• 산업진흥연구
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• 제9권3호
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• pp.155-161
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• 2024

본 연구는 국내 모바일 커머스 내 게임화 요소인 보상형 미니게임의 사용자 경험에 관한 연구이다. 최근 모바일 커머스 서비스에 고객 유입, 체류시간 증가, 재방문율 향상의 목적으로 게임화 마케팅 전략이 적극적으로 도입되고 있다. 이에 본 연구는 게임화 요소의 사용자 경험을 연구하고, 사용자가 모바일 커머스의 게임화 요소에 대해 어떻게 느끼는지에 대한 평가를 수치화하였다. 연구 방법으로는 즐거움, 몰입, 보상, 가치성, 유용성을 기준으로 설문지를 작성하여 설문조사를 실시하고, 그중 20~40대 남녀 사용자를 대상으로 1:1 심층 인터뷰를 진행하였다. 실험 결과 즐거움과 몰입에서 사용자 만족도를 높일 수 있는 전략이 필요하며, 예측할 수 있는 보상 시스템과 상품 탐색에 관한 사용자 경험을 개선하여 상품 구매로 연결할 수 있는 전략이 필요함을 알 수 있었다. 본 연구가 게임화 요소를 적용하려는 기업의 마케팅 전략 수립 및 사용자 경험 개선에 시사점을 줄 수 있기를 기대한다.

• 한국의류산업학회지
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• 제9권2호
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• pp.211-220
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• 2007

The purpose of this study is to analyze characteristics and marketing strategies of the British, French and Italian luxury fashion brands. The subjects of this study are 27 fashion brands which have more than 50 years of tradition and are also members of the Walpole, Comit$\acute{e}$ Colbert, and Altagamma. The common marketing strategies of the luxury fashion brands were; the renewals in the product concept which harmonized traditional elements with modern elements which are designed to meet the needs of new target consumers, the renewals in the promotion such as the large scale of advertising, the frequent publications about the brands, sponsorship of events, the renewals and expansion of distribution channels in global fashion cities, the opening of flagship shop and the renovation of existing shops. Simultaneous renewals in product concepts, in promotion and in distribution will be an effective marketing strategy. Also, a continuous investment in renewal strategies is a key to the success of luxury fashion brand renewals.

• Asia pacific journal of information systems
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• 제3권1호
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• pp.3-30
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• 1993

This paper provides a model for aligning business and information technology strategies. The model, expanded from the earlier study by Henderson and Venkatraman, is composed of four elements: business strategy, business infrastructure, information technology strategy, and information technology infrastructure, and suggests different ways of aligning business and information technology strategies. Basically, there are three types of aligning: integrating, domain based aligning, business reengineering. The validity of the model is supported by case studies.

• 한국과학교육학회지
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• 제27권6호
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• pp.529-545
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• 2007

Questioning forms an integral part of most strategies for effective teaching when the class consists of difficult content. Science including chemistry is usually content-rich, but difficult to understand without supporting lab experiments, subsidiary visual materials and model kits. Engaging the attention and interest of students in such a subject, therefore, is the key to the success of a daily lesson in the classroom. However, generating meaningful questions requires a certain level of information and metacognitive skills on the part of the teacher. The purpose of this study was to find out the framework of effective teachers' questioning with a large group in chemistry class: how teachers used questioning to engage their students in such a big class, to identify a variety of forms of feedback provided by students and to develop a model of question-inducing strategies. We investigated the teachers' recognition of their questioning and the students' recognition of teachers' questioning by surveying over 82 teachers and 434 students in Korea. The survey findings show that the questionnaire can be categorized into four elements: the theme of the teachers' questions (T), students' inquiries (I), methods of teachers' questioning (M) and encouragement of students (E). These elements can be analyzed and sub-categorized to find out which elements are effective in good questioning, even though the elements are interwoven tetrahedrally.

