• Title/Summary/Keyword: Strategic Space

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A Study on the Indoor Expression Trend through the Correlation of Brand Identity and Space Components - Centered on Coffee Shops - (브랜드 아이덴터티와 공간구성요소의 관계성을 통한 실내 표현 경향에 관한 연구 - 커피전문점을 중심으로 -)

  • Kim, Soo-Yong;Kim, Sa-Rah;Nam, Kyung-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.135-139
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    • 2006
  • Today, brands are transforming into a strategic structure which emphasize brand image more so that the product itself, and the brand identify that factors in personal preference and taste assume important positions. In particular, space where brand identify is factored in is increasingly in importance these days, which means that it is no longer about selling products themselves, but selling brand image. Accordingly, it is necessary to approach in a strategic manner when it comes to the space that factor in brand value in terms of selling brand image. Accordingly, this research examines the relationship between brand identity and space components through the space in coffee shops where brand identity is applied, to identify how indoor expression trend is utilized.

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A Case Study on Strategic Planning in NASA In the Perspective of Strategic Planning in Publicly funded R&D Organizations (미 항공우주국 (NASA)의 전략기획에 대한 사례 연구 - 공공 연구개발 조직의 전략기획의 관점에서)

  • Kwon Ki-Seok;Lee Kyu-Hyun
    • Journal of Science and Technology Studies
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    • v.4 no.2 s.8
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    • pp.103-127
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    • 2004
  • This paper analyzes the strategic planning process of NASA (National Aeronautics and Space Administration) including its center, GSFC (Goddard Space Flight Center) in the framework of strategic planning in publicly funded R&D organizations. To construct this framework, theories have been considered mainly focused on strategic management and planning, its application on public sector, and characteristics of R&D activities. As a result, the framework could be set up in accordance with the process of strategic planning. Also, as a case study, we explored the practice of strategic planning process and organizational implementation of NASA and GSFC. During the analysis on the strategic process of NASA and GSFC, we could draw some lessons out as follows: First, we should consider the differences between private and public sectors when we establish strategic planning in public sector. Second, the stakeholder analysis should be involved in setting the mission, goals, and strategies of an organization. Third, it is necessary to identify and assess the socio-economic effects or public benefits by R&D programs of the organization and use the feedback on its goal. Fourth, to implement strategic planning effectively, planning process should be closely integrated with the management process such as setting goals, securing budgets, and evaluating the organization. Conclusively, the analysis on NASA and GSFC contribute to implementing strategic planning in publicly funded R&D organizations by providing the appropriately modified framework. As an extension of this study, more deliberate analysis on various practices of strategic planning and performance indicators should be followed.

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Legal Constraint of Airline Alliance (항공사 제휴의 법적 규제)

  • Suh, Myung-Sun
    • The Korean Journal of Air & Space Law and Policy
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    • v.21 no.2
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    • pp.181-205
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    • 2006
  • After introduced in 1980's, the Frequent Flyer Program(FFP) was one of the most successful marketing tools in the airline industry and it has become a major linkage pin of strategic alliances for airlines despite of legal constraint. Further, the world air transport market progresses rapidly from a one-to-one alliance to a global alliance among groups due to fierce competition of the markets. In this study, I first examine the trends and the characteristics of global alliance groups. Further, I analyze the types of airline strategic alliances in the FFP, and present management strategy of the FFP for national flag carriers based on the collected data. It is suggested that airlines, including the two major Korean airline companies, consider the advantages of strategic alliances on the FFP in a rapidly changing management environment.

