• 한국산학경영학회:학술대회논문집
• /
• 한국산학경영학회 2005년도 추계학술발표대회 발표논문집
• /
• pp.73-94
• /
• 2005

This paper investigates the performance consequence of strategic changes when firms move closer to or further away from other firms in the industry. The study suggests a theoretical framework and hypotheses on the effect of strategic convergence and divergence on performance, and tests hypotheses with firm-level longitudinal data on the U.S. food processing industry during the period of 1985-2000. The study shows that strategic divergence is negatively related to performance, and that organizational size and firm-specific uncertainty significantly influence the effect of strategic convergence and divergence on financial performance. Particularly, high uncertainty seems to be conducive to financial performance improvement for organizations undergoing significant strategic changes converging toward other competitors. On the other hand, big organizational size seems to be beneficial for finns implementing strategic changesdiverging from other competitors.

• 디지털융복합연구
• /
• 제16권5호
• /
• pp.97-104
• /
• 2018

적절한 전략계획은 비즈니스 성공을 위한 핵심 요소이다. 항만운영 측면에서 보면 국제무역의 빠른 변화에 순응하기 위하여 양질의 운영과 경쟁력을 유지해야 한다. 본 논문에서는 전략적 포지셔닝 분석을 통해 베트남 남부 항만 간 경쟁을 BCG을 사용하여 분석했다. 사용된 분석은 경영성과를 상대적 시장 점유율과 평균 성장률 변수를 사용하여 분석하는 기법이다. 베트남 21개 항만의 실적과 2007년에서 2016년 기간 동안 각 항만의 전략적 위치가 어떻게 변화하는지를 제시하였다. 분석결과 Cai Mep-Thi Vai 복합단지의 전략적 입지가 성장하면서 호치민시의 Dong Nai-Binh-Duong을 점차 대체하여 베트남 남부의 운송 허브가 될 것으로 분석되었다. 본 연구결과는 항만 관리자 및 운영자의 단기 및 장기 항만경쟁력 향상 전략수립에 시사점을 준다.

• 한국항해항만학회지
• /
• 제40권5호
• /
• pp.311-316
• /
• 2016

Vietnam is one of Asia's fastest developing economies. A long coastline of nearly 3,500 km provides a comparative advantage for Vietnam in developing a seaport system. Despite accounting for only about 30% of Vietnam's traffic volume, the Northern seaports have rapidly developed over the years. However, the location of the container terminals close to the common hinterland are a cause of fierce competition among container terminals. To outperform rivals and improve competitiveness, it is essential to identify the competitive positions of container terminals. This study analyzes the competitive positioning of container terminals in the northern region of Vietnam between 2005 and 2014 by applying the Boston Consulting Group (BCG) matrix in order to assist terminal operators and policy makers to generate strategic planning as well as to improve priorities for development. Otherwise, the period from 2005-2014 aims to clarify the static and dynamic positioning of container terminals. The results demonstrate that the Hai Phong terminal dominates the market, but the Nam Hai Dinh Vu and Dinh Vu terminals are considered as "star" performers. Quang Ninh, Doan Xa, and Transvina are losing their competitive positions in Northern Vietnam.

• 한국산학기술학회논문지
• /
• 제12권8호
• /
• pp.3446-3451
• /
• 2011

지역경쟁력 확보 및 지역경제활성화를 위한 중요한 결정 요소로서 산업 클러스터가 관심을 받고 있는 현 시점에서 한국의 산업단지 클러스터들의 전략적 포지셔닝을 평가하여 경쟁전략을 수립할 필요가 있다. 이를 위하여 7개 지역 산업단지 클러스터의 근접성, 네트워크, 상호관계, 매출성과 등과 관련된 보유역량과 생산성과 성장성을 기준으로 파악된 잠재적 매력도를 기준으로 분석한 전략적 포지셔닝을 제시하고 문제점과 전략방향을 제시하고자 한다. 또한 한국의 지역 산업클러스터의 경쟁전략을 수립하는데 시사점을 주고자 세계 각국의 선진 산업 클러스터를 분류하고 현황 및 전략적 포지셔닝을 분석하였다.

• Asia Marketing Journal
• /
• 제14권4호
• /
• pp.1-22
• /
• 2013

A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of 'Korando Sports' undertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC's experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful repositioning framework(Ryan et al. 2007) were employed in this paper. This framework is comprised of six elements: core strategic values, strategic flexibility/learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. The evaluation based on the successful framework also confirms that 'Korando Sports' case meets all the requirements of the successful strategic repositioning. This paper provides some of the managerial implications with aim of assisting executives in identifying strategic repositioning opportunities. Primarily, the 'Korando Sports' case affirms the repositioning as a viable strategy and indicates that repositioning is a feasible means for strategic change. Second, this case shows the influence of a target consumer and SYMC's repositioning to follow consumer preference for a particular attribute. Moreover, we can understand how a product formerly considered weak in attributes can enjoy benefits in other segments with the same attributes.

