• Title/Summary/Keyword: Store Image

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Consumer Perception of Types of Fashion Live Commerce: Using Text Mining (패션 라이브 커머스 유형별 소비자 인식 비교: 텍스트 마이닝 적용)

  • Gwak, Ha-Yeon;Lee, Kyu-Hye
    • Journal of Fashion Business
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    • v.25 no.3
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    • pp.90-107
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    • 2021
  • This study concludes that communication based on interaction between broadcasting hosts and consumers is differently characterized by fashion live commerce types. Subcategories of the types of fashion live commerce were created and used in the analyses of domestic consumer awareness. Three subcategories were created: The department store type, Designer brand type, and Influencer host type. Comments representing consumers' awareness that appear immediately during real-time broadcasting were collected and used for the analyses. The frequency and TF-IDF-based top keywords were selected to analyze the semantic network and CONCOR, and the top keywords were analyzed by deriving the values of degree of centrality. The analysis identified that a group of product attributes and a group of live commerce offered value were common between the three types. As for the group characteristics classified by type, for the department store types, brand attributes, benefits, and values from pursuing the products were identified. For designer brand types, a group of viewers' responses and inquiries were identified. It is interpreted that the satisfaction value gained from hosts with product expertise has been clustered. Influencer host types have affirmed a group of external product values. A close relationship is formed and it is thought to have led a group of values to trust the external image of the product. This study carries significance in analyzing real-time comment data from consumers using fashion live commerce to empirically reveal the characteristics of each type.

Analysis of oral health-related smartphone applications (구강건강 관련 스마트폰 애플리케이션 분석)

  • Jung, Jae-Yeon;Kim, Soo-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.19 no.4
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    • pp.493-502
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    • 2019
  • Objectives: This study aimed to investigate the current status of oral health applications developed for smartphones because they can be used as a new educational medium to manage and improve oral health. Methods: This study examined 60 basic oral health applications provided by Google Play Store and Apple App Store as of May 2019 and examined delivery contents, delivery methods, application types, and other information. Results: Apple included 65.4% of oral apps in the game category whereas Android included 64.3% in the education category (p>0.05). All Apple's apps and 71.4% of Android apps were developed overseas (p<0.01). The delivery contents were 61.5% for Brushing + tooth decay in Apple, and 78.6% for others (oral care products and gum diseases) in Android (p>0.05). For the delivery method, game + video was 65.4% in Apple, and game and other methods (text, image, augmented reality) was 42.9% in Android (p>0.05). In the case of application type, play type was the most common with 88.5% in Apple, and 46.4% play type and 39.3% other type (text, appreciation, problem-solving types) in Android (p<0.01). In addition, play type was high in both education (53.8%) and game (90.0%) categories (p>0.05). The average review score was 4.30 in the education category, 4.34 in the case of brushing and care (delivery contents), 4.37 in the case of using game + video (delivery methods), and 4.57 in the case of Play + other types (application type) (p>0.05). Conclusions: The use of healthcare apps is expected to increase owing to improved lifestyles, an increase in the elderly population, cost-effectiveness, and convenience that is not affected by time and place. Effective use of oral health apps will require the participation of dental professionals in the development process to identify the exact status, expand subjects, and provide appropriate information.

The Effect of the beauty service selection attribute of active seniors on satisfaction. -Focusing on the effect of controlling store familiarity- (액티브 시니어의 미용서비스 선택속성이 만족도에 미치는 영향 -매장 친숙도의 조절효과를 중심으로-)

  • Choi, Yun-Kyoung
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.31-37
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    • 2022
  • This study checks how the beauty service selection attributes of active seniors affect service satisfaction and whether there is a moderating effect of store familiarity between the beauty service selection attributes and service satisfaction and presents related implications. The survey for the study was conducted directly from October 10 to October 15, 2021, and a total of 188 copies were used for empirical analysis. As a result of the analysis, the beauty service selection attributes of active seniors were divided into four factors: expertise, image, service, and facility, and all of these factors were found to affect satisfaction. In addition, it was confirmed that familiarity had a moderating effect in the relationship between beauty service selection attributes and satisfaction. Therefore, it is considered important to properly manage the services, facilities, and images of beauty services while maintaining high familiarity with active seniors.

