• 제목/요약/키워드: Store Management

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Comparative Study of U-Healthcare Applications between Google Play Store and Apple iTunes App Store in Korea

  • Nam, Sang-Zo
    • International Journal of Contents
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    • 제10권3호
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    • pp.1-8
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    • 2014
  • In this paper, we collect and analyze the status of mobile phone applications (hereafter apps) in the healthcare and fitness category of the Apple iTunes App Store and Google Play Store. We determine the number of apps and analyze statistical aspects such as classifications, age rating, fees, and user evaluation of the popular items. As of September 30, 2013, there were 236 popular apps available from iTunes. Google Play offered 720 apps. We discover that apps for healthcare and fitness are diverse. Apps for physical exercise have the greatest popularity. The proportions of apps that are suitable for all ages among the Google and iTunes popular apps are 55.8% and 89.4%, respectively. The user evaluation of apps in iTunes is relatively less positive. We determine that the proportion of paid apps to free apps in Google is higher than that of the apps in iTunes. We perform hypothesis tests and find statistically significant differences in age rating and perceived satisfaction between the apps of the Apple iTunes App Store and Google Play Store. However, we find no meaningful differences in the classification and price of the apps between the two app stores. We perform hypothesis tests to verify the differences in age rating and perceived satisfaction between the paid and free apps within and across the Google Play Store and iTunes App Store. There are statistically significant differences in the age rating between the paid and free apps in the Google play store, between the Google free and iTunes free apps, between the Google paid and iTunes paid apps, between the Google free and iTunes paid apps, and between the Google paid and iTunes free apps. There are statistically significant differences in the perceived satisfaction between the Google free and iTunes free apps, between the Google paid and iTunes paid apps, between the Google free and iTunes paid apps, and between the Google paid and iTunes free apps.

정보디자인을 이용한 효과적인 VMD운영 (Operation of the Effective VMD utilizing the Information Design)

  • 양근영
    • 한국콘텐츠학회논문지
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    • 제11권8호
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    • pp.177-186
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    • 2011
  • VMD는 보여주기 위한 매장에서 잘 팔리는 매장으로써 갖고 싶은 것이 있는 매장, 찾아가고 싶은 매장, 사기 쉬운 매장으로 만들어가야 한다. 정보디자인을 VMD에 이용하여 잘 팔리는 매장을 만들기 위하여 1차 조사로써, 광주광역시의 여성을 대상으로 소비성향과 구매형태를 질문지조사 방법을 통하여 실시하였다. 2차 조사는 디자인과 유행에 민감한 여자 대학생을 대상으로 조사하였다. 3차 조사는 광주광역시에 소재하고 있는 백화점 내 의류를 취급하는 매장을 대상으로 질문지 조사를 실시하였다. 연구조사결과 VMD의 효과가 가장 크게 나타나는 곳은 백화점이라고 할 수 있으며 전체적인 문제점으로 각 매장의 특성을 살리지 못하고 획일적인 디자인을 추구한다는 것을 알 수 있었다. 그리고 VMD의 추진 운영상 당면한 문제점으로 디스플레이, 진열 등 미관의 한계를 벗어나지 못하고 있으며 실제로 매출 증대에 기여하지 못하고 비용만 많이 들어가고 일만 많아졌다는 부정적인 시각이 많았다. 정보 디자인은 VMD운영에 필수적이고, 사용자에게 보다 효율적인 전달을 위해 그래픽 요소를 활용 시각화되어야한다. 정보는 조직화되어야하고, VMD운영은 획일화 되어서는 안 되고, 업종과 특성에 따라 차별화시켜야 한다. 그리고 전사적으로 토탈화시켜 나아가야 할 것이다.

점포형 패션유통형태의 분류체계와 운영방식에 관한 연구 (A Study on the Classification and Operation Systems of Fashion Offline Store)

  • 김희선;안영실
    • 한국의상디자인학회지
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    • 제17권4호
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    • pp.173-189
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    • 2015
  • The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.

