• Title/Summary/Keyword: Strategic Emphasis

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Testing the Andrews Framework of Strategy Formulation and Implementation: Case Study of the University of Cape Coast Digital Library in Ghana

  • Adzobu, Nesba Yaa Anima
    • International Journal of Knowledge Content Development & Technology
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    • v.4 no.2
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    • pp.49-65
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    • 2014
  • This paper investigates how strategy formulation and implementation processes used by the University of Cape Coast (UCC) in building its digital collections compare with the Andrew's strategic formulation and implementation theoretical framework. Theory-testing case study methodology was used. The data collection instruments were the key informant interview technique and document reviews. During the formulation phase, two aspects (resources and aspirations of senior management) were emergent. During the implementation phase, five aspects (achieving results, processes and behaviour, standards, motivation, personal) were emergent. All other elements of building the UCC digital collections were planned during both the formulation and implementation phases. Although the emphasis on students and learning is laudable and apt, there seems to be lack of focus on research support beyond digital collection building, despite the fact that research excellence is one of the UCC's key priorities. Opportunities exist for improving feedback mechanisms between the users, digital library staff and the university management; and inclusion of social media tools in the digital library project. Since only the experience of a single institution of higher learning is considered, it cannot be definitively stated that strategy formulation and implementation will be similar in every institutional context. However, the results provide a basis for academic digital libraries to draw lessons from this case. In African public universities, there is little earlier research on strategy formulation and implementation in digital library management. Strategy formulation and implementation is a critical issue for higher education academic libraries especially in developing countries like Ghana, due to limited financial resources and the rapid change in the information environment during the last several decades.

Contingent Analysis of the Relationship between Evaluation type and MIS Performance (MIS 평가 유형과 MIS 성과 간의 상황적 관계에 관한 연구)

  • Chung, Moon-Sang
    • The Journal of Information Systems
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    • v.13 no.2
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    • pp.225-240
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    • 2004
  • The most critical problem of MIS evaluation is the lack of the systematic framework to cover various factors and viewpoints. To solve this problem, this study takes the multi-level and contingent approach to performance evaluation, composed of three levels: evaluating the contribution of MIS to an organization [strategy level]; evaluating the activities of MIS department or MIS function as an organizational sub-function through the overall MIS lifecycle [function level]; and evaluating the quality or productivity of the application systems as MIS outputs [system level]. Ideal MIS evaluation should include all three levels of the hierarchy with balanced importance. However, MIS evaluationcanbedividedintothreetypes,suchasstrategy-oriented, function-oriented and system-oriented evaluation, depending on the focus and emphasis of evaluation. The usage pattern of each evaluation type is analyzed according to contingent variables of MIS evaluation such as MIS maturity, information intensity and firm size, and top management's intent. It is also found that the firms of higher MIS maturity and top management's intent use the strategy-oriented evaluation type, and the firms with strategy-oriented evaluation type show a higher MIS performance. Further, MIS maturity and top management's intent show contingent effects between evaluation type and MIS performance. Some managerial implications can be drawn based on the results of the study. First, strategy-oriented evaluation of MIS is more important as many firms more often use information technology as a strategic weapon. Second, MIS performance varies with evaluation type. Therefore, the design of MIS evaluation framework should be done carefully in the strategic and managerial contexts. Third, firms are recommend to use a different evaluation type according to organizational characteristics such as MIS maturity and information intensity.

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Success Factors and Marketing Strategies of Bumrungrad Hospital (태국 범룽랏 병원(Bumrungrad Hospital)의 성공요인과 마케팅 전략)

