• Title/Summary/Keyword: Strategic Culture

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Development of the Cultural Product Design Contents for High Value Added Strategy of Temple Stay as National Brand Project - Based on cloud-shaped gong among the Bulgeonsamul - (국가 브랜드 사업으로서 템플스테이 고부가가치 전략을 위한 문화상품 디자인콘텐츠 개발 - 불전사물 중 운판을 중심으로 -)

  • Kim, Sun Young
    • Journal of the Korean Society of Costume
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    • v.63 no.4
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    • pp.30-43
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    • 2013
  • This study provides suggestions of cultural product design contents by using the cloud-shaped gong in traditional temple culture in order to find a high value-added approach. The research herein is part of cultural design contents projects embedded with the spiritual value and symbolic connotation of temple culture. This would be meaningful to enhance its degree of utilization. This can also be a way to find a strategic alternative to a high value addition of temple stay and dissemination of temple culture. For the research methodology, literature was reviewed over temple stay and Bulgeonsamul. For motive design and development of cultural product design, both Adobe Illustrator CS3 and Adobe Photoshop CS3 were used as computer design program. The template image of cloud-shaped gong for basic motive design was selected from those available at the domestic temples for accurate depiction of its head and body. Finally, samples were adopted from those temples of Gounsa, Songgwangsa, Guinsa, Hwaeomsa, and Naesosa. For each motive, different colors were applied and ten basic motives were practiced in total. By repeating the process for these motives, three types of textile design were prepared. T-shirt designs used a round neckline as basic form, and it was designed for sleeved and sleeveless styles. Apron designs stressed V-neckline and two types were processed: one for the back seam line and the other for side seam line. Pendants were designed with modern and luxurious image so that so that it could be used in various types of accessories. Designs for the bedding applied pattern design of the motives and this was done in a way that gave the images a sense of stability and splendor.

The Development of Remodeling Process for Visual Content's Story by Big Data (빅데이터를 활용한 영상콘텐츠 스토리 리모델링 프로세스 개발)

  • Lee, Hye-Won;Park, Sung-Won;Kim, Lee-Kyung
    • Journal of Information Technology Applications and Management
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    • v.26 no.3
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    • pp.121-134
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    • 2019
  • The Fourth Industrial Revolution has differentiated technologies such as artificial intelligence, IoT(Internet of things), big data, and mobile. As the civilization develops more and more, humanity enjoy the cultural activities more than economic activity for the food and shelter. The platform structure based on the advanced information technology of the present will expand the cultural contents area in a variety of ways. Cultural contents respond sensitively to changes in consumer and will be useful experiences of human activities. Therefore, it should be noted again that the contents industry should not be limited to the discussion of the application of the fourth technology, but should be produced with emphasis on useful experiences of human being. In other words, the discussion of human activities around cultural contents should be focused on how to apply beyond the use of fourth industrial technology. Therefore, it is necessary to analyze the basis of the successful storytelling of the planning stage to connect the fourth industrial technology and human useful experience as a method for developing cultural contents, and to build and propose a model as a strategic method. This study analyzes domestic and foreign cases made by using big data among the visual contents which show continuous increase of consumption among culture industry field, and draws success factors and limit points. Next, we extract what is the successful matching factor that influenced consumer 's consciousness, and find out that the structure of culture prototype has been applied in the long history of mankind, and presents it as a storytelling model. Through the above research, this study aims to present a new interpretation and creative activity of cultural contents by presenting a storytelling model as a methodology for connecting creative knowledge, away from the general interpretation of social phenomenon applied with big data.

Direction of Designer-makers Business Activation through Strategic Design Support Policy-Focusing on 'Young man's Creative Work & Startup Support Project' (전략적 디자인 지원정책을 통한 디자이너-메이커스 비즈니스 활성화 방향 -청년 창의인력 취·창업지원사업을 중심으로-)

  • Park, Jun-Hong;Jeon, Young-Ok
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.291-298
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    • 2019
  • This study discusses the core contents and implications of the design support policy of government in the creation of the designer-makers' business ecosystem through the analysis of 'Young man's Creative Work & Startup Support Project'. This case, which aims to cultivate a design brand based on maker technology and to create jobs for young people, suggests the role of government as a creative culture creator so that designer-makers are able to create creative activities in a more free and creative atmosphere. Furthermore, this study emphasizes the importance of efficient integration and reorganization of similar maker support policies implemented by each government department, the necessity of a roadmap for realizing this, and the support for quality improvement. As a result, the design support policy of government for the designer-makers' business activation should evolve into the qualitative development of intellectual property based on a mature shared culture and the discovery of a new production paradigm model of the manufacturing industry based on the open manufacturers beyond the economic and numerical goals of creating new jobs.