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전자상점 성과에 관한 이론적 모형 구축 (Development of the Theoretical Model on Electronic-Store Success)

  • 윤철호;김상훈
    • 경영과학
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    • 제20권2호
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    • pp.113-133
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    • 2003
  • This study developed the ISM (Electronic Store Success Model) by basing upon the revised D&M IS Success Model and reflecting the characteristics of marketing and e business. The theoretical rationale of this model was as following : 1) Though the revised D&M IS Success Model (2002) must be more logical and complete model than the original D&M IS Success Model (1992), it did not reflect characteristics of marketing and e business. 2) In the marketing studios, Service Quality has been suggested as one of basic strategies for success. 3) In e business studies, Trust has been emerging as a potentially important antecedent of e loyalty. 4) There has been a paradigm shift from satisfaction to loyalty in marketing emphasis. 5) Nowadays, ERP (Enterprise Resource Planning) has been pervaded in many organizations and has supported PCA (Profit Center Accounting) or Channel based Accounting, so it has not been difficult to evaluate financial performance of Electronic Store. The ESM that has six dimensions (System Quality, information Quality. Service Quality, Trust, Loyalty, Financial Performance) and expresses the causal relationship among them was proposed and was compared with BSC (Balanced Scorecard), WebQual, and EWAM (Extended Web Assessment Method). The results showed that the ESM coincides with BSC and contains dimensions of WebQual, and EWAM.

IPA를 이용한 편의점 PB 도시락의 선택속성에 관한 연구 (A Study on the Selection Attributes of Convenience Store PB Lunch Box using IPA)

  • 진양호;김수오
    • 한국조리학회지
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    • 제23권8호
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    • pp.17-26
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    • 2017
  • This study compared and analyzed the importance-satisfaction regarding the selection attributes of the convenience store focusing on PB lunch box for consumers of 20s and 30s. According to the research results, the importance of factors such as easy purchase, time reduction, convenient intake were found to be high among the selection attributes of the convenience store PB lunchbox and those of factors such as confirmation of food ingredients, nutrition, and new taste were found to be relatively low. In addition, factors with high satisfaction included easy purchase, convenient intake, time reduction, while factors with low satisfaction were confirmation of food ingredients, nutrition and hygiene. The results of the IPA analysis were as follows: The $1^{st}$ quadrant (Keep up the good work) included convenience, time reduction, easy purchase, convenient intake, convenient cooking method, and convenient packing container Etc. $2^{nd}$ quadrant (possible overkill) includes origin labeling and the 3rd quadrant (low priority) includes packing container design, convenient storage, consistency of quality and taste, good taste, moderate amount, new taste, one meal, moderate quantity and quality, inexpensive intake, and hygiene Etc. $4^{th}$ quadrant was found to include no corresponding factors.

Combined Effects of Physical Evidence and Functional Service at Bulgogi Restaurants on Customers' Store Image and Purchase Behaviors: Application of Video Scenario Technique

  • Hwang, Daye;Chang, Hyeja
    • 한국식생활문화학회지
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    • 제35권2호
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    • pp.181-192
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    • 2020
  • This study aimed to identify whether or not four service situations varying according to positive and negative combinations of physical evidence and functional service influence store image and purchase behavioral intentions of customers at bulgogi restaurants. The video-scenario technique was used for the study. Data were analyzed with the SPSS (Window 19.0) package using frequency analysis, one-way ANOVA, 2 by 2 factorial ANOVA, exploratory factor analysis, and multiple regression analysis to confirm the hypotheses. The combined effect of functional service and physical evidence influenced store image and purchase intention. In terms of seperate effect of physical evidence and functional service, the effect of employee service on store image was more powerful than that of physical evidence, even though the effect differed depending on the situation. Purchase intention was only influenced by functional service quality from employees under the four different scenarios. Thus, when opening a Korean restaurant, proper management of tangible evidence suitable to service, and the prices expected from local customers should be determined. Additionally, extremely high or low levels of physical evidence management should be avoided.