A Study on Bag Purchasing Behaviors and Design Preferences - Focusing on Comparative analysis by Sex and Age group - (가방 구매행동과 디자인 선호도 연구 - 성별과 연령집단에 따른 비교분석을 중심으로 -)

  • Mi-sook Lee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.3
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    • pp.1-16
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    • 2023
  • The purposes of this study were to investigate bag purchasing behaviors and design preferences of male and female adult consumers, and to find the differences depending on sex and age variable. A survey was conducted on 400 male and female adults from 20s to 50s. The questionnaire consisted of bag purchase behaviors, bag design preferences, and the subjects' demographic characteristics. The data were analyzed by Cronbach's α, factor analysis, x2 test and t-test using SPSS. The results were as follows. First, as bag selection criteria, four factors (practicality, symbolism, aesthetics, and economics) were derived, and adult consumers considered economics as the most important among the factors. As for purchasing information sources, three factors (media, human resources, and store) were derived, and adult consumers considered human resources and store information sources more important than media. The main motive for purchasing bags was age and damage of the owned products, and Internet shopping malls were the most common purchasing place. The average annual cost of purchasing bags was 100,000 to 300,000 won, and the frequency of purchase was about once a year. Second, as bag preference images, four factors (individual, romantic, active, and classic image) were derived, and adult consumers preferred classic images the most. The shoulder bag was the most preferred as the bag shape, and black was the most preferred bag color. For the material, natural leather was the most preferred, and for the size, medium size was the most preferred. Third, bag purchasing behaviors and design preferences showed many significant differences according to the sex and age of the consumers. Therefore, the results of this study suggests that bag companies need to establish product development and marketing strategies in consideration of differences according to the sex and age group of adult consumers.

Implementation of a Crowding Measurement System Based on High Frequency Signal

  • Myoungbeom Chung
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.67-74
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    • 2024
  • As the number of coffee shops increases, many people are studying or working at coffee shops. Coffee shop operators have been required to analyze customer visits due to customer turnover and profit problems. Methods such as image analysis, QR code authentication, and Bluetooth beacon have been proposed for these statistics and analysis. However, it is difficult to use due to problems such as invasion of privacy and low accuracy. Therefore, in this study, to solve these problem and provide more accurate in-store congestion information, we propose a crowding measurement method of coffee shop using high frequency signal. There is an advantage in that a high frequency signal replaces the Bluetooth signal, and the transmission range of the signal is limited to the store, thereby increasing the accuracy of the method. To verify the performance of the proposed system, we conducted a comparative experiment with a Bluetooth based system, and as a result, the proposed method showed lower misrecognition rate. Thus, the proposed method will be an effective useful service for providing information on crowding at coffee shops and processing statistics.

Constant Time Algorithm for the Window Operation of Linear Quadtrees on RMESH (RMESH구조에서 선형 사진트리의 윈도우 연산을 위한 상수시간 알고리즘)

  • Kim, Kyung-Hoon;Jin, Woon-Woo
    • Journal of KIISE:Computer Systems and Theory
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    • v.29 no.3
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    • pp.134-142
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    • 2002
  • Quadtree, which is a hierarchical data structure, is a very important data structure to represent binary images. The linear quadtree representation as a way to store a quadtree is efficient to save space compared with other representations. Therefore, it has been widely studied to develop efficient algorithms to execute operations related with quadtrees. The window operation is one of important geometry operations in image processing, which extracts a sub-image indicated by a window in the image. In this paper, we present an algorithm to perform the window operation of binary images represented by quadtrees, using three-dimensional $n{\times}n{\times}n$ processors on RMESH(Reconfigurable MESH). This algorithm has constant-time complexity by using efficient basic operations to route the locational codes of quardtree on the hierarchical structure of $n{\times}n{\times}n$ RMESH.

