• International Journal of Knowledge Content Development & Technology
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• 제4권2호
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• pp.49-65
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• 2014

This paper investigates how strategy formulation and implementation processes used by the University of Cape Coast (UCC) in building its digital collections compare with the Andrew's strategic formulation and implementation theoretical framework. Theory-testing case study methodology was used. The data collection instruments were the key informant interview technique and document reviews. During the formulation phase, two aspects (resources and aspirations of senior management) were emergent. During the implementation phase, five aspects (achieving results, processes and behaviour, standards, motivation, personal) were emergent. All other elements of building the UCC digital collections were planned during both the formulation and implementation phases. Although the emphasis on students and learning is laudable and apt, there seems to be lack of focus on research support beyond digital collection building, despite the fact that research excellence is one of the UCC's key priorities. Opportunities exist for improving feedback mechanisms between the users, digital library staff and the university management; and inclusion of social media tools in the digital library project. Since only the experience of a single institution of higher learning is considered, it cannot be definitively stated that strategy formulation and implementation will be similar in every institutional context. However, the results provide a basis for academic digital libraries to draw lessons from this case. In African public universities, there is little earlier research on strategy formulation and implementation in digital library management. Strategy formulation and implementation is a critical issue for higher education academic libraries especially in developing countries like Ghana, due to limited financial resources and the rapid change in the information environment during the last several decades.

• 한국정보시스템학회지:정보시스템연구
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• 제13권2호
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• pp.225-240
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• 2004

The most critical problem of MIS evaluation is the lack of the systematic framework to cover various factors and viewpoints. To solve this problem, this study takes the multi-level and contingent approach to performance evaluation, composed of three levels: evaluating the contribution of MIS to an organization [strategy level]; evaluating the activities of MIS department or MIS function as an organizational sub-function through the overall MIS lifecycle [function level]; and evaluating the quality or productivity of the application systems as MIS outputs [system level]. Ideal MIS evaluation should include all three levels of the hierarchy with balanced importance. However, MIS evaluationcanbedividedintothreetypes,suchasstrategy-oriented, function-oriented and system-oriented evaluation, depending on the focus and emphasis of evaluation. The usage pattern of each evaluation type is analyzed according to contingent variables of MIS evaluation such as MIS maturity, information intensity and firm size, and top management's intent. It is also found that the firms of higher MIS maturity and top management's intent use the strategy-oriented evaluation type, and the firms with strategy-oriented evaluation type show a higher MIS performance. Further, MIS maturity and top management's intent show contingent effects between evaluation type and MIS performance. Some managerial implications can be drawn based on the results of the study. First, strategy-oriented evaluation of MIS is more important as many firms more often use information technology as a strategic weapon. Second, MIS performance varies with evaluation type. Therefore, the design of MIS evaluation framework should be done carefully in the strategic and managerial contexts. Third, firms are recommend to use a different evaluation type according to organizational characteristics such as MIS maturity and information intensity.

• 보건의료산업학회지
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• 제5권2호
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• pp.209-226
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• 2011

The purpose of this study is to analyze and find out key success factors and marketing strategies of Bumrungrad Hospital in Bangkok, Thailand. The major success factors of Bumrungrad Hospital are as follows; First, Bumrungrad Hospital had professional medical team and board of directors who had the international career. Second, Bumrungrad was supported by Thai government and they were in a cooperative relationship with each other for the development of the medical industry. Third, Bumrungrad appropriately handled the internal and external changes including Asia Financial Crises in 1997 and others. Fourth, Bumrungrad diversified and broaden its business field such as global medical investing and management, medical technology, anti-age medicine and wellness. Marketing strategies of Bumrungrad analyzed are the following four factors. First, Bumrungrad focused on the quality of services by employing professional medical staffs, who have the international certification, and by constructing IT system for hospital management. Second, Bumrungrad has maintained an equalized price policy to attract the customers bothin the domestic and foreign markets. The cost for care has appealed the foreign customers for its comparatively low price, but it focused mainly on the upper middle class in Thailand. Third, it established, managed, and consulted hospitals in the foreign countries including the Philippines and the Arab Emirates. Fourth, it adopted differentiated promotion strategies suitable for the special needs of domestic and foreign customers, and put emphasis on the buzz marketing.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.82-108
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• 2023

As tension escalates between the US and China, scenarios for maintaining peace in Northeast Asia imply that secondary powers will perceive increasing incentives to reappraise their respective international roles. This analysis proposes that an analysis of France's Cold War role in Europe and the world under President Charles de Gaulle provides insights into conflict management in an increasingly multipolar international political environment. Their respective interests in preventing a so-called new Cold War emerging between the US and China include avoiding its excessive economic costs, if only because China is a massive trade partner. This study engages in theoretical framework-informed process tracing of de Gaulle's role. It explicates the assumptions that functionally underpinned de Gaulle's policy of soft balancing between the US and China. The analysis explores de Gaulle's contribution to the decay of the Cold War. It illuminates de Gaulle's contribution to a regional international environment that made West German Chancellor Willy Brandt's Ostpolitik strategy more feasible politically. This study applies these findings in the formulation of strategy recommendations focusing on Japan. Valid inferences regarding the predominant motivations driving American and Chinese international interaction are necessary for this task. To the extent to which the US and China have entered into a conflict spiral, Japan's hedging towards Washington is further incentivized. Tokyo would necessarily need to convince the Chinese that Japan is no longer Washington's unsinkable aircraft carrier off its coast. Tokyo, like de Gaulle's France, would maintain close relations with Washington, but it would need to project to its interlocutors its commitment to its own strategic autonomy. Tokyo's emphasis on closer relations with liberal democratic Indo-Pacific actors would potentially fit well with a commitment to strategic autonomy to defend the global liberal order.

