• The Journal of Industrial Distribution & Business
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• v.2 no.2
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• pp.25-38
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• 2011

After the financial crisis, what has been the rapidly growth of large supermarkets, stores, and restaurants linked to concerns that have already reached saturation point, but the new opening large supermarkets is expected to continue into the future. The major supermarkets are continue to grow outward but growth slowed. And that is expected to continue differentiation of the product, acceptance the customer needs, acquiring high margin of sales products. Then the ongoing development of PB brand is to be positioned effective marketing strategy for overcoming the period of slow growth. In addition, big three local supermarkets continue to launch a clothing PB brand, expansion and operation strategy for the situation and based on this study and the success of the domestic large-Mart's PB and PB identifying problem and the need for differentiation and profit for the successful strategy is to discuss in this study. This research looks at the concept of major market's private brand, the strategy, the success example and the prospects, and views the globally rapid-growing private brands, not only having the limited role of distributing the products as retailers, but also having a control of the distribution channel as a manufacturing company. World's major advanced distribution companies, to differentiate their companies' products and increase the profitability, are putting a lot of efforts into private brand products, and there are many good examples that are globalizing, externally expanding, and creating high financial results. In this research, we presented three major domestic discount stores as examples to show that there is a need for a differentiated private brand management strategy in the saturated discount store industry in Korea. Also, we aim to provide a new product strategy for the future that has been saturated with discount stores to the limit, by providing suggestions that private brand products can be used as weapons with the strongest competiveness in the retail industry through pursuing store differentiations from thorough market analysis and product researches, meeting the customers' needs, and obtaining high margins. PB products, particularly clothing design, a thorough market analysis and product development trends and customer needs to reflect the acquisition of High margin differentiated powerful products and sustainable growth through the stores, large supermarkets, congested, a new breakthrough that can give a good opportunity to provide implications discount stores, new product strategy based on ways to limit proposed. This study discount the major three companies studied, the less strain is a generalization. In the future, domestic and local discount store brand PB, SPA brand that the multinational comparative analysis of the value of the PB expansion strategy centered on clothing, additional studies will be needed.

• The Journal of Natural Sciences
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• v.10 no.1
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• pp.209-216
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• 1998

The results of the study of diving the 21st century's Korea fashion market into consumer market, fashion market, and a new marketing strategy are as follows. The 21st consumer market is First, a fashion democracy phenomenon. As many people try to leave unconditional fashion following, consumer show a phenomenon to choose and create their own fashion by subjective judgements. Second, a phenomenon of total fashion pursuit. Consumer in the future are likely to put their goals not in differentiating small item products, but considering various fashion elements based on their individuality and sense of value. Third, world quality-oriented. With the improvement of life level, it accomplishes to emphasize consumers' fashion mind on the world wide popular use of materials, quality, design and brand image. Fourth, with the entrance of neo-rationalism, consumers show increasing trends to emphasize wisdom, solidity in goods strategy pursuing high quality fashion and to demand resonable prices. Fifth, concept-oriented. Consumers are changing into pursuing concept appropriate to individual life scene. Prospecting the composition of the 21st century's fashion market, First, sportive casual zone will draw attention more than any other zone. This is because interest in sports will grow according to the increase of leisure time and the expasion of time and space in the 21st century, and also ecology will become the important issue of sports sense because of human beings's natural habit toward nature. Second, the down aging phenomenon will accelerate its speed as a big trend. Third, a retro phenomenon, a concept contrary to digital and high-tech, will become another big trend for its remake, antique, and classic concept in fashion market with ecology trend. New marketing strategy to cope with changing fashion market is as follows. First, with the trend of borderless concept, borders between apparels are becoming vague, for example, they offer custom-made products to consumers. Second, as more enterprises take the way of gorilla and guerrilla where guerrillas who aim at niche market show up will develop. Basically, they think highly of individual creative study, and pursue the scene adherence with high sensitiveness. However this polarization becomes mutually-supplementing relationship showing gorilla's guerilla movement, and guerilla's gorilla high-tech. Third with the development of value retailing, enterprises pursuing mass merchandising of groups called category killers are expanded and amplified to new product fields, and expand business' share. Fourth, using outsourcing, the trend to use exterior function leaving each enterprise's strength by inspecting its own work is gradually strong. Fifth, with the expansion of none store sale, the entrance of the internet and the CD-ROM sales added to communication sales such as catalogues are specified. An eminent American think tank expect that 5-5% of the total sale of clothes and home goods in 2010 will be done by none store sale. Accordingly, to overcome the problems, First international, global level marketing, Second, the improvement of technology, Third, knowledge-creating marketing are needed.

