Spatial effect on the diffusion of discount stores (대형할인점 확산에 대한 공간적 영향)
- Joo, Young-Jin;Kim, Mi-Ae
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- Journal of Distribution Research
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- v.15 no.4
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- pp.61-85
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- 2010
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Introduction: Diffusion is process by which an innovation is communicated through certain channel overtime among the members of a social system(Rogers 1983). Bass(1969) suggested the Bass model describing diffusion process. The Bass model assumes potential adopters of innovation are influenced by mass-media and word-of-mouth from communication with previous adopters. Various expansions of the Bass model have been conducted. Some of them proposed a third factor affecting diffusion. Others proposed multinational diffusion model and it stressed interactive effect on diffusion among several countries. We add a spatial factor in the Bass model as a third communication factor. Because of situation where we can not control the interaction between markets, we need to consider that diffusion within certain market can be influenced by diffusion in contiguous market. The process that certain type of retail extends is a result that particular market can be described by the retail life cycle. Diffusion of retail has pattern following three phases of spatial diffusion: adoption of innovation happens in near the diffusion center first, spreads to the vicinity of the diffusing center and then adoption of innovation is completed in peripheral areas in saturation stage. So we expect spatial effect to be important to describe diffusion of domestic discount store. We define a spatial diffusion model using multinational diffusion model and apply it to the diffusion of discount store. Modeling: In this paper, we define a spatial diffusion model and apply it to the diffusion of discount store. To define a spatial diffusion model, we expand learning model(Kumar and Krishnan 2002) and separate diffusion process in diffusion center(market A) from diffusion process in the vicinity of the diffusing center(market B). The proposed spatial diffusion model is shown in equation (1a) and (1b). Equation (1a) is the diffusion process in diffusion center and equation (1b) is one in the vicinity of the diffusing center.
$$\array{{S_{i,t}=(p_i+q_i{\frac{Y_{i,t-1}}{m_i}})(m_i-Y_{i,t-1})\;i{\in}\{1,{\cdots},I\}\;(1a)}\\{S_{j,t}=(p_j+q_j{\frac{Y_{j,t-1}}{m_i}}+{\sum\limits_{i=1}^I}{\gamma}_{ij}{\frac{Y_{i,t-1}}{m_i}})(m_j-Y_{j,t-1})\;i{\in}\{1,{\cdots},I\},\;j{\in}\{I+1,{\cdots},I+J\}\;(1b)}}$$ We rise two research questions. (1) The proposed spatial diffusion model is more effective than the Bass model to describe the diffusion of discount stores. (2) The more similar retail environment of diffusing center with that of the vicinity of the contiguous market is, the larger spatial effect of diffusing center on diffusion of the vicinity of the contiguous market is. To examine above two questions, we adopt the Bass model to estimate diffusion of discount store first. Next spatial diffusion model where spatial factor is added to the Bass model is used to estimate it. Finally by comparing Bass model with spatial diffusion model, we try to find out which model describes diffusion of discount store better. In addition, we investigate the relationship between similarity of retail environment(conceptual distance) and spatial factor impact with correlation analysis. Result and Implication: We suggest spatial diffusion model to describe diffusion of discount stores. To examine the proposed spatial diffusion model, 347 domestic discount stores are used and we divide nation into 5 districts, Seoul-Gyeongin(SG), Busan-Gyeongnam(BG), Daegu-Gyeongbuk(DG), Gwan- gju-Jeonla(GJ), Daejeon-Chungcheong(DC), and the result is shown. In a result of the Bass model(I), the estimates of innovation coefficient(p) and imitation coefficient(q) are 0.017 and 0.323 respectively. While the estimate of market potential is 384. A result of the Bass model(II) for each district shows the estimates of innovation coefficient(p) in SG is 0.019 and the lowest among 5 areas. This is because SG is the diffusion center. The estimates of imitation coefficient(q) in BG is 0.353 and the highest. The imitation coefficient in the vicinity of the diffusing center such as BG is higher than that in the diffusing center because much information flows through various paths more as diffusion is progressing. A result of the Bass model(II) shows the estimates of innovation coefficient(p) in SG is 0.019 and the lowest among 5 areas. This is because SG is the diffusion center. The estimates of imitation coefficient(q) in BG is 0.353 and the highest. The imitation coefficient in the vicinity of the diffusing center such as BG is higher than that in the diffusing center because much information flows through various paths more as diffusion is progressing. In a result of spatial diffusion model(IV), we can notice the changes between coefficients of the bass model and those of the spatial diffusion model. Except for GJ, the estimates of innovation and imitation coefficients in Model IV are lower than those in Model II. The changes of innovation and imitation coefficients are reflected to spatial coefficient(
