• Title/Summary/Keyword: Strategic Activities

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저가격 박막 실리콘 기판을 위한 단결정 실리콘 웨이퍼에 layer transfer 형성 연구 (Cost down thin film silicon substrate for layer transfer formation study)

  • 권재홍;김동섭;이수홍
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2004년도 춘계학술대회 논문집 반도체 재료 센서 박막재료 전자세라믹스
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    • pp.85-88
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    • 2004
  • Mono-crystalline silicon(mono-Si) is both abundant in our environment and an excellent material for Si device applications. However, single crystalline silicon solar cell has been considered to be expensive for terrestrial applications. For that reason, the last few years have seen very rapid progress in the research and development activities of layer transfer(LT) processes. Thin film Si layers which can be detached from a reusable mono-Si wafers served as a substrate for epitaxial growth. The epitaxial films have a very high efficiency potential. LT technology is a promising approach to reduce fabrication cost with high efficiency at large scale since expensive Si substrate can be recycled. Low quality Si can be used as a substrate. Therefore, we propose one of the major technologies on fabricating thin film Si substrate using a LT. In this paper, we study the LT method using the electrochemical etching(ECE) and solid edge.

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기업의 사회적 책임이 ODA무역에 미치는 영향에 관한 연구 (A Study on the Impact of Corporate Social Responsibility on ODA Trade)

  • 김민재;김태후
    • 무역상무연구
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    • 제78권
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    • pp.145-174
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    • 2018
  • This study, focused on Official Development Assistance(ODA) as a solution to the global polarization and demonstrated how corporate social responsibility (CSR) plays a role in raising the performance of ODA. First, socio - economic value and profit - created by CSV activities have a significant effect on constructing an economic reciprocal relationship between donor countries and recipient countries. In addition, it has shown that it promotes the simultaneous development of companies and society through the strategic CSR model and consequently contributes to the achievement of ODA. Second, it suggests that the elements of the BOP model have a significant effect on improving the unreasonable wage system and unethical working conditions of developing countries. Furthermore, this suggests that improving the income of the poor can improve the performance of ODA. Third, this study reconstructed 'CSR Pyramid' of Carrol and newly devised CSRD theory. In the case of ODA to developing countries, economic, legal, ethical, and charitable responsibilities are set priorities. In this study, it is suggested that the priority should be flexibly set as economic ${\rightarrow}$ charitable ${\rightarrow}$ ethical ${\rightarrow}$ legal responsibility. This study reexamines the strategic CSR model in the international management field and conducted empirical analysis on CSV, BOP, CSRD model as the constituent elements. In addition, the strategic CSR model that has moved away from the traditional and old-fashioned perspectives still has room for development, and exploratory research to develop the model will continue to contribute to clarifying the concept and scope of CSR.

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A'WOT 분석 기법을 활용한 한방의료관광 활성화 전략 수립 (A Strategy Planning for Korean Medical Tourism Using A'WOT analysis)

  • 이상승;최병희;임병묵
    • 대한한의학회지
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    • 제33권3호
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    • pp.10-19
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    • 2012
  • Objectives: This study aimed to assess the priorities among the environmental factors on, and to build core strategies for fostering Korean medical tourism. Methods: We used an A'WOT hybrid method which combined SWOT with Analytic Hierarchy Process (AHP), that is, the strategic factors in each strengths, weaknesses, opportunities, and threats group were selected by medical tourism experts' opinion, and then the importance of the factors in each SWOT group were pair-wise compared. Results: The results presented that the opportunities and the strengths groups are relatively more important than the other groups. The key competitive factors include high-quality human resources of traditional medicine, modernized system of Korean medical institutions, and local governments' willpower to promote herbal industries. Conclusions: Based on the results of analysis, it is suggested for government to build a timely strategic plan, to enhance cooperative activities with the private sector, to organize local resources, and to provide marketing support.

대학 홍보에서 마케팅 PR 활용에 관한 연구 -마케팅 PR전략의 실천방안을 중심으로- (The Study on Marketing Public Relations Strategy Application in College)

  • 최석현;김우희
    • 경영과정보연구
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    • 제21권
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    • pp.29-47
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    • 2007
  • The purpose of this study is to analyze the case on the strategic MPR that has rapidly growing for years. And the Brand, which was at first used to be distinguished from many other products or services, is going through its gradually expanded definition, not merely for the highlight of the distinctions. This study was performed to review the literature on concept and meaning of Marketing Public Relations(MPR) which was used for IMC planning and to identify formation, development, and functional characteristics of MPR. MPR is a series of public communication act in order to gain credibility on their products and services with consumers and prospects from consumer-oriented viewpoint. The subject of the study are Colleges or Universities who try hard to work their various and strategic PR communication. The results of this research indicates that maximization of the integrated effect between marketing and public relations shall be achieved in planning MPR strategy. The meaning of this study is to verify the significance and need of the Colleges or Universities' specialized characteristics in strategic MPR activities. It is expected that this research will provide meaningful suggestions to PR and marketing practitioners.