A study on cultural understanding and regional cooperation in Yemen and Ethiopia (예멘과 에티오피아의 문화이해와 지역협력 방안 연구)

  • Seo, Dae-Sung;Lim, Heon-Wook
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.147-154
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    • 2021
  • For The purpose of this study is to understand the cultural differences between Yemen and Ethiopia for Koreans who love coffee and to find ways to cooperate with the region. The Islamic region is not able to cooperate directly, so we thought about how to exchange through the coffee industry. Therefore, the regional exchange model and prior research were examined. And examined the characteristics of early cultures and religions. We learned about political and regional relations through cultural cooperation and the history of Islamic conflict in Yemen. Finally, the local coffee industry and culture were explained. In conclusion, education is needed for regional cooperation in Islamic studies, and for this purpose, First, overcoming cultural clashes; Second, new strategic regional cooperation, Third, a cultural approach rather than a religion, Fourth, new technological regional cooperation; Fifth, parallel regional cooperation with Yemeni refugees; Sixth, a method such as a bridgehead in Ethiopia (Yemen trade and regional cooperation) was proposed.

A Study on the Strategy for the Internationalization of East Asian Martial Arts (동아시아 무술의 국제화 추진 전략에 관한 소고)

  • Zhao, Wenzheng;Jang, Yunchang
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.269-274
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    • 2022
  • Today, sports are becoming increasingly important for national development, with all countries raising the strategic goal of becoming a sports powerhouse. Among them, martial arts, which are active in China as the main stage among East Asian martial arts, have a long history and are meaningful, and the promotion of internationalization of martial arts is also important. In this study, major problems faced in the process of promoting martial arts internationalization in East Asia were analyzed in depth. Currently, the theoretical system of martial arts is inconsistent and insufficient, there is a big difference in cultural background from region to region, there is a lack of talent for internationalization, and innovative promotion methods are not yet mature. Based on the major problems encountered in the internationalization of each martial arts, we will analyze the internationalization strategy, establish a martial arts theory system, accept the diversity of martial arts culture, and supplement the internationalization talent supply mechanism to propose a martial arts internationalization promotion method. The future succession and development of Chinese martial arts on the global stage and the promotion of internationalization of the value of Chinese martial arts have important theoretical values and practical significance.

Patterns of Corporate Cultural Marketing in Korea (기업의 문화마케팅 유형화)

  • Kim, So-Young;Kwon, Soon-Won;Lee, Yeun-Joo
    • The Journal of the Korea Contents Association
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    • v.9 no.1
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    • pp.254-269
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    • 2009
  • Corporate business in today's domestic industry focuses on using of culture & arts as internal and external marketing strategies with increases number of business cases of implementing corporate cultural marketing. Despite certain demands for the systematic research of corporate cultural marketing, studies have not been sufficiently developed to meet industrial and academic demands. In some paper, studies on effectiveness of corporate cultural marketing have been examined. But the papers were only limited to a conceptual categorization of corporate cultural marketing. Therefore we intended to study patterns of corporate cultural marketing using actual corporate data and explore inter-relationship across the patterns and characteristics. As a result, Korean firms were categorized into four patterns as below: 1)Duty type, 2)Strategic Partner type, 3)Publicity type and 4)Event type. Also, We found that performance of Strategic Partner type was highest.

A Study on the Economies of Promotion Gifts in the Newspaper Industry (신문판매시장 경품의 경제에 관한 고찰: 경품의 지속 원리와 딜레마)

  • Lee, Eun-Ju
    • Korean journal of communication and information
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    • v.37
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    • pp.270-306
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    • 2007
  • This study examines the economies of promotion gifts in the newspaper industry. Because of the oligopolistic structure, the newspaper industry shows highly concentrated market. Under the certain circumstance, the dominant firms are struggling to become the market leader by providing unlawful promotion gifts and unbearable price discount which yields the prisoner's dilemma. Ultimately, in spite of the criticism about their unlawful behaviors, the dominant firms choose the fierce competition with high costs. On the other hand, the remaining fringe firms do not have many strategic choices due to the limited financial capacity. They cannot provide free gifts or any other incentives to the subscribers. Even worse, because advertisers and subscribers also prefer promotional gifts as a rational choice, the distorted mechanism has been sustained in the newspaper industry. Thus, governmental interventions hardly achieve the goal of controlling unfair trade. This study examines the structure, strategic behaviors of the players, and the unintended consequences leading to the dilemma on promotional sales in the newspaper industry.