${\gamma}$ ). From spatial coefficient(${\gamma}$ ) we can infer that when the diffusion in the vicinity of the diffusing center occurs, the diffusion is influenced by one in the diffusing center. The difference between the Bass model(II) and the spatial diffusion model(IV) is statistically significant with the${\chi}^2$ -distributed likelihood ratio statistic is 16.598(p=0.0023). Which implies that the spatial diffusion model is more effective than the Bass model to describe diffusion of discount stores. So the research question (1) is supported. In addition, we found that there are statistically significant relationship between similarity of retail environment and spatial effect by using correlation analysis. So the research question (2) is also supported.Developing and testing the reliability of a measurement tool for an urban area food environment in Korea - Focusing on food stores - (우리나라 도시지역의 식환경 측정을 위한 조사도구 개발 및 신뢰도 검정 - 식품상점을 중심으로 -)
- Jang, Mi Jin;Shin, Sangah;Kim, Seong-Ah;Chung, Sangwon;Paik, Hee Young;Choe, Jeong-Sook;Hong, Eun Joo;Joung, Hyojee
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- Journal of Nutrition and Health
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- v.47 no.5
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- pp.351-363
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- 2014
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Purpose: The aim of this study was to develop a reliable measurement tool to assess the urban food environment, particularly focusing on food stores in Korea. Methods: The items for the measurement tool were selected through systematic literature reviews and adjusted to the Korean food environment. A total of 25 food stores in an urban area were recruited for the pilot test to evaluate the time required for completion of the survey, ease of response, willingness to participate, difficulties in conducting the survey, and appropriateness, and 34 food stores were recruited for assessment of the reliability of the tool using percent agreement and kappa value. Results: The measurement tool is composed of questions regarding food store characteristics, accessibility, and food availability. On average, 26 minutes was required to survey a single food store, and the subjects and interviewers answered that the process was not difficult for the survey. The percent agreement for the inter-rater and test-retest reliability ranged from 93.9~98.8% and 91.9~97.9, respectively. The kappa values ranged from 0.78 to 0.97, which was very high. Percent agreement and kappa value of food with healthy option were lower than those of the general food in the inter-rater reliability (p = 0.0027, p = 0.0095 respectively) as well as in the test-retest reliability (p = 0.0081, p = 0.0290, respectively), although they were still high enough (86.4~98.0% for percent agreement, 0.64~0.96 for kappa value). Conclusion: The newly developed measurement tool for assessment of food store environment appears to be feasible and reliable; therefore, it can be applied to research on the association between food environment and dietary behaviors as well as health outcomes.
Inquiry on the Socio-cultural Meaning of the Using Form and Environment of Smart Phone : Focused on the Viewpoint of Media-ecology Studies (스마트폰의 이용형태와 이용환경이 갖는 사회문화적 함의 고찰 : 미디어생태학적 관점을 중심으로)
- Ha, Sung-Bo;Kang, Seung-Mook
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- The Journal of the Korea Contents Association
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- v.11 no.7
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- pp.89-99
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- 2011
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This study has attempted to examine the socio-cultural implications of the using form and environment of smart phone and applications from the viewpoint of media-ecology studies. In so doing, this paper analysed the types of applications in SKT's application market T-store and in-depth interview on smart phone users. According to the study results, smart phone users organize mobile culture with individual curiosity and a desire for novelty depending on their personal tendencies and interest. Also, they use smart phone and applications as a sort of new complex mobile media and prescribe the role of smart phone and applications as their second body replacing themselves in a space using mobile. It means that new paradigm for a space using mobile could be formed by having created new space for communication through the mobile media.