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The Present Status and Prospect of Global Alliance in Liner Shipping Market (정기선시장에 있어서 글로벌 제휴의 현황과 전망에 대한 고찰)

  • Han, Nak-Hyun;Jung, Jun-Sik
    • Journal of Korea Port Economic Association
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    • v.21 no.3
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    • pp.115-148
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    • 2005
  • In the liner market, a strategy is hard to sustain as competitors can easily imitate the strategy. For examples, when a number of shipping companies pursue this space exchange strategy in a liner market, their competitors are likely to build a cooperative alliance, following similar strategic pattern without any difficulty. Such strategic imitations are universal in international liner market. Therefore, the success of global alliance requires following critical considerations. First, the strategy of global alliance should be designed the way it gives the liner operators an economy of scale, which could be a key advantage in the competitive market. Second, thorough global alliance the lines should be able to improve their transport service through the reduction of operating costs and the business rationalization. The international alliance today is characterized by a strategic cooperation among a limited number of 'mega-carriers'. Such cooperation between the large-sized operators has come in many different forms. However, the trend has been towards the space exchange agreement, where a carrier on a route offers to another carrier a fixed number of spaces for a fixed period of time. the major carriers have been entered into groupings by integrating their services structures to increase market power. With reference to the above, this study has the following primary objectives: (1) to explore the present status of global alliance in liner shipping industry, (2) to prospect the future trend of the global alliance.

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A Study of 'Margins' in the 'Montage' Expression of Contemporary Korean Ink Painting - Focus on the Montage's Division of Surface - (한국화의 '몽타주' 표현에서 나타나는 '여백' 연구 -화면 분할의 '몽타주' 표현을 중심으로-)

  • Oh Se-Kwon
    • Journal of Science of Art and Design
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    • v.6
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    • pp.267-287
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    • 2004
  • The study of a new expression within Korean ink painting that meets the demands of the times has continued, resulting in various expressions with acrylics, handycoat, objects and installations, crossing over from traditional Korean painting techniques. A 'margin' was both a very important space and esthetical matter that expresses 'Ki', 'Distance', and 'Omission' in traditional sense when addressing Korean ink painting Its expression methods and concepts, however, have changed today. A 'margin' through Montage technique can be a significant example in understanding the expression methods of today's Korean ink painting. This is because the margins in Montage make the meaning of the work various and flourished and deeply construct the surface with a double-layered structure, instead of using a single layer. These 'margins' created by Montage are spaces where different images conflict, divide and continue with each other and where a reconciliation between different spaces is accomplished. Furthermore, they establish more vitality and truthfulness to life through both the images conflict and reconciliation. After the adoption of Post-modernism Art in Korean ink painting, the characteristics of the 'margin' in Montage style by the division of surface are an 'acceptant's participatory imaginative space'; where viewers fill the margins with their imaginations ; an 'abandoned space' ; where unnecessary parts are deleted for more live surface ; and a 'strategic space', where the work enriches the structure and contents of surface by using margins strategically.

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Space Development System & Status in Korea (우리나라의 우주개발 추진체계 및 현황)

  • Lee, Ki-Seong
    • Journal of the Korean Professional Engineers Association
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    • v.41 no.5
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    • pp.59-64
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    • 2008
  • Having regarded space technology as one of national strategic technologies for its national development, the Korean Government legislated "Space Development Promotion Act" in 2005. Based on it, the Korean government established "National Space Committee" and set up "Long-Term Plan for Korea's Space Development". For the fulfillment of those national policies, related organizations including Korea Aerospace Research Institute are developing various satellites, space launch vehicle(KSLV-1), and Naro-space center. etc.

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A Study on the Change of Space Organization of Nagan Eupsung (낙안읍성의 공간구성 변화에 관한 조사연구)

  • Kil, Jong-Won;Shin, Woong-Ju
    • Journal of the Korean Institute of Rural Architecture
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    • v.12 no.2
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    • pp.1-12
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    • 2010
  • The results of Change of Space Organization of Nagan Eupsung are as follows. There was no castle when Nagan folk village was built and it was merely small village arranged centering around road, but as it was emphasized as a point of strategic importance, castle wall was built and the government office and military facilities were established. In the late period of the Joseon Dynasty, as central power was weakened and its importance as a strategic point was declined, private houses outside the folk village were extended to the inside of castle. The whole structure of the village was not greatly changed through the modern society, but disappearance of village components and change of its basic structure like destruction of the castle were continued not to be restored to the former condition spontaneously. It was considered that it was caused by social demographic characteristics of the folk village which was deteriorated and environmental factors that it was changed into sightseeing place.