• Title/Summary/Keyword: Strategic Potential

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The Success Case of Dorsiain the Online Dating Market: With a Focus on the Interpretation of Services from the Perspective of Business Management and Psychology (도르시아(Dorsia)의 온라인 데이팅 시장에서 성공 사례: 서비스의 경영학적 및 심리학적 해석을 중심으로 한 연구)

  • Park, Jinsoo;Lee, Kyuhan;Suh, Jihae;Rahman, Hamirahanim Abdul
    • The Journal of Society for e-Business Studies
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    • v.23 no.1
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    • pp.65-88
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    • 2018
  • This case is an analysis of how a late comer to the market of online dating in Korea, Dorsia, successfully develops its services called Amanda. Since 2010, the online dating market in Korea has been fast growing. Despite its short history, many corporations have attempted to make success in the market. But most of them were unable to gain foothold in a market where the first comer had a huge advantage. Amanda, however, has provided differentiated services to great success in a short period. This paper conducted a semi-structured interview with major executives of Dorsia to acquire data which were then used to interpret based on the theories of business management and psychology. This study presents a strategic insight into how competitiveness can be gained in internet-based businesses in the online dating market, as well as those in markets that have similar traits. Moreover, by identifying issues that need to be addressed in order for Amanda to continue its growth, the study seeks to simultaneously review the issues that need resolution related to online commerce, as well as the great potential of online commerce.

Supplementation of Cassava Hay and Stylo 184 Hay to Replace Concentrate for Lactating Dairy Cows

  • Kiyothong, K.;Wanapat, M.
    • Asian-Australasian Journal of Animal Sciences
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    • v.17 no.5
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    • pp.670-677
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    • 2004
  • Sixteen multiparous Holstein-Friesian crossbred cows in mid-lactation were blocked according to days in milk (DIM) and previous lactation and randomly assigned according to a Randomized Complete Block (RCB) design with four replications to receive four dietary treatments. The dietary treatments consisted of T1: No cassava hay (CH) or stylo 184 hay (SH) supplementation, supplementation of concentrate to milk yield at 1:2 (control), T2: Supplementation of 1 kg of CH/hd/d, supplementation of concentrate to milk yield at 1:2, T3: Supplementation of 1 kg of CH+SH/hd/d, supplementation of concentrate to milk yield at 1:2, T4: Supplementation of 2 kg of CH+SH/hd/d, supplementation of concentrate to milk yield at 1:3. All animals received Ruzi grass from a cut-and-carry system as roughage source. The feeding trial lasted for 9 weeks. The results revealed that DMI of concentrate of supplemented treatments were significantly lower (p<0.05) than those in the control, but there was no significant difference between T2 and T3. There was no significant difference in forage DM intake between the control and supplemented treatments. CP and NDF digestibility of supplemented treatments were significantly (p<0.05) greater than the control and there were no significant differences among supplemented treatments. Milk yield and 3.5% FCM (14.3, 14.5, 14.7 and 14.8; 13.9, 14.3, 14.3 and 14.6 kg/hd/d, respectively) were not significantly different among treatments. Milk protein percentage of supplemented treatments was significantly (p<0.05) higher than the control, but there were no significant differences among supplemented treatments. There was no significant difference in milk fat percentage between the control and supplemented treatments. However, milk fat percentage tended to be higher for supplemented animals as compared to the control group. There were also no significant differences in lactose, solids-not-fat and total solids percentages among treatments. Cows in supplemented treatments gave incomes over supplement cost (IOSC) of 2.72, 2.74 and 2.93 US$/hd/d, respectively which were greater than for cows on control treatment. Furthermore, IOSC were greatest for cows in T4 as compared to other treatments. Based on this study it was concluded that, feeding cassava hay solely or in combination with stylo 184 hay as a supplemental protein source could be a potential valuable strategy in small-holder dairy farming systems in the tropics. This strategic supplementation significantly reduced concentrate use, which resulted in improved milk yields and milk quality for the supplemented cows. Moreover, it resulted in higher economical returns through increased productivity and lower ratios of concentrate to milk yield, from 1:2 to 1:3.

