• International Journal of Computer Science & Network Security
• /
• v.22 no.2
• /
• pp.311-317
• /
• 2022

The research is devoted to the substantiation of the system approach to the involvement of digital marketing tools as a guarantee of international business development. It is proved that digital marketing, as a type of marketing based on the use of digital technologies allows to make a profit, to promote the brand, as well as goods and services in the market. The digital marketing toolkit system is a set of elements with existing relationships that ensure the effectiveness of the entire digital marketing, which in total is greater than its individual components. The implementation of a systems approach involves the implementation of the philosophy of digital marketing in general, its functions in the form of systems analysis, formation of strategic development goals and entry and promotion in the international market, preparation and implementation of tactical and strategic development plans.The use of such digital marketing tools as: content marketing, social media marketing, Email-marketing, targeted advertising, contextual advertising, media advertising, Search Engine Optimization, affiliate programs and the company's website is analyzed in detail.

• The Research Journal of the Costume Culture
• /
• v.24 no.4
• /
• pp.498-510
• /
• 2016

As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

• Journal of Distribution Science
• /
• v.20 no.12
• /
• pp.59-69
• /
• 2022

Purpose: The purpose of this research is to identify and design a model for the integration between marketing and supply chain management (SCM) of technopreneurship-based souvenirs MSMEs to fulfil customer value creation. Research design, data and methodology: This research method uses the system development life cycle method. This study draws its insights and conclusions from a literature review in several fields followed by an interactive research approach that helps identify, validate, and implement a theoretical framework so that the modelling results can be adopted in applicative manner for souvenir MSMEs. Result: Implementing the "G-ASPOO-L" supply chain management integration model based on technopreneruship to fulfil value creation in the 5.0 society era created three perspectives: an inter-functional perspective, a process perspective, and an integrated business concept perspective. The supply chain management involves enterprise integration, strategic customer integration, strategic supplier integration, and marketing strategy integration. Conclusion: The proposed model framework leads to managerial problems of supply chain management strategy, which urgently requires an interaction approach that challenges the traditional view of demand creation and implementation of supply chain management to fulfil value creation. This research leverages existing knowledge and advances our understanding of the strategic integration issues companies face in digital-based competition.

• Journal of Industrial Technology
• /
• v.28 no.A
• /
• pp.191-194
• /
• 2008

IT governance becomes one of hot issues in corporate information system including university ERP. IT governance provides IT value and mitigates IT-related risks such that the organization takes new business chances and grows in the future. In this study, we briefly introduced IT governance and university ERP in the viewpoint of alignment to the business goal of the organization. And then, we proposed an strategic approach of IT governance for university ERP system with new performance evaluation items from IT-BSC. Finally, we pointed out some related research topics as further studies.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.10 no.1
• /
• pp.41-53
• /
• 1985

The influence diagram is a new conceptual tool that can be used for structuring a strategic decision problem in decision analysis. It has a graphical representation of probabilistic dependence among variables in the decision problem. In this formal procedures for constructuring the influence diagram and for translating it into the corresponding decision tree are studied. An example that shows the power of the infuence diagram is shown.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.16 no.28
• /
• pp.77-85
• /
• 1993

This paper deals with the strategic quality concepts in terms of competition reinforcements. Quality is recognized as critical to modern competition Quality systems have been evolving rapidly in recent years. The companies need to blow how to improve quality if Hey are to survive. In order to this, this paper focused on new approach of 'quality concepts,' 'quality costs & decomposition,' 'quality management & quality cultures,' etc.

• International conference on construction engineering and project management
• /
• 2005.10a
• /
• pp.403-408
• /
• 2005

Being in a knowledge-based industry, many construction organizations are seeking to manage their own knowledge in an effective way. To manage knowledge, the organizations must motivate in-house people to share their knowledge. However, some barriers to knowledge sharing do exist and researches on these barriers considering construction organizations' characteristics seem rare. This study aims to identify key barriers to knowledge sharing considering the characteristics of construction organizations. Based on the identification, strategic responses to each key barrier are presented in two perspectives of technical and behavioral approach to activate knowledge sharing.

