• 제목/요약/키워드: Sports wear

검색결과 239건 처리시간 0.022초

신도시 여성 소비자의 의류상점 선택행동에 관한 연구 (Apparel Store Patronage Behavior of Female Consumers in Satellite Cities)

  • 고애란
    • 대한가정학회지
    • /
    • 제35권3호
    • /
    • pp.77-88
    • /
    • 1997
  • The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

  • PDF

스노우보드 웨어에 대한 착용 실태조사 연구 (Research on the Actual Condition of Snowboard Wear)

  • 류신아;박길순
    • 복식문화연구
    • /
    • 제11권5호
    • /
    • pp.721-736
    • /
    • 2003
  • As for the purposes of the research: First, on the wearers of snowboard wear on the market, I intend to investigate contents related with purchase, price, brand, style, etc., and grasp requirements and complaints. Second, I intend to know the evaluations of users according to itemized questions on the snowboard wear on the market. Third, I like to provide basic materials by investigating itemized requirements for the development of snowboard wear. On the male & female snowboarders on a skiing ground, I carried out a preliminary investigation in December, 2001, and a main investigation from January to February, 2002. The results are as follows: 1. Many of them purchased imported quality goods, and the rate purchase was high between 20~25 year. Loose two-piece suits of different colors were preferred. The most uncomfortable part proved to be a neck part. 2. The degree of general satisfaction with the snowboard wear on the market was 4.60. And in terms of itemized evaluation, dissatisfaction was found in Clothing construction, facility of laundry and handling, price and brand rather than in style, fiber composition and tactile sensation. 3. In the investigation of the requirements in case of snowboard wear development, the most common requirement was the facility of action. I believe this should be met by study on the choice of pertinent margin and the pattern development.

  • PDF

20세기 여자 테니스웨어의 시대별 디자인 특성 고찰 (A Decade by Decade Exploration of Design Features of Women's Tennis Wear in the Twentieth Century)

  • 박신미;이재정
    • 복식
    • /
    • 제60권4호
    • /
    • pp.126-145
    • /
    • 2010
  • The purpose of this research is to classify the design features of twentieth century women's tennis wear. The specific research questions are; how tennis has developed and what is the relationship between tennis wear and modern dress? What are the important developments in women's tennis wear design in the twentieth century? What are the characteristics exhibited in each decade in women's tennis dress? This paper conducted current research by considering the women's tennis wear as a background of dress simplification. Forty pictures showing tennis wear from international tennis games' catalogues and literatures were selected for this study. Researchers employed a qualitative research method providing a systematic review of the previous studies analyzed by content. The results show that sportswear has become an important trend in contemporary fashion. Tennis wear also had influence on modern dress. Current development is concentrated on functional new materials and sports marketing.

상관분석(相關分析)에 의(依)한 타월직물(織物)의 품질평가(品質評價) (A Study on Correlational Analysis of Towel Fabric Quality)

  • 박병기;임진모
    • 품질경영학회지
    • /
    • 제7권2호
    • /
    • pp.11-16
    • /
    • 1979
  • Recently towel cloth has a good prospect as sports wear and out fashion wear. So we will discuss correlational effects between towel cloth quality and it's physical properties. In order to investigate the effect of pile length on the stiffness and absorption of the towel cloth, some experiments have been carried out, and then analyzed by the correlation coefficient.

  • PDF

남성용 하절기 아웃도어 집업 티셔츠 디자인 개발 (Development of the zip-up T-shirt design for men's outdoor clothing in summer)

  • 김고운;김윤
    • 복식문화연구
    • /
    • 제28권1호
    • /
    • pp.131-145
    • /
    • 2020
  • As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

태권도 시범단 K-TIGERS 공연복 디자인 개발 연구 (Development of Taekwondo Performance Wear for K-TIGERS)

