• Title/Summary/Keyword: Store environment

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Study on the Switching behavior of Customers of Local Monopolistic Department Store (지방 독점 백화점 고객들의 전환행동에 관한 연구)

  • Kang, Hee-Suk
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.29-57
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    • 2003
  • Customers of local monopolistic department store can switch their store more easily than ever due to the rapidly changing environment in distribution system represented by multi-store-strategy of large department stores, increase in discount store and growing non-store retailing system. Consequently, local department stores which enjoyed their business with little competition are forced to study and understand the customer switching behavior. This work is intended to understand the switching behavior characteristics of monopolistic local clepartrrent store users. For the end, previous researches are reviewed firstly, then characteristics of store-switching behavior of custorrers amid rapidly changing distribution environment are studied in view of the relations of dissatisfaction factor, switching barrier, switch intention and custorrer characteristics such as shopping orientation, variety-seeking behavior, degree of openess to competition and sociodemographics. Study shows that; 1) dissatisfaction factor is related to customer characteristics (shopping orientation and degree of openess to competition), 2) switching barrier recognition is related to customer characteristics (degree of openess to competition and sociodemographics) and dissatisfaction factor, 3) intention to switch to expected competitor is related to customer characteristics (shopping orientation, degree of openess to competition and sociodemographics) and switching barrier recognition. Accordingly, switch control strategy of the monopolistic local department store facing competitors' entry into market, must be made, specifically, in a way to understand customer characteristics and to make deliberate effort to reduce customer dissatisfaction.

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A Study on the Unmanned convenience Store Operation System from the Viewpoint of Visual Merchandising (비주얼 머천다이징 관점에서의 무인 편의점 운영시스템에 관한 연구)

  • Seo, Jung-Hwa;Yang, Hoe-Chang;Park, Chul-Ju;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
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    • v.9 no.12
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    • pp.45-53
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    • 2018
  • Purpose - The purpose of the study was to investigate operation system of current convenience store and competing retail store and to find out development of unattended convenience store. Operators can save labor cost and solve labor seeking when opening shop under suitable environment and commerce area, and assure of employee's safety. Customers are allowed to select commodity comfortably without disclosure of face and to shorten standby time at simple store opening, buying and paying and to produce convenient living environment by financing, delivery and goods control. This study examined effect and problems of operation of existing and unattended convenience store from point of view of visual merchandising to find out model of unattended convenience store and to strengthen competitiveness of convenience store business. Research design, data, and methodology - Research procedure of accomplishment of goal of the study was: The study investigated state of distribution business, and role and definition of VMD. First, VMD played an important role of promotion and competitiveness of unattended convenience stores. Second, the author investigated research and cases of unattended convenience stores 14 months, that is to say, from August 15, 2017 to October 15, 2018. Third, the author investigated on-the-spot three of common convenience stores, three of unattended convenience stores and three of retailers one month, that is to say, June 1, 2018 to July 1, 2018. The subject was convenience stores and retailers selling similar type of products at Seoul and metropolitan area. Results - Layout, selling place, brand identity, goods assortment, authentication system, product information cognition and control, buying and payment system, security system, salesmen, promotion and other services should be improved from point of view of merchandising. Structure, furniture, lighting, voice, façade, VP, PP, IP and POP should be developed. Conclusions - Unattended convenience stores saved operating cost and lessened labor and gave visitors convenience and comfortable shopping and made use of resources effectively. Further studies with quantitative analysis shall find out strategic conditions for promotion of unattended convenience stores.

Effect of Eco-Friendly Food Store Attributes on Perceived Value and Loyalty: Moderating Effect of Delivery Service (친환경 식품 전문점의 점포속성이 지각된 가치와 충성도에 미치는 영향: 배송 서비스의 조절효과)

