• 무역학회지
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• 제44권4호
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• pp.189-203
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• 2019

In recent years, most companies are making strategic strides to respond to changes in the competitive landscape. This trend is proceeding independently from industry to industry, and the Chinese cosmetics industry, which is at its peak, is no exception. In the meantime, the question of whether the concept of strategy group and related theories are suitable for advanced markets and whether they are applicable to emerging markets such as China is an interesting subject of inquiry. The purpose of this study is to classify strategic groups based on the cognitive approach of CEO's in the Chinese cosmetics industry. Some of the existing studies on strategic groups have raised limitations on the theoretical validity of the classification and criteria of strategic groups. However, since the concept of the strategic group becomes a middle level analysis unit between the enterprise and the industry, applying this concept to the Chinese cosmetic industry will help identify the strategic group existing in the industry and grasp the composition of the entire industry.

• 산업융합연구
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• 제12권2호
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• pp.16-23
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• 2014

The aim of this study is to find the strategic industries that fulfills the on-site demands of the Gyeonggi province region related to the advancement and development of the local industries. As the results of the analysis, the 4 major strategic industries in the Gyeonggi province region were determined to be (1) electronic component, computer, visual, acoustic and telecommunication equipment manufacturing, (2) pulp, paper and paper product manufacturing, (3) medical substances and pharmaceutical product manufacturing, and (4) rubber and plastic product manufacturing. The industry of concordance between the 4 major strategic industry of the Gyeonggi province determined in this Study and the 13 future growth engine industry of Korea was the area of intelligent semiconductor. Accordingly, it was analyzed that there is a need to strategically cultivate the electrical and electronic telecommunication device industry, which is ranked the $1^{st}$among the strategic industries of Gyeonggi province by generating synergic effects with the policy of the government for nurturing of intelligent semiconductor industry.

• 산업융합연구
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• 제1권2호
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• pp.81-94
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• 2003

This study is an empirical analysis of causal relationship that is the effect of strategic importance and orientation of electronic commerce system on performance. Among four industries(financial, retailing wholesaling, service, and manufacturing), financial industry has high level of strategic importance and orientation, that of manufacturing industry is low level. strategic importance has highest effects on strategic orientation. strategic importance and orientation has a positive effects on internal, financial performance significantly. effects of strategic orientation on performance is much than that of strategic importance.

• 한국경영과학회지
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• 제19권2호
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• pp.85-105
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• 1994

As an exploratory attempt, this study examined the correlates of different strategic groups in the Korean health food industry. Many prior studies believe that different entry mode such as entry timing and patterns, and different cognitive structure of top managers lead to the formation of different strategic groups in the same industry. Different strategic groups with different sources or mobility barriers are also expected to produce different level of economic performance. Multivariate statistical analyses of data from 32 firms in the Korean health food industry revealed the following results. i) There are four different strategic groups with different levels of mobility barriers in terms of firm size, scope of product/market domain, degree of forward and backward integration. ii) Differences in both entry timing and environmental perception of top managers are associated with different stratetic groups. However, the patterns of entry are not significantly different among four strategic groups. iii) Four strategic groups exhibit different level of economic performance in terms of sales growth rate and return on investment. Finally, this study tried to identify commonalities and differences among various strategic groups found in several industries in Korea. The results offered some implications to search for developing a useful theory of strategic groups in Korea.

• 국제학술발표논문집
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• The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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• pp.542-549
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• 2011

This research will attempt to reveal that private developers in the Malaysian construction industry have been practicing strategic partnering in their organizations. While the investigation was conducted using quantitative and qualitative approaches, this paper will only reveal results obtained from the questionnaire survey. Results from the questionnaire survey indicate that private developers in the Malaysian construction industry had implemented strategic partnering in their organizations. The elements of the partnering process, which are partnering formation, partnering application and partnering completion or reactivation were tested. The results show that all the elements of the partnering process have been exercised in their projects. Thus it can be surmised that strategic partnering has been practiced by private developers in the Malaysian construction industry.

• 대한안전경영과학회지
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• 제14권4호
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• pp.303-311
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• 2012

Recently SW is the key industry which leads the HW industry and service industry, but market size of SW is only 0.9% of GDP. It is necessary systematic and strategic support to create new SW market through SW convergence and to secure the global competitiveness. This paper deals with some strategic suggestions for progress of SW industry in company with regional economy. We survey and analyze the many SW support projects by government and take professional advice from some specialists of regional information industry promotion agency. We draw 10 strategic suggestions for support of SW industry. Also we analyze the relative importance of 10 strategic suggestions by AHP analysis.

