• 한국멀티미디어학회논문지
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• 제20권12호
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• pp.1856-1864
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• 2017

The ultimate goal of multimedia in bio-signal research is to approach multimedia contents through bio-signal. Hence it is important to interpret user's emotions by analyzing his or her bio-signals. In this paper, we construct ERP task of oddball component to analyze EEG signal between normal stimuli and fear stimuli and measure EEG during ERP task. The results from extracted ERP component show that there is a difference in N200 in visual stimuli, P300 in auditory stimuli, and N100 and P300. Moreover, there are larger changes in audiovisual stimuli, indicating that users recognize greater fear of crime when visual and auditory stimuli are simultaneously presented.

• Journal of Biosystems Engineering
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• 제35권2호
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• pp.100-107
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• 2010

This study was conducted to investigate the effects of electric current stimuli and high-voltage electric field treatments on brown rice germination. The brown rice stimulated by electrical current stimuli, functional electrical stimuli of a pulse type, and high-voltage electric field treatments were observed (Type I, II and III). Treatment Type I was a method of semi-soaking brown rice with electric current stimuli of 0.13 V/cm, 0.19 V/cm, and 0.25 V/cm into Petri-dishes for 72 hours. Type II was a method of semi-soaking brown rice with functional electrical stimuli of a pulse type(DC 1 V, 1 Hz, 5%, and duty cycles of 5%, 20%, and 35%) into Petri-dishes for 72 hours. Type III was a method of water-soaking with high-voltage electric field treatments for 60 hours. High-voltage electric field treatments at 15 kV/cm were also conducted for 2.5 min, 7.5 min, and 10 min, respectively. The germination rate and the sprout growth of brown rice germinated by electric current stimuli with 0.13 V/cm, 0.19 V/cm, and 0.25 V/cm were increased by about 10-15% compared with those of the control group. The germination rate and the sprout growth of brown rice germinated by functional electrical stimuli of pulse type(DC 1 V, 1 Hz, 5% duty cycle) were increased by about 10∼15% compared to those of the control group. Also, the best effective treatment among high-voltage electric field treatments was the 10 min group at 15 kV/cm. The germination rate and the sprout growth of brown rice germinated by this treatment of 10 min at 15 kV/cm were increased by about 10∼20% compared to those of the control group. The treatments of electric current stimuli and high-voltage electric field accelerated the germination rate and sprout growth of brown rice by about 10∼15% compared to those of the control group.

• 한국의류학회지
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• 제33권10호
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• pp.1601-1610
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• 2009

Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unplanned purchase of clothing and examined the decision-making processes. The results (according to the need recognition level of consumers prior to stimuli) show three types of unplanned purchase of clothing products that are classified as: the need-manifesting type, the need-embodying type, and the need-reminding type. In addition, each type is reclassified into the high-cognition type and the low-cognition type according to the cognitive effort level of consumers during the purchase decision-making process. The need-manifesting type recognized a buying need after exposure to stimuli and then engaged in unplanned purchases. The need-embodying type recognized a problem, but the purchase intention was not concrete. The need-reminding type recognized a desire to buy clothing products, but temporarily forgot it, and then later remembered the problem recognition from the past after experiencing the stimuli.

• 인지과학
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• 제27권1호
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• pp.61-99
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• 2016