• 벤처창업연구
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• 제14권6호
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• pp.119-130
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• 2019

타트업의 투자 의사결정에 대한 연구들은 활발하게 이루어져 왔다. 하지만, 주로 투자자의 관점에서 연구가 되었기 때문에 피투자 기업의 전략적인 활동은 간과되어왔다. 특히, 스타트업 투자는 일시적으로 한 순간의 결정으로 이루어지는 것이 아닌, 투자 유치 진행과정을 통해 결정된다. 뿐만 아니라, 단계별로 의사결정의 핵심 요소가 달라질 수 있으므로, 스타트업의 초기 투자 유치를 이해하기 위해서는 투자자 만남에서 투자 유치 성공에 이르기까지 전 과정에 걸쳐, 스타트업 기업의 전략적 행동을 분석할 필요가 있다. 이를 위해 핀미러 기술을 활용한 증강현실 (Augumented Reality, AR) 스타트업인 (주)레티널의 사례를 통해 "어떻게" 초기 스타트업이 투자 유치에 성공할 수 있었는지, 피투자자인 스타트업 관점에서 연구하였다. 구체적으로, 본 연구에서는 스타트업이 투자를 받기 전 존재 자체를 알리기 위한 정당성 확보하는 단계를 추가시켜 기존 투자 프로세스 모델을 확장하였다. 이를 바탕으로 1) 정당성 확보, 2) 친화, 3) 검토, 4) 협상 단계 등 4단계로 투자 진행 프로세스를 나누었고, 각 단계별 주요 요인을 분석하고, 스타트업의 전략적 활동을 파악했다. 본 연구는 스타트업의 투자 유치와 관련된 복잡한 과정과 피투자자인 스타트업 기업의 성공적인 전략적 행동들을 이해하는데 많은 도움이 될 수 있을 것으로 판단된다.

• 대한산업공학회지
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• 제40권6호
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• pp.580-591
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• 2014

This is a report on the history and current status of production planning and control activities in South Korea with regard to Industrial Engineers' (IEs') role. One of the main characteristics of Korean global companies is that they make good use of IEs not only in their production but also in higher strategic fields like supply chain management. In these companies it is well demonstrated that instead of adding small part of IE skills to traditional engineers, it is much more competitive to have IEs work with them as a team since IEs are fully proficient in every kind of productivity and quality improvement tools. It is also observed that IEs become more productive when they have good domain knowledge in their own industries like semi-conductor, automobile, telecommunications, steel, shipbuilding, etc. So teaching the basics for manufacturing processes to IE students seems very important for their future career development.

• 정보관리연구
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• 제36권4호
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• pp.23-49
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• 2005

본 연구의 목적은 국가적 차원의 과학기술 분야 디지털 아카이빙 체제구축을 위한 정책방안을 제시하는 것이다. 이를 위해 우선 과학기술 분야 자원현황을 파악하고, 디지털 자원의 장기보존을 위한 대상을 선정하는 기준을 분석하였다. 다음에는 과학기술 분야 주요 정보자원 유형별로 장기보존을 위한 핵심과제를 제안하였고, 이를 추진할 조직체계를 구상하였다. 또한 디지털 아카이빙을 위해 국가 차원에서 추진해야할 전략과제들을 제안하였다.

• 복식문화연구
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• 제15권5호
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• pp.875-887
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• 2007

The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2004년도 추계 종합학술대회 논문집
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• pp.234-239
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• 2004

지역혁신발전 전략산업 가운데 하나로 대전시가 "대덕연구단지 영상타운 건립" 사업을 추진하고 있는 가운데, 대덕밸리가 보유한 관련기술의 현황을 파악하고 활용방안을 검토하기 위한 대덕밸리 디렉토리북의 제작이 검토되었다. 이 연구는 활용도높은 대덕밸리 디렉토리북의 제작을 위하여 기술현황 조사방안과 수집된 자료를 바탕으로 한 디렉토리북의 정보아키텍쳐 구성 방안을 정보디자인 관점에서 고찰하였다.

• The Journal of Asian Finance, Economics and Business
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• 제5권3호
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• pp.185-193
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• 2018

This paper aims to explore the risk governance framework and socially viable solutions, attempting to provide guidance for the decision making process. The key idea of this study start with overcoming the limitations of IRGC risk governance framework, which mainly focuses on a comprehensive framework for risk governance. This article has employed SWOT analysis as a methodology, which is a strategic planning technique used to help identifying the strengths, weaknesses, opportunities, and threats related to business competition or risk management. In this paper, socially viable solutions as an alternative plan place emphasis on the adoption of concern assessment through a concerns table. It is also proposed that scoping has to get introduced, with SWOT analysis in the process. The results of this paper support that multiple stakeholders have to participate in the process of identifying and framing risk and communicating with each other, considering the context. It should be noted that communities can become involved and take important parts in decision making process in various ways. It is recommended that engaging stakeholders to both risk assessment and risk management is material to dealing with risk in a socially viable way. It also implies that the community-based disaster management should be better prepared for the decision making process in socially viable solutions.