• Asia Marketing Journal
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• v.15 no.1
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• pp.1-22
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• 2013

This case focuses on Shanghai Tang, the first truly Chinese luxury brand that appeals to both Westerners and, more recently, to Chinese consumers worldwide. A visionary and wealthy businessman Sir David Tang created this company from scratch in 1994 in Hong Kong. Its story, spanned over almost two decades, has been fascinating. It went from what best a Chinese brand could be in the eyes of Westerners who love the Chinese culture, to a nearly-bankrupted company in 1998, before being acquired by Richemont, the second largest luxury group in the world. Since then, its turnaround has been spectacular with a growing appeal among Chinese luxury consumers who represent the core segment of the luxury industry today. The main objective of this case study is to formally examine how Shanghai Tang overcame its downfall and re-emerged as one the very few well- known Chinese luxury brands. More specifically, this case highlights the ways with which Shanghai Tang made a transitional change from a brand for Westerners who love the Chinese culture, to a brand for both, Westerners who love the Chinese culture and Chinese who love luxury. A close examination reveals that Shanghai Tang has followed the brand identity concept that consists of two major components: functional and emotional. The functional component for developing a luxury brand concerns all product characteristics that will make a product 'luxurious' in the eyes of the consumer, such as premium quality of cachemire from Mongolia, Chinese silk, lacquer, finest leather, porcelain, and jade in the case of Shanghai Tang. The emotional component consists of non-functional symbolic meanings of a brand. The symbolic meaning marks the major difference between a premium and a luxury brand. In the case of Shanghai Tang, its symbolic meaning refers to the Chinese culture and the brand aims to represent the best of Chinese traditions and establish itself as "the ambassador of modern Chinese style". It touches the Chinese heritage and emotions. Shanghai Tang has reinvented the modern Chinese chic by drawing back to the stylish decadence of Shanghai in the 1930s, which was then called the "Paris of the East", and this is where the brand finds inspiration to create its own myth. Once the functional and emotional components assured, Shanghai Tang has gone through a four-stage development to become the first global Chinese luxury brand: introduction, deepening, expansion, and revitalization. Introduction: David Tang discovered a market gap and had a vision to launch the first Chinese luxury brand to the world. The key success drivers for the introduction and management of a Chinese luxury brand are a solid brand identity and, above all, a creative mind, an inspired person. This was David Tang then, and this is now Raphael Le Masne de Chermont, the current Executive Chairman. Shanghai Tang combines Chinese and Western elements, which it finds to be the most sustainable platform for drawing consumers. Deepening: A major objective of the next phase is to become recognized as a luxury brand and a fashion or design authority. For this purpose, Shanghai Tang has cooperated with other well-regarded luxury and lifestyle brands such as Puma and Swarovski. It also expanded its product lines from high-end custom-made garments to music CDs and restaurant. Expansion: After the opening of his first store in Hong Kong in 1994, David Tang went on to open his second store in New York City three years later. However this New York retail operation was a financial disaster. Barely nineteen months after the opening, the store was shut down and quietly relocated to a cheaper location of Madison Avenue. Despite this failure, Shanghai Tang products found numerous followers especially among Western tourists and became "souvenir-like" must-haves. However, despite its strong brand DNA, the brand did not generate enough repeated sales and over the years the company cumulated heavy debts and became unprofitable. Revitalizing: After its purchase by Richemont in 1998, Le Masne de Chermont was appointed to lead the company, reposition the brand and undertake some major strategic changes such as revising the "Shanghai Tang" designs to appeal not only to Westerners but also to Chinese consumers, and to open new stores around the world. Since then, Shanghai Tang has become synonymous to a modern Chinese luxury lifestyle brand.