본 논문은 이성적 정보와 감성적 정보에 대해 어떠한 정보 유형이 광고소구의 관점에서 더 효과적인가를 반응시간과 재인 측면에서 검증함과 동시에, 정보의 유형별로 뇌 기능 상의 관계를 fMRI를 이용하여 분석하여 정보유형별 인지처리 상의 차이를 설명하고자 하였다. 이를 위해 두 가지 실험을 수행하였는데, 첫 번째 실험은 두 종류의 자극 유형에 해당하는 광고카피 - 이성에 소구하는 자극과 감성에 소구하는 자극 - 에 대해 어떠한 유형에 해당하는지를 피실험자가 결정하게 하는 과제를 수행하게 하였으며, 자극의 제시로부터 소구 형태를 판단하기까지 소요되는 반응시간의 측정을 통해 각 자극 유형별 효과를 측정하고, 이 때 활성화되는 뇌 영역을 분석하여 인지처리 상의 기능을 비교하였다. 두번째 실험은 자극 유형별로 재인효과를 측정하고, 이 때 활성화되는 뇌 기능 영역 간의 차이를 분석하여 재인 시의 인지처리 상의 기능을 비교하였다. 이러한 실험연구를 통한 결과를 요약하면 다음과 같다. 첫째, 반응시간의 측면에서 감성적 자극에 대한 반응시간이 이성적 자극에 대한 반응시간보다 빠르게 이루어 졌고, 재인 측면에서는 이성적 자극에 대한 기억의 효과가 감성적 자극에 대한 기억보다 높게 나타났다. 둘째, fMRI를 이용한 뇌 기능상의 특징을 보면 이성적 자극의 경우 상대적으로 활성화의 수준이 높은 뇌 영역들은 행동 조정 혹은 작업 기억과 연계된 곳이었다. 반면, 감성적 자극의 경우 상대적으로 활성화의 수준이 높은 뇌 영역은 언어처리와 연계된 곳이었다. 본 연구를 통하여 이성적 자극과 감성적 자극의 소구 효과가 다름을 확인할 수 있었고, 각 소구 형태별로 뇌 기능상의 인지적 차이를 확인할 수 있었다.

• Journal of applied mathematics & informatics
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• 제6권3호
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• pp.953-959
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• 1999

In modern applications of response data analysis, it has been found that there are stimuli which are independent for some com-binations of levels antagonistic for other and synergistic for some other combinations of levels. Obviously the classical models of stimuli re-sponse function fail to portray such inconsistent behaviour of the stim-uli. The classical model also fail to represent response functions of increasingly synergistic stimuli. Thus it has become necessary to build another type of models to represent relations of both synergistic and an-tagonistc for some combination of levels. This paper will propose a new model that can well explain such inconsistent behaviour of two jointly acting stimuli.

• 대한건축학회논문집:계획계
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• 제34권9호
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• pp.55-66
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• 2018

This study aims to propose color affective model of indoor space by evaluating subjects' physiological responses according to the types of behavioral and affective system. 99 subjects(44 females, 55 males) in their 20s, who had no disorders in visual perception, participated in the experiment. To categorize the subjects based on behavioral and affective system, BAS/BIS scale and Affective scale were used. Color stimuli were composed of five basic colors and three tones: vivid, pale and dull tone of R, Y, G, B, P. For physiological experiment, right and left prefrontal alpha activity was measured to analyze prefrontal EEG asymmetry. Participants were exposed to fifteen color stimuli for 20 seconds each other under the positive and negative emotional condition in a research room with the natural light blocked. The results and conclusion of this study are as follows. Along with factors of behavioral and affective system, cluster analysis was carried out and four types were classified. Type A had high BAS sensitivity, especially high 'drive' trait, and showed high levels of 'anxiety' and 'anger'. Type B had low BAS sensitivity, especially low 'fun seeking' and low 'drive' trait, and showed low levels of 'anxiety' as well as low levels of 'happiness'. Type C had low BIS sensitivity and showed high levels of 'happiness' and low levels of 'sadness'. Type D had high BIS sensitivity and showed high levels of 'lethargy' and 'sadness'. As a result of EEG signal analysis of color stimuli, Type B, Type C, and Type D showed significant differences in prefrontal alpha asymmetry under the negative emotional stimuli. Type B showed more left prefrontal activation in the spaces with pale R and dull G. Type C showed more left prefrontal activation in the spaces with vivid Y and B, pale R, and dull R, G, P. Type D showed more left prefrontal activation in the spaces with vivid Y and P, pale R, Y, P, and dull R, Y, G, B, P. The group of high BAS sensitivity was not influenced by color stimuli under the emotional conditions, whereas the group of high BIS sensitivity was affected by color stimuli under the negative emotional conditions. They showed left prefrontal activation when they were exposed the spaces with vivid, pale, dull tones of Y and P wall.