  • Jang, Won;Kim, Kyung-Ah;Lee, Key-Hyo
    • The Korean Journal of Health Service Management
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    • v.5 no.2
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    • pp.209-226
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    • 2011
  • The purpose of this study is to analyze and find out key success factors and marketing strategies of Bumrungrad Hospital in Bangkok, Thailand. The major success factors of Bumrungrad Hospital are as follows; First, Bumrungrad Hospital had professional medical team and board of directors who had the international career. Second, Bumrungrad was supported by Thai government and they were in a cooperative relationship with each other for the development of the medical industry. Third, Bumrungrad appropriately handled the internal and external changes including Asia Financial Crises in 1997 and others. Fourth, Bumrungrad diversified and broaden its business field such as global medical investing and management, medical technology, anti-age medicine and wellness. Marketing strategies of Bumrungrad analyzed are the following four factors. First, Bumrungrad focused on the quality of services by employing professional medical staffs, who have the international certification, and by constructing IT system for hospital management. Second, Bumrungrad has maintained an equalized price policy to attract the customers bothin the domestic and foreign markets. The cost for care has appealed the foreign customers for its comparatively low price, but it focused mainly on the upper middle class in Thailand. Third, it established, managed, and consulted hospitals in the foreign countries including the Philippines and the Arab Emirates. Fourth, it adopted differentiated promotion strategies suitable for the special needs of domestic and foreign customers, and put emphasis on the buzz marketing.

Defending the Indo-Pacific Liberal International Order: Lessons from France in Cold War Europe For Promoting Détente in Asia

  • Benedict E. DeDominicis
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.82-108
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    • 2023
  • As tension escalates between the US and China, scenarios for maintaining peace in Northeast Asia imply that secondary powers will perceive increasing incentives to reappraise their respective international roles. This analysis proposes that an analysis of France's Cold War role in Europe and the world under President Charles de Gaulle provides insights into conflict management in an increasingly multipolar international political environment. Their respective interests in preventing a so-called new Cold War emerging between the US and China include avoiding its excessive economic costs, if only because China is a massive trade partner. This study engages in theoretical framework-informed process tracing of de Gaulle's role. It explicates the assumptions that functionally underpinned de Gaulle's policy of soft balancing between the US and China. The analysis explores de Gaulle's contribution to the decay of the Cold War. It illuminates de Gaulle's contribution to a regional international environment that made West German Chancellor Willy Brandt's Ostpolitik strategy more feasible politically. This study applies these findings in the formulation of strategy recommendations focusing on Japan. Valid inferences regarding the predominant motivations driving American and Chinese international interaction are necessary for this task. To the extent to which the US and China have entered into a conflict spiral, Japan's hedging towards Washington is further incentivized. Tokyo would necessarily need to convince the Chinese that Japan is no longer Washington's unsinkable aircraft carrier off its coast. Tokyo, like de Gaulle's France, would maintain close relations with Washington, but it would need to project to its interlocutors its commitment to its own strategic autonomy. Tokyo's emphasis on closer relations with liberal democratic Indo-Pacific actors would potentially fit well with a commitment to strategic autonomy to defend the global liberal order.

Investment Process of Start-up: A Case Study of LetinAR (스타트업의 초기 투자유치 프로세스: (주)레티널 사례를 바탕으로)

  • KIM, HA YOUNG;BAE, TAE JUN;WON, CHI WOON
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.6
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    • pp.119-130
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    • 2019
  • Although a well-established line of research has addressed the funding decision, the activities of investee startups to receive funding have been overlooked because prior research has been conduced from investor's point of view. In addition, funding does not result from one off decisions but from decision process with many stages. Moreover, the emphasis placed on specific investment criteria varies by different stages during the process. Therefore, understanding the initial funding of startups requires to analyze the strategic behaviors of startups throughout the entire funding decision process from first meeting with investors to funding success. This study investigates the initial funding process of startups, and the analysis is based on a case study of LetinAR one of the successful startups founded by students in South Korea. This study investigates how early start-ups were able to receive funding from startup's point of view, and the analysis is based on a case study of LetinAR, an augmented reality(AR) startup using Pin mirror technology. By adding "legitimacy building" stage that had not been addressed previously, we divided funding process into four stages: 1) legitimacy building, 2) familiarization, 3) screening, and 4) bargaining phase. We did not only analyze major criteria, but also strategic activities of startup at each stage. This study makes a contribution by helping us understand complicated process of funding and the successful strategic behavior of investor backed startups.

