• 유통과학연구
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• 제11권6호
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• pp.67-80
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• 2013

Purpose - This study aims to establish the relationships among brand equity, brand attitudes, and Visual Merchandising (VMD) in bakery stores. The results will help bakery franchisees and franchisers in devising appropriate strategies for successfully managing their bakery shops. Research design, data, and methodology - The VMD model for bakery shops comprises harmony, attractiveness, suitability, pandemic, functionality, and reliability. Further, brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of bakery shops are used as independent variables, while brand equity and brand attitude are used as dependent variables. This study aims to ascertain the extent of the influence VMD components of bakery shops have on brand equity and brand attitude. Regression analysis was used to verify those effects. The measurement items, deemed reliable and valid in a previous study, were modified for this study. Questionnaires were distributed to 500 consumers nationwide, of whom 340 were used for the sample. The SPSS 19.0 statistical program was used for the analysis. Results - First, among the VMD bakery shop components, harmony, attractiveness, and pandemic have a positive impact on brand equity (brand awareness and brand image). Second, amongst the VMD components of bakery shops, attractiveness, pandemic, and reliability have a positive impact on brand equity (perceived quality). Third, amongst the VMD components of bakery shops, harmony, attractiveness, and reliability have a positive impact on brand attitude. Fourth, brand equity (brand awareness, brand image, and perceived quality) have a positive effect on brand attitude. Conclusions - This study identifies the relationships between the VMD components of a bakery shop and brand equity and attitude in order to propose a new model. The study has several practical implications. First, the development of brand equity and management can be important components in bakery shops' determination of whether their VMD components have an impact on brand equity. Second, among VMD components, harmony and attractiveness have a positive influence on the choice of bakery shop, while reliability and pandemic have a partly positive influence on the choice of bakery shop. Therefore, store atmospheres should be attractively designed, and store menus and interiors should be reviewed periodically to conform to the latest trends. This study suggests marketing strategies for brand equity formation. First, providing collateral product quality, hygiene, and safety benefits as well as product offerings to complement the season and employees' services should be considered. Second, display methods, illumination designs, and new product ideas should be periodically reviewed. Third, these should complement the overall harmony of the interior and exterior and of the store atmosphere in order to be attractive. Funds should thus be dedicated specifically for the facilities and their interiors. Fourth, it is necessary to build a friendly and relaxed image that can be easily called to mind by the customers.

• 유통과학연구
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• 제17권1호
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• pp.95-103
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• 2019

Purpose - Recently, many theoretical researches suggested that arts-based marketing strategies provide many benefits for marketers to differentiate their brand or product from others. However, there has been little research focusing on consumers' response types from artwork (artifact-emotion appraisal; A-emotion vs. represented world-emotion appraisal; R-emotion). In order to deepen our understanding of arts-based marketing strategies, we addressed a research question related to how artwork-provoked consumers' emotional response can impact the perceived evaluation of art infused products. Research design, data, and methodology - To answer the research question, we conducted a pretest and one experimental study. The experimental study was 2(art-provoked response type: A-emotion vs. R-emotion) by 2(emotional valence: positive vs. negative) by 2(produce type: hedonic vs. utilitarian) mixed design. The art-provoked response type and emotional valence were between-subject design and product type was within subject design. For the experimental study, 108 undergraduate students and graduate students were randomly assigned to one of 4 conditions (A-emotion-positive, A-emotion-negative, R-emotion-positive, R-emotion-negative). Participants reported their evaluation of art-infused product and other items for a manipulation check. Results - The major results from the experimental study are as follow. First, participant's art-provoked response type influenced evaluation of art infused products differently. More specifically, the effect of emotional valence of artwork on product evaluation was not significant in A-emotion. However, in R-emotion, relative to the product with artwork provoked negative emotional valence, the product with artwork provoked positive emotional valence elicited significantly higher product evaluation. Second, product type also affected the art infusion effect significantly. Particularly, the differential effect of participant's art-provoked response type on product evaluation revealed when it is for a utilitarian product, but not for a hedonic product. Conclusions - Theoretically, the findings of this study expand academic research on art infusion. And the findings also can be extrapolated to generate lots of implication for marketers. In sum, when they plan art marketing strategies to build the favorable relationship with their customers, they need to consider customers' response type of an infused art and product type.