• Journal of Biosystems Engineering
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• 제31권6호
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• pp.506-513
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• 2006

The effects of ultrasound stimuli on the germination and sprout growth of brown rice were investigated. Ultrasound was applied to brown rice at the frequencies of 28, 40, and 60 kHz before germination test and it was germinated in three methods (Type I, II and III). Type I was to soak brown rice into water for 60 hours. Type II was to expose brown rice to air for 48 hours after soaking them into water for 12 hours. Type III was a repetitive method of water-soaking and air exposure for 12 hours respectively. The most effective method for the germination was Type III without ultrasound. However, Type I was a best method after ultrasound treatment. As power of ultrasound increased, sprouts grew faster after brown rice were treated in 40%, 70%, and 100% power (0.137, 0.241, and 0.344 $W/cm^2$) at 40 kHz. The good treatments for fast sprout growth of brown rice at each frequency were the 28 kHz-10min group, the 40 kHz-5min group, and the 60 kHz-20min group of Type I. The best effective treatment was the 40 kHz-5min group at 0.344 $W/cm^2$ and at that condition the time required for sprout growth of 2.5 m was 51.9 hours. The ultrasound stimuli was very effective in the beginning of the rice germination, and the germination ratio was more than 95% in all ultrasound treatments.

• 대한가정학회지
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• 제48권10호
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• pp.121-132
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• 2010

This study was intended to identify the persuasion effects of online cosmetic advertising according to scarcity message type and product type. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(scarcity message type: quantity scarcity message vs distinctiveness scarcity message) X 2(product type: hedonic product vs utilitarian product) factorial design. Participants were 160 students, and they allocated 40 students in each group. They responded a questionnaire. The results were as follows. First, distinctiveness scarcity message showed more effective than quantity scarcity message in advertising attitude, product attitude, brand attitude, and purchase intention. Second, hedonic product showed more effective than utilitarian product in advertising attitude, product attitude, brand attitude, advertising attention, click-through intention, and purchase intention. Third, there was interaction effect according to scarcity message type and product type on the aspect of advertising attitude, advertisement attention, and click-through intention.

• 한국멀티미디어학회논문지
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• 제21권1호
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• pp.1-9
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• 2018

Much research has been conducted to judge aesthetic value for a single type of stimuli, but research to determine aesthetic value when two kinds of stimuli are presented at the same time is not explored in depth. In this paper, we measure the difference between the presentation of visual stimuli like general image and the presentation of signboard image including text stimuli using EEG. In the experiment, two oddball tasks were performed for general images and signboard images, and EEG changes according to the aesthetic value of the images were measured. As a result, the change of ERP in signboard image was larger than that of general image. We confirmed that more visual information was received and processed when two stimuli were presented at the same time.

• 한국컴퓨터그래픽스학회논문지
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• 제29권3호
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• pp.33-43
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• 2023

기존 연구에 따르면 감정은 신체 감각 및 신체 움직임과 같은 신체적 변화에 영향을 주고, 감정 자극에 따라 다르게 나타난다고 알려져 있다. 그러나, 감정의 자극에 따른 신체 감각 및 신체 움직임의 활성화 정도 및 Autonomous emotion recognition(AER) 시스템의 성능에 미치는 영향에 대한 연구는 아직 알려져 있지 않다. 본 연구에서는 20명의 피험자를 대상으로 3가지 종류의 감정 자극(단어, 사진, 영상)을 활용하여 AER 시스템에 미치는 영향을 연구하였다. 측정 변인으로는 정서적 반응, 컴퓨터 기반 자가 보고, Motion Capture 장비를 통해 측정한 신체 움직임을 활용하였다. 본 연구의 결과를 통하여 영상 자극이 다른 자극에 비해 더 많은 신체 움직임을 유도하는 것을 확인하고, 영상 자극을 통해 수집한 신체적 특이점이 AER을 위한 분류 정확도 역시 가장 높음을 확인하였다. 신체 움직임을 기반으로 한 감정적 특이점은 행복, 놀람, 분노, 중립 등에서 감정 유도 자극의 종류에 따라 비슷한 패턴이 나타남을 확인하였다. 본 연구의 결과는 향후 신체적 변화를 기반으로 한 AER 시스템 연구에 기여할 수 있을 것으로 기대된다.