• The Journal of Engineering Geology
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• v.23 no.1
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• pp.57-65
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• 2013

We developed a computer program (CDFlow v. 1.0) to design countermeasures against debris flows in natural terrain. The program can predict the probability of landslides occurring in natural terrain and can estimate the zone of damage caused by a debris flow. It can also be used to design the location and size of countermeasures against the debris flow. The program is run using the ArcGIS Engine, which is one of the most well-known Geographic Information System (GIS) tools for developers. The quasi-dynamic wetness index and the infinite slope stability equation were applied to predict landslide probability as a type of slope safety factor. The calculated safety factor was compared with the required safety factor, and areas of high probable potential for landslides were then selected and represented on the digital map. The volume of debris flow was estimated using these areas of high probable potential for landslides and soil depth. The accumulated volume of debris flow can be calculated along the flow channel. To assess the accuracy of the program, it was applied to a real landslide site at Deoksan-ri, Inje-gun, Kangwon-Province, where four debris barriers have been installed in the watershed of the site. The results of soil tests and a field survey indicate that the program has great potential for estimating probable landslide areas and the trajectory of debris flows. Calculation of the capacity volume of existing debris barriers revealed that they had insufficient capacity to store the calculated amount of debris flow. Therefore, this program enables a rational estimation of the optimal location and size of debris barriers.

• Journal of Korea Spatial Information System Society
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• v.6 no.1 s.11
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• pp.31-50
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• 2004

With the growth of wireless communication networks and mobile devices taking in GPS, Location-Based Service(LBS) is becoming an integral part of mobile applications. LBS can deal with location-aware features such as persons holding mobile phones or vehicles equipped with GPS, and provide the users with the location information of the features. Thus it is necessary to develop moving object database systems to store, manage, and query moving objects which change their locations continuously as time passes. In this paper, we design and implement a query processing component which deals with moving objects as a key data type. For this component, we define a new SQL-like query language(called MOQL) and as a consequence, design and implement modules that analyze and execute queries. It supports various types of operators that process range queries, infer topological relations, compute trajectories, and find k-nearest neighbors. It can be used as a subsystem if other application systems which deal moving objects and also supports ADO.NET interface that can be used to interact end-users.

• Tunnel and Underground Space
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• v.24 no.2
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• pp.155-165
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• 2014

Multiple thermal energy storage (TES) caverns can be used for storing thermal energy on a large scale and for a high-aspect-ratio heat storage design to provide good thermal performance. It may also be necessary to consider the use of multiple caverns with a reduced length when a single, long tunnel-shaped cavern is not suitable for connection to aboveground heat production and injection equipments. When using multiple TES caverns, the separation distance between the caverns is one of the significant factors that should be considered in the design of storage space, and the optimal separation distance should be determined based on a quantitative stability criterion. In this paper, we described a numerical approach for determining the optimal separation distance between multiple caverns for large-scale TES utilization. For reliable stability evaluation of multiple caverns, we employed a probabilistic method which can quantitatively take into account the uncertainty of input parameters by probability distributions, unlike conventional deterministic approaches. The present approach was applied to the design of a conceptual TES model to store hot water for district heating. The probabilistic stability results of this application demonstrated that the approach in our work can be effectively used as a decision-making tool to determine the optimal separation distance between multiple caverns. In addition, the probabilistic results were compared to those obtained through a deterministic analysis, and the comparison results suggested that care should taken in selecting the acceptable level of stability when using deterministic approaches.

