• Title/Summary/Keyword: Strategic Decision-making

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What IF Analysis Impacting CRM in Medical Sector

  • Arshi Naim;Kholood Alqahtani;Mohammad Faiz Khan
    • International Journal of Computer Science & Network Security
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    • v.23 no.7
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    • pp.101-108
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    • 2023
  • Decision Support Systems (DSS) is an Information Systems (IS) application that aids in decision-making processes for many business concepts and Customer Relationship Management (CRM) is one of them and it depends on the firm's tasks for developing and retaining customers while achieving their satisfaction and enhancing the sense of belongingness for their products and services. Profit maximization, the process of customer value, and building strategic values for the firm are the three empirical benefits of CRM that are achieved through analytical, operational, and direction (AOD) capabilities respectively. This research focuses on the application of DSS models of what-if analysis (WIA) for CRM at (AOD) and also shows the dependence on the Information Success model (ISM). Hypothetical data are analyzed for (AOD) by three types of (WIA) to attain CRM and profit maximization and this analytical method can be used by any customer-oriented firm as a general model and for the purpose of the study we have compared the CRM between patients and hospital management.

A Strategic Plan and Management for Ecological Abandoned Mine Land (AML) Reuse Using GIS (지형정보시스템을 활용한 생태학적인 폐광지역 재개발 계획 및 관리)

  • Lee, Ju-Young;Han, Moo-Young;Yang, Jung-Seok;Choi, Jae-Young
    • Journal of Soil and Groundwater Environment
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    • v.13 no.5
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    • pp.1-7
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    • 2008
  • Plan and management for Ecological Abandoned Mine Lands (AMLs) reuse using Geographic Information System (GIS) technique are an ideal method. GIS technique display, manage and analyze a spatially referenced data, which can be combined in user-defined ways to make plan and decision about AMLs reuse. Local communities are affected by AMLs. In the past, plan and management of AMLs have never been considered for ecological aspects as well as using GIS. However, the rapidly growing GIS technology have proven to be a valuable tool in the process of understanding environment and of making responsible environmental decisions. This paper suggests that making responsible decision and plan using GIS can create a various types of benefits to local communities. This also shows that GIS may play a vital role at the decision/planning process of analysis and exploration of local environmental situation. We are trying to apply to decision support system for AMLs reuse. Moreover, a lot of thematic maps are making using GIS providing a comprehensive data with images. These can be an ideal platform to deliver meaningful outcomes.

Analyzing the Ecosystem of the Domestic Online Game Industry : Focusing on the Linkage between Developers and Publishers (국내 온라인 게임 산업 생태계 분석 : 개발사-퍼블리셔 관계를 중심으로)

  • Chun, Hoon;Lee, Hakyeon
    • Journal of Korean Institute of Industrial Engineers
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    • v.42 no.2
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    • pp.138-150
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    • 2016
  • This study aims to analyze the structure and characteristics of the domestic online game industry using network analysis. In particular, two-mode network analysis is employed to measure the network structure, centrality, and cluster for two types of online game platforms, online games and mobile games, from 1996 to 2014. We also conduct a dynamic analysis to capture the structural changes in the ecosystem by internal and external environmental changes before and after turning point for each online game platform. It is revealed that the online game econsystem has the higher number of clusters and higher concentration ratio than those of mobile game ecosystem. In dynamic analysis, both platforms exhibit similar trends over time with the increasing number of clusters, enlargement of largest cluster's size, and decreasing concentration ratio. This study is expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.

Consumer Response to Seller-Induced Perishability: Perceived Desirability of Products, Urge to Buy, and Purchase Acceleration

  • Byun, Sang-Eun
    • International Journal of Costume and Fashion
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    • v.11 no.2
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    • pp.53-64
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    • 2011
  • The implementation of a short renewal cycle has become one of the competitive alternatives for apparel retailers to respond quickly to fast-changing consumer tastes. This strategic orientation affects consumer decision-making by inducing perishability of the store offerings. The purpose of this study was to examine the impact of perceived seller-induced perishability (as a result of a short renewal cycle) on perceived desirability of products urge to buy and purchase acceleration. The proposed model was tested in a field setting with female shoppers from two leading fast fashion retailers in the United States. This study found that perceived seller-induced perishability significantly enhances the perceived desirability of products and intensify the urge to buy while shopping which in turn accelerates purchases. In addition to perceived seller-induced perishability perceived desirability of products also contributed to intensifying the urge to buy. A number of theoretical and managerial implications were discussed and major areas of future research were suggested.

The Evolution of Cooperation according to Decision Making Methods of Strategic Coalition in Iterated Prisoner′s Dilemma Game (반복적 죄수의 딜레마게임에서 전략적 연합의 의사결정 방범에 따른 협동의 진화)

  • 양승룡;노혀걸;조성배
    • Proceedings of the Korean Information Science Society Conference
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    • 2002.04b
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    • pp.310-312
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    • 2002
  • 반복적 죄수의 딜레마게임은 복잡한 사회현상들을 모델링 하기 위하여 주로 사용되는 방법이다. 본 논문에서는 집단을 협동으로 진화시키는데 있어서 전략적 연합을 이용하는 방법과 전략적 연합에 속해 있는 전략들이 연합의 의사를 결정할 때 어떠한 방법을 선택할 경우 더 빠르고 안정적으로 진화하는가에 대한 실험 결과를 제시한다. 의사결정방법으로는 신경망으로 결합에 주로 사용되는 투표방법 Borda 함수, Condorect 함수, 평균방법 그리고 최고이득 함수방법 등을 사용하였다. 실험결과 최고이득 함수 방법이 가장 좋은 결과를 보였으며 결합 방법에 따라 다소 상이한 결과를 나타내었다.

