• Journal of Korea Trade
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• v.25 no.3
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• pp.153-168
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• 2021

Purpose - In this study, we aim to explore new distribution strategies for sustainable growth in the era of the 4th industrial revolution, focusing on SMEs (small and medium-sized enterprises) in Korea, and suggest ways to upgrade the government's official distribution channel to the next level. Design/methodology - First of all, this paper explored the prior research, the current status of sales support for SMEs, and the changes in the distribution industry due to COVID-19 pandemic. Based on Moon (2016)'s ABCD strategic model - Agility, Benchmarking, Convergence, and Dedication, the study then derived directions in which official distribution channels should move and the new distribution strategy for Korean SMEs to secure competitive advantage. Findings - First, in terms of 'Agility', in order to upgrade official distribution channels, which are currently at some competitive disadvantages compared to private distribution companies, we must quickly introduce technologies for the 4th industrial revolution, such as AI, Big Data, etc., and establish precise strategies to strengthen the capabilities of SMEs. Second, in terms of 'Benchmarking', the use of "Chamelezones" has been increasing to enhance the competitiveness of offline stores in line with recent ontact trends. Therefore, official distribution channels should also benchmark such cases, strengthening their competitiveness by utilizing offline spaces more efficiently and effectively. Third, in terms of 'Convergence', in line with the rapidly changing trend of the times, official distribution channels should also promote active partnerships with media commerce, e-commerce and ICT platforms, as well as cooperation with private retailers, and focus on creating synergy effects through them. Finally, from the perspective of 'Dedication', digitalization should be promoted step by step, finding the sector that can accelerate digital among the value chains of official distribution channels, and continuing to discuss how to digitize it realistically. Originality/value - Based on this analysis, we have presented strategies and implications for innovating official distribution channels for SMEs, which will contribute to enhancing the competitive advantage of official distribution channels in the post COVID-19 pandemic era.

• Knowledge Management Research
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• v.23 no.2
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• pp.61-82
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• 2022

Metaverse is a combination of Meta and Universe, which refers to a world in which users or avatars engage in social, economic, and cultural activities. This study attempted to compare the four worldviews proposed by the Acceleration Studies Foundation (ASF) based on the five evaluation factors of SPICE, which are factors for promoting customer experience. 227 samples were used in the analysis, and as a result, seamlessness was the highest in augmented reality, interoperability in lifelogging, presence in the mirror world, and concurrence in virtual reality. This study is meaningful in that it presents a model design plan according to the classification of the metaverse platform and the worldview, and presents detailed strategic directions to existing metaverse platform operators or new entrants.

• SUVANNABHUMI
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• v.12 no.2
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• pp.157-200
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• 2020

This paper explores critically and historically some of the popular academic views concerning the development of the study of Southeast Asia through the lens of the contributions of particular scholars and institutions. Within the broad field of Southeast Asian Studies the focus is on the disciplines of geography, history and ethnology. There are certain views concerning the development of scholarship on Southeast Asia which continue to surface and have acquired, or are in the process of acquiring "mythical" status. Among the most enduring is the claim that the region is a post-Second World War construction primarily arising from Western politico-strategic and economic preoccupations. More specifically, it is said that Southeast Asian Studies for a considerable period of time has been subject to the American domination of this field of scholarship, located in programs of study in such institutions as Cornell, Yale and California, Berkeley, and, within those institutions, focused on particular scholars who have exerted considerable influence on the directions which research has taken. Another is that, based on the model or template of Southeast Asian Studies (and other area studies projects) developed primarily in the USA, it has distinctive characteristics as a scholarly enterprise in that it is multidisciplinary, requires command of the vernacular, and assigns special importance to what has been termed 'groundedness' and historical, geographical and cultural contextualization; in other words, a Southeast Asian Studies approach as distinct from disciplinarybased studies addresses local concerns, interests, perspectives and priorities through in-depth, on-the-ground, engaged scholarship. Finally, views have emerged that argue that a truly Southeast Asian Studies project can only be achieved if it is based on a set of locally-generated concepts, methods and approaches to replace Western ethnocentrism and intellectual hegemony.

• Journal of Platform Technology
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• v.10 no.4
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• pp.91-96
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• 2022

Recently, the importance of Research and Development(R&D) security as well as R&D investment is emphasized in the flow of technology hegemony competition, where technology is directly related to national competitiveness.However, despite the enormous impact of the R&D security failure results, research output leakage accidents continue to occur.To solve this problem, this study analyzed leakage accidents and cases of R&D output and concluded that it is priory to develop regulations to raise security awareness at the field researcher level rather than the macroscopic security management system. In addition, in order to design the direction of the researcher security measures, observational study was conducted at the university research site, and four directions were presented, including case analysis and integration. The direction for designing researcher security measures will be used as a basis for developing security regulations specialized in future research sites and security management systems for research institutes.