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.1051-1056
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• 2007

In current web-based systems, it is generally recognized that one way flow of information from providers to users can cause the static problem of document structure. Therefore, information update frequency and interaction between providers and users are quiet slow. Monopolized information can obstruct the free user's access and heterogeneous format and different protocols also make users difficult to retrieve and to collect information. To resolve these problems, in this study, we introduce the Web 2.0 to move toward the user's participation and share based on the social network and the OAI protocol to improve the free access and the interoperability on bibliographic information for Life Science and then design the bibliographic information network for life science. This network has four main functions such as: 1) Open Repository function that can make up user community for sharing and data exchange. Data such as article, seminar material, research note and research report are considered in design. 2) Open Collection function that can collect and store the metadata on distributed bibliographic information networks, 3) Open Access function that can manage the metadata in the open access environment, and 4) Administration function that can monitor the user activity and statistics and can inspect the registered data.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.41 no.4
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• pp.263-270
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• 2017

The shipbuilding industry uses large stationary tanks to store low-pressure air, which is used to open and close large shut-off valves. However, when supplying air from the tank to a distant valve, there are problems related to the need for supplementary pipes and the pressure drop during transportation. In this study, a portable welded vessel for storing high-pressure nitrogen (11 kg, 10 L, and 50 bar) was designed to prevent air leakage and improve the convenience of workers. This pressure vessel was elliptical to reduce the number of welded parts, which are structurally weak. The thickness and ratio of the major and minor axes of the pressure vessel were calculated to verify its structure stability at the working pressure (50 bar), and that the proposed weight and capacity were satisfactory. The residual stress caused by the welding process was calculated by performing a transient thermal-structural coupled field analysis using the ANSYS parametric design language (APDL), and the fatigue life of the vessel was verified based on the Goodman criterion.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.5 s.118
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• pp.76-83
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• 2006

The purpose of this study was to investigate the performance of porous grass block. For the investigation, Festuca arundinacea and Zoysia japonica 'Zenith' were planted, and the volume of evapotranspiration and remains were examined based on different materials in the water tank in the experiment of Festuca arundinacea, the volume of water storage of treatment with perlite ($10.84{\iota}/m^2$) was higher than that with drainage ($7l/m^2$). The difference between the two was $3.84/m^2$. The drainage treatment without water storage capacity showed the higher degree of dryness in turf grass. The volume of evapo-transpiration of treatment with perlite was the highest (21.57mm/week). The volume of evapotranspiration of treatment with sand was 19.57mm/week, and with treatment with drainage was 18.24mm/week. Based on the measured volume of daily evapotranspiration of $2.60{\sim}3.08mm\;d^{-1}$, it was determined that the unit with water storage capacity would store water of one to two days usage compared to unite without such storage capacity. In the experiment of Zoysia japonica 'Zenith', the volume of water storage of treatment with perlite was $10.77l/m^2$ which was similar to the former experiment. The volume of evapotranspiration of treatment with perlite and sand were 21.64mm/week and 20.64mm/week, respectively. In case of airtight water tank, the volume was measured as 22.06mm/week. Each treatment has no notable difference in the volume of evapotranspiration. In conclusion, from the investigation in this study, porous grass block with water tank was found to be effective in plant growth under low irrigation. As the ecological area ratio and vegetated porous pavement have became more emphasized, additional study of rain infiltration and reservoir effect are needed in the future.

• Journal of Advanced Navigation Technology
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• v.26 no.2
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• pp.99-104
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• 2022

Recently, the domestic demand for weapon systems based on aircraft platforms is gradually increasing. In particular, the demand for effective precision guided missile(PGM) which cruises for several hundred kilometers after launch to strike the ground target is rising drastically, but it is in the early stages of development, and research based on it are limited. This paper is a study on the power converter unit(PCU) within PGM which is mounted on an aircraft platform based on MIL-STD-1760, which is an interface between an aircraft and PGM. We investigated the electrical properties and structure of the umbilical connector, and the aircraft/store electrical interconnection system. Also, the focus on the design specifications of the PCU that supplies power were described. This result 3 phase AC input, which is the state for the guided simulation power supply in the state of being mounted on an aircraft that rectification method with power factor correction(PFC) compared to bridge rectifier circuit. In the future, it may be used as a basis for power supply design on aircraft mounted weapon systems.