• Title/Summary/Keyword: Strategic Role

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The Effect of Cultural Marketing Activities on a Corporate Brand Asset (문화마케팅 활동이 기업브랜드 자산에 미치는 영향)

  • You, Hee-Bong;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.6
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    • pp.1856-1868
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    • 2008
  • This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

Analysis on New Research Opportunities and Strategies for Earth Sciences in the United States (미국 지질과학분야 신규 연구주제 및 전략분석)

  • Kim, Seong-Yong;Ahn, Eun-Young;Bae, Jun-Hee;Lee, Jae-Wook
    • Economic and Environmental Geology
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    • v.49 no.1
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    • pp.43-52
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    • 2016
  • The essential role of the Division of Earth Sciences(EAR) in the Directorate of Geoscience(GEO) of National Science Foundation of America(NSF) is to support basic research aimed at acquiring fundamental knowledge of the Earth system that can be directly applied to the United States' strategic needs. The 2011 Committee on New Research Opportunities in the Earth Sciences(NROES) of the National Academy of Sciences(NAS) identified specific areas of the basic earth science research scope of the EAR that were poised for rapid progress during the next decade. Quantified by interdisciplinary approaches, the Committee highlighted the following topics relating to the EAR Deep Earth Processes and Surface Earth Processes sections: (1) the early Earth; (2) thermochemical internal dynamics and volatile distribution; (3) faulting and deformation processes; (4) interactions among climate, the Earth surface processes, tectonics, and deep Earth processes; (5) co-evolution of life, environment, and climate; (6) coupled hydrogeomorphic-ecosystem response to natural and anthropogenic change; and (7) interactions of biogeochemical and water cycles in terrestrial environments. We also promote future research challenges such as the critical zone studies. In order to promote more active such a huge future research challenges, additional research support policies are needed.

A Case Study on Instruction for Mathematically Gifted Children through The Application of Open-ended Problem Solving Tasks (개방형 과제를 활용한 수학 영재아 수업 사례 분석)

  • Park Hwa-Young;Kim Soo-Hwan
    • Communications of Mathematical Education
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    • v.20 no.1 s.25
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    • pp.117-145
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    • 2006
  • Mathematically gifted children have creative curiosity about novel tasks deriving from their natural mathematical talents, aptitudes, intellectual abilities and creativities. More effect in nurturing the creative thinking found in brilliant children, letting them approach problem solving in various ways and make strategic attempts is needed. Given this perspective, it is desirable to select open-ended and atypical problems as a task for educational program for gifted children. In this paper, various types of open-ended problems were framed and based on these, teaming activities were adapted into gifted children's class. Then in the problem solving process, the characteristic of bright children's mathematical thinking ability and examples of problem solving strategies were analyzed so that suggestions about classes for bright children utilizing open-ended tasks at elementary schools could be achieved. For this, an open-ended task made of 24 inquiries was structured, the teaching procedure was made of three steps properly transforming Renzulli's Enrichment Triad Model, and 24 periods of classes were progressed according to the teaching plan. One period of class for each subcategories of mathematical thinking ability; ability of intuitional insight, systematizing information, space formation/visualization, mathematical abstraction, mathematical reasoning, and reflective thinking were chosen and analyzed regarding teaching, teaming process and products. Problem solving examples that could be anticipated through teaching and teaming process and products analysis, and creative problem solving examples were suggested, and suggestions about teaching bright children using open-ended tasks were deduced based on the analysis of the characteristic of tasks, role of the teacher, impartiality and probability of approaching through reflecting the classes. Through the case study of a mathematics class for bright children making use of open-ended tasks proved to satisfy the curiosity of the students, and was proved to be effective for providing and forming a habit of various mathematical thinking experiences by establishing atypical mathematical problem solving strategies. This study is meaningful in that it provided mathematically gifted children's problem solving procedures about open-ended problems and it made an attempt at concrete and practical case study about classes fur gifted children while most of studies on education for gifted children in this country focus on the studies on basic theories or quantitative studies.

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A Case Study on The Data Processing and Interpretation of Aeromagnetic Survey Conducted in The Low Latitude Area: Stung Treng, Cambodia (저위도 캄보디아 스퉁트렝 지역의 항공자력탐사 자료처리 및 해석)

  • Shin, Eun-Ju;Ko, Kwang-Beom;You, Young-June;Jung, Yeon-Ho
    • Geophysics and Geophysical Exploration
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    • v.15 no.3
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    • pp.136-143
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    • 2012
  • In this case study, we present the various and consistent processing techniques for the reasonable interpretation of aeromagnetic data. In the processing stage, we especially focused on the three major respects. First, in the low latitude area, severe artifacts are occurred as a result of reduction to the pole technique. To overcome this problem, variable alternative methods were investigated. From the comparison of each technique, we concluded that energy balancing method gives more fruitful result. Second, because of limited a priori information, it is nearly impossible to employ detailed geological survey due to wide and thick spreading of soils in the survey area. So we especially investigated the new techniques such as extracting slope, curvature and aspect information mainly used in GIS field as well as conventional methods. Finally, by using the Euler deconvolution, we extracted the depth information on the magnetic anomalous body. From the synthetic analysis between depth information and previous discussed results, the detailed future survey area was proposed. We think that a series of processing techniques discussed in this study may perform an important role in the domestic and abroad resource development project as a useful guideline.

