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http://dx.doi.org/10.15813/kmr.2022.23.2.004

A Comparative Study on User Perception by Metaverse Worldview Using SPICE  

Kim, Ahyun (Sogang University)
Kim, Yong Jin (Sogang University)
Kim, Sang Soo (Yong In University)
Publication Information
Knowledge Management Research / v.23, no.2, 2022 , pp. 61-82 More about this Journal
Abstract
Metaverse is a combination of Meta and Universe, which refers to a world in which users or avatars engage in social, economic, and cultural activities. This study attempted to compare the four worldviews proposed by the Acceleration Studies Foundation (ASF) based on the five evaluation factors of SPICE, which are factors for promoting customer experience. 227 samples were used in the analysis, and as a result, seamlessness was the highest in augmented reality, interoperability in lifelogging, presence in the mirror world, and concurrence in virtual reality. This study is meaningful in that it presents a model design plan according to the classification of the metaverse platform and the worldview, and presents detailed strategic directions to existing metaverse platform operators or new entrants.
Keywords
Seamlessness; Presence; Interoperability; Concurrence; Economy Flow;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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