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http://dx.doi.org/10.14400/JDC.2018.16.5.097

Determining the strategic positioning of Southern Vietnam seaport system using BCG method  

NGUYEN, Tuan Hiep (Graduate school of Logistics, Incheon National University)
YEO, Gi Tae (Graduate school of Logistics, Incheon National University)
Publication Information
Journal of Digital Convergence / v.16, no.5, 2018 , pp. 97-104 More about this Journal
Abstract
Regarding seaport operation, a higher quality performance and increasing competitiveness are main goals to adapt to the evolution of international trade. This paper discusses about the competition among Southern Vietnam seaports concerning the strategic positioning analysis, by applying BCG method. This technique describes the performance of business based on two variables such as relative market share and average growth rate. The finding shows up different performances of 21 seaports and how the strategic positioning of each port changes in the period 2007-2016. After analyzing, this research pointed out the growth in strategic positioning of ports in Cai Mep-Thi Vai complex, gradually replacing Ho Chi Minh City-Dong Nai-Binh Duong and becoming the transportation hub of Southern Vietnam. Also, The results obtained would be helpful for port administrators and operators to establish short and long-term strategies to improve competitiveness in the future.
Keywords
Strategic positioning analysis; Southern Vietnam; Seaports; Boston Consulting Group (BCG); Growth-share matrix;
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Times Cited By KSCI : 3  (Citation Analysis)
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