• 한국실내디자인학회논문집
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• 제22호
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• pp.46-52
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• 2000

The Department store of today contrary to past plays an important role in the culture of modern market, because of the development of national economy and a rise in the standard of living. The improvement of culture and the high growth of economy made a livelihood fertile, mass production and mass consumption of product based on accumulation of technology caused the industry of distribution to activate, and the change of consumption pattern and various purchasing form resulted in the distribution structure like large scale store. This study was composed of pilot study, the first research, and the second research. In pilot study, the types of interior design the first floor of large-sized department store in the Metropolitan area was classified on the basis of the image of interior design prior researched. The contemporary interior design require unique image frequently because of the qualitative enhancement accompanying segmentation and specialization of space. Especially, the emergence of foreign company along with the change of the distribution environment threaten the domestic interior design industry. Therefore, the interior design plant introducing the image elements is able to have critical influence on forming specialized space in department store. This study investigated the interior design limited to the first floor of large-sized department store in the Metropolitan area, therefore the user's preference and the problem of design in domestic department store of today was not examined well. But this study was able to explore the types of interior design image in the first floor of department store and the relation between consisting elements.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.190-195
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• 2008

Aggressive behavior and the purchase of systematic marketing strategy and the marketing strategy is applied consistently integrated image management needs. However, domestic fashion brand shops selling space, the reality is reckless use of the design elements and an age, and despite a high level of sales, but consumers are not getting the environment will he provided. Teenie Winnie the characteristics of burial space and tim ENC literature, materials, research through the local environment, architectural design, the human aspect, the store environment, external components, the investigation focuses on internal components. Maketing aspects, VP, IP, PP josago to systematically on a colorful aspects of the comparative analysis would be linked up. Winnie the characteristics of burial space and tim ENC literature, materials, research through the local environment, architectural design, the human aspect, the store environment, external components, the investigation focuses on internal components. Maketing aspects, VP, IP, PP josago to systematically on a colorful aspects of the comparative analysis would be linked up. First, the design aspects of the human environment, architecture, environmental stores, external components, internal components can be divided into The brand image and concept of same-store environment of mutual relations in other stores. The interior is an important element in order to draw attention to consumer needs.

• 한국의류산업학회지
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• 제17권4호
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• pp.501-512
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• 2015

This study was to consider and analyze of fashion window display design at Printemps department store in Paris, France which has tried continuously space presentations through the sensibility and differentiated strategy. The framework for analysis of this study was established by related precedent studies. Data collection was done by searching related specialty publications and website of Printemps department store, and the results of this study were drawn through qualitative analysis of experts' group. The results are as follows. Printemps department store set up presentation types of fashion window display design's themes that have been developed by the method of display presentation such as symbolic, ambience, surrealistic, realistic, and information. The most frequently used presentation development techniques applied in windows' VP of Printemps were the 'transferal of daily space', 'transferal of unexpected space', 'exaggeration of animal & plant', and 'descriptive narrative scene.' In addition, the display theme components such as the materials that can be easily accessible in everyday life, unique directing props, the memory or childhood, the image of animal or plant, and lighting etc. We found that the major colors of window display design at Printemps department store were purple, blue and black during the period from 2009 to 2014.

• 한국의류산업학회지
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• 제14권6호
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• pp.928-940
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• 2012

The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.

• 한국실내디자인학회논문집
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• 제19권4호
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• pp.66-73
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• 2010

The purpose of this study is to develop the basis data for methods of the plan to make the office space of the psychological environment by survey of preference to users in Department Store. The results are as follows : First, we could know that the space plan has to be considered the privacy and sociality for the psychological environment in office space. Second, we could know that there are efficient methods of space plan to use the cutoff division by partitions, the psychological division by furniture and the sensitive division by material for privacy in office and resting space. For sociality, there are efficient arrangement methods to plan by division type in office space and by opening type in resting space. And it is good method to use by color that is one in esthetical elements. Third, if we considered users, it is good method to use partitions to cutoff from the floor to the ceiling for privacy in office space and to use movable furnitures to cutoff for privacy in resting space. Forth, we could know that there is the difference in methods of space plan to be preferred by user's variables for privacy and sociality in office and resting spaces. Thus, i think that we have to study considering user's variables and types of department store.

• 한국실내디자인학회논문집
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• 제24권4호
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• pp.70-79
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• 2015

The concept of food and beverage space in modern society is changing into complex space where various experiences are provided. With the increase of food service brands, those brands are getting standardized. Providing more differentiated experience and service became an element of competition to companies. The flagship stores among stores presented by companies have much influence on promotion and sales. Thus, it would be necessary to provide integrated service by adopting service design process for the differentiated design of such experiential space. The objective of this study is to examine the satisfaction of service design of food and beverage flagship stores. By creating a checklist to evaluate the space through the theoretical consideration of flagship stores and service design, the satisfaction of service design of food and beverage flagship stores was analyzed. Through the survey with users of the case space, it was possible to check the satisfaction of the service design elements applied to the food and beverage flagship store space. The satisfaction with service design was evaluated through the 5point scale. When the average point was high, the satisfaction with service design elements was high. In the results of the analysis, regarding the spatial composition of flagship stores, the overall interior/exterior atmosphere should contain the image of the company. As flagship stores compose space that can express various event space and company itself on top of the space for sales, they should present the spatial composition differentiated from other general commercial spaces. The significance of a study on service design of flagship stores is to show positive effect on flagship store space. In the future, it would be necessary to have comparative analysis on domestic and foreign cases applied with the service design process, and also to analyze the strategies in the aspect of service design.