Multi-class Feedback Algorithm for Region-based Image Retrieval (영역 기반 영상 검색을 위한 다중클래스 피드백 알고리즘)

  • Ko Byoung-Chul;Nam Jae-Yeal
    • The KIPS Transactions:PartB
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    • v.13B no.4 s.107
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    • pp.383-392
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    • 2006
  • In this paper, we propose a new relevance feedback algorithm using Probabilistic Neural Networks(PNN) while supporting multi-class learning. Then, to validate the effectiveness of our feedback approach, we incorporate the proposed algorithm into our region-based image retrieval tool, FRIP(Finding Regions In the Pictures). In our feedback approach, there is no need to assume that feature vectors are independent, and as well as it allows the system to insert additional classes for detail classification. In addition, it does not have a long computation time for training because it only has four layers. In the PNN classification process, we store the user's entire past feedback actions as a history in order to improve performance for future iterations. By using a history, our approach can capture the user's subjective intension more precisely and prevent retrieval performance errors which originate from fluctuating or degrading in the next iteration. The efficacy of our method is validated using a set of 3000 images derived from a Corel-photo CD.

A Scheduling System for MPEG-2 Digital Broadcasting (MPEG-2 디지털 방송을 위한 송출 스케줄링 시스템)

  • Hwang, Kyung-Min;Kim, Jong-Moon;Kim, Tae-Hyun;Cho, Tae-Beom;Jung, Hoe-Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.06a
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    • pp.117-120
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    • 2007
  • It has able to be possible that expression and store visual image from analog to digital without picture quality damaged via improvement of video compression technology. And also, It is possible to broadcasting digital image via transmission of digital image on MPEG-2 standardization. for this reason, the broadcasting business owners have converted broadcasting service from analog to digital. But, local SO(System Operator) has a difficult point which secure HD(High Definition) broadcasting program. In this paper, we designed and implemented Scheduling System for MPEG-2 Digital broadcasting which gather HD broadcasting program from major broadcasting business owners(as like MBC, KBS, SBS, etc) and broadcast them.

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Generating Dynamic Virtual Light Sources by Interpolating HDR Environment Maps (HDR 환경 맵 보간을 이용한 동적 가상 조명 생성)

  • Hwang, Gyuhyun;Park, Sanghun
    • Journal of Korea Multimedia Society
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    • v.15 no.11
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    • pp.1399-1408
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    • 2012
  • The light source is an important visual component that empirically affects the color and illumination of graphic objects, and it is necessary to precisely store and appropriately employ the information of all light sources in the real world in order to obtain photo-realistic composition results. The information of real light sources can be accurately stored in HDR environment maps; however, it is impossible to create new environment maps corresponding to dynamic virtual light sources from a single HDR environment map captured under a fixed lighting situation. In this paper, we present a technique to dynamically generate well-matched information for arbitrarily selected virtual light sources using HDR environment maps created under predefined lighting position and orientation. Using the information obtained from light intensity and distribution analysis, our technique automatically generates HDR environment maps for virtual light sources via image interpolation. By applying the interpolated environment maps to an image-based lighting technique, we show that virtual light can create photo-realistically rendered images for graphic models.

A Method of Image Display on Cellular Broadcast Service (재난문자 서비스에서의 이미지 표출 방안)

  • Byun, Yoonkwan;Lee, Hyunji;Chang, Sekchin;Choi, Seong Jong;Pyo, Kyungsoo
    • Journal of Broadcast Engineering
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    • v.25 no.3
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    • pp.399-404
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    • 2020
  • The Disaster text service is a text-based service for public alert. But, foreigners who are not familiar with korean can not understand exactly the disaster text messages provided. Using multimedia information such as images is expected to solve this problem. However, the current disaster message service method is not suitable for multimedia information delivery. This study proposes a firmware-based disaster character service method for displaying disaster image in a terminal. A device using this method should store images corresponding to the type of disaster and use special characters to inform the presentation of image in a terminal. This approach can be implemented in the new firmware installed device and it can be work with the existing device.