Implementation of PDA Based Personal Asthma Management System for Effective Management of Asthmatic (천식환자의 효과적인 관리를 위한 PDA 기반 개인용 천식관리 시스템 구현)
- Park, Jong-Cheon;Hwang, Dong-Guk;Lee, Woo-Ram;Kwon, Kyo-Hyun;Jun, Byung-Min
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- Proceedings of the Korea Contents Association Conference
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- 2006.05a
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- pp.156-159
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- 2006
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Self management of chronic asthma is of great importance, since the disease could lead the patient into an emergent situation. In the present study, we describe design and implementation of a personal digital assistant(PDA) based asthma management system for personal application including symptom and medication to prevent from the potential exacerbation of the disease. The software program was written by the Visual C++ tool in the mobile computing environment and Object Store was applied for data management. User friendly GUI environment was provided for the patient to input his/her daily condition and self treatment such as medication for successful management. The input screen design substituted for keyboard input to a mouse in order to easy to select an item and minimize the keyboard input. The implementation results of this system., Real-time data collection and process were possible and be able to have been carried effectively out a continuous symptom, a medication of asthma patients, risk management.
Implementation of PDA-based Personal Asthma Management System (PDA 기반 개인용 천식관리 시스템 구현)
- Park, Jong-Cheon;Hwang, Dong-Guk;Lee, Woo-Ram;Jun, Byung-Min
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- Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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- 2007.06a
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- pp.634-637
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- 2007
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Self management of chronic asthma is of great importance, since the disease could lead the patient into an emergent situation. In the present study, we describe implementation of a personal digital assistant(PDA) based asthma management system for personal application including symptom and medication to prevent from the potential exacerbation of the disease. The software program was written by the Visual C++ tool in the mobile computing environment and Object Store was applied for data management. User friendly GUI environment was provided for the patient to input his/her daily condition and self treatment such as medication for successful management. The input screen design substituted for keyboard input to a mouse in order to easy to select an item and minimize the keyboard input. The implementation results of this system., Real-time data collection and process were possible and be able to have been carried effectively out a continuous symptom, a medication of asthma patients, risk management.
Analysis of Water Storage Tank Flowfield using Computational Fluid Dynamics (CFD) Simulation (전산유체역학(CFD)을 이용한 저수조 내부 유동장 해석)
- Choi, Yeon-Woo;Han, Min-Su;Song, Jun-Hyuck;Wang, Chang-Keun
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- Journal of Korean Society on Water Environment
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- v.34 no.2
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- pp.173-182
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- 2018
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Reservoirs, facilities to store water, are being used in several fields for their ability to hold back a large quantity of water for a long time before the water is actually used. However, at the same time, the reservoirs are considered to have a flaw: the longer they store water, the more the quality of water in these reservoirs deteriorates. Further, when the reservoirs are large, they are more likely to have dead-water regions in out-of-the way spots far from either an in-current or an ex-current canal. This study conducted a Computational Fluid Dynamic (CFD) simulation and tried to figure out the internal flow inside each of the reservoirs with different in-current canals built by the multiple hoe screw nozzle method and the drop in-current method. The drop in-current method is more frequently used. According to the analysis of the internal flow inside each reservoir with the different methods applied, we found that the reservoir with the drop in-current canal would have two rotary currents in the lower region of the reservoir and that the velocity of flow would decrease. For a reservoir with the screw nozzle method, a single rotary current occurred, and inside the reservoir, regardless of height, the current turned out to flow in a regular manner.