  • KIM, Jin-Kyu;PARK, Jong-Hyun;YANG, Jae-Jang
    • The Korean Journal of Franchise Management
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    • v.13 no.2
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    • pp.33-51
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    • 2022
  • Purpose: The online market is growing the most in history due to the expansion of non-face-to-face commerce. In addition, as consumers' interest in health, food safety, and environment increases, interest in and consumption of eco-friendly agricultural products is also increasing. Therefore, in the case of a specialty store that sells eco-friendly organic agricultural products, a marketing strategy that can increase customer loyalty by reflecting these consumer needs is necessary. In this study, the store attributes of eco-friendly food stores are classified into location, assortment, price, quality, and employee service, and the effect of each store attribute on utilitarian and hedonic value is investigated. Research design, data, and methodology: The subjects of this study were customers who visited an eco-friendly food store. Of the 511 survey responses, 311 were used for statistical verification, excluding 200 who had not visited within the last 3 months. For statistical analysis, Smart PLS 3.0 was used, and after checking the validity and reliability of the items, hypothesis testing was performed. Result: As a result of the study, it was found that assortment, quality, and employee service among store attributes had a positive (+) effect on utilitarian and hedonic value. Second, location had no significant effect on utilitarian and hedonic value. Third, price did not appear to have a positive (+) effect on the utilitarian value, and it was found to have a positive (+) effect on the hedonic value. Fourth, It was investigated whether the presence or absence of delivery service had an effect on store attributes between utilitarian and hedonic value, and it was found that there was a significant effect between employee service and hedonic value. Conclusions: Among eco-friendly food store environment management will be required in order to provide food that meets the tastes and needs of consumers by diversifying the taste, standard, and quality grade of food, and to maintain or improve the quality. In order to unlike other stores, eco-friendly food stores have high price resistance from the point of view of consumers, so it is necessary to diversify promotional media such as YouTube and SNS to raise awareness of eco-friendly organic food.

A Study on Chamber Design for the Efficient Preservation of a Small Amount of Archives (소량 기록물의 효율적 보존을 위한 보존챔버 설계에 관한 연구)

  • Bong, Choon-Keun;Park, Seong-Jin;Lee, Jeong-Joo;Shin, Hyun-Chang
    • Journal of Korean Society of Archives and Records Management
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    • v.13 no.1
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    • pp.35-58
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    • 2013
  • The archives preservation chamber is an equipment that is able to store important archives with air-cleaning and isothermal-isohumidity control functions to permanently store archives in a highly safe environment. The chamber can only store small amounts of archives but it is crucial for organizations preserving archives to economically store a variety of archives, be it a medium or a small amount of documents. An arm of this study researches the current preservation status of the local record center to determine the need for such a chamber. In addition, in order to improve the air-cleaning and isothermal-isohumidity functions, the researchers of this study have conducted analyses to design the core parts. The preservation chamber that had been designed includes an archives preservation area, air-cleaning equipment, and environment measurement equipment. A preservation chamber is used to preserve small amounts of important archives safely. Thus, when a local record center is preserving various types of archives in small or medium quantities in a stack room, the preservation chamber can be used to aid their long-term preservation.

A Study on the Food Purchasing Behavior Characteristics of Rural Housewives in Bibong-myeon, Hwaseong (화성시 비봉면 주부들의 식료품 구매 행태에 관한 연구)

  • Kim, Young;Kim, Eunkyung;Choe, Jeongsook;Lee, Jinyoung;Kang, Minsook
    • Journal of the Korean Society of Food Culture
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    • v.28 no.6
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    • pp.553-561
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    • 2013
  • This study examined the food purchasing behavior of rural housewives in Bibong-myeon, Hwaseong. The survey targeted grocery shopping for the home, in particular by housewives. The type of grocery store frequented, age, socioeconomic factors, and ease of purchase were compared with interests in health foods. One super supermarket (SSM), three supermarkets (SM), and four convenience stores were examined in the research area, whereas a large-scale discount store and grocery stores were also examined outside the research area. The grocery store visiting rate was 61.5% in the research area and 38.5% in the other area. The SSM (62.7%) and SM (29.9%) in the research area and LDS (57.1%) and SSM (16.7%) in the other area were most frequently visited. Major purchasing products greatly differed according to the grocery store type. Major foods purchased in the SSM were grain, meat, and fish. Major foods purchased in the LDS and SM were processed products and vegetables, respectively. The LDS visiting frequency was 41.7% for 2-3 times per month and 41.7% for <1 time per month. The means of transport were mostly by private car (87.5%), whereas the SSM was visited 1-2 times per week 53.1% of the time by foot. In addition, various grocery stores are absent in rural areas and it is therefore important to find other methods to assess the food environment of rural areas. In future research, it will be necessary to design various ways to perform food environment research.

Impact of Review Characteristics on Female Consumer Perceptions of Review Usefulness and Patronage Intent of Online Stores Hosting the Reviews

