• 대한가정학회지
• /
• 제42권12호
• /
• pp.161-174
• /
• 2004

The primary objective of this study was to employ Darden's store patronage model in order to investigate the role that shopping orientation and store attributes play in store patronage. The study sample consisted of 340 female university students residing in Seoul. The data was analyzed by using path analysis and factor analysis. The recreational shopping orientation played a greater role in influencing the importance of store attributes than did the convenience shopping orientation. Recreational shoppers want a variety of brands and convenience shoppers can be attracted by a convenient location and availability of parking. Six important store attributes(variety of products and price level, proximity, variety of trendy brands, store decor, sales promotion, sales personnel) have a differential influence on store patronage. Shopping orientation was a direct predictor of patronage behavior and mediated the relationship between shopping orientation and store attribute importance. The finding indicated that both the recreational shopping orientation and convenience shopping orientation can be used effectively to position store patronage in such a way as to provide a strong means for shoppers to satisfy their needs. The findings of this study demonstrated that South Korean female shoppers with different shopping orientation have different store attribute preference and store patronage. The results provide a basis for building a successful strategy to attract shoppers and generate sales. The study focused on a specific product category, i.e., women's apparel. To meet the needs of female apparel shoppers, further research is needed to learn more about the distinctive characteristics of Korean consumers that could be applied to a variety of jobs, ages and living areas.

• 한국의류학회지
• /
• 제23권6호
• /
• pp.841-852
• /
• 1999

The purpose of this study is to examine the differences between the patronage consumers of the department stores and those of the non-patronage consumers in shopping orientation importance of the store attributes and self-image. Additionaly differences of the two groups are examined according to the demographic variables and the general apparel purchase behavior such as shopping frequency transportation etc,. The questionnaire were administered to 500 women living in Seoul and data were analyzed by frequency percentage factor analysis T-test and {{{{ chi ^2 }}-test. The results were as follows : 1) Significant differences were found in two groups according to shopping orientation. Namely the patronage consumers of the department stores enjoy shopping itself and have a tendency to purchase the clothing in vougue. Also they have more confidence in shopping and show higher store-loyalty that those of the non-partronage consumers. 2) Significant differences were found in two groups regarding importance of the store attributes. The patronage consumers of the department stores place more importance in information service/convenience provided by the department store than those of the non-patronage group while they less consider the product price and assortment. 3) The patronage consumers of the department stores pursue he self-image which reflects sexy and sophisticated image.

• 복식문화연구
• /
• 제11권4호
• /
• pp.591-605
• /
• 2003

The purpose of this study was to examine the comprehensive relationships among personal characteristics, shopping orientations, and attitude which impact department store patronage behavior of apparel shopping. The data were collected via questionnaires from convenient samples of 290 female college students. Statistical analysis of factor analysis and multiple regression analysis were performed in analysing the data. The shopping orientations seemed to be the most important variable in predicting both attitude toward and patronage behavior of department store for apparel shopping. In predicting shopping orientations, material value and income found to be the important variables.

• 패션비즈니스
• /
• 제1권4호
• /
• pp.79-86
• /
• 1997

Fashion store patronage behavior includes, in broad, choosing of a store and strong preference of a certain store called store-royalty. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve its goal of enabling retailers to predict use information sources used by the target consumers, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were to classify information sources used by female college students and identify the relationships between them and fashion store patronage behavior. Relationship between the factors of information sources and patronage behavior were identified by use of Tukey's test, Duncan test and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of information sources used by female college students. As based on the results, this study is expected to assist that retailers can establish effective sale strategies in order to make continuously consumers' patronage behavior of a store.

• 패션비즈니스
• /
• 제1권4호
• /
• pp.67-78
• /
• 1997

Fashion store patronage behavior can be observed when consumer's desires and expectations are fulfilled. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve Its goal of enabling retailers to predict shopping orientations and emphasis on store attributes, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were as follows; First, identify the classification of stores that female college students in Seoul patronize. Second, classify the female students' shopping orientations, emphasizing store attributes, and identify relationships between them and fashion store patronage behavior. Relationships between the factors of shopping orientations and store attributes, and patronage behavior were identified by use of Tukey's test, Duncan test, and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of shopping orientations and store attributes. As based on the results, this study is expected to assist that retailers can establish effective marketing strategies in order to make continuously consumers' partronage behavior of a store.

