• 복식문화연구
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• 제24권4호
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• pp.498-510
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• 2016

As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

• 유통과학연구
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• 제20권12호
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• pp.59-69
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• 2022

Purpose: The purpose of this research is to identify and design a model for the integration between marketing and supply chain management (SCM) of technopreneurship-based souvenirs MSMEs to fulfil customer value creation. Research design, data and methodology: This research method uses the system development life cycle method. This study draws its insights and conclusions from a literature review in several fields followed by an interactive research approach that helps identify, validate, and implement a theoretical framework so that the modelling results can be adopted in applicative manner for souvenir MSMEs. Result: Implementing the "G-ASPOO-L" supply chain management integration model based on technopreneruship to fulfil value creation in the 5.0 society era created three perspectives: an inter-functional perspective, a process perspective, and an integrated business concept perspective. The supply chain management involves enterprise integration, strategic customer integration, strategic supplier integration, and marketing strategy integration. Conclusion: The proposed model framework leads to managerial problems of supply chain management strategy, which urgently requires an interaction approach that challenges the traditional view of demand creation and implementation of supply chain management to fulfil value creation. This research leverages existing knowledge and advances our understanding of the strategic integration issues companies face in digital-based competition.

• 산업기술연구
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• 제28권A호
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• pp.191-194
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• 2008

IT governance becomes one of hot issues in corporate information system including university ERP. IT governance provides IT value and mitigates IT-related risks such that the organization takes new business chances and grows in the future. In this study, we briefly introduced IT governance and university ERP in the viewpoint of alignment to the business goal of the organization. And then, we proposed an strategic approach of IT governance for university ERP system with new performance evaluation items from IT-BSC. Finally, we pointed out some related research topics as further studies.

• 한국경영과학회지
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• 제10권1호
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• pp.41-53
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• 1985

The influence diagram is a new conceptual tool that can be used for structuring a strategic decision problem in decision analysis. It has a graphical representation of probabilistic dependence among variables in the decision problem. In this formal procedures for constructuring the influence diagram and for translating it into the corresponding decision tree are studied. An example that shows the power of the infuence diagram is shown.

• 산업경영시스템학회지
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• 제16권28호
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• pp.77-85
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• 1993

This paper deals with the strategic quality concepts in terms of competition reinforcements. Quality is recognized as critical to modern competition Quality systems have been evolving rapidly in recent years. The companies need to blow how to improve quality if Hey are to survive. In order to this, this paper focused on new approach of 'quality concepts,' 'quality costs & decomposition,' 'quality management & quality cultures,' etc.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.403-408
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• 2005

Being in a knowledge-based industry, many construction organizations are seeking to manage their own knowledge in an effective way. To manage knowledge, the organizations must motivate in-house people to share their knowledge. However, some barriers to knowledge sharing do exist and researches on these barriers considering construction organizations' characteristics seem rare. This study aims to identify key barriers to knowledge sharing considering the characteristics of construction organizations. Based on the identification, strategic responses to each key barrier are presented in two perspectives of technical and behavioral approach to activate knowledge sharing.

• 한국정보과학회논문지:소프트웨어및응용
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• 제33권1호
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• pp.114-129
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• 2006

유사한 지식구조의 분산된 온톨로지들을 통합 및 연결하여 새로운 온톨로지를 생성하거나 확장 지식 검색을 효과적으로 제공하기 위해서는 온톨로지 모델 자체의 구조적 특성이나 제약조건을 고려한 온톨초지 매핑이 중요하다. 그러나 과거의 온톨로지 매핑은 범용성을 높이기 위해 대부분 그래프 모델을 기반으로 노드와 간선 중심의 매핑여부를 계산함으로써 온톨로지 모델의 특성과 제약조건을 매핑에 반영하지 못하는 문제점을 가진다. 본 논문에서는 RDF와 함께 온톨로지 모델로 사용되고 있는 토픽맵의 구문적 특성과 제약조건을 반영한 다중 매핑 전략의 토픽맵 매핑 기법을 제안한다. 다중 매핑 전략에는 토픽명 기반 매핑, 토픽 속성 기반 매핑, 계층 구조 기반 매핑, 연관관계 기반 매핑의 4가지 매핑 전략이 포함되어 있으며 개체들 사이의 매핑 여부를 결정하기 위해 각 매핑의 개별 유사도를 조합한 다음 단일 유사도를 결정하는 하이브리드 방식을 사용한다. 또한 토픽맵의 구문적 특성에 따라 매핑 계산 전에 매핑이 불가능한 개체들을 미리 제거함으로써 탐색 범위를 줄이고 있으며 토픽명 색인과 PSI 색인을 생성하여 매핑 계산의 효율을 높이고 있다. 제안하는 토픽맵 매핑 기법의 성능을 보이기 위해 동, 서양 철학 온톨로지들과 야후 철학 백과사전 및 독일 문학 백과사전을 토픽맵으로 구현하여 실험 데이타로 활용하였으며 그 결과 자동 생성된 매핑 집합이 전문가에 의해 생성된 매핑 집합을 대부분 포함함을 확인하였다.