The Analysis of Economic Contribution of Character Industry in China (산업연관분석에 의한 중국 캐릭터 산업의 경제적 효과 분석)

  • Zhang, Xin-Dan;Yao, Jin-Ge;Lee, Hyuck-Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.125-135
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    • 2021
  • Due to the lack of national consensus on the importance and value of the character industry and the lack of recognition of value as a national strategic industry, the development of the character industry is experiencing great difficulties. The purpose of this study is to analyze the economic effects of character industry in China to help establish policies and strategies for the character industry in the future. To this end, this study utilized the China 2017 Industrial Association Table. The analysis results are as follows. China's character industry has a lower production inducement effect than other industries with a column total of 3.45514, and a row total of 1.30015. This shows that China's character industry is still being produced by small and medium-sized companies with a low equity ratio. Second, in the character industry, the index of the sensitivity of dispersion representing the forward linkage effect is 0.01426 and the impact factor is 0.03790, which are all less than 1. Therefore, it can be said to be the final demand manufacturing type.Third, in China character industry's income induction is 0.47690 and the production tax induction effect is -0.04912. It can be seen that the character industry has less income induction and tax burden generated every time the final demand increases by one unit in the entire industry than in other industries.Despite the quantitative growth of the character industry in China, the impact on other industries is low and it is not playing a role as an income-generating industry. Structural improvement is needed for the qualitative development of China's character industry.

Ancient Seaports on the Western Coast of India: The Hub of the Maritime Silk Route Network

  • DAYALAN, DURAISWAMY
    • Acta Via Serica
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    • v.3 no.2
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    • pp.49-72
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    • 2018
  • The extensive maritime trade network between the Harappan and Mesopotamian civilizations as early as the $3^{rd}$ millennium BCE is a testimony to the long maritime trade history of India. From the dawn of the historical epoch, the maritime trade network of India expanded extensively. The findings of a large number of coins, pottery, amphorae and other materials from Italy and various other European countries, west Asia, China, Korea, Africa, the Arabian Peninsula, Sri Lanka, Southeast Asia and Far-East countries in India, particularly in the coastal regions, are a testimony to the dynamic maritime trade of India with other countries in the early period. Similarly, pottery, sculptures, inscriptions and other materials of Indian origin are also found in those countries. The depiction of different types of ships on the coins, paintings, sculptures, seals and sealing, exhibit the variety of vessels used for navigation and other purposes in the early period. The over 7500 km-long coastline of India is well known for its seaports located at river mouths or outlets to the sea. The Periplus Maris Erythraei, Ptolemy, and Indian literary sources mention many seaports on the western coast of India. Interestingly, archaeological investigations in many of these port towns have yielded material evidence exhibiting their dominant role in transoceanic trade and commerce with many countries in the early period. This paper discusses in detail all the major ancient seaports on the western coast of India and their maritime trade activities. At the outset, the paper briefly deals with the Harappan's maritime network, their seaports and the type of ships of that period. Following this, the maritime trade network of India during the historical period with various countries in the east and west, the traces of Indian influence and materials abroad and foreign materials found in India, the products exported from India, the trade winds and navigational devices and the depiction of ships on the coins, paintings, and sculptures of the period are discussed in detail. After briefly highlighting the coastline of India and its favourable nature for safe anchorage of ships and the strategic position of the seaports of western India, an extensive account of the major ancient seaports of western India like Barygaza, Ashtacampra, Gundigar, Kammoni, Khambhat, Bardaxema, Suparaka, Calliena, Semylla, Sanjan, Naura, Tyndis, Muziris, Nelcynda and other seaports, and their maritime trade activities are given based on archaeological excavations and explorations, literature, epigraphy, foreign accounts, and numismatic evidence.

The Influence of Corporate Knowledge Management System on Learning Orientation (기업의 지식경영시스템이 학습지향성에 미치는 영향)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.231-236
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    • 2018
  • In order to survive the competition, companies are developing new knowledge, applying and communicating, and accumulating numerous knowledge management activities. Therefore, it is important to establish and operate an effective knowledge management system to introduce and utilize effective knowledge management. So, the purpose of this study is to confirm the relation between the learning orientation of the organization and the knowledge management which are the main results in the knowledge management. In other words, this study investigated how the knowledge management system of a company affects the learning orientation of the corporate members, so as to be a basis for establishing the direction of knowledge management in the future. This study synthesized theory and previous studies, developed hypotheses and research models, and conducted empirical analysis through questionnaire surveys. This study is analyzed that knowledge management system has a positive effect on learning growth will. In addition, it was confirmed that the knowledge management system has a statistically significant relationship with the intention of internal improvement. Therefore, for the successful operation and management of the support management system, maintenance of the system that can focus on the strategic and appropriate learning model of the organization and the role of the organization member is an important variable. The results of this study are expected to provide meaningful guidance not only in the practical field but also in the study of the organization's knowledge management system.