• 한국의류산업학회지
• /
• 제7권5호
• /
• pp.509-518
• /
• 2005

In recent years retail competition has intensified, generally as a consequence of technologies, more sophisticated management practices and industry consolidation. An understanding of current customers' loyalty intentions and their determinants is an important basis for the identification of optimal retailer actions. The focus of this study is to examine the links between patronage intention and the effects of various antecedents of current customers' store loyalty intentions in fashion store. 340 female universities students living in Seoul were analyzed by utilizing multiple regressions to investigate the predictability of each of the 4 different sets of variables(consumer value, source of information, clothing benefits, importance of store attributes) on four patronage intentions of apparel shopping(discount store, speciality store, conventional market, Fashion shopping mall). Four factors were significant in predicting conventional market patronage intention. Brand had a negative coefficient, while price, social affiliation, store fashion service/promotion had positive coefficients. Fashion shopping mall were predicted by five factors:brand had a negative coefficient, while media, social affiliation, price, uniqueness had positive coefficients. For specialty store, four factors were significant: brand had a negative coefficient, while store fashion service/promotion, personal sources, uniqueness had positive coefficients. Four factors were significant in predicting discount store patronage intention :price, store fashion service/promotion, social affiliation, variety of price & product had positive coefficients. Despite the relatively low $r^2s$, all four variables appeared to have, to some degree, predictability of choosing among four different types of store for apparel shopping. Based on the results, patronage intention profiles for four retail stores were developed. Marketing implications are discussed.

• 한국의류학회지
• /
• 제24권4호
• /
• pp.571-582
• /
• 2000

The purposes of this study were to segment department store customers based on patronage orientations of service facilities in a department store and to develop a profile of each segment using store visit behaviors, clothing purchase behaviors and demographics. A total of 453 responses collected from an on-site questionnaire survey to female department store customers was analyzed. Cluster analysis on patronage orientations of department store service facilities identified four groups including: Active patrons(27.3%); Comparison patrons(27.6%); Convenience seekers(27.3%); and Minimum patrons(17.8%). ANOVA and $\chi$$^2$ analyses revealed significant differences among the four groups on store visit behaviors(the extent of store visits and the extent of service facility visits), clothing purchase behaviors(6 store choice criteria and the extent of clothing purchase), and 5 demographic characteristics. The study developed a profile of each segment and provided marketing implications.

• 대한가정학회지
• /
• 제33권1호
• /
• pp.61-70
• /
• 1995

The purpose of this were 1) to classify patronage consumer of outlet store related to types of outlet store, 2) to investigate differences among groups in 4 variables(importance of store attributes, shopping orientations, and the use of information source, demographic variables). The questionnaire was administered to 344 women living in Seoul, and the methods used to analyze the data were Frequecy, Factor analysis, ANOVA, F-test, and X2 test. The results were as follows: 1) outlet store consumers were classified into 3 patronage group: patronage group of outlet store for imported licence brands, for domestic brands, and for famous brands in off-price store system. 2)There were some significant differences among 3 groups. Those who patronize outlet store of imported licence brands were most likely to give importance on exclusiveness of store, to be brand loyal/conscious, not to enjoy classical style, to use information of fashion publications/TV, observations, and to be highly educated.

• 대한가정학회지
• /
• 제43권4호
• /
• pp.65-78
• /
• 2005

The purpose of this research was to investigate the effect of the desired sportswear benefits on the sportswear image preferences and store patronage according to store type. The subjects were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and t-test. The results showed that there were five desired sportswear benefits: figure compensation, status ostentation, comfort, individuality, and youth-orientation. Sportswear image preferences consisted of four factors: innovative, luxurious, simple, and active. Store patronage encompassed department store, franchise store, discount store, wholesale store, internet, TV home shopping, and catalogue. Statistical analysis showed that there were significant effects of desired sportswear benefits on sportswear image preferences and store patronage. For example, the more consumers desired figure compensation/sex appeal benefits from sportswear, the more they preferred innovative, luxurious, and active sportswear images and the stronger was their patronage of department stores. The study also showed differences between male and female consumers in regard to sportwear benefits sought and store image preferences. The implications of the research were discussed.

• International Journal of Human Ecology
• /
• 제10권1호
• /
• pp.75-86
• /
• 2009

The direct impacts of individual materialism on price perceptions and price perceptions on patronage behavior have been limited in previous research. This study examined the impact of materialism on consumer perceptions of clothing price and the influence that price perceptions have on store patronage by consumers. Using factor analysis and stepwise regression analysis, results indicated that materialistic values revealed four factors (pursuit of happiness, acquisition centrality, success, and practical-consuming). Materialistic four values influence consumer attitudes toward the positive and negative roles of price. In turn, patronage is predicted by positive and negative price-perception. Implications and future research directions are also discussed.