• 제목/요약/키워드: Strategic advantage

검색결과 333건 처리시간 0.04초

A Strategic Plan for Improving Customer Satisfaction in Auto Insurance

  • Cho, Yong-Jun;Hur, Joon;Kim, Myoung-Joon
    • Journal of the Korean Data and Information Science Society
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    • 제17권2호
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    • pp.355-366
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    • 2006
  • Customer Satisfaction (CS) in Auto insurance market is the important factor which makes customer loyalty and retention increase. Recently On-line companies are threatening the existing Off-line companies with taking advantage of the low price through cut-offing the price by internet marketing. Therefore, the CS is becoming an indispensable survival strategy to the Off-line companies. Under these circumstances, this study finds out what the CS factors are in the auto insurance market, and produces levels of CS, customer loyalty and satisfaction Index of each category. The purpose of this study is to suggest the strategic improvement factor for elevating CS level and strategic direction for CS management by CS portfolio analysis based on the survey result.

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중소수출기업(中小輸出企業)의 가상기업(假想企業) 도입방안(導入方案) (Introduction of Virtual Enterprise in Small & Medium Export Business)

  • 이영수
    • 무역상무연구
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    • 제16권
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    • pp.267-293
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    • 2001
  • The telecommunications-based information technology and the provision of electronic commerce are broadening possibility of the virtual enterprise. The purpose of this paper is to enhance academic and practical understanding virtual enterprise as one of the most promising new concepts in electronic commerce area. I strive to establish the concept of virtual enterprise as a strategic source of competitive advantage in small & medium business. I analyze several new trends and concepts in strategic business area which will eventually lead small & medium business to the virtual enterprise. It has great potential benefits for small & medium businesses which are placed in difficult circumstances. They must build IT infrastructure and make use of co-sourcing for the utilization of virtual enterprise. This paper also suggests the strategic methods which enable the conventional enterprise to introduce the virtual enterprise.

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A complementary approach to strategic information systems planning

  • Han, Jaemin;Shin, Young-J.;Yang, Jeong-Sik
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1990년도 춘계공동학술대회논문집; 한국과학기술원; 28 Apr. 1990
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    • pp.61-70
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    • 1990
  • The information revolution is sweeping through the global economy. The strategic significance of the information and information technology have been some what underestimated. Now they are transforming the structure of competition. Information technology must be applied to improve and sustain an organization's competitive advantage. The successful implementation of information technology is dependent on the effectiveness of information systems planning. However, the selection of the right methodology still remains a open question. This paper describes the existing methodologies for information system planning. A complementary approach to strategic information systems planning, which was developed for a steel company, is suggested. The approach attempts to combine Business Systems Planning of IBM and Critical Success Factors Analysis for effective information systems planning. Although this approach is in the experimental stage it looks to be of benefit to large organizations which require information planning for managerial level.

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결정질 실리콘 태양전지의 반사방지막 비교 분석 (Comparison & Analysis of Anti-Reflection Coatings for Crystalline Si Solar cells)

  • 조경연;이지훈;이수홍;이규상
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2008년도 하계학술대회 논문집 Vol.9
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    • pp.221-222
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    • 2008
  • In Crystalline Si solar cells, Anti-Reflection Coating is contribute to improvement in energy conversion efficiency due to decrease of optical loss and recombination owing to surface passivation. Porous Si is formed electrochemical etching that uses chemical solution and anodization etching. So It gives that advantage in rapid process time and without high cost equipment. In this paper, We compare Porous Si with $SiO_2$/SiNx ARC and analyze that by anti-reflection coating.

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Fuzzy AHP Approach to TQM Strategy Evaluation

  • Tseng, Ming-Lang;Lin, Yuan-Hsu;Chiu, Anthony SF;Chen, Chia Yi
    • Industrial Engineering and Management Systems
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    • 제7권1호
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    • pp.34-43
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    • 2008
  • In recent years, many electronics producing firms have looked upon total quality management (TQM) strategy as a means by which they could maintain competitive advantage. This empirical research evaluates TQM strategic factors in order to determine the critical success factors in environmental uncertainty. Fuzzy analytic hierarchy process (FAHP) is the proposed research methodology to discuss and tackle the different decision criteria like effective leadership, people management, customer focus, strategic plan and process management, being involved in identifying the TQM strategic critical success factors with uncertainty. The result shows that effective leadership is the most critical success factor in TQM strategy.