• 한국실내디자인학회논문집
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• 제22권2호
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• pp.167-175
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• 2013

This study aims to suggest a direction for interior space design for fashion flagship stores in the future where the brand identity can become correctly recognized by the consumers, and consumers can have various and differentiated experiences. As research method, theoretical concept review and case study on brand communication and VMD were used. Specifically, for review on brand communication, concept, strategies, and space types were explored, and, for review on VMD, concept, purpose, and expressive elements were researched. Also, the study looked at the relevance between and importance of strategy types of brand communication and VMD. Through these reviews, strategy types of brand communication and analysis criteria for VMD application were written based on the research and analysis of 8 cases in Korean and elsewhere. The results of this study is as follows: Based on marketing-oriented thinking with understanding of VMD, the plan must accurately understand the image and identity pursued by the brand, take into account the store layout, atmosphere, product concept, trend, and display, so that the store can communicate with the customers with cognitive consistency, diversity of senses, and differentiation from other companies. Currently, fashion flagship stores in Korea are concentrated on sales in expressing VMD, and, therefore, are difficult to deliver brand identity to consumers and they require diversity in expressive elements in doing so. Therefore, in the interior space design of fashion flagship stores in Korea, brand communication must enhance cognitive, behavioral, relationship, and culture marketing, and, requires confirming VMD expression in details by linking with brand communication and specific expressions based on it.

• International Journal of Contents
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• 제4권1호
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• pp.7-11
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• 2008

This research analyzes the need for technical elements based on related articles and empirical experience when culture tourism homepage is to be developed or renewed focused on the research of main elements in 6 web sites. Technological elements required for the development of culture tourism homepage are use, contents, structure, linkage, search, and appearance. Tourism information service provides many conveniences to tourists, and help to maximize profits and additional income for urban tourism.

• 대한약학회:학술대회논문집
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• 대한약학회 2000년도 춘계총회 및 학술대회
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• pp.59-60
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• 2000

• 한국국방경영분석학회지
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• 제24권1호
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• pp.110-131
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• 1998

A stochastic modeling of combat that takes more realistic situations into account has been studied with deep concern. Either the firing strategies or network formations are very important elements in the analysis of combat. The first objective of this study is to evaluate how the different strategies affect the outcomes of combat. An analytical approach has been used in an attempt to understand a small-sized battle. The results are validated and compared with existing simulation models. Extending to the moderate size of battle may be achieved with ease. Secondly, an attempt has been made to study and investigate a way to solve combat in a different fashion. We divided a two-on-two battle into two separate one-on-one battles and connected them into a network. New elements considered such as delay time of starting a firefight on a particular node or search time for the next target when a kill occurs are defined and used as the input parameters. The discussions are made to validate the hypothesized model and ask if the results are meaningful and useful in the analysis of combat operations or not.

• 한국의상디자인학회지
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• 제6권3호
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• pp.97-109
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• 2004

As lifestyle changes, consumer behavior becomes emotional. And fashion brands are responding the behavior. The brands reflect changes of the needs and the values of consumers. This study analyzed the renovation strategies of the British traditional fashion brands through a literature survey. The common renovation strategies of the British traditional fashion brands were the renovations in the design which harmonized traditional elements with modem elements which is the key, and the renovations in the promotion and the distribution of commodities. The most effective renovation strategy is to combine the three renovations.

• 한국조경학회지
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• 제32권4호
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• pp.71-82
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• 2004

During the IMF period the unsold of apartment housing was significantly increased due to financial problems. Apartment constructors had to severely struggle with fund problems and even some of them were bankrupted. Due to this fact, they had to find new marketing strategies to sell the apartment complexes even with low margins. One of the solutions was that housing companies could present a distinctive and outstanding outdoor space in apartment complexes. The purpose of this study was to investigate such differentiated marketing strategies by reviewing the apartment housing advertisements during the IMF period. The major findings through this study were as follows: 1. During the IMF period housing companies presented a distinctive and outstanding outdoor space in apartment complexes. In 1999, which was the peak of the IMF impact, there were frequent advertisements for apartment housing in daily newspapers. 2. Daily newspapers had been mostly used for advertising the apartments. A thorough review of them is very valuable in investigating differentiated marketing strategies of the outdoor space in apartment complexes. 3. The main theme of differentiation of outdoor space can be summarized as : Emphasis of the importance of healthy life, application of environment-friendly facilities, and use of traditional korean style elements in apartment complexes.