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Location Selection Factors for International Distribution Center in Port Hinterland - A Review of Busan New Port Hinterland from User's Perspective -

  • Kim, Si Hyun;Shin, Gun Hoon
    • 무역상무연구
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    • 제64권
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    • pp.187-210
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    • 2014
  • As port functions change to act as an economic catalyst and take on a central position in industries engaged in international trade, port hinterland has become a significant component in international shipping. The success of port hinterland as a strategic base of logistic activities critically depends on location selection factor for international distribution center that links elements of global supply chain management. By examining multi-measurement items empirically, this paper analyzed location selection factor for international logistics distribution center in port hinterland, and evaluated Busan new port hinterland from the user's perspective. Employing exploratory factor analysis, the results revealed that the model structured around five factors incorporating geo-location and accessibility, availability, political supports, cost factors, and quality of business environment is valid and reliable in the context of the location selection factors for logistics distribution center in the context of port hinterland operations. The evaluation of Busan new port hinterland provides useful insights for strategic improvement to accommodate the users' expectation. Further, the model offers both a descriptive and diagnostic strategic management tool for port hinterland development and operations, to guide future improvement.

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브랜드 아이덴티티 기반 문화콘텐츠 OSMU 전략 연구 (A Conceptual Framework for One Source Multi Use Strategy of Culture Content)

  • 김영재
    • 만화애니메이션 연구
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    • 통권28호
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    • pp.155-180
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    • 2012
  • 본 연구는 OSMU를 문화콘텐츠가 창출하는 부가가치를 극대화하기 위한 일련의 마케팅 활동으로 파악하고, 브랜드 이론가들이 주장하는 브랜드 자산관리의 전략적 틀을 적용하여, '브랜드 아이덴티티 기반 문화콘텐츠 OSMU 전략'의 개념적 모델을 제시하였다. 문화콘텐츠와 관련하여 소비자가 떠올리는 강력하고 호의적인 연상은 콘텐츠의 높은 브랜드 자산 가치를 구축하는데, 이를 위해 저작권자는 전달하고자 하는 콘텐츠 브랜드 아이덴티티를 결정하고, 이를 OSMU 전략의 수립과 집행의 근간으로 삼아야 한다. 본 연구에서 제시하는 전략 모델에 따르면, 콘텐츠 브랜드 아이덴티티는, 1)다양한 창구를 통해 콘텐츠를 노출시킴에 있어서 필요한 창구화 의사결정, 2)원천 콘텐츠를 어떤 장르로 전환하는 것이 바람직하며, 장르 전환에 있어서 어떤 요소가 유지, 강화되어야 하는가 등에 관한 장르전환 의사 결정, 3)상품화 대상 선정, 상품화 활용 요소 및 상품화 디자인과 관련한 상품화 의사 결정 등 다양한 OSMU 의사 결정의 기준을 제공한다. 또한, 다양한 경로의 소비자 접촉을 브랜드 아이덴티티를 중심으로 조율하고 통합하며, 브랜드 자산의 지속적인 평가를 통해 콘텐츠의 장기적인 부가가치 극대화에 기여한다. 본 연구는 다음과 같은 점에서 기존의 연구와 차별되는 의의를 갖는다고 할 수 있다. 첫째, OSMU를 일련의 과정으로 파악하여 전체적인 흐름을 조망함으로써 OSMU 논의의 폭을 넓히고 있다. 둘째, 창구화, 장르전환, 상품화 등 다양한 OSMU 활동을 통합하고 조율할 필요성에 주목하였다. 셋째, 전략의 초점을 원천 콘텐츠 (One Source)의 부가가치 극대화에 맞춤으로써, 멀티 유즈 (Multi Use) 결과인 장르 전환된 콘텐츠 또는 관련 상품을 위한 전략과의 혼란을 배제하였다. 넷째, OSMU 실행과정에서 저작권자에게 요구되는 다양한 의사결정을 파악하고, 그 기준을 제시함으로써 OSMU 주체의 역할을 강조하였다. 다섯째, 콘텐츠의 내용 이외에도, 마케팅 커뮤니케이션 요소를 논의의 대상에 포함시킴으로써, 콘텐츠 향유자뿐 아니라 미래의 잠재고객을 콘텐츠의 장기적 부가가치 창출원으로 인식하였다.