Portfolio Decision Model based on the Strategic Adjustment Capacity: A Bionic Perspective on Bird Predation and Firm Competition

  • Mao, Chao;Chen, Shou;Liu, Duan
    • 유통과학연구
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    • 제13권1호
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    • pp.7-18
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    • 2015
  • Purpose - This study integrates a corporate competition system with a bird predation system to examine how organizational strategic adjustment capacity influences firm performance. By proving the prominent effects on performance, a financial vector is constructed to represent corporate strategic adjustment results, and an operation capacity vector is constructed, which can be categorized as a parameter for locating birds. All these works help us to propose a new method of investment, the portfolio decision model based on the strategic adjustment capacity. Research design, data, and methodology - Strategic adjustment capacity can be decomposed into three aspects: the organizational learning capacity from the top firms, the extent to which firms maintainor rely on the best operational capacity vector in history, and the ability to eliminate the disadvantages or retain the advantages of the operation capacity vector from the previous year. The method of solving cyclic equations is designed to evaluate strategic adjustment. Firms manufacturing specialized equipment are chosen to test the effects of the strategic adjustment capacity on three aspects of firm performance. Results - There is a positive correlation between the capacity to learn from the best firms and performance improvement. The relationship between the dependence or maintenance of a firm's advantages and performance improvement is a U-shape curve, and there is no significant effect of inertial control on performance improvement. Conclusions - A firm's competition system is a sophisticated adaptation, and competitive advantage and performance can be investigated based on the principles of competition in nature.

핵심역량 지향성과 프로세스 관리역량이 IT 아웃소싱 성과에 미치는 연구 (An Empirical Investigation into the Role of Core-Competency Orientation and IT Outsourcing Process Management Capability)

  • 김용진;남기찬;송재기;구철모
    • Asia pacific journal of information systems
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    • 제17권3호
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    • pp.131-146
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    • 2007
  • Recently, the role of IT service providers has been enlarged from managing a single function or system to reconstructing entire information management processes in new ways to contribute to shareholder value across the enterprise. This movement toward extensive and complex outsourcing agreements has been driven by the assumption that outsourcing information technology functions is a reliable approach to maximizing resource productivity. Hiring external IT service providers to manage part or all of its information-related services helps a firm focus on its core business and provides better services to its clients, thus obtaining sustainable competitive advantage. This practice of focusing on the strategic aspect of outsourcing is referred to as strategic sourcing where the focus is capability sourcing, not procurement. Given the importance of the strategic outsourcing, however, to our knowledge, there is little empirical research on the relationship between the strategic outsourcing orientation and outsourcing performance. Moreover, there is little research on the factor that makes the strategic outsourcing effective. This study is designed to investigate the relationship between strategic IT outsourcing orientation and IT outsourcing performance and the process through which strategic IT outsourcing orientation influences outsourcing performance, Based on the framework of strategic orientation-performance and core competence based management, this study first identifies core competency orientation as a proper strategic orientation pertinent to IT outsourcing and IT outsourcing process management capability as the mediator to affect IT outsourcing performance. The proposed research model is then tested with a sample of 200 firms. The findings of this study may contribute to the literature in two ways. First, it draws on the strategic orientation - performance framework in developing its research model so that it can provide a new perspective to the well studied phenomena. This perspective allows practitioners and researchers to look at outsourcing from an angle that emphasizes the strategic decision making to outsource its IT functions. Second, by separating the concept of strategic orientation and outsourcing process management capability, this study provides practices with insight into how the strategic orientation can work effectively to achieve an expected result. In addition, the current study provides a basis for future studies that examine the factors affecting IT outsourcing performance with more controllable factors such as IT outsourcing process management capability rather than external hard-to-control factors including trust and relationship management. This study investigates the major factors that determine IT outsourcing success. Based on strategic orientation and core competency theories, we develop the proposed research model to investigate the relationship between core competency orientation and IT outsourcing performance and the mediating role of IT outsourcing process management capability on IT outsourcing performance. The model consists of two independent variables (core-competency-orientation and IT outsourcing process management capability), and two dependent variables (outsourced task complexity and IT outsourcing performance). Comprehensive data collection was conducted through an outsourcing association. The survey data were analyzed using a structural analysis method. IT outsourcing process management capability was found to mediate the effect of core competency orientation on both outsourced task complexity and IT outsourcing performance. Further analysis and findings are discussed.