• Journal of Korea Society of Industrial Information Systems
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• v.15 no.2
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• pp.127-137
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• 2010

A Widget platform is acknowledged to be a next generation intelligent platform that is well suited to Web 2.0 and mobile convergence environments. With prospects of growth, examining users' perceptions of current widgets can be a valuable source of information in setting directions for Widget's future development. This study identifies user interface factors that affect widget usability and investigates a strategic approach to promoting the use of widgets by analyzing user's "intention to use" in connection with the identified interface factors. The experimental results show the consistency, intuition, minimal action, and personalization have a positive(+) effect on perceived ease of use and that personalization and design have a causal effect on perceived enjoyment. Inaddition, perceived ease of use has an influence on perceived enjoyment that, inturn, has a direct influence on intention to use. On the other hand, the hypothesis that perceived ease of use has a direct effect on intention to use was rejected.

• Journal of Distribution Science
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• v.20 no.3
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• pp.59-69
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• 2022

Purpose: The purpose of this study is to provide information for other journals as well as the continuous development of distribution science research by confirming the globalization performance of the Journal of Distribution Science (JDS), the main journal of KODISA. Research Design, Data, and Methodology: A total of 863 papers published in JDS from 2011 to 2021 searched by scienceON were divided into 4 periods and analyzed under the headings of submission system, standardity, collaboration, and degree of achievement of publication goals. SPSS 24.0 and R 4.1.1 package were used to perform the publication frequency analysis, crosstab-analysis, keyword frequency analysis, and LDA topic modeling were performed. In addition, trend analysis with weight applied to each word was performed. Results: It was found that the ratio of English-written papers, which is the indicator of a journal's starndardity, is continuously increasing, and the ratio of overseas authors, which is the indicator of collaboration, is also continuously increasing. It was confirmed through keyword trend analysis by period and LDA topic modeling results - which were weighted to confirm the degree of achievement of the journal's publication goal - that the articles published by the journal has been in agreement with monthly research topic proposed by JDS. Conclusion: By examining the five criteria for globalization, it can be concluded that JDS's efforts for globalization are achieving significant results and providing effective directions for other academic journals. However, in order for JDS to become a top academic journal, it was suggested that efforts should be made to establish a system for collaborative research by domestic and foreign authors, as well as to provide a clear definition for the monthly research topics and classification of sub-topics.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.131-143
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• 2022

Focusing on FinTech keywords, this study is analyzing newspaper articles and Twitter data by using text mining methodology in order to understand trends in the industry of domestic digital financial service. In the growth of FinTech lifecycle, the frequency analysis has been performed by four important points: Mobile Payment Service, Internet Primary Bank, Data 3 Act, MyData Businesses. Utilizing frequency analysis, which combines the keywords 'China', 'USA', and 'Future' with the 'FinTech', has been predicting the FinTech industry regarding of the current and future position. Next, sentiment analysis was conducted on Twitter to quantify consumers' expectations and concerns about FinTech services. Therefore, this study is able to share meaningful perspective in that it presented strategic directions that the government and companies can use to understanding future FinTech market by combining frequency analysis and sentiment analysis.

• Industry Promotion Research
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• v.8 no.1
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• pp.47-53
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• 2023

This study is an empirical study on the effect of eco-friendly management activities of small and medium-sized manufacturers on job improvement. The summary of the analysis results is as follows. first. Among the eco-friendly management activities of SMEs, it was analyzed that social activities did not have a statistically significant effect on job improvement, and second. Environmental activities were found to have a significant effect on work productivity with 𝛽= .394 (p<.001), and job satisfaction showed a low causal relationship with 𝛽=.216, p<.05, and third. Economic management activities were found to have a significant effect on job satisfaction, with 𝛽= .388 (p<.001). In addition, a low causal relationship was confirmed with 𝛽= .267 (p<.01) in work productivity. Therefore, among the effects on job improvement, it was found that environmental activities affect job productivity and economic management activities affect job satisfaction. This study is meaningful in creating an environment for SMEs' eco-friendly management activities, presenting competitive strategic directions, and providing basic data for research.

• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.69-80
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• 2023

Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

• Journal of Information Technology Services
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• v.23 no.1
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• pp.55-79
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• 2024

Korea, which is expected to enter a super-aged society in 2025, is facing the most worrisome crisis worldwide. Efforts are urgently required to examine problems and countermeasures from various angles and to improve the shortcomings. In this regard, from a new viewpoint, we intend to derive useful implications by applying the recent natural language processing techniques to online articles. More specifically, we derive three research questions: First, what topics are being reported in the online media and what is the public's response to them? Second, what is the relationship between these aging-related topics and individual happiness factors? Third, what are the strategic directions and implications for benchmarking discussed to solve the problem of population aging? To find answers to these, we collect Naver portal articles related to population aging and their classification categories, comments, and number of comments, including other numerical data. From the data, we firstly derive 33 topics with a semi-supervised BERTopic by reflecting article classification information that was not used in previous studies, conducting sentiment analysis of comments on them with a current open-source large language model. We also examine the relationship between the derived topics and personal happiness factors extended to Alderfer's ERG dimension, carrying out additional 3~4-gram keyword frequency analysis, trend analysis, text network analysis based on 3~4-gram keywords, etc. Through this multifaceted approach, we present diverse fresh insights from practical and theoretical perspectives.