• Journal of KIISE:Software and Applications
• /
• v.33 no.1
• /
• pp.114-129
• /
• 2006

Ontology mapping is the task of finding semantic correspondences between two ontologies. In order to improve the effectiveness of ontology mapping, we need to consider the characteristics and constraints of data models used for implementing ontologies. Earlier research on ontology mapping, however, has proven to be inefficient because the approach should transform input ontologies into graphs and take into account all the nodes and edges of the graphs, which ended up requiring a great amount of processing time. In this paper, we propose a multi-strategic mapping approach to find correspondences between ontologies based on the syntactic or semantic characteristics and constraints of the topic maps. Our multi-strategic mapping approach includes a topic name-based mapping, a topic property-based mapping, a hierarchy-based mapping, and an association-based mapping approach. And it also uses a hybrid method in which a combined similarity is derived from the results of individual mapping approaches. In addition, we don't need to generate a cross-pair of all topics from the ontologies because unmatched pairs of topics can be removed by characteristics and constraints of the topic maps. For our experiments, we used oriental philosophy ontologies, western philosophy ontologies, Yahoo western philosophy dictionary, and Yahoo german literature dictionary as input ontologies. Our experiments show that the automatically generated mapping results conform to the outputs generated manually by domain experts, which is very promising for further work.

• Journal of Technology Innovation
• /
• v.10 no.1
• /
• pp.22-37
• /
• 2002

The importance of selecting the strategic research field is increasingly emphasized by research manager and technology policy-maker in perspective of the strategic allocation of R&D resources, employing the R&D personnel, and formulating technology policy. Among various methods for selecting the strategic research field, it is, however, very difficult to find the method that involves the path-dependant trend, and interdisciplinary nature of technology development. This study suggests modified technology cluster analysis (TCA) as a method for selecting strategic research field in order to include the recent technology trend in quantitative approach. TCA is the method that groups the near technologies of which the innovation pattern is similar. TCA model can be a very necessary method for multidisciplinary government research institutes (GRIs) which conduct multi research field with forward oriented positioning. It is more difficult for them to select the strategic research field mainly due to their diversity and intangibility of research scope. In this study, we applied this method to Korea Institute of Science and Technology (KIST) which represents the most adequate research institute in terms of research diversity and forwardness. As a result of the application, we found that seven main technology groups come from TCA analysis, coincide with the technology topics of KIST's recent R&D planning. Even though this method designed for multidisciplinary research institutes, but it also can be used for establishing the research strategy of other (private or public) Research Institute which have the similar mission and scope of research.

• Journal of Distribution Science
• /
• v.20 no.1
• /
• pp.27-39
• /
• 2022

Purpose This research aims to investigate factors affecting the application of strategic management accounting in Vietnamese Logistics Enterprises. Design/Methodology/Approach: Quantitative research was conducted and data was collected by sending questionnaires to 188 accountants and directors from Vietnamese Logistics Enterprises (including, transportation, warehousing and forwarding). 5 factors (namely: size and organizational structure, technological advancement, and strategic management accounting implementing costs) were selected to measure the application of strategic management accounting (SMA) in Vietnamese Logistics Enterprises (LEs) through correlation and regression analysis. Results: The empirical findings show that there exists a significant association between these factors and the SMA application. LEs have strongly supported the application of SMA as a tool to provide information for making their strategic decisions. The factors including size and organizational structure, technological advancement, SMA implementing c osts, and strategy positively impact the SMA application in both financial and non-financial aspects. This finding helps the adm inistrators realize the importance of SMA. Conclusions: This study provided an overview of SMA application and its benefits to enterprises. It helps managers have a better understanding of SMA and future directions for application. Moreover, the research results will be useful for managers to identify factors influencing their SMA practices and improve the current management process applied in organizations.