• 한국의류산업학회지
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• 제9권1호
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• pp.72-80
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• 2007

The purpose of this study is to identify the latest trend and type of retail space, and the features according to type of retail space of global prestige brand. To do this, literature analysis was executed by related books, articles, and theses. As a result, the latest trend of fashion retail space which has appeared after 2000 is as follows: 1) The differentiation of fashion brand through collaboration between fashion designers and architects, 2) retail space extension strategy, 3) retail space as a cultural space, 4) bold investment for retail space. The type of fashion retail space which has appeared after 2000 is as follows: 1) Spectacular flagship retail space of monumental scale, 2) global type retail space which exhibits common features through the whole world, 3) localization retail space which shows different features according to store location 4) innovative retail space out of traditional store form. The result of this study will be utilized when a domestic fashion brand establishes global marketing strategy of retail space.

• 감성과학
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• 제26권2호
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• pp.53-66
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• 2023

최근 패션 브랜드들이 사용자들의 능동적 참여가 가능한 메타버스 플랫폼을 자사의 브랜드 접점으로 활용하기 위한 방안을 모색하고 있다. 이에 본 연구에서는 메타버스와 오프라인 스토어에서의 브랜드 체험을 비교하고자 한다. 패션 브랜드 젠틀몬스터의 오프라인 스토어과 이를 메타버스 공간에 그대로 재현한 제페토(ZEPETO) 스토어의 브랜드 체험을 비교하였다. 실험 참가자 집단을 메타버스 스토어 체험이 선행된 집단과 오프라인 스토어 체험이 선행된 집단으로 구분하여 현장 조사를 진행하였다. 그 결과, 다음과 같은 주요 연구결과를 도출할 수 있었다: (1) 전체 체험 반응에서 감성 보다는 새로운 정보에 반응하는 감각 체험이 주를 이루었다; (2) 메타버스보다는 제품을 직접 만지고 체험할 수 있는 오프라인 스토어에서 체험이 더욱 활발하게 이루어졌다; (3) 네 가지의 테마공간 유형 중에서는 제품 공간에서 가장 많은 체험 반응이 나타났다; (4) 오프라인 스토어 체험이 선행된 두 번째 그룹보다 메타버스 스토어 체험이 선행된 첫 번째 그룹에서 보다 활발한 체험 반응이 일어났다. 마지막으로 본 연구결과를 통해 가상공간에서의 메타버스 브랜드 스토어가 현실 공간의 시공간적 제약을 뛰어넘은 차별화된 경험을 제공할 뿐만 아니라, 오프라인 스토어의 경험을 더욱 의미 있고 풍부하게 만들어 주는 전략적 도구로 활용될 수 있음을 알 수 있었다.

• 건축역사연구
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• 제26권3호
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• pp.31-38
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• 2017

The retail store, which appears in various ways of the modern city, is the architectural result that the merchandise is finally delivered to consumers. The relationship between the commerce based on manufacturing and distribution and the retail store as urban architecture can be understood not only from the viewpoint of economics and business administration but also the problem of the formation of urban history and urban organization. The modern industrial development in Korea had been progressed by the state led, as the manufacturing and distribution developed in turn. This social and economic situation influenced the formation of the retail store of the city. This is different from the West, which the development has been conducted together. The cosmetics sales space, which is the subject of this study, has changed in various forms from the 1960s to the 1990s. Cosmetics brand retail shop is a corporate brand-based space, but paradoxically, it has a historical characteristic of urban architecture in that it is branding city street. This specificity of Seoul is unexplained by the development process of the Western and does not exist as a physically huge or special construction sometimes. However, it operates as a urban architecture in Seoul where the complicated.

• 한국실내디자인학회논문집
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• 제23권1호
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• pp.132-142
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• 2014

The purpose of this study is to configure the spaces and elements of the roof-garden plan that users regard as important, and to investigate their preferred spaces and facilities, ultimately providing basic information for the planning of user-directed roof gardens for local residents. A questionnaire survey was used as the research method, targeting roof-garden users in the L department store of Jeollabuk-do. A total of 225 people responded to the questionnaire, and 223 of them were used for this study. The collected data was analyzed in SPSS ver.18.0, using frequency, percentage, t-test, and one way ANOVA. The respondents preferred rest space the most, followed by the convenient space, landscaping and green space, and play and exercise space. Teenage students preferred the pool and artificial spaces, such as a fountain, and planned convenient spaces and rest spaces, such as a playground. Cafes and restaurants, chairs and tables, and walking trails should be considered for single women in their twenties. Due to the high population of married couples in their thirties, the preference for play facilities and safety facilities was higher than in other groups. The well-educated population in their forties, when viewed from their preference for landscaping and green space, requires the opportunity to rest in nature. The results of this study cannot be generalized since the study was directed at roof-garden users in a department store in Jeollabuk-do. However, it is possible to provide specific information about the user-directed roof-garden plan, since the study was analyzed together with various user variables.