• 제목/요약/키워드: Strategic Response

검색결과 287건 처리시간 0.026초

온실가스 규제에 대한 해운산업 전략적 대응방안 (Strategic Response of Shipping Industry against GHG Emission Ruels)

  • 임상섭;조소현;안영중;정진영;박성수;이창희
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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    • pp.691-692
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    • 2022
  • IMO 온실가스 규제는 현존선박과 친환경 신조선박의 온실가스 배출에 대하여 차별적으로 규제함으로써 시장경쟁력에 영향을 주어 선주들에게 친환경 신조선박으로 전환을 가속시키고자 하는 것이 핵심이다. 크게 기술적 조치와 운항적 조치, 그리고 시장적 조치가 있으며 세가지 대안 모두 비용적인 측면에서 선주에게 재무적 부담이 될 것으로 예상된. 따라서 본 연구는 온실가스규제에 따른 재무적 부담을 정량적 추정하여 기업의 향후 대응방안과 정책적 지원방안에 대한 제언을 하고자 한다.

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글로벌 경쟁에 대응한 4차 산업혁명 기술 활용의 기업 특성 연구 (A Study on the Characteristics of Companies Using Technologies of the 4th Industrial Revolution in Response to Global Competition)

  • 조정환;김태황
    • 무역학회지
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    • 제46권2호
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    • pp.355-368
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    • 2021
  • The purpose of this study is to analyze the factors affecting innovation activities related to the introduction of the 4th Industrial Revolution technology for Korean firms faced to the severe global trade and competition environments. This paper conducted an empirical analysis using the 'The Survey of Business Activities' distributed by the Statistics Korea in 2019. According to the results of the analysis, it was found that the firm size, labor cost, R&D, and intellectual property rights had a significant influence on the firms' adoption of the 4th industrial revolution technology. It was also found that the dummy variables such as strategic alliance between companies, review of entry into a new business, transfer of main business operations, and holding of subsidiaries had statistically significant effects on innovation activities. In addition, this paper showed that the firm characteristics had impacts on innovation activities of firms by the 4th industrial revolution technology type. In order for Korean firms to adapt to the challenges by the 4th Industrial Revolution, it is important to provide policy support and an environment in line with the characteristics of the firms.

Out-of-Stock versus Sold-Out: Consumers' Cognitive Processes Triggered by Unavailability Marks in Online Shopping Malls

  • Cheul Rhee;Wooseok Park
    • Asia pacific journal of information systems
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    • 제30권2호
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    • pp.439-456
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    • 2020
  • In online shopping, "out-of-stock" and "sold-out" are used to indicate product unavailability, and this unavailability and its effects on consumers' behaviors have been studied with great interest for practical purposes. However, few studies have specifically discussed out-of-stock and sold-out products in the same paper. We hypothesized that consumers might cognitively interpret items marked out-of-stock and sold-out differently, and in this paper, we studied these potential differences from the perspectives of consumers' emotions, behaviors, and loyalty based on the stimulus-organism-response framework. In order to explore the differences, we used a multi-method approach that consisted of experiments, surveys, and interviews. Specifically, we built an experimental website on which the same products were categorized as either out-of-stock or sold-out, and we measured the participants' emotions, attitudes, and intentions after the experiment. After two weeks, we conducted interviews to confirm our results and to learn more about consumers' everyday behavior. In the results, males and females demonstrated differences in emotion, behaviors, and loyalty with the interaction effects of an item's being marked out-of-stock versus sold-out. We found that the consumers demonstrated different levels of loyalty based on whether the item was marked out-of-stock or sold-out. We discuss the strategic implications of our findings.

공공하수처리시설의 기후위기 적응대책 위험도 평가 연구 (A study on the risk assessment of climate crisis adaptation measures in public sewage treatment facilities)

  • 최제경;이연선;황성환
    • 상하수도학회지
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    • 제38권2호
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    • pp.61-68
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    • 2024
  • In the context of the Ministry of Environment's 2022 Climate Change Adaptation Plan for Public Institutions, public sewage treatment plants are one of the important targets for climate change response aimed at sustainable water management. In this study, it is applied a modified methodology to four water regeneration centers (public sewage treatment facilities) in charge of sewage treatment in Seoul to analyze the impacts and risks of climate change and discuss priorities for adaptation measures. The results of the study showed that heavy rains, heat waves, and droughts will be the key impacts of climate change, and highlighted the need for measures to mitigate these risks, especially for facility managers.