The Design and Implementation of Secure Instant Messaging System (안전한 단문 전송 시스템 설계 및 구현)

  • Song, Gi-Pyeung;Son, Hong;Jo, In-June;Ju, Young-Ji;Lee, Dal-Won
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2001.05a
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    • pp.667-671
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    • 2001
  • The Instant Messenger(IM) is the most popular personal communication tool today. IM is a tool that can substitute E-mail for a person, and can secure the user for a company. Further, it is claimed as it has a limitless potential. However, there has been several reports on security issues. It has known that the transmitting message is not secured for the attacks, and hacking tools has been developed. In addition, several reports has been made regards to the vulnerability. In other words, anyone can been through and manipulate the messages that are sent or received via IM. This is a barrier for the IM to be developed as a corporate's strategic tool, and furthermore, it will create serious personal privacy issue. IETF IMPP Working Group is preparing a standard mutual relationship between IM. However, it is complicated due to the American On-Lines's absence, whom has ensured the most number of IM users. There was a discussion only about the form of the transmitting data, but it is insufficient state to discuss the security service for general. In this paper, I design and implement the Secure Instant Messaging System, to solve the IM's vulnerability and the security issue presented above.

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The Effect of Augmented Reality Traits on Presence, Flow, and Relational Continuance Behavior with Smart-Phones (스마트폰 기반 증강현실 특성이 프레즌스, 플로우 및 관계지속행동에 미치는 영향)

  • Chun, Tae-Yoo;Park, No-Hyun
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.45-52
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    • 2015
  • Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

The Effect of Corporate Social Responsibility on Corporate Image and Corporate Performance (기업의 사회적 책임활동이 기업 이미지 형성과 기업 성과에 미치는 영향에 관한 연구: 공유가치창출 인지정도에 따른 차이비교)

  • Lee, Don-Gon;Lee, Myung-Jin
    • Journal of Distribution Science
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    • v.12 no.9
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    • pp.101-112
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    • 2014
  • Purpose - Recently, although corporate social responsibility activities have been increasing in size, they do not have to achieve qualitative improvements and can be passive and cost consuming. Therefore, companies should make quantitative as well as qualitative improvements in their efforts in corporate social responsibility activities. In this study, the classification of social responsibility activities in a variety of studies was analyzed through a more specific path than in previous studies. Corporate behavior image, social behavior image, and corporate contributions image were analyzed through a more detailed analysis of performance. This study suggests that more detailed and concentrated social responsibility activities be pursued by forming companies. Research design, data, and methodology - The purpose of study is to gauge the corporate need for a more intensive, specific area of CSR activities. For this purpose, the sample of consumers that were targeted for CSR activities, recognized as 261 persons, have been investigated. Through a theoretical discussion on previous research, nine hypotheses were established on corporate image, the influence of corporate performance on CSR, and the CSV regulation effect. In order to test the hypothesis, a survey was conducted on 261 male and female consumers who were targeted for CSR, being persons in their 20s to 40s. PASW Statistics 18.0 and AMOS 18.0 were used for statistical analysis. Results - Corporate behavior image was formed through legal responsibility activities and economic responsibility activities. In addition to economic responsibilities, ethical responsibilities and environmental responsibilities were confirmed to have influence on social behavior image. Corporate social responsibility and philanthropic responsibility were confirmed to have influence on economic contribution image. Corporate image has positive effects on brand attitude, corporate reputation, and corporate competition. In addition, when CSV awareness is high, consumers perceive corporate image only through economic responsibility. However, when CSV awareness is low, economic responsibility as well as legal responsibility through charitable activities form the corporate image that influences the brand attitude and corporate reputation, as well as corporate competitiveness. It would appear that the area of corporate social responsibility needs more intensive management for corporate image and corporate competitive advantage. Conclusion - First, the findings of this study show that each CSR activity has a different effect on corporate image and thus, the corporate image influences corporate performance in distinct ways, depending on the CSR activity. This implies that reactive strategies should be tailored to the required image. Second, there is a difference in CSV awareness between groups. When the CSV awareness is low, we can confirm that legal responsibility activities have an especially significant effect on corporate image, implying that corporations should pursue their economic objectives within legal regulations and need to invest significant time and effort for this. This study has limited generalization potential because the result of the model fit has insufficient reference value. In future research, we need to approach various dimensions of corporate performance.