광산업체 입지와 사업네트워크 특성으로 본 광산업의 지역적 성장에 관한 연구 (A Study on the Regional Characteristics of the Photonics Industry's Growth: Based on the location and business network of photonics firms)

  • 임영훈
    • 한국경제지리학회지
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    • 제14권4호
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    • pp.628-641
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    • 2011
  • 본 연구는 신산업으로서 광산업(photonics industry)과 광주 광산업 집적지의 성장에 관심을 두고 국내 광산업 성장의 지역적 특성을 탐구하였다. 연구를 위해 광산업 성장의 행위주체 기반이 되는 광산업체와의 심층면담을 토대로 광산 업체의 입지와 사업네트워크를 살펴보았다. 이를 통해 신산업인 광산업의 성장과 함께 광산업을 전략산업으로 육성하고자 하는 지역산업육성정책의 의미를 되짚어보고자 했다. 연구 결과, 시장과 정책의 이점으로 대비되는 수도권과 광주에서 광산업의 차별적 성장을 관찰할 수 있었다. 광산업을 육성하려는 광주의 지역산업육성정책은 다양한 지역주체들의 공감대 형성, 산업발전의 원천이 될 모멘텀과 다양성 부여의 측면에서 의미를 갖는다고 보겠다.

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정보시스템기술 구조의 전략 적합성 효과에 관한 연구 (A Study for Strategic Congruence Effects of Information System Technology Structure)

  • Chung, Lak-Chae
    • 한국콘텐츠학회논문지
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    • 제4권1호
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    • pp.40-48
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    • 2004
  • 52개 저축은행을 대상으로 구조적 상황이론에 근거한 정보시스템 기술 구조와 경쟁적 전략적 적합성 여부의 관계를 조사하였다. 중앙 집중식 정보 기술과 분산형의 정보기술 구조가 경쟁 우위를 점하기 위해서는 공격주도형 전략이나 방어적 전략을 어떻게 일치를 시키는 것이 경쟁적 잇점에 긍적적인 영향을 미치는가에 관해서 실증 분석을 하였다. 이 연구에서 방어적 전략을 채택하는 경우에는 정보기술 구조를 중앙 집중적이고 통합된 형태를 취하고, 공격적인 형태의 전략을 채택하고자하는 경우에는 분산 형태 정보 기술구조를 취하는 것이 훨씬 더 유리하다는 결론을 얻었다.

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A strategic analysis of stationary radiation portal monitors and mobile detection systems in border monitoring

  • Coogan, Ryan;Marianno, Craig;Charlton, William
    • Nuclear Engineering and Technology
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    • 제52권3호
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    • pp.626-632
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    • 2020
  • Radiation Portal Monitors (RPMs) are our primary border defense against nuclear smuggling, but are they still the best way to spend limited funds? The purpose of this research is to strategically compare RPM defense at the border with state-side mobile detectors. Limiting the problem to a comparison of two technologies, a decision-maker can prioritize how to best allocate resources, by reinforcing the border with stationary overt RPMs, or by investing in Mobile Radiation Detection Systems (MRDs) which are harder for an adversary to detect but may have other weaknesses. An abstract, symmetric network was studied to understand the impact of initial conditions on a network. An asymmetric network, loosely modeled on a state transportation system, is then examined for the technology that will maximally suppress the adversary's success rate. We conclude that MRDs, which have the advantage of discrete operation, outperform RPMs deployed to a border. We also conclude that MRDs maintain this strategic advantage if they operate with one-tenth the relative efficiency of their stationary counter-parts or better.