A Study on the Strategy for Improvement of Operational Test and Evaluation of Weapon System and the Determination of Priority (무기체계 운용시험평가 개선전략 도출 및 우선순위 결정)

  • Lee, Kang Kyong;Kim, Geum Ryul;Yoon, Sang Don;Seol, Hyeon Ju
    • Convergence Security Journal
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    • v.21 no.1
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    • pp.177-189
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    • 2021
  • Defense R&D is a key process for securing weapons systems determined by mid- and long-term needs to cope with changing future battlefield environments. In particular, the test and evaluation provides information necessary to determine whether or not to switch to mass production as the last gateway to research and development of weapons systems and plays an important role in ensuring performance linked to the life cycle of weapons systems. Meanwhile, if you look at the recent changes in the operational environment of the Korean Peninsula and the defense acquisition environment, you can see three main characteristics. First of all, continuous safety accidents occurred during the operation of the weapon system, which increased social interest in the safety of combatants, and the efficient execution of the limited defense budget is required as acquisition costs increase. In addition, strategic approaches are needed to respond to future battlefield environments such as robots, autonomous weapons systems (RAS), and cyber security test and evaluation. Therefore, in this study, we would like to present strategies for improving the testing and evaluation of weapons systems by considering the characteristics of the security environment that has changed recently. To this end, the improvement strategy was derived by analyzing the complementary elements of the current weapon system operational test and evaluation system in a multi-dimensional model and prioritized through the hierarchical analysis method (AHP).

Malaysia 2017: The Rise of Political Islam (말레이시아 2017: 정치적 이슬람의 부상)

  • KIM, Hyung Jong;HONG, Seok Joon
    • The Southeast Asian review
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    • v.28 no.1
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    • pp.53-82
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    • 2018
  • The $14^{th}$ general election which should be held by August 2018 has been a dominant factor for Malaysian politics, economy, social changes and foreign policy in 2017. UMNO, the dominant party within the ruling governmental coalition, has focused on securing Malay support, voters which made them to sought political cooperation with PAS, Malaysia's Islamist opposition party. A consequent event followed by the strategic ties between the two parties is the rise of political Islam in Malaysia though PAS' 'Islamization' or 'desecularization' has never been adopted by UMNO. The rise of political Islam and Malay support have become the most important factor for the next election, which increasingly enhanced the role of 3R of Malaysia politics; Race, Religion, and Royalty. The Pakatan Harapan (PH), the newly formed opposition coalition without PAS, has elected Mahathir Mohamad, the former Prime Minister, as its candidate for prime minister. Malaysian economy and foreign policy seem to be subordinated to politics. Stabilizing ringgit and restoring economic growth enabled the Najib's government to reveal 'election budget' for 2018. Najib has spoken out Islam-related international issues including the Rohingya crisis and Jerusalem issue. It is to some extent the extension of domestic politics. The rise of political Islam will be a highly influential not only in the coming election but in the political and social development in the aftermath of the election.

Cambodia's Response to the G-2 System: A Theoretical Perspective (G-2 체제에 대한 캄보디아의 대응 전략에 관한 이론적 고찰)

  • CHOO, Young Shik
    • The Southeast Asian review
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    • v.27 no.3
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    • pp.93-135
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    • 2017
  • Due to their geographic proximity to Beijing, the Southeast Asian states under the fallout of the China's growing power are struggling to seek the art of diplomacy to promote their national interests. This study explores why Cambodia previously taking a pro-US strategy after the end of the Cold War has switched to a pro-China one in the context of the rise of G-2 system, the ASEAN regionalism, the country's national interest and Hun Sen's regime legitimation. Theoretically, this study takes a realist constructivist approach and tries to find how realist interests and norms have affected the Hun Sen's regime legitimation. The relationship between China and Cambodia has been deepened by mutual economic interdependence and increasingly stronger Chinese power. Especially, the Chinese massive economic aids and investment have enormously supported the regime legitimation of Hun Sen. On the other hand, The US value diplomacy promoting democracy and human rights has undermined the Hun Sen's legitimacy and strained the two nations' relationship. However, the Hun Sen's pro-China strategy is not to check and balance against US strategic interests and not to recognize the Chinese hegemonic position in Southeast Asia. It is a hedging against the US value diplomacy while maximizing economic and other gains from China. ASEAN has been playing a coordinating role to limit the scope of power politics among big powers and to mitigate its ramifications. Yet, since the US and Chinese interests are so keenly criss-crossing, Cambodia may continue to react to the G-2 system through bilateral relations with them.