• International Journal of Internet, Broadcasting and Communication
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• 제12권4호
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• pp.48-54
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• 2020

Researchers recognized air pollution changes causing diseases and difficulties in living due to environmental pollution following various human activities, and have studied how to avoid fine dust harmful to the human respiratory system to be healthy. To this end, Arduino is used to equip fine dust level sensors in drones to measure the fine dust levels, visualize the measurements with LED indicator colors depending on the measurements to inform users of the danger of fine dust, and use the benefits of drones to specify dangerous fine dust zones and measure the fine dust levels. Users can see the changes depending on the fine dust levels in real time with the LED indicators. This will contributes to measuring fine dust levels easily in dangerous areas. Mission Planner (ArduPilot) is used to set up the GPS of drone, and store the data from the dust sensor as contents. This study aims to establish a method for improving the environment to measure fine dust levels with drones with LED indicators for fine dust, and reduce fine dust.

• 한국IT서비스학회지
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• 제19권1호
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• pp.37-53
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• 2020

Today, our society is exposed to cyber threats, such as the leakage of personal information, as various systems are connected and operated organically with the development of information and communication technology. With the impact of these cyber risks, we are experiencing damage from the virtual world to the physical world. As the number of cases of damage caused by cyber attacks has continued to rise, social voices have risen that the government needs to manage cyber risks. Thus, information and telecommunication service providers are now mandatory to have insurance against personal information protection due to amendment of "the Act on Promotion of Information and Communication Network Utilization and Information Protection". However, the insurance management system has not been properly prepared, with information and communication service providers selecting the service operators based on sales volume rather than selecting them based on the type and amount of personal information they store and manage. In order for the personal information protection liability insurance system to be used more effectively in line with the legislative purpose, effective countermeasures such as cooperation with the government and related organizations and provision of benefits for insured companies should be prepared. Thus, the author of this study discuss the current status of personal information protection liability insurance system and the issues raised in the operation of the system. Based on the results of this analysis, the authors propsoe tasks and plans to establish an effective personal information protection liability insurance system.

• 한국통신학회논문지
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• 제23권5호
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• pp.1241-1248
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• 1998

전송 속도가 재생 속도보다 빠른 통신망 환경에서 저장-재생 방식을 이용하여 멀티캐스팅 기회를 동적으로 생성해 멀티미디어 리트리벌 서비스의 효율을 높일 수 있다. 본 논문에서는 멀티캐스트 전송에서의 상이한 수신자 환경을 고려한 멀티캐스트 그룹 스케줄링 방법인 MTS(Maximum Throughput Scheduling) 알고리즘을 제안하였다. 이 방법은 수신자까지의 대역폭을 최대로 이용하는 단대단 전송을 반복하는 방식과 멀티캐스트 전송을 이용하여 서버의 효율을 높이는 방법을 절충한 것으로 서버의 처리율을 높일 수 있도록 가입자들의 수신율에 따라 멀티캐스트 그룹을 부그룹으로 나누어 실제 처리율이 가장 높은 세그먼트를 선택한다. MTS의 성능을 분석하기 위해 시뮬레이션을 통해 대역폭의 상이함을 고려하지 않은 알고리즘인 EDS(Earliest Deadline Scheduling), MMS(Most Multicasting Scheduling)와 비교하였다. MTS 알고리즘은 가입자들의 수신율이 상이할 때 다른 스케줄링 알고리즘에 비해 우수한 성능을 나타내는 것을 발견하였다.

• 유통과학연구
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• 제16권2호
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• pp.47-51
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• 2018

Purpose - Typically, retailers will want PB(Private Brand) products to expand to the needs of low-PB loyal customers as well as existing PB(Private Brand) loyal customers. Therefore, a strategy of minimizing the share of the manufacturer brand in the distributor can be considered as a way to maximize the profit of the distributor. Research design, data, and methodology - In the previous study, the researches about the rivalry and conflict between the NB(National Brand) products and the PB products were mainly made. Previous studies did not model inter-national brand-level competition and inter-store competition. In addition, they have focused only on distributors' decisions from the manufacturer's perspective, and assume channel members have the same level of members(Choi, 1996). Results - This paper tries to apply the game theory to researches on how retailers can maximize the benefits of distributing NB(National Brand) products and PB(Private Brand) products, while distributors can also take advantage of their profits. Conclusions - It was found that providing cheap PBs did not help manufacturers and distributors. Distributors and manufacturers' profits were determined by consumers who purchased NB products that were higher in price and higher in perceived quality before providing existing PB products to consumers.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2004년도 ICEIC The International Conference on Electronics Informations and Communications
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• pp.405-409
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• 2004