Production Planning and Control in Korea : with Emphasis on the Role of Industrial Engineers (한국의 생산관리 : 산업공학의 역할과 관련하여)

  • Park, Jin Woo;Shin, Ho-Sub;Kim, Kidong;Jeong, Hanil;Lee, Jung-Chul
    • Journal of Korean Institute of Industrial Engineers
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    • v.40 no.6
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    • pp.580-591
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    • 2014
  • This is a report on the history and current status of production planning and control activities in South Korea with regard to Industrial Engineers' (IEs') role. One of the main characteristics of Korean global companies is that they make good use of IEs not only in their production but also in higher strategic fields like supply chain management. In these companies it is well demonstrated that instead of adding small part of IE skills to traditional engineers, it is much more competitive to have IEs work with them as a team since IEs are fully proficient in every kind of productivity and quality improvement tools. It is also observed that IEs become more productive when they have good domain knowledge in their own industries like semi-conductor, automobile, telecommunications, steel, shipbuilding, etc. So teaching the basics for manufacturing processes to IE students seems very important for their future career development.

A Study of Digital Archiving Policies for National S&T Information Resources (과학기술 분야 디지털 아카이빙을 위한 정책연구)

  • Seol, Moon-Won
    • Journal of Information Management
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    • v.36 no.4
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    • pp.23-49
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    • 2005
  • The purpose of this study is to suggest the directions for building national digital archiving strategies. This present paper begins with surveying S&T information resources especially in public sector, and analyse the priority criteria for appraising and selecting the resources for long-term preservation. Emphasis is placed on identifying the critical tasks for each type of resources including scientific data, technical reports, theses, journal, web, e-prints, etc. and some levels of organizations in the national digital archiving framework. Based on the analysis, it suggests some strategic agenda for developing national digital archiving system.

A Study on the Fast Fashion(Part I) - Focusing on Marketing Strategy - (패스트 패션(Fast Fashion)에 대한 고찰(제1보) - 마케팅 전략을 중심으로 -)

  • Kim, Sun-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.5
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    • pp.875-887
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    • 2007
  • The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

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A Study on the Information Design about Daedeok Valley Directory for Making Film Contents (영상컨텐츠 제작관련 대덕밸리 디렉토리북의 정보디자인)

  • Lee, Hyun-Yi;Lee, Kwang-Hoon;Kim, Jin-Yong;Kim, Chang-Soo
    • Proceedings of the Korea Contents Association Conference
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    • 2004.11a
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    • pp.234-239
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    • 2004
  • Daejeon metropolitan city is now financing an undertaking for building the film production town in daeduk valley as one of strategic industries, at this point of time it was under consideration making Daedeok Valley Directory to understanding the present position as the source technology and future practical application for the making film contents. This study deals with information design for the Daeduk Valley directory for the practical use. In detail, with emphasis on the design planning and formation of Daeduk Valley directory, researching methods of present position about the source technology and formation of information architecture of the directory book.

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Development and Distribution of Risk Governance Framework in Terms of Socially Viable Solutions

  • Choi, Choongik;Choi, Junho
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.3
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    • pp.185-193
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    • 2018
  • This paper aims to explore the risk governance framework and socially viable solutions, attempting to provide guidance for the decision making process. The key idea of this study start with overcoming the limitations of IRGC risk governance framework, which mainly focuses on a comprehensive framework for risk governance. This article has employed SWOT analysis as a methodology, which is a strategic planning technique used to help identifying the strengths, weaknesses, opportunities, and threats related to business competition or risk management. In this paper, socially viable solutions as an alternative plan place emphasis on the adoption of concern assessment through a concerns table. It is also proposed that scoping has to get introduced, with SWOT analysis in the process. The results of this paper support that multiple stakeholders have to participate in the process of identifying and framing risk and communicating with each other, considering the context. It should be noted that communities can become involved and take important parts in decision making process in various ways. It is recommended that engaging stakeholders to both risk assessment and risk management is material to dealing with risk in a socially viable way. It also implies that the community-based disaster management should be better prepared for the decision making process in socially viable solutions.