공항 슬롯 배분 개선을 위한 시뮬레이션 모형 기본 설계에 관한 연구: 단일 공항을 중심으로 (A Study on a Conceptual Design for a Simulation Model to Enhance the Airport SLOT Allocation Problem for a Single Airport)

  • 박보미;이대겸;김준혁;윤석재
    • 한국항공운항학회지
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    • 제32권1호
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    • pp.61-70
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    • 2024
  • In response to the continuously increasing demand for air travel, various studies are being conducted. This research focuses on the design of a simulation model for improving airport slot allocation in the strategic phase. It addresses three aspects of model design, introducing considerations such as the objective function. Additionally, it explains the conceptual procedures for the overall simulation operation and detailed processes within the model including input and output data. Emphasizing the SAL, this study excludes policy and qualitative judgments from its scope. The target airport for application will be confirmed in future research. This study marks a crucial first step toward optimizing air traffic flow, with expectations of contributing to the enhancement of operational efficiency at airports.

텍스트마이닝을 통한 10년간 소비자 세탁행동 요구의 변화 (A Decade of Shifting Consumer Laundry Needs Through Text Mining Analysis)

  • 김하빈
    • 패션비즈니스
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    • 제28권2호
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    • pp.139-151
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    • 2024
  • In recent years, consumer clothing behaviors have undergone significant changes due to global phenomena such as climate change, pandemics, and advances in IT technology. Laundry behaviors closely connected to how consumers handle clothes and their clothing lifecycle have also experienced considerable transformations. However, research on laundry behavior has been limited despite its importance in understanding consumer clothing habits. This study employed text mining analysis of social data spanning the past decade to explore overall trends in consumer laundry behavior, aiming to understand key topics of interest and changes over time. Through LDA topic modeling analysis, nine topics were identified. They were grouped into subjects, targets, methods, and reasons related to laundry. Analyzing relative frequencies of keywords for each topic group revealed evolving consumer laundry behavior in response to societal changes. Over time, laundry behavior showed a dispersal of agents and locations, increased diversification of laundry targets, and a growing interest in various methods and reasons for doing laundry. This research sheds light on the broader context of laundry behavior, offering a more comprehensive understanding of consumer attitudes and perceptions than previous studies. It underscores the significance of laundry as a daily, socio-cultural aspect of our lives. Additionally, this study identifies changing customer values and suggests improvements and strategic branding for laundry services, providing practical implications.

중국군의 해양작전능력과 한국군의 과제 (PRC Maritime Operational Capability and the Task for the ROK Military)

  • 김민석
    • Strategy21
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    • 통권33호
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    • pp.65-112
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    • 2014
  • Recent trends show that the PRC has stepped aside its "army-centered approach" and placed greater emphasis on its Navy and Air Force for a wider range of operations, thereby reducing its ground force and harnessing its economic power and military technology into naval development. A quantitative growth of the PLA Navy itself is no surprise as this is not a recent phenomenon. Now is the time to pay closer attention to the level of PRC naval force's performance and the extent of its warfighting capacity in the maritime domain. It is also worth asking what China can do with its widening naval power foundation. In short, it is time to delve into several possible scenarios I which the PRC poses a real threat. With this in mind, in Section Two the paper seeks to observe the construction progress of PRC's naval power and its future prospects up to the year 2020, and categorize time frame according to its major force improvement trends. By analyzing qualitative improvements made over time, such as the scale of investment and the number of ships compared to increase in displacement (tonnage), this paper attempts to identify salient features in the construction of naval power. Chapter Three sets out performance evaluation on each type of PRC naval ships as well as capabilities of the Navy, Air Force, the Second Artillery (i.e., strategic missile forces) and satellites that could support maritime warfare. Finall, the concluding chapter estimates the PRC's maritime warfighting capability as anticipated in respective conflict scenarios, and considers its impact on the Korean Peninsula and proposes the directions ROK should steer in response. First of all, since the 1980s the PRC navy has undergone transitions as the focus of its military strategic outlook shifted from ground warfare to maritime warfare, and within 30 years of its effort to construct naval power while greatly reducing the size of its ground forces, the PRC has succeeded in building its naval power next to the U.S.'s in the world in terms of number, with acquisition of an aircraft carrier, Chinese-version of the Aegis, submarines and so on. The PRC also enjoys great potentials to qualitatively develop its forces such as indigenous aircraft carriers, next-generation strategic submarines, next-generation destroyers and so forth, which is possible because the PRC has accumulated its independent production capabilities in the process of its 30-year-long efforts. Secondly, one could argue that ROK still has its chances of coping with the PRC in naval power since, despite its continuous efforts, many estimate that the PRC naval force is roughly ten or more years behind that of superpowers such as the U.S., on areas including radar detection capability, EW capability, C4I and data-link systems, doctrines on force employment as well as tactics, and such gap cannot be easily overcome. The most probable scenarios involving the PRC in sea areas surrounding the Korean Peninsula are: first, upon the outbreak of war in the peninsula, the PRC may pursue military intervention through sea, thereby undermining efforts of the ROK-U.S. combined operations; second, ROK-PRC or PRC-Japan conflicts over maritime jurisdiction or ownership over the Senkaku/Diaoyu islands could inflict damage to ROK territorial sovereignty or economic gains. The PRC would likely attempt to resolve the conflict employing blitzkrieg tactics before U.S. forces arrive on the scene, while at the same time delaying and denying access of the incoming U.S. forces. If this proves unattainable, the PRC could take a course of action adopting "long-term attrition warfare," thus weakening its enemy's sustainability. All in all, thiss paper makes three proposals on how the ROK should respond. First, modern warfare as well as the emergent future warfare demonstrates that the center stage of battle is no longer the domestic territory, but rather further away into the sea and space. In this respect, the ROKN should take advantage of the distinct feature of battle space on the peninsula, which is surrounded by the seas, and obtain capabilities to intercept more than 50 percent of the enemy's ballistic missiles, including those of North Korea. In tandem with this capacity, employment of a large scale of UAV/F Carrier for Kill Chain operations should enhance effectiveness. This is because conditions are more favorable to defend from sea, on matters concerning accuracy rates against enemy targets, minimized threat of friendly damage, and cost effectiveness. Second, to maintain readiness for a North Korean crisis where timely deployment of US forces is not possible, the ROKN ought to obtain capabilities to hold the enemy attack at bay while deterring PRC naval intervention. It is also argued that ROKN should strengthen its power so as to protect national interests in the seas surrounding the peninsula without support from the USN, should ROK-PRC or ROK-Japan conflict arise concerning maritime jurisprudence. Third, the ROK should fortify infrastructures for independent construction of naval power and expand its R&D efforts, and for this purpose, the ROK should make the most of the advantages stemming from the ROK-U.S. alliance inducing active support from the United States. The rationale behind this argument is that while it is strategically effective to rely on alliance or jump on the bandwagon, the ultimate goal is always to acquire an independent response capability as much as possible.