• 기술혁신연구
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• 제10권1호
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• pp.22-37
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• 2002

The importance of selecting the strategic research field is increasingly emphasized by research manager and technology policy-maker in perspective of the strategic allocation of R&D resources, employing the R&D personnel, and formulating technology policy. Among various methods for selecting the strategic research field, it is, however, very difficult to find the method that involves the path-dependant trend, and interdisciplinary nature of technology development. This study suggests modified technology cluster analysis (TCA) as a method for selecting strategic research field in order to include the recent technology trend in quantitative approach. TCA is the method that groups the near technologies of which the innovation pattern is similar. TCA model can be a very necessary method for multidisciplinary government research institutes (GRIs) which conduct multi research field with forward oriented positioning. It is more difficult for them to select the strategic research field mainly due to their diversity and intangibility of research scope. In this study, we applied this method to Korea Institute of Science and Technology (KIST) which represents the most adequate research institute in terms of research diversity and forwardness. As a result of the application, we found that seven main technology groups come from TCA analysis, coincide with the technology topics of KIST's recent R&D planning. Even though this method designed for multidisciplinary research institutes, but it also can be used for establishing the research strategy of other (private or public) Research Institute which have the similar mission and scope of research.

• 유통과학연구
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• 제20권1호
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• pp.27-39
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• 2022

Purpose This research aims to investigate factors affecting the application of strategic management accounting in Vietnamese Logistics Enterprises. Design/Methodology/Approach: Quantitative research was conducted and data was collected by sending questionnaires to 188 accountants and directors from Vietnamese Logistics Enterprises (including, transportation, warehousing and forwarding). 5 factors (namely: size and organizational structure, technological advancement, and strategic management accounting implementing costs) were selected to measure the application of strategic management accounting (SMA) in Vietnamese Logistics Enterprises (LEs) through correlation and regression analysis. Results: The empirical findings show that there exists a significant association between these factors and the SMA application. LEs have strongly supported the application of SMA as a tool to provide information for making their strategic decisions. The factors including size and organizational structure, technological advancement, SMA implementing c osts, and strategy positively impact the SMA application in both financial and non-financial aspects. This finding helps the adm inistrators realize the importance of SMA. Conclusions: This study provided an overview of SMA application and its benefits to enterprises. It helps managers have a better understanding of SMA and future directions for application. Moreover, the research results will be useful for managers to identify factors influencing their SMA practices and improve the current management process applied in organizations.

• 산경연구논집
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• 제14권10호
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• pp.1-9
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• 2023

Purpose: In an increasingly globalized world, foreign direct investment (FDI) plays an essential role in the economic improvement of countries. This study aims to delve into the topic of overseas direct investment (FDI) and offer a complete analysis of its strategic advantages and disadvantages. By thoroughly examining the present literature, this study aims to discover and explore the diverse advantages and drawbacks. Research design, data and methodology: The information analysis system systematically and rigorously examined the selected studies. The evaluation will follow a thematic technique in which conventional subject matters and styles associated with FDI's strategic benefits and downsides can be recognized and synthesized. Data extraction contained relevant facts from the chosen research, along with the study objectives. Results: This study provides the findings of the, which explores the strategic advantages and disadvantages of foreign direct investments (FDI) primarily based on the evaluation of previous research. A comprehensive review of the identified benefits and drawbacks highlights their implications for businesses engaged in FDI. Conclusions: In sum, the findings offer valuable insights for practitioners, guiding their decision-making methods in the international commercial enterprise landscape. Organizations can function for fulfillment and sustainable development in the global marketplace by leveraging the advantages and effectively managing demanding situations.