  • Hong, Heesook;Kim, Hye-Shin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.994-1009
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    • 2016
  • Applying the S-O-R Model within an online context, a hypothesized model incorporates three review characteristics (perceived concreteness, exaggeration, and sufficient quantity of reviews) for apparel products in order to present their impact on consumer perceptions of review usefulness and consumer attitude toward and patronage intent for the online stores hosting the reviews. An online survey of Korean women (N=299) reported their experiences in purchasing apparel products online and reading apparel reviews on a regular basis. Testing of the hypothesized model showed the usefulness of reviews were determined by two review characteristics (S: perceived concreteness and sufficient quantity of reviews); however, the negative effect of exaggerated reviews were insignificant. In addition, the perceived usefulness of reviews (O-cognitive) hosted by an online store influenced online store attitude (O-affective) which subsequently led to online store patronage intent (R). This study systemically advances online retail literature by showing how the characteristics of online reviews (as a part of the online store environment) can influence attitude toward online stores and patronage intent for online stores. Long term relationships with consumers can be achieved through the building of mechanisms to enhance the perceived usefulness of reviews by employing the strategies of hosting concrete reviews and offering a sufficient quantity of reviews. This study addresses removes research gaps by testing an adapted the S-O-R Model that frames review information as an element of an online store environment using a large sample.

A Research on the Characteristics of Virtual Reality Stores -Focused on Hyundai VR Store and eBay VR Department Store- (가상현실 점포의 특성에 관한 연구 -현대백화점 VR 스토어와 eBay VR 백화점 사례를 중심으로-)

  • Jang, Ju Yeun;Chun, Jaehoon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.671-688
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    • 2018
  • This study investigates the characteristics of VR stores that emerged as new fashion communication media. Two case studies on Hyundai and eBay VR Department stores were conducted along with a discussion of the function and meaning of the fashion VR store. The results showed that both stores provide novel shopping experiences; however, the two were differentiated in terms of production method and technology implementation level. Functional aspects such as providing shopping efficiency and purchasing service was insufficient in both stores. Instead, they were complementing by means of product rotation, recommendation system, voice guidance, or linkage with an online shopping mall. In experiential aspects, both stores provided a strong sense of immersion. Hyundai VR store enhanced immersion with a high resolution image of a real offline store; however, it lacked in the ability to provide multisensory stimulation such as kinetic sense or auditory stimulation. The eBay VR Department store intensified the immersion experience by providing auditory stimulation as well as visual stimulation that enhanced the speed and distance sense through the utilization of animation. However, the extent of experience was limited in terms of agency and transformation because of the low interactivity found in both store systems.

The effect of shopping orientation, fashion involvement and demographic characteristics on the purchasing decision-making of outdoor wear - Focusing on the product selection criteria, store selection criteria - (남성의 쇼핑성향, 패션관여 및 인구통계적 특성이 아웃도어 웨어 구매의사결정에 미치는 영향 - 제품 선택기준, 점포 선택기준을 중심으로 -)

  • Mun, Kyoungeun;Chung, MyungSun
    • The Research Journal of the Costume Culture
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    • v.23 no.2
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    • pp.213-227
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    • 2015
  • This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

A Survey on Feature Store (Feature 저장소 기술 동향)

  • Hur, S.J.;Kim, J.Y.
    • Electronics and Telecommunications Trends
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    • v.36 no.2
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    • pp.65-74
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    • 2021
  • In this paper, we discussed the necessity and importance of introducing feature stores to establish a collaborative environment between data engineering work and data science work. We examined the technology trends of feature stores by analyzing the status of some major feature stores. Moreover, by introducing a feature store, we can reduce the cost of performing artificial intelligence (AI) projects and improve the performance and reliability of AI models and the convenience of model operation. The future task is to establish technical requirements for establishing a collaborative environment between data engineering work and data science work and develop a solution for providing a collaborative environment based on this.

A Study on Store Design Strategy for Establishing Brand Identity - Focus on innovative products and spaces for experiences - (브랜드 확립을 위한 상점공간 디자인 분석 연구 - 혁신적 제품과 체험 공간을 중심으로 -)

  • Lee, So-Young;Park, Sa-Hue
    • Korean Institute of Interior Design Journal
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    • v.18 no.5
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    • pp.156-163
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    • 2009
  • Retail space itself could be one of the marketing strategies, through creating space, and communicating brand identity. Especially for innovative products, such as mobile technology products, store is not just to sell products but to provide experiences so that users can fudge usefulness of products and reduce uncertainties to adopt the products. The purpose of this study is to investigate how environmental features and physical artifacts contribute to promote experiences of innovative products in stores and how physical environment help to establish brand identity. For this study, site visits, observation, and literature review were conducted. For case studies, three retail spaces (Apple, Iriver, Sony) and one service space(TTL) were selected. Compared to the service space, three retail spaces have more transparent and open store front design characteristics. For the experiences of shoppers, products displayed in a radial shape, round shape, column shape, and around peripherals of the stores. A service oriented space, TTL zone is differentiated from three retail spaces in terms of layout, store front design, and experience areas. Compared to the traditional stores selling innovative products, the case stores showed more warm atmosphere using various shape, wood materials, lighting fixtures and furniture.