The Pocket PC has become more popular in market because of the advantages of its small size and convenience for regular customers. Pocket PC is a mobile device so that we can receive the benefits of shared data over a wireless network. Enabling us to transmit data to a central location, simply messaging from one point to the next, its ability to share information across a wireless platform is becoming central to our communication needs. However, using Windows CE - an embedded operating system, as well as being designed for mobile users, there are many limitations to memory and speed of arithmetic operations on Pocket PC. As a result, developers have to deal with many difficulties in managing information storage when developing applications, especially Geography Information System (GIS) applications. In this paper, we propose some efficient methods to store GIS data and to increase the speed of displaying maps in GIS applications developed on Pocket PC and Windows CE 3.0.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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• pp.426-430
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• 2008

본 연구는 기업이미지, 전환비용 고객충성도간의 통합적인 관계를 모형화하고 이를 실증 분석하는 것이다. 따라서 본 연구결과는 날로 격해지고 있는 국내산업 시장의 경쟁상황하에서 차별적 마케팅 전략 방향을 제시하고, 기업이미지와 고객충성도를 높이고 이에 따른 기존 고객의 유지 및 유인할 수 있는 효율적이고 차별적인 세부 전략을 수립할 수 있다. 또한 본 연구는 마케팅 관점에서 학문적, 전략적으로 중요하게 다루어진 고객충성도, 기업이미지와 전환비용의 개념을 중심으로 연구 개념의 관계적 유의성과 경로를 연구함으로써 학문적 연구의 확장은 물론 실무적 관점에서의 활용을 제고시킬 수 있다.

• 대한청각학회지
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• 제25권1호
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• pp.1-7
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• 2021

The scope of teleaudiology has been noted with telehealth due to Coronavirus disease (COVID-19) recently. As the notion has been around us for more than 20 years ever since 1999, it is necessary to perceive the knowledge accurately and prepare for the successful implementation of it. Therefore, the literature review including screening and diagnostic audiometry, cochlear implants and hearing aids, and aural rehabilitation, telecommunications technology regarding several fields of teleaudiology, and considerations for practicing were identified. Although overall internet-based audiological services showed benefits in terms of outcome and accessibility, uncertainties of cost-effectiveness, the optimal level of support, and a need for further studies of many aspects for teleaudiology has arisen. In the view of technology, the store-and-forward (asynchronous/hybrid) and a real-time (synchronous) methods were introduced with one applied and nine registered patents recorded from 2004 to 2020 for the invention of teleaudiology in the United States. Also, 10 checklists were suggested for planning teleaudiology practice from prior experience in hosting the teleaudiology program. Conclusively, it is hoped that this review sheds light on recognizing and improving the existing teleaudiology services and helps overcome the challenges faced in the era of pandemic and untact world to come.

• Journal of Audiology & Otology
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• 제25권1호
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• pp.1-7
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• 2021

The scope of teleaudiology has been noted with telehealth due to Coronavirus disease (COVID-19) recently. As the notion has been around us for more than 20 years ever since 1999, it is necessary to perceive the knowledge accurately and prepare for the successful implementation of it. Therefore, the literature review including screening and diagnostic audiometry, cochlear implants and hearing aids, and aural rehabilitation, telecommunications technology regarding several fields of teleaudiology, and considerations for practicing were identified. Although overall internet-based audiological services showed benefits in terms of outcome and accessibility, uncertainties of cost-effectiveness, the optimal level of support, and a need for further studies of many aspects for teleaudiology has arisen. In the view of technology, the store-and-forward (asynchronous/hybrid) and a real-time (synchronous) methods were introduced with one applied and nine registered patents recorded from 2004 to 2020 for the invention of teleaudiology in the United States. Also, 10 checklists were suggested for planning teleaudiology practice from prior experience in hosting the teleaudiology program. Conclusively, it is hoped that this review sheds light on recognizing and improving the existing teleaudiology services and helps overcome the challenges faced in the era of pandemic and untact world to come.