Scope Minimization of Join Queries using a Range Window on Streaming XML Data (스트리밍 XML 데이타에서 영역 윈도우를 사용한 조인 질의의 범위 최소화 기법)
- Park, Seog;Kim, Mi-Sun
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- Journal of KIISE:Databases
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- v.33 no.2
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- pp.224-238
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- 2006
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As XML became the standard of data exchange in the internet, the needs for effective query processing for XML data in streaming environment is increasing. Applying the existing database technique which processes data with the unit of tuple to the streaming XML data causes the out-of-memory problem due to limited memory volume. Likewise the cost for searching query path and accessing specific data may be remarkably increased because of special structure of XML. In a word it is unreasonable to apply the existing database system to the streaming environment that processes query for partial data, not the whole one. Thus, it should be able to search partial streaming data that rapidly satisfies join predicate through using low-capacity memory, based on a store technique suitable to streaming XML data. In this thesis, in order to study the store technique for low-capacity memory, the PCDATA and the CDATA-related parts, which can be used as predicate on join query, were fetched and saved. In addition, in an attempt to compare rapid join predicates, the range window of streaming XML data was set with the object of selectively joining windows that satisfies the query, based on Cardinality * and + among the structure information of DTD.
A study on the effects of the smell and taste experience in fashion stores on the emotions and purchase intention (패션 매장에서의 후각과 미각 경험이 감정 및 구매 의도에 미치는 영향)
- Cha, Sun Young;Son, Hyungjin;Lee, Yuri
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- The Research Journal of the Costume Culture
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- v.26 no.6
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- pp.1015-1027
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- 2018
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In the retail environment where online-shopping malls are growing, offline store are find it difficult to survive simply by selling their products. As a result, offline retailers are trying to find unique services that are appealing to their customers. In such a market environment, marketing strategies that stimulate the five senses other than the sight can be an alternative. Therefore, this research is aimed at observing the effect of the senses on emotion and purchase intention in a fashion retail context. A two by two experimental design (existence vs non-existence of scent x existence vs. nonexistence of eating chocolate) between subjects was used. A total of 120 participants were randomly assigned to the four situations, and they were asked to complete the questionnaires about emotion and purchase intention. The survey data were statistically analyzed using SPSS 23.0, and results are as follows. After a two-way ANOVA, we observed a statistically significant effect of the scent service on pleasure and purchase intention the sweet offering service on purchase intention. Moreover, when scents service and sweet offering service were provided at the same time, the highest purchase intention was obtained among other services. In addition, we studied the effects of emotions on purchase intentions, and the pleasant emotions resulting from the services have a positive effect of on purchase intentions.
A Study for Making Planting Ground and Irrigation System for Greening Artificial Ground of Planter Type (화단형태의 인공지반 녹화를 위한 식재토양조성 및 관수방안 연구)
- Kim, Sun-Hae
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- Journal of the Korean Society of Environmental Restoration Technology
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- v.7 no.6
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- pp.12-18
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- 2004
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This study is to make plans for perpendicular greening with artificial ground of planter type to improve urban environment. The experiments of this study are performed to find out the suitable soil and irrigation method for artificial ground of planter greening. Thereupon, organic or inorganic soil improvement material is mixed with soil of each planter as experiment, In result, the plants in soil mixed organic soil improvement material thrive rather than that in soil mixed inorganic material, It is to be desired that the planter equip with the irrigation system, be wider than planter and be planted shrubs for positive plant growth. As for irrigation system, drip irrigation is effective on plant growth southern exposure but Ebb and Flow is effective eastern exposure. Therefore, irrigation system should consist of two types above plus keeping water on the bottom of planter to save water and store rainwater.
Interior Planning for Classrooms in Kindergarten (유치원 보육실 실내환경계획 방향에 관한연구)
- 황연숙;박희진
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- Korean Institute of Interior Design Journal
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- no.15
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- pp.62-68
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- 1998
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Children develop in direct relation and response to their physical environment, The purposes of this study were to investigate the current interior design conditions of classrooms in kindergarten and to provide interior planning guidelines for children's behavioral and developmental improvement and better educational environment. Data were collected through interview and questionnaire survey. The sample included 239 teachers who were employed in 23 kindergartens located in Pusan. The data were analyzed by using SPSS-PC. The major findings were as follows; (1) Wood and wallpapers which provide various colors and patterns are recommendable as a classroom finish rather than paint which looks monotonous. (2) Teachers preferred 7 or 8 activity centers in classroom and furniture or partition is the best when dividing space. (3) Classroom should be large enough to locate various types of furniture that designed based on child-size and objects to store. (4) Activity centers should be lit by different types of task lighting such as floor lamp and backer to provide sufficient level of light.
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