<사례보고> 코로나바이러스감염증-19 유행과 로컬 거버넌스 - 2020년 대구광역시 유행에 대한 대응을 중심으로 - (<Field Action Report> Local Governance for COVID-19 Response of Daegu Metropolitan City)

  • 이경수;이중정;김건엽;김종연;황태윤;홍남수;황준현;하재영
    • 농촌의학ㆍ지역보건
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    • 제49권1호
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    • pp.13-36
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    • 2024
  • 이 사례보고의 목적은 1) 대구광역시의 코로나바이러스감염증-19 감염병 위기 대응 사례를 통해 지역사회의 감염병 대응 전략과 성과를 분석하고, 2) 거버넌스 이론과 감염병을 이용한 대응 거버넌스 프레임워크를 활용하여 이번 사례를 해석하는 것이다. 3) 향후 지역사회 감염병 발생에 대비하기 위한 전략적 모델을 제안하고자 하는 것이다. 연구자의 참여적 관찰, 대구광역시 코로나바이러스감염증-19 백서, 대구광역시의사회 코로나바이러스감염증-19 백서, 국내외 거버넌스에 관한 문헌고찰, 행정자료를 통해 대구광역시의 감염병 위기 대응 사례를 분석하였다. 연구자의 참여관찰과 문헌고찰을 통해 1) 대구광역시 감염병 위기 대응을 위한 리더십 및 지휘체계 확립, 2) 범시민대응위원회를 통한 시민참여 및 소통전략, 3) 시민 간 협력 대구시 및 민관의료기관 거버넌스, 4) 대구광역시의료협회, 메디시티대구협의회, 민간 전문가의 참여와 소통을 통한 의사결정 및 위기대응, 5) 증상모니터링 및 환자 중증도 분류 전략 6) 효과적이고 효율적인 의료 대응 역량, 7) 지역 감염병 위기대응 정보시스템 구축 및 활용을 위한 전략 및 시사점을 도출하였다. 이 연구 결과는 시민, 민간 전문가, 지역사회의료기관 등이 참여하는 지역사회의 협력적 거버넌스가 감염병 위기에 효과적으로 대응하기 위한 핵심 요소임을 실증적으로 보여주었다.