소비자 정보 분석을 통한 Take-out 전문점의 마케팅 전략 사례연구 (A Case Study on the Marketing Strategy for a Take-Out Specialty Store through Analysis of Customer Informations)

  • 이소정;신서영;양일선;이명강
    • 한국식생활문화학회지
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    • 제21권2호
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    • pp.131-141
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    • 2006
  • The purpose of this research is to develop the management strategy for a take-out specialty sore on the basis of SWOT analysis which requires analysis of internal and external environmental informations. The survey was performed in order to gather the internal and external customer informations for a take-out specialty store. The questionnaires developed were distributed to customers (N=188) and employees (N=23) at 5 take-out specialty store branches from April 25, 2002 to April 29, 2002. The statistical data analysis was completed by SPSS WIN 10.0 for descriptive analysis, factor nalaysis, and Pearson's correlation. IPA(Importance-Performance Analysis) was applied in order to identify the critical management issues which would be explained with the organization's weakness or strength. SWOT analysis was performed through identifying the organizational strength and weakness as internal environment factors and external environmental opportunity and threat as uncontrollable external factors.

중국 여대생의 외모관리 특성과 의복구매행동 (A Study on the Chinese University Women's Appearance Management Characteristics and Clothing Purchasing Behavior)

  • 왕야;김용숙
    • 한국생활과학회지
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    • 제16권1호
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    • pp.145-157
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    • 2007
  • The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.

TRNSYS 프로그램을 이용한 대형쇼핑매장 에너지성능해석 및 지열시스템을 도입하는 경우 에너지절약 특성분석 (Analysis of Energy Performance & Energy Saving with Geothermal Heat Pump System Using TRNSYS Program in a Large Scale Shopping Store)

  • 홍원표
    • 조명전기설비학회논문지
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    • 제29권1호
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    • pp.47-56
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    • 2015
  • Energy consumption in buildings is currently a real problem. That is why both assessment of energy performance and effective energy management including renewable energy system are essential. Thus, this paper focuses on a case study to analyze the energy performance and cooling & heating energy saving of a large scale shopping store in Daejeon city. The reference building is simulated by using TRNSYS dynamic simulation tool to examine its annual energy consumption. For annual energy analysis of building, one year energy consumption is surveyed in the field. The related study is carried out in large scale shopping store to investigate the energy consumption and energy use trend of heating, cooling, hot water, lighting, ventilation, equipments and other. The evaluation of energy performance of the geothermal heat pump system installed in a large scale shopping store is also analyzed by TRNSYS tool. From simulation results, it evaluated that the geothermal heat pump system is effective energy savings method in large scale shopping store.

시스템 추가장착을 위한 항공기의 안정성 해석 (Stability Analysis of UH-60 Helicopter with External Store)

  • 노광현;김상현
    • 한국산학기술학회논문지
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    • 제13권5호
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    • pp.1983-1989
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    • 2012
  • 본 연구에서는 외부 장착물이 존재하는 항공기의 안정성 검증을 위해 진동 및 구조해석을 수행하였다. 외부 장착물이 존재하는 경우, 외부 장착물 자체의 정확성 및 안정성을 위한 요구조건이 주어지며, 이와 동시에 외부 장착물이 항공기에 장착되도록 개조된 항공기 구조물의 안정성 문제가 중요하다. 따라서 본 연구에서는 정적 상태에서의 고유주파수 계산을 통한 공진 여부를 조사하고 발사기를 장착하기 위해 개조된 구조물에 작용하는 진동하중을 구하였다. 또한 로컬 모델링 방법을 이용하여 추가 장착 구조물의 구조적 안정성을 검토하였으며 지상 및 비행시험을 통하여 이를 검증하였다.