Differences in Soil Chemical Properties Under Multi-layer System, USGA System and Mono-layer System for a Sports Turf (스포츠용 잔디의 다단구조, USGA구조 및 단층구조 지반에서 토양 화학성 차이)

  • Kim, Kyoung-Nam
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.9 no.5
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    • pp.50-59
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    • 2006
  • This study was initiated to investigate soil chemical properties under different soil systems. Data such as soil acidity(pH), electrical conductivity(EC), organic matter content(OMC), and cation exchange capacity(CEC) were analyzed with samples from multi-layer, USGA, and mono-layer systems. N, P, K and micronutrients were also measured. Multi-layer system was built up to 60-cm depth with rootzone layer, intermediate layer and two drainage layers. USGA system 45 centimeters deep was constructed with rootzone layer, intermediate layer and drainage layer. Mono-layer system, however, was made only with a 30-cm rootzone layer. Differences were observed in soil pH, EC, OMC, CEC and micronutrients. Soil pH was acceptable for turfgrass growth a year after establishment, being 5.5 to 6.5 in the study. Differences were greatly observed for EC among soil systems. Values of EC for multi-layer, USGA, and mono-layer systems were 39.79, 31.26 and 103.54 uS/em, respectively. The increase rate was approximately 4 to 8 times greater with mono-layer system than those with other two systems. Therefore, it was necessary to avoid micronutrient deficiency such as Fe, Mn etc. through an effective management program in mono-layer system because of its faster potential feasibility of salt accumulation. The greatest OMC was associated with USGA system, being 0.97% which was 11% over that of the other systems. Slight differences were observed for CEC among them. Mono-layer system produced 1.45 me/100g, 10.3% and 8.9% lower in CEC than those of multi-layer and USGA system, respectively. Micronutrients such as Fe, Zn, and Mn etc. were below the level required for turf growth, regardless of soil systems. It was considered that one year after turf establishment was not enough to build up micronutrients in sand-based soil systems to the normal level for a turf growth. These results demonstrate that intensive management program including grow-in concept fertilization should be integrated into sand-based soil systems, even after a year in establishment. Regular nutrient monitoring by soil analyses is a strong necessity to decide the kinds and amount of fertilizer. Also, strategic management program must be selectively employed according to sports turf soil systems.

A Study on the Improvement of the Policy Utilization of Technology Foresight Using a Scenario : Renewable Energy Scenario (시나리오를 이용한 과학기술예측조사의 정책 활용도 제고에 관한 연구 : 신재생에너지 시나리오)

  • Yim, Hyun;Han, Jong-Min;Son, Seok-Ho;Hwang, Ki-Ha
    • Journal of Technology Innovation
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    • v.18 no.1
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    • pp.53-74
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    • 2010
  • The creation and acceptance of new technologies has been speeding up dramatically in modern times. There are also significant uncertainties about the future shape of markets, governance and social values that will have an important impact on organizations and their capacity to meet their objectives. These rapid technological and social change and uncertainties make the upsurge of interest in technology foresight, giving rise to its emergence as a global concept and policy tool. A wide range of future methods are available for technology foresight. Selection of methods will depend upon several factors, most notably available and the time financial resources, and the objectives of the exercise. Although Delphi has been widely used for many years, scenario becomes very popular in recent years. The use of scenarios can take better account of the complexity and unpredictability of the economic, social and political environments. Scenarios tell the stories describing paths to different futures, which help organizations make better decisions today. In this study, the scenario method was employed to draw the images of the future of renewable energy. Renewable energy grows dramatically in recent years. However, there is still considerable uncertainty with regard to the potential of renewable energy due to environment regulation, energy costs, and political and economic developments in the main supplier countries for oil and natural gas. Scenario can help us to identify the risks and opportunities when we develop the renewable energy, and to prepare for them. The scenario method is expected to be more utilized in the national technology foresight.