Effects of Storytelling in Advertising on Consumers' Empathy

  • Park, Myungjin;Lee, Doo-Hee
    • Asia Marketing Journal
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    • 제15권4호
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    • pp.103-129
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    • 2014
  • Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers' narrative processing. The purpose of storytelling is to elicit consumers' emotional experience to meet the objectives of advertisement producers. Therefore, the most important requirement for storytelling in advertising is that it evokes consumers' sympathy for the main character in the advertisement. This does not involve advertisements directly persuading consumers, but rather, consumers themselves finding an answer through the advertisement's story. Thus, consumers have an indirect experience regarding the product features and usage through empathy with the advertisement's main character. In this study, we took the results of a precedent study as the starting point, according to which consumers' emotional response can be altered depending on the storytelling methods adopted for storytelling ads. Previous studies have reported that drama-type and vignette-type storytelling methods have a considerably different impact on the emotional responses of advertising audiences, due to their different structural characteristics. Thus, this study aims to verify that emotional response aroused by different types of advertisement storytelling (drama ads vs. vignette ads) can be controlled by the socio-psychological gender difference of advertising audiences and that the interaction effects between the socio-psychological gender differences of the audience and the gender stereotype of emotions to which advertisements appeal can exert an influence on emotional responses to types of storytelling in advertising. To achieve this, an experiment was conducted employing a between-group design consisting of 2 (storytelling type: drama ads vs. vignette ads) × 2 (socio-psychological gender of the audience: masculinity vs. femininity) × 2 (advertising appeal emotion type: male stereotype emotion vs. female stereotype emotion). The experiment revealed that the femininity group displayed a strong and consistent empathy for drama ads regardless of whether the ads appealed to masculine or feminine emotions, whereas the masculinity group displayed a stronger empathy for drama ads appealing to the emotional types matching its own gender as well as for vignette ads. The theoretical contribution of this study is significant in that it sheds light on the controllability of the audiences' emotional responses to advertisement storytelling depending on their socio-psychological gender and gender stereotype of emotions appealed to through advertising. Specifically, its considerable practical contribution consists in easing unnecessary creative constraints by comprehensively analyzing essential advertising strategic factors such as the target consumers' gender and the objective of the advertisement, in contrast to the oversimplified view of previous studies that considered emotional responses to storytelling ads were determined by the different types of production techniques used. This study revealed that emotional response to advertisement storytelling varies depending on the target gender of and emotion type appealed to by the advertisement. This suggests that an understanding of the targeted gender is necessary prior to producing an advertisement and that in deciding on an advertisement storytelling type, strategic attention should be directed to the advertisement's appeal concept or emotion type. Thus, it is safe to use drama-type storytelling that expresses masculine emotions (ex. fun, happy, encouraged) when the advertisement target, like Bacchus, includes both men and women. For brands and advertisements targeting only women (ex. female clothes), it is more effective to use a drama-type storytelling method that expresses feminine emotions (lovely, romantic, sad). The drama method can be still more effective than the vignette when women are the main target and a masculine concept-based creative is to be produced. However, when male consumers are targeted and the brand concept or advertisement concept is focused on feminine emotions (ex. romantic), vignette ads can more effectively induce empathy than drama ads.

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환율전이와 시장의 반응: 미국 철강시장에서의 한국과 일본의 경쟁 (Exchange Rate Pass-Through and Market Response: Competition between Korea and Japan in the US Steel Market)

  • 차문중;김재훈
    • KDI Journal of Economic Policy
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    • 제26권2호
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    • pp.281-314
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    • 2004
  • 환율의 변화에 따른 개별 교역재 가격의 변화는 '환율전이효과(Exchange rate pass-through)'로 불리며, 국제경제학의 가장 중요한 연구분야 중의 하나로 인식되고 있다. 또한 환율변화 당사국의 교역재 가격변화에 따라 시장전체에서 일어나는 환율의 전이현상은, 수출시장과 특정수출국의 환율이 변화할 때 수출국의 가격책정전략과 시장전체의 반응에 대한 정보를 제공해줄 수 있다는 점에서 깊은 연구가 필요하다. 그러나 대부분의 연구는 환율변화에 따른 특정 국가의 수출재 가격변화만을 고려할 뿐, 경쟁국 재화가격의 변화나, 이에 따른 수출대상국의 재화시장이 전체적으로 받는 충격에 대한 연구는 거의 이루어지지 않고 있다. 본 논문은, 한국과 일본의 대미 달러 환율변화에 따른 철강재의 가격변화를 통해 시장의 반응을 분석한다. Bootstrap-after-bootstrap을 활용한 vector error correction 모형과 이에 따른 충격반응함수분석, 그리고 Phillips-Hansen의 추정방법(fully modified estimation)을 통한 분석은 몇 가지 중요한 시사점을 제공하는데, 그중 가장 중요한 두 가지를 요약하면 다음과 같다. 즉, (i) 한일 양국의 환율변화는 미국 철강시장에서의 양국 수출철강가격에 대해 서로 다른 개별적 전이효과를 야기하며, (ii) 여타 수출국의 반응도 한일 양국 중 어느 나라 제품의 가격이 변화하는가에 따라 달라진다는 것이다. 이에 따라 같은 비율의 환율변화에 대해서도 그 당사국에 따라 시장의 가격반응은 달라지게 됨을 알 수 있다.

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