• Title/Summary/Keyword: Strategic action

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A Study on the strategic methods for internal marketing of Family Restaurant (패밀리 레스토랑 내부마케팅 전략방안에 관한 연구)

  • 진양호;전진화
    • Culinary science and hospitality research
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    • v.7 no.2
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    • pp.1-24
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    • 2001
  • A Study on the strategic methods for internal marketing of Family Restaurant. We know that customer satisfaction in measuring the effect of marketing performance on employees in service industry. There are four strategies of internal marketing for service-employee, which are participation-promotion and manner-management of employee, classification to employee, communication strategy, motivation environment for employee. First, communication, sales and service technology of employee can be developed and improved through the education and training. Second, company can make better achievement by classifying life-style and individual desire. Third, communication strategy can improve service quality by development of team-work through the confidence and joint-responsibility. Fourth. the company make environment which employee can compete by offering incentive fairly and properly. In the conclusion, when employees serve customers in a depressed attitude, they neglect service process and bring about customer non-satisfaction. This have negative effect on external customer satisfaction in the short term. And so that customer-satisfaction can't exist without employee-satisfaction. that is job-satisfaction is the goal of company. therefore study about internal marketing action should be go on.

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Study on the Noise-mapping Procedure in Korea and Application of Nosie map (국내의 소음지도 제작과 활용에 대한 연구)

  • Oh, Jin-Woo;Chang, Seo-Il;Lee, Ki-Jung
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2004.11a
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    • pp.778-781
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    • 2004
  • Recently, one of the reason of noise problems is urban planning has little concern about noise. For solving noise problems, strategic action is needed during urban planning. The noise map is one of the solution for concerning about noise in urban planning and EC has been studied the noise map for the strategic purpose since 1970s. The noise map is powerful tool for predicting sound level, calculating exposure population and evaluating the efficiency of the noise reduction plan. In Korea, The noise map is a unfamiliar field. The experience is few for noise-mapping and the noise mapping procedure has not been standardization yet. For activation of noise map, the study about fundamental problems of collecting data md noise-mapping procedure must be need. This paper is for studying on the noise-mapping procedure in Korea and application of noise map.

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SME Learning Organization Based on Action Learning (액션러닝을 이용한 중소기업 학습조직 구축에 대한 사례 연구)

  • Park, Sang Hyeok;Seol, Byung Moon;Park, Kiho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.99-106
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    • 2015
  • This is a case study on organizational learning with action learning. It targets B industry belonging to Shoe manufacturer. We apply action learning techniques as consulting skills to promote the organization of specific learning activities. Action Learning solves the challenges faced by the company with the ability to enhance the member while participating in the program. Therefore, it is a good methodology to overcome the uncertainty environment. Through a case study, in the maturing process of a learning organization can see the conditions that are necessary for the ongoing maintenance of that identity, organizational learning activities. Findings to the continued operation of the enterprise learning organization suggest the establishment of a learning organization, and direction and strategic importance. Systems and learning environments should be built and then repeat the process of practice to master the new learning organization. It suggests to learn a new organizations operating methods that require repetition of the course of action.

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Strategic Learning Organization in the Digital Era : The Case Study of D-Corporation

  • Yum, Ji-Hwan;Cho, Nam-Jae
    • Journal of Information Technology Applications and Management
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    • v.15 no.3
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    • pp.261-273
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    • 2008
  • The starting point of knowledge generation and management is the enhancement of learning capability and capacity of organizational members. Organizational change for learning environment should be aligned with the change of organizational strategy, structure and processes. The study employed action learning methodology to constitute learning organization processes. The treatment effect to institute learning organization has been successful thanks to the members' zeal and consensus to change the processes. However, not every learning team has been so successful. Some cases complained time consuming where others expect to be helpful for their incentives. The researchers concluded that the most important point for success of the learning organization project should be the support of top management.

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International cyber security strategy as a tool for comprehensive security assurance of civil aviation security: methodological considerations

  • Grygorov, Oleksandr;Basysta, Albina;Yedeliev, Roman;Paziuk, Andrii;Tropin, Zakhar
    • International Journal of Computer Science & Network Security
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    • v.21 no.9
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    • pp.332-338
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    • 2021
  • Civil aviation cybersecurity challenges are global in nature and must be addressed using global best practices and the combined efforts of all stakeholders. This requires the development of comprehensive international strategies and detailed plans for their implementation, with appropriate resources. It is important to build such strategies on a common methodology that can be applied to civil aviation and other interrelated critical infrastructure sectors. The goal of the study was to determine the methodological basis for developing an international civil aviation cybersecurity strategy, taking into account existing experience in strategic planning at the level of international specialized organizations. The research was conducted using general scientific and theoretical research methods: observation, description, formalization, analysis, synthesis, generalization, explanation As a result of the study, it was established the specifics of the approach to formulating strategic goals in civil aviation cybersecurity programs in the documents of intergovernmental and international non-governmental organizations in the aviation sphere, generally based on a comprehensive vision of cybersecurity management. A comparative analysis of strategic priorities, objectives, and planned activities for their implementation revealed common characteristics based on a single methodological sense of cybersecurity as a symbiosis of five components: human capacity, processes, technologies, communications, and its regulatory support. It was found that additional branching and detailing of priority areas in the strategic documents of international civil aviation organizations (by the example of Cybersecurity Strategy and Cybersecurity Action Plan) does not always contribute to compliance with a unified methodological framework. It is argued that to develop an international civil aviation cybersecurity strategy, it is advisable to use the methodological basis of the Cyber Security Index.