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Analysis of marketing Channel competition in Electronic Commerce Incorporating Web Awareness (Web 인지도를 반영한 전자상거래 마케팅 채널 경쟁에 관한 연구)

  • 차춘남;조형래
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.49-60
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    • 2000
  • The proliferation of electronic commerce(EC) has led manufactureres to consider Internet based marketing as a salient candidate for strategic diversification of marketing channel. In this case, each manufacturer can build its own Web store or rent an existing special EC store. Such decision making of ‘build’ or ‘rent’ can be analyzed by a game model which derives the Nash solutions for price and profit considering degree of competition with other competitive manufacturers. In this paper, to overcome the drawbacks of the traditional linear demand function, we first propose a new linear demand function which incorporates not only the price difference between competitive products but the awareness of Web stores perceived by the consumers, then design the game models to analyze the characteristics of three typical types of marketing channel in duopoly market. Based on the Nash solutions of the game models, we analyzed the effect of the degree of competition and Web awareness in selecting the optimal marketing channel.

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제조업의 성과측정 시스템 특성에 관한 탐색적 연구

  • 이승규;박상범
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1998.10a
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    • pp.118-121
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    • 1998
  • We present an early result of a research for formalization of the characteristics and effectiveness of manufacturing performance measurement systems (PMS). Recently manufacturing PMS has been a focus of broad research efforts due to its practical role playing in managers' decision making process. There have been so many suggestive researches that explain the troubles with old cost accounting-based PMS and describe the desirable properties of PMS in strategic management of manufacturing operations. The lack of empirical investigation in this area, however, has left us unsure about what are the real characteristics that distinguish one PMS from another. In this paper, we propose a conceptual framework that can be used to describe the environment, in which a specific PMS works, the characteristic and the utilization variables of a PMS. Then we report the result of a field survey, where we found three distinctive characteristics of a PMS, contents, vertical integration, and horizontal integration. Further, we discuss the relationships of the variables with the utilization of PMS, manufacturing strategy, manufacturing improvement programs, and business performance.

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A Multi-stage Multi-criteria Transshipment Model for Optimal Selection of Transshipment Nodes - Case of Train Ferry-

  • Kim, Dong-Jin;Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.33 no.4
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    • pp.271-275
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    • 2009
  • A strategic decision making on location selection for product transportation includes many tangible and untangible factors. To choose the best locations is a difficult job in the sense that objectives usually conflict with each other. In this paper, we consider a multi stage multi criteria transshipment problem with different types of items to be transported from the sources to the destination points. For the optimization of the problem, a goal programming formulation will be presented in which the location selection for each product type will be determined under the multi objective criteria. In the study, we generalize the transshipment model with a variety of product types and finite number of different intermediate nodes between origins and destinations. For the selection of the criteria we selected the costs(fixed cost and transportation cost), location numbers, and unsatisfied demand for each type of products in multi stage transportation, which are the main goals in transshipment modelling problems. The related conditions are also modelled through linear formats.

기업간 공동연구개발의 성공과 위험요인 : 기존 연구의 분석 및 모형의 제안

  • Jeon, Jae-Uk;Mun, Hyeong-Gu
    • Journal of Technology Innovation
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    • v.11 no.2
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    • pp.91-121
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    • 2003
  • The rapid development and diversification of technology require that firms should adjust and cope with a high degree of uncertainty regarding independent efforts in technology development. An alternative to these strategic responses is the R&D or technological collaborations among firms. There have been many researches on the reasons for and effects of these collaborative relationships; however, research examining the risks involved in the process of collaboration is lacking. The researches into essential prerequisites for successful technological collaborations have remained more or less premature despite of the increasing demand for interfirm R&D collaborations. In other words, the existing literature has mainly focused on the choice of collaborations, but has paid little attention to the processes of collaborations. This study tries to identify and integrate both success and risk factors affecting the decision making of whether collaborations are attempted or not and R&D collaboration processes. Finally, a model of interfirm collaborations is suggested and also practical implications for the firms which consider R&D collaboration with other firms are provided.

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Tacit Knowledge in Government-led R&D Project Selection

  • Kim, Eun-Hong
    • Journal of Technology Innovation
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    • v.13 no.2
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    • pp.223-237
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    • 2005
  • This paper explains that tacit knowledge is a critical component for the success of government-led R&D project selection, where rapid and accurate decision making need to be made under lack of information circumstances. It also explores ways to fully exploit the tacit knowledge of experts participating in the Korean government's R&D project selection process. Some of these include: (1) strategic attention from the top officials, (2) forming self-organizing teams, (3) establishing a horizontal and risk-taking culture, (4) encouraging a sense of responsibility in creating and sharing tacit knowledge, and (5) providing a seamless monitoring system and training.

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