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Research of the Development of Training Program for Quality Improvement Experts (의료의 질 개선 전문가 양성을 위한 체계 개발 연구)

  • Park, Seong-hi;Hwang, Jeong-hae;Choi, Yun-kyoung;Lee, Sun-gyo
    • Quality Improvement in Health Care
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    • v.21 no.1
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    • pp.12-31
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    • 2015
  • Objectives : The purpose of this study was to develop the qualification system for training of Quality improvement professionals who work for improving patients' safety and healthcare quality. Methods : Based on the various laws and regulations, and the operational status of other professionals' qualification systems, a basic plan of professional qualification system of QI was drawn. And through meetings with QI experts, the final scheme of the concrete qualification system was developed. Results : For management of professionals's certification or qualification, fairness and reliability are important. To do this, setting the official standard, providing a standardized training program and having appropriate qualification test are required. In order to operate the qualification system strategically, 1) the introduction step, 2) dissemination and expansion step, and 3) fusing step should be considered. As a governing body for QI specialists' qualification, 'QI professionals' qualification Center (tentative)' must have the committee to assure fairness, professionalism, and reliability. In addition, 'QI Experts Certification Department (tentative)" to develop standards for the qualification tests and conduct the tests program,' QI experts Education Department (tentative name)" must be able to operate and maintain the QI training for professional qualifications. QI professional qualification exam must be taken by everyone regardless of age, gender, race, occupation, education, and work experience. The examination should include management, leadership, strategic planning and design, quality management, health care information, patient safety culture. Practical training courses can have three step programs; beginning, intermediate and special level. Conclusion : The QI qualification system need strategic approaches for the experts working for healthcare quality improvement and patient safety. It should include the program of standardized contents and test, and operating protocol of the qualificaton system.

Factors Associated with the Degree of Quality Improvement Implementation (국내 의료기관의 질 향상 사업의 활성화에 영향을 미치는 요인 - 조직동인적 관점에서)

  • Choi, Kui-Son;Kang, Hye-Young;Cho, Woo-Hyun;Chae, Yoo-Mi;Lee, Sun-Hee
    • Journal of Preventive Medicine and Public Health
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    • v.34 no.4
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    • pp.363-371
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    • 2001
  • Objectives : To assess the degree of quality improvement (QI) implementation and to identify its associated factors. Methods : A mailed questionnaire survey of the QI staffs at hospitals with 400 beds or more was conducted between September 15 and October 30, 2000. Of the 108 hospitals eligible for inclusion in our study, 79 participated, yielding a response rate of 73.1%. After excluding 12 hospitals that did not perform any QI activities, 117 responses from 67 hospitals were used in our analysis. The degree of QI implementation was measured using the Malcolm Baldrige National Quality Award Criteria (MBNQAC). Factors evaluated for association with the degree of QI implementation were cultural, technical, strategic, and structural factors of the hospitals. Results : The average 01 implementation score across the 7 dimensions of MBNQAC was 3.34 on a 5-point scale, with the highest score for the area of customer satisfaction (3.88) followed by information and analysis (3.59) and quality management (3.35). The results of regression analysis showed that hospitals with a ofter information system (p<0.05) and using scientific and systematic problem solving approach (p<0.01) tended to perform a higher degree of QI implementation. While statistically insignificant, positive associations were observed for the factors of group or developmental culture, the degree of employee empowerment, and the use of prospective strategy. Conclusions : It appears that the most important factors contributing to active implementation of QI in Korean hospitals were the use of scientific skills in decision making, and having a quality information system to produce precise and valid information.

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Schematic Regeneration Strategy of Old Downtown, Myeongdong, in Cheonan (천안 구도심 명동지역 도시재생 전략수립 연구)

  • Sung, Min-Ho;Lee, Heewon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.3231-3239
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    • 2014
  • After 1970-80's rapid economic and urban development, nowadays the old downtown suffers from the deterioration of physical environment, outflow of its function and cavitation of population. And this phenomenon makes urban regeneration as a new paradigm in urban development. This is the case of Myeongdong area (Jungang-dong, Monsung-dong), old downtown of Cheonan around rail station, in the same way. City government has tried many regeneration/ redevelopment projects on this area but all failed due to lack of feasibility. This study intends to suggest new viable strategic regeneration scheme of this area through research and analysis of TOD development, existing condition and problems. As a result, the area needs to be considered as a node that links bus terminal complex and central market place with walkable street. For regeneration of this area, a strategic development scheme of this area is suggested deploying private capital invested rail station, underground shopping mall, transfer center, culture complex and nature park with Myeongdong street mall.