Analysis of Strategic Priorities for Strengthening Cybersecurity Capability of Cambodia (캄보디아의 사이버보안 역량강화를 위한 전략적 우선순위 분석)

  • Heng, Mara;Hwang, Gee-Hyun
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.93-102
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    • 2019
  • This paper aims to set the priorities for the cybersecurity strategy of Cambodian government. To this end, we built a AHP research model by adopting 4 factors from the ITU national interests model and selecting 7 strategies from best practices of 8 countries leading the cyber security. Using a questionnaire, 19 experts evaluated Cambodia's cybersecurity strategy priorities. The key policy factors were evaluated in the order of homeland defense, economic welfare, value promotion and favorable world order. Their strategic alternatives were identified in the order of legislation, capacity building, and cyber attack prevention for critical infrastructure. This study will contribute to setting the strategic priorities and feasible action plans to strengthen Cambodia's cybersecurity capabilities.

An Exploratory Study Regarding the Effects of Corporate Resources and Perceptions toward Environmental Regulations on Willingness to Accept Self-regulation Programs: From Strategic Views (전략적 관점에서 본 기업 자원과 역량이 자율규제 순응에 미치는 영향에 관한 연구)

  • Cho, Chun Han;Kim, Jae Geun;Rhee, Tae Sik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.4
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    • pp.81-93
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    • 2013
  • The study attempted to explain the differences among the willingness of companies to accept the self-regulation. The study exemplified the $CO_2$ emissions record labelling program, as a self-regulation program which is considered as a concrete action for corporate social responsibility and substantiality management movement. The study investigated how companies respond to the request from a government to accept the program, which may be potentially contributed to both higher social and financial performance. It is hypothesized that first the company may decide whether the acceptance decision is strategic or non-strategic issues. when considered as non-strategic, the decision will be made on the basis of short term expected returns and costs comparison. It is hypothesized that when considered as strategic, the decision will be strongly influenced by the type of corporate perceptions toward environmental regulations, which has been accumulated by past experiences. Also, the study investigated the good management theory and the slack resources theory which differently predict the direction between social performances and financial performances. The results identified the significant relationships among most variables and supported the slack resources theory. Further, the ethical perception positively influenced the willingness to accept the self-regulation.

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A Pilot Study on a Strategic Development Plan for a National Branch Library (국가도서관 지역분관의 발전전략 모형 연구 - 국립세종도서관을 중심으로 -)

  • Yoon, Hee-Yoon;Chang, Durk Hyun
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.2
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    • pp.197-213
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    • 2016
  • This study aims at suggesting mid- and long-term development plan (vision, core values, strategic goals and functional performances, major tasks and detailed action plans for each strategy, organizational and human resources management, shared responsibility with the National Library of Korea which is main library in collection and services of policy information, and cooperation and collaborative exchange programs) for the National Library of Korea, Sejong. This study is based on the appropriateness that the library should enhance its visibility through focusing on the role as the specialized library in charge of public policy information services if it wished to ensure the identity of a branch of the National library of Korea for the comprehensive collection, preservation, and nationwide services of public policy information.

Investing for the Future: A Comprehensive Study of the Southeast Asian Construction Markets

  • Chun, Hwikyung;Yoo, Jinhyuk;Chi, Seokho;Cha, Heesung
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.459-462
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    • 2015
  • Korean construction industry made a huge growth over several decades. However, domestic construction market has shrunk in recent years due to the domestic political environments and global economic crisis. Today, the international construction markets become more important to be investigated, and demands for international construction study have risen. The purpose of this study is to search for measures to compare the potential of Southeast Asian countries' construction markets and select strategic target countries where the Korean construction companies pursue to explore for future investments. The research team investigated a range of selection factors which can represent the construction market condition of each country. These factors included the size of the construction industry, economic growth potential, current relationship with Korea, the level of infrastructure development, political situation, etc. After collecting data, each selection factor was scored by experts' analyses and the total score was given to each country. As a result, the rating identified attractive countries for future investments: Myanmar, Vietnam, and Sri Lanka. For the target countries, analytical methods were used for in-depth market analysis that can provide comprehensive insight and strategic clue for development of short-/mid-/long-term roadmap and action plans. The research findings would be used to support rational decision making of construction investment advancing to the Southeast Asian economic growth.

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Strategic Communication for Establishing Collectivity for UN International Day of Clean Air for Blue Skies

  • Song, Jaeryoung;Yoo, Sunwook;Lim, Jung Yun;Ko, Yealim
    • Asian Journal of Innovation and Policy
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    • v.9 no.1
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    • pp.95-105
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    • 2020
  • Air pollution is a global challenge that not only threatens public health, but also takes away lives. Strategic communication, in other words, public relations, is an essential way of tackling air pollution and managing the risks involved. Engaging global citizens into the public sphere requires the building of a sense of collectivity and duty on achieving clean air. Strategies and policies on an international scale that are based on the theoretical framework (Behavior Procedure Model) and focus on leading citizens into the mature and unified Collectivity during the observance of the 'International Day of Clean Air for blue skies' are crucial. Notably, the Asian continent has inevitably found itself at the crossroad between economic growth and environmental protection, and has even been observed to be pursuing a passive response to air pollution. The key communication strategies are supported by the three goals, which include: expanding existing communities and building a new Collectivity, supporting international solidarity and individual member state activities, and implementing systems and structures. The key goals can be further specified into six strategies. This paper has analyzed global problems and discussed possible communication strategies to increase public engagement for the observation of the 'International Day of Clean Air for blue skies.' It will be the responsibility of all nations to implement the aforementioned strategies and policies as well as promoting global action.