• 한국경영과학회지
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• 제17권3호
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• pp.101-135
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• 1992

An an exploratory attempt, this study examines the patterns of strategic changes of the firms and changes in strategic group structure in response to environmental changes of the industry. Empirical analyses of 39 firms in the Korean tile industry for the period of 1986-1990 reveals that :1) environmental changes had different impacts on attractiveness of different product/market segments :2) the relatively large firms in less attractive product/market segments were more likely to change their domains :3) according to their specific target product/market segments, the firms tended to strengthen different resource capabilities which were identified as key success factorss to compete in each target segment : and 4) these differences in strategic changes of the firms resulted in the changes in strategic group structure during the same period. Implications and the limitations of this study are finally discussed.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.212-217
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• 2009

Strategic alliance is a proactive management process that integrates and optimizes value-added services of each party to best achieve business objectives of all parties within the relationship. Under the current competitive global environment, strategic alliance can produce a "Win-Win" situation and thus change paradigm that has resided in the construction industry. While many studies revealed the significance of alliance relationship in the industry, its impact on project performance has rarely been analyzed. Using the data obtained from 661 construction projects in the Construction Industry Institute database (359 projects from 38 owners and 302 projects from 29 contractors), this study first diagnoses the implementation status of strategic alliance at both project and company levels. Then, its impact on project performance is quantified and discussed. The descriptive analysis performed in this study revealed that an average of 79% of owner companies and 69% of contractor companies have ever implemented strategic alliance into at least one of their projects. However, both owner and contractor companies did not always use the strategy for all or their projects. Only 33% and 30% of projects reported by owners and contractors have been completed under alliance relationship, respectively. Analyzing the alliance impact on project performance, this study also establishes that strategic alliance positively affects project performance of both owners and contractors while owners should consider and control the level of its use for their projects. Recognizing and understanding the benefits from strategic alliance will be a starting point to produce mutual success among project participants, ultimately allowing the construction industry to go forward to a sustainable industry that transfers success from one project to the other.

• 한국식생활문화학회지
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• 제25권5호
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• pp.589-597
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• 2010

The purpose of this study was to investigate whether strategic alliance sales promotions have short-term or long-term or sales or communication effects in the family restaurant industry. The hypotheses were tested in family restaurant settings using a sample of customers visiting and enjoying food in the metropolitan city of Daegu. Empirical results confirmed that strategic alliance sales promotions had short-term and long-term effects, as well as sales and communication effects. Therefore, family restaurant managers should adopt or keep sales promotion strategic alliances with credit card companies. Furthermore, family restaurant managers should adopt or keep sales promotions with other companies. In a future study, more variables should be selected to test the sales promotion effects of strategic alliances.

• 한국산학기술학회논문지
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• 제11권9호
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• pp.3196-3203
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• 2010

지역산업 지원사업은 지역환경의 여건과 제도적 변화와 더불어 지난 10년 동안 꾸준히 확대되어 왔다. 특히 정부주도의 산업정책에서 지역주도의 산업정책으로 패러다임이 변모하면서 지역 전략산업 및 특화산업 육성, 기술지원, 기업지원 사업 등 지역산업 육성을 위한 다양한 지원체계를 갖추게 되었다. 그동안 지역 내에서 다양하게 전개된 지역산업 지원사업의 성과와 효율성에 대한 필요성이 제기되면서 지역전략산업 육성정책을 중심으로 통합적 관점의 종합발전계획과 사업추진전략의 중요성이 부각되었다. 지역산업 지원사업의 총체적인 맥락에서 중복사업의 조정과 핵심역량을 집중적으로 관리하고 수요자 중심의 지원체계에 대한 프레임을 수립하는 것이 시급하다. 따라서 본 연구에서는 성과중심의 자율적 지역사업 포트폴리오를 구성하고 지역 전략산업의 특성 및 지원사업 유형에 따른 지역산업 육성 투자우선순위 도출을 위한 의사결정모형을 설정하여 검증하는데 그 목적이 있다. 본 연구는 충남전략산업 지원사업의 투자우선순위 의사결정을 위해 충남지역의 전략산업 및 지역산업 지원사업을 대상으로 AHP분석을 통해 전략산업과 지원사업유형별 투자우선순위를 도출하였다. 연구결과 전략산업 및 사업유형에 따른 중요도의 차이를 발견할 수 있었다. 즉, 사업유형의 우선순위가 전략산업에 따라 다르게 나타나는 것으로 볼 때 획일화된 기업지원 정책에서 벗어나 전략산업이나 기업규모에 따른 차별화된 기업지원 정책의 다양성이 요구된다는 것을 알 수 있다. 체계적인 정책수립 및 지원을 통해 기업의 경쟁력 강화 및 지역경제 활성화에 기여할 수 있도록 전략산업을 집중육성하고 차별화된 지원정책을 개발해야 할 것이다.