• 유통과학연구
• /
• 제14권11호
• /
• pp.61-73
• /
• 2016

Purpose - Marketing scholars have developed various types of mathematical models for describing marketing phenomenon, because there is no single model comprehensive enough to incorporate all the relevant marketing phenomena. This study tries to summarize the behavioral foundations and the mathematical derivations of the most widely used marketing models and discusses their strategic implications. This study selected four representative marketing models: multinomial logit(MNL) model, elimination-by-aspects(EBA) model, Hauser and Shugan model and Bass diffusion model. Especially, this study focuses on Hauser and Shugan(1983)'s Defender model and discusses the model's behavioral foundation and its implications. Research design, data, and methodology - Of the four selected model, the multinomial logit model is selected as the basic normative model and the other three models are described as descriptive models in contrast. Starting the discussion from the multinomial logit model, this study explains what important strategic variables are incorporated in each of the four models. The IIA(independence of irrelevant alternatives) axiom and Luce choice model is also discussed in relation to the multinomial logit model. The concept of 'efficient frontier' is discussed in relation to Hauser and Shugan's model. Graphs and tables are used to represent the key implications. No empirical study is included. Results - The analyses of the mathematical marketing models are shown to be very useful in understanding the essence of positioning strategy. The multinomial logit model implies the importance of increasing utility or consumer preference level. The EBA model implies the importance of lowering the inter-brand similarity and dominating the competitors. Hauser and Shugan model implies the importance of considering customer heterogeneity distribution in selecting the target market. Conclusions - It is shown that the concepts of 'efficient frontier' is useful in understanding the effectiveness of positioning strategy. Market positioning can be understood as occupying some place on the efficient frontier. The important strategic implications can be summarized as follows: Always try to increase customer preference by providing what they value, and differentiate from competing alternatives as much as possible. The best positioning strategy is to dominate all the competitors and the worst is to be dominated by the competitors.

• 디자인학연구
• /
• 제19권5호
• /
• pp.191-202
• /
• 2006

최근 기업을 둘러싼 시장 환경의 급격한 변화와 소비자의 구매 가치와 기호의 다양화가 급격히 진전되면서 기업의 생존을 위해 장기적인 경쟁 우위 창출을 위해 그 기업만의 차별적 가치를 제공하는 것이 그 무엇보다 중요한 시대가 도래하였다. 기업의 차별적인 가치를 창출하기 위해서는 무엇보다도 소비자의 잠재 니즈와 가치에 대한 심층적인 연구, 분석이 필요하며 따라서 소비자의 잠재 니즈와 가치를 만족시켜 줄 수 있는 부가가치를 제공하여 주는 신제품의 개발은 기업의 지속적인 경쟁 우위 창출에 있어 매우 중요한 전략적 행동이라 할 수 있다. 이 논문에서는 이러한 신제품 개발 전략에 있어 디자인이 가질 수 있는 전략적 위치와 역할에 대해 연구해 보고자 한다. 소비자는 제품의 아름답고 매력적인 디자인을 통해 기업이 제공하고자 하는 부가가치를 받아들이며 이를 통해 자신의 감성적, 주관적 가치를 만족시킨다. 하지만 본 연구에서는 디자인의 물리적인 실체로서의 제품 가치 제공자 역할에서의 관점에서 벗어나 기업의 차별화 요소로서 적용될 수 있는 소비자의 잠재 니즈와 가치 발견을 위한 도구로서의 디자인의 역할을 제안한다. 즉 소비자 니즈와 가치를 찾아내어 차별적인 가치를 제공하는 역할이라는 디자인의 역할에 대한 관점을 중심으로 이를 신제품 개발 전략에 있어 어떻게 적용시켜야 하는 가에 대한 연구를 논문의 중심으로 삼아 기업 경영 전략의 핵심인 차별적인 포지셔닝 창출의 전략적 요소로서의 디자인 영역의 역할을 제안한다. 본 연구는 디자인 전략의 맥락적 접근의 제시와 함께 이의 수립과 실행을 위한 전략적 디자인 분석에 대해 연구함으로써 경영 전략에 있어 기업의 차별적 위치 창출을 위한 가치 제공자로서 디자인의 범위를 확장하여 기업으로 하여금 디자인 경영의 구체적 실행 방안의 한 축을 제시했다는데 그 의의가 있다고 하겠다.

• 기술사
• /
• 제35권1호
• /
• pp.60-62
• /
• 2002

• ETRI Journal
• /
• 제40권1호
• /
• pp.101-110
• /
• 2018

In wireless positioning systems using range measurements non-line-of-sight (NLOS) links cause estimation errors. Several studies have attempted to improve the positioning performance by mitigating these NLOS errors. These studies, however, have focused on the performance of a dataset consisting of three or more links. Therefore, measurement errors induced by links are averaged, and a reliable link is not fully utilized in the dataset. This paper proposes a Link Reliability based on Range Measurement (LRRM) scheme, which specifies the relative reliability of each link using residuals. The link reliability becomes the input to a Link Residual Weighting (LRW) scheme, which is also proposed as a weighted positioning scheme. Moreover, LRRM and LRW constitute new turbo positioning, where the estimation errors are reduced considerably by iterative updates.

• 국제학술발표논문집
• /
• The 6th International Conference on Construction Engineering and Project Management
• /
• pp.210-212
• /
• 2015

The growth-share matrix is a portfolio planning tool developed by the Boston Consulting Group (BCG) to assist competitive positioning in the international market including those in the construction industry. This matrix is helpful in balancing the firm's cash-flow, and it can suggest strategic directions for each business unit. However, its effectiveness and applicability have long been debated in the academic field due to the complex and unique industrial context of construction. To solve the dispute, this research clarifies the applicability of theories underlying the growth-share matrix to the construction industry. Empirical research based on actual financial data of Korean construction firms is adopted for the statistical analysis including one-way analysis of variance and correlation analysis. The results of this research show that empirical findings on the relationship between performance variables. In this context, this research can provide important insights on the concept of portfolio management in the construction industry.