안전한 캠핑장 운영을 위한 정책적 개선방안에 관한 연구 (A study on the Improvement of Policy Direction for Safe Camping Ground Activities)

  • 박소순;오금호
    • 대한안전경영과학회지
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    • 제15권4호
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    • pp.25-35
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    • 2013
  • Recently, national leisure activities have increased in proportional to having time and money to spare for living on. Especially, camping activities are positioned as a new leisure type for middle class families, so that it is expected that camping facilities are also rapidly increased. However, there is no institutional measures for safe camping activity. It is urgently requested that camping activities including designing and operating campsite are regulated within the legal system. In this study, the status of camping activities and its legal system are investigated. The strategic policy directions for safe camping activity are suggested in the view of legal system, operational guidelines, and institutional supports; (1) the legal basis for camping activities should be prepared. (2) the supervision of campsite management should be improved based on informational services. (3) the self-operation guidelines for campsite owners should be developed and provided. (4) the criteria of safety assessment for design and operating campsite should be prepared. (5) the safety information of campsite should be published and shared among camping communities.

The Effects of Corporate Social Responsibility on Corporate Activity: Comparing Domestic and Multinational Corporations in Korea

  • Jung, Young-Su;Kang, Shin-Ae
    • 유통과학연구
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    • 제14권12호
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    • pp.31-41
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    • 2016
  • Purpose - This study investigates whether corporate social responsibility(hereafter CSR) management activities affect companies' performance. Depending on the CSR management activities and companies' type (national and multinational), we examined whether there is any difference in their CSR activities on Corporate Performance. Research design, data, and methodology - Data were collected from 230 surveys with a sample group consisting of employees in multinational corporations located in Seoul and Gyeonggi and 224 copies were used from 3 May 2016 to 17 May 2016. The data was analyzed by SPSS 21.0. Results - The empirical results show that CSR management activities positively influence on financial and non-financial corporate achievement and CSR may be interpreted as a strategic method to improve corporate value. But the impacts of CSR activities on performance were different between domestic and multinational corporations. The reason that the legal responsibility was overruled as a factor for financial and non-financial achievement in domestic company may be that CSR management activity is perceived as an indulgence to hide or beautify negative behavior regarding corporate illegal behavior, thus it does not deliver value. Conclusions - CSR activities can be delivered differently between domestic and multinational corporations, and further study should be done why there are differences between corporations.

R&D 조직의 지식 경영 활동이 R&D 성과에 미치는 영향 (The Effects of R&D Knowledge Management Activities on R&D Performances)

  • 김병수;한인구
    • 지식경영연구
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    • 제13권1호
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    • pp.25-39
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    • 2012
  • According to knowledge-based view, knowledge is an essential strategic resource for a firm to retain sustainable competitive advantage. As knowledge is created and disseminated throughout the firm, the firm can enhance its capability to respond to new and unusual situations. Thus, a lot of companies actively manage their knowledge and intellectual capital. Especially, knowledge management (KM) activities in R&D organizations play a critical role in enhancing R&D performances such as innovation capability. In this regard, this study develops a theoretical model to examine the effects of R&D KM activities on R&D performance. The research model posits KM participation, knowledge management system (KMS) use, and community of practice (CoP) as the main activities of R&D KM. This study proposes that R&D shared knowledge quality and R&D KM satisfaction play a mediating role between R&D KM activities and its performance. The proposed research model was tested by using survey data collected from 248 employees in an R&D department. PLS (partial least squares) was employed for the analysis of the data. The findings of this study showed that R&D KM activities play a significant role in enhancing R&D performance. The findings revealed that R&D shared knowledge quality is not significantly related to R&D performance, while R&D KM satisfaction significantly influences R&D performance. The theoretical and practical implications of the findings were described.

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Effects of Smart Factory Quality Characteristics & Innovative Activities on Business Performance : Mediating Effect of Using Smart Factory

  • CHO, Ik-Jun;KIM, Jin-Kwon;AHN, Tony-DongHui;YANG, Hoe-Chang
    • 융합경영연구
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    • 제8권3호
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    • pp.23-36
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    • 2020
  • Purpose: The purpose of this study is to identify the strategic direction of organizations and their employees to efficiently utilize smart factories and enhance business performance among Korean manufacturing companies. Research design, data, and methodology: We derived a structured research model to check the mediated effect of utilization of smart factory between the characteristics of smart factory and the innovation activities. Results: Quality characteristics of smart factory and Innovation activities were all found to have a statistically significant effect on utilization of smart factory, utilization of smart factory was found to have a statistically significant effect on the business performance. And it has been shown that the utilization of smart factory is partially mediated relative to the quality characteristics of smart factory and business performance and relative to innovation activities and business performance. Conclusions: Smart factory builders can reflect the areas that affect utilization of the smart factory in their strategies by considering the quality characteristics of the smart factory and innovation Activities. Therefore, smart factory builders can identify the quality characteristics of smart factory and reflect them in the process and analyze active utilize measures through the innovative activities of the employees of the organization, thereby influencing business performance.