를 위한 국가해양안보전략을 성공적으로 수행해 나가기 위해서는 보다 더 긴밀한 국내의 범정부적 협조체제와 국제적 협력체제, 그리고 해당 분야별 해양안보능력을 더욱 보강해 나가야 할 것이다. 이를 위해 해군에 의한 해양안보전략의 수립·추진; 해군·해경 간의 작전적 연계강화; 국가차원의 해양감시능력의 강화 및 민간영역과의 공유의 활성화 등을 모색·추진해 나가야 할 것이다.

• Asia Marketing Journal
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• 제16권3호
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• pp.101-118
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• 2014

Parkland, which is one of the pioneer brands in men's fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market. This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland's brand strategy focusing on brand environment and positioning. Accordingly, the study analyzes the target concept and basic direction of the brand repositioning in terms of the repositioning strategy process, and from an integrated marketing perspective, examines the specific implementation program for repositioning. Finally, the study addresses the outcomes of brand repositioning efforts as well as steps to be taken in the future.

• Journal of Information Technology Applications and Management
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• 제10권4호
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• pp.135-147
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• 2003

With the development of multimedia and optical technologies, application systems with facial features hare been increased the interests of researchers, recently. The previous research efforts in face processing mainly use the frontal images in order to recognize human face visually and to extract the facial expression. However, applications, such as image database systems which support queries based on the facial direction and image arrangement systems which place facial images automatically on digital albums, deal with the directional characteristics of a face. In this paper, we propose a method to detect facial directions by using facial features. In the proposed method, the facial trapezoid is defined by detecting points for eyes and a lower lip. Then, the facial direction formula, which calculates the right and left facial direction, is defined by the statistical data about the ratio of the right and left area in facial trapezoids. The proposed method can give an accurate estimate of horizontal rotation of a face within an error tolerance of $\pm1.31$ degree and takes an average execution time of 3.16 sec.

• KIEAE Journal
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• 제7권2호
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• pp.63-70
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• 2007

Construction managers who are placed on the top of the construction production organization should exhibit its best knowledges concerning all aspects and control related members at every position properly. In case of CM firms in developed countries, they are equipped with a practical system of technology and management knowledge, and efficiently use the knowledge not only for novices but also experts. However, the domestic CM firms which are now at the lower level than those in developed country are not supported with the sufficient and systematic knowledge for CM tasks due to various reasons. Therefore, the objective of this study is to suggest the direction and strategy for the development of an experts-knowledge management system to enhance the construction productivity at the viewpoint of CM firms which conduct, manage and supervise various tasks of construction projects. Domestic CM firms would play a great role to enhance productivity and secure competitive advantage of project management as much as the firms in developed countries if experts-knowledge and information are supported by a computerized system.

• 항공우주시스템공학회지
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• 제10권3호
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• pp.32-38
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• 2016

This paper explains space-technology startup-business support programs. MSIP (Ministry of Science, ICT and Future Planning) and KARI (Korea Aerospace Research Institute) began running startup-business support programs from 2013 according to a "space-technology industrialization plan." In addition, MSIP and KARI have been running startup academies and STAR-Exploration for future entrepreneurs and startup companies since 2015. From these programs, five startup companies were established and they are generating sales. This paper shows the results of the programs, and the program cases of the startup and venture companies are analyzed for both domestic and international audiences. The future direction of startup-business support programs that are based on space technology is also discussed.

• 디지털융복합연구
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• 제9권6호
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• pp.411-419
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• 2011

본 연구는 셀프리더십 전략이 학생들의 학습태도에 영향을 미치는지, 학습태도가 매개변인의 역할을 하여 학업성과에 어떤 영향을 미치는지를 연구하였다. 특히 중국, 필리핀 등으로부터 국내로 유학 온 학생들이 증가함에 따라 이들과 한국학생간의 차이점 유무를 비교 연구하여 효과적인 교육활동을 위한 프로그램 준비가 필요한 시점이다. 실증연구를 위한 표본으로 한국 대학생 64명과 유학 중인 중국 대학생 31명을 대상으로 설문조사를 실시하였다. 연구결과는 조직 구성원 혹은 학생들의 셀프리더십을 고양함으로써 과업에 임하는 태도나 수업에 임하는 바람직한 태도를 제시하여 기업 생산성이나 학업성과를 촉진할 수 있는 방안수립에 시사점을 줄 수 있을 것이다.