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Domestic Gas Turbine Industry Development Strategies Based on Domestic Supply Chain and Potential Analysis (공급사슬 및 내재역량 분석을 통해 고찰한 국내 가스터빈 산업 국산화 개발 전략)

  • Hyun, Jungwoo;Lee, Sangkyun;Jin, Hwan Jun;Park, Chinho
    • Journal of Energy Engineering
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    • v.29 no.1
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    • pp.13-24
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    • 2020
  • Many countries are actively engaging in the reduction of greenhouse gas emissions, and as part of this effort, gradually reducing the portion of coal power generation and instead increasing the portion of power generations from renewable energy sources and natural gas. Korea is taking a similar policy to expand LNG power generation for the next decade. There is a concern, though, about the policy not being aligned with the domestic industry development, since only a few products are being made in Korea along the LNG power generation industry value chain. Therefore in this paper, we first looked at the current status of the gas turbine and high temperature parts industry used for LNG power generation in Korea, and then looked into the industrial issues and challenges through the analysis of supply chains of the domestic gas turbine industry. Finally, we tried to propose strategies to revitalize and localize the domestic gas turbine and high temperature parts industry. The proposed strategies can be summarized as 1) creation of domestic gas turbine manufacturing ecosystem via construction of gas turbine alliance, 2) strategic R&D support for localization of gas turbine and high temperature parts, and 3) provision of domestic testbeds for technology evaluation and commercialization.

A Guideline for Construction Management Plan Based on the Characteristics of $CO_2$ Emissions: A Case Study for a High-Rise Residential Building Project ($CO_2$ 배출 특성을 고려한 건설폐기물 관리방안 수립기준: 고층 주거건물 건설 프로젝트를 대상으로 한 사례조사)

  • Kim, Jee-Hye;Shin, Dong-Woo;Cha, Hee-Sung
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.6
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    • pp.150-158
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    • 2007
  • As the amount of $CO_2$ emission in Korea is ranked 9th and the increasing rate of $CO_2$ emissions highest in the world, it is strongly necessary to devise methods to decrease the amount of $CO_2$ in each industry as the basis of establishing environmentally sustainable production system. This paper aims to identify the characteristics of $CO_2$ emissions from construction wastes throughout the simplified LCA (Life Cycle Assessment) and suggest the strategic guideline for the construction waste management plan to decrease $CO_2$. As a result of LCA on the case of a high-rise residential building project, total sum of $CO_2$ emission generated from construction wastes appeared as 6,818,123kg-$CO_2$ and $CO_2$ emission per unit floor area as 21.01kg-$CO_2/{\beta}{\ge}$. The principal waste materials generating more than 95% of $CO_2$ are materials such as reinforcing bar, temporary materials, cement, ready-mixed-concrete, concrete products, and tile, which have relatively high unit emission rate of $CO_2$ in the process of production. Besides, more than 92% of $CO_2$ was generated from the activities such as structure work, plaster work, temporary work, and tile and stone work, which are generally executed in the early phase of the whole construction period. Reflecting these results, the guideline for the construction waste management plan was recommended. If the waste management plan is established considering the guideline suggested, there would be high potential to decrease the amount of $CO_2$ generated from construction wastes.

A Study on the Selecting Factors of Manufacturing and Logistic Hub in Far Eastern Area (극동지역 제조 및 물류거점 선정요인 중요도 분석에 관한 연구)

  • Kim, Hak-so;Han, Ji-young
    • Journal of Korea Port Economic Association
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    • v.32 no.4
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    • pp.29-39
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    • 2016
  • As geopolitical, archaeological and strategic interests on cooperation with countries in the Far Eastern Area is gradually increased, countries are competing to attract or install a logistics or manufacturing hub in their countries. In this study, we investigated the relative importance of factors on the main three and nine detailed criteria from the domestic and overseas experts on Far Eastern Area. Using AHP(Analytic Hierarchy Process) analysis, priority importance of factors was derived. As a result, we find that the most important factor was economic factor. In detail, industrial complex creation was the highest factor and the institutional guarantees for the investment on policy and transportation network was second highest factor. Based on analysis result, specific competitiveness level in the 10 region of Far East was follows. Hunchun, Vladivostok, Yanji, Tumen, Rajin, Hassan, Ussuriysk, Cheongjin, Mihaylov Skiing, Nije Jeuchinski were showed in order. Hunchun showed the highest competitive level in location, topography, compliance to the around cities, transportation network, industrial complex, excellence in logistics facilities, long-term investment plans, institutional guarantees for investment, customs efficiency and political stability. However, in other factors such as population and number of households, public facilities, potential demand and resource utilization, Vladivostok showed the highest level.