  • 김찬주;노미경
    • 복식
    • /
    • 제67권2호
    • /
    • pp.36-51
    • /
    • 2017
  • Taekwondo has been known as one of the most symbolic korean sports to publicize Taekwondo various groups have performed exhibitions. These exhibition performances have gained popularity domestically and globally due to the exhibitions' display of artistry and technical mastery. Performance wear has also received wide exposure and thus needs artistic symbolism and functional considerations. This study was done to develop Taekwondo exhibition performance wear for K-Tigers, one of the most active Taekwondo exhibition performing groups. Investigation of current Taekwondo exhibition performance wear and interviewing with K-Tigers members and staff were conducted before designing the uniforms. Interviews demonstrated 3 guidelines: First, the uniforms should not be too different from the traditional wear, but still look unique. Second, it should symbolize the Korean spirit and culture. Third, it should be casual and trendy enough to appeal to young people. Based on these guidelines, 3 styles were made: Dobok style, Hanbok style and Casual style. 5 final designs were selected among 75 sketches with the consensus of the K-Tigers members. This was followed by the 3-step correction process: wearing, check fitting, and correcting design and pattern to provide satisfaction to wearers, and give more detailed information to Taekwondo performance wear design.

현대 여성 스포츠웨어에 표현된 에로티시즘에 관한 연구 (A Study on the Eroticism Expressed on the Female's Contemporary Sportswear)

  • 김선화
    • 한국패션뷰티학회지
    • /
    • 제5권1호
    • /
    • pp.8-13
    • /
    • 2007
  • The purpose of the study was to analyze how to express the eroticism on the female's contemporary sportswear. Six hundred fifty few pictures in the fashion magazines such as Vogue, and Elle etc., and at the collections through the internet from 2000 to 2005, were used for the analysis. Other related books and articles were also used for the study. The eroticism on the female's contemporary sportswear was mainly expressed through two ways such as direct exposure and indirect exposure. The details of the eroticism expressed through these two ways were as follows; 1. The extent of direct exposure in bust area and leg were excessive compared to other body area specially in tennis wear, swimsuit, boxing wear and dance wear etc. 2. See-through and close adhesion were used in order to express eroticism indirectly.

  • PDF

다꾸지 기법에 의한 이륜자동차 브레이크 디스크의 마찰특성에 관한 연구 (A Study on Friction Characteristics for Motorcycle Disk Using Taguchi Experimental Design)

  • 전환영;류미라;이상재;박흥식
    • 동력기계공학회지
    • /
    • 제10권3호
    • /
    • pp.67-72
    • /
    • 2006
  • The effect of manufacturing parameters on wear and improve cooling of motorcycle break system was studied using a disk-on-pad type friction tester. Such parameters conditions have an effect on the wear and improve cooling factor such as applied load, sliding speed, frictional time and number of ventilated disk hole. However, it is difficult to know the mutual relation of these factor. In this study, the wear and cooling characteristics using design of experiment containing 4 elements were investigated for an optimal condition for the best motorcycle disk break system employing Taguchi robust experimental design. From this study, the result was shown that vents have an effect on convection area improving more cooling ability and reduced wear of the disk.

  • PDF

A Study on the Difference in Consumer Demand of Leports Wear and Its Implication for Apparel Development by the Types of Motivation to Participate in Marine Leisure Sports

  • Yu, Cheon;Cha, Su-Joung
    • 한국컴퓨터정보학회논문지
    • /
    • 제27권12호
    • /
    • pp.239-249
    • /
    • 2022
  • 본 연구는 레저스포츠 참여동기를 유형화하고 그 유형에 따라 레저스포츠웨어에 대한 소비자의 요구 차이를 분석하고자 하였다. 분석결과, 선호 소재의 기능성은 움직임, 쾌적성, 체온유지 등으로 구성되었고, 구매 시 고려요인은 기본 중시, 과시성 중시, 실용성 중시 등 3개의 하위요인이 추출되었다. 개선 요구사항은 기본 기능 개선과 다양한 기능 추가 요인으로 구성되었고, 구매 만족 요인은 브랜드와 실용성, 디자인, 기능성 등 3개의 요인으로 구성되었다. 해양 레저스포츠 참여동기는 매니아, 여가, 건강 유형으로 그룹화되었다. 선호 소재의 기능성은 매니아 유형과 여가 유형이 건강 유형보다 움직임, 쾌적성, 체온유지 기능성을 선호하였다. 구매 시 고려요인은 매니아 유형과 여가 유형이 건강 유형보다 기본 중시, 과시성 중시, 실용성 중시 요인에 대한 고려가 더 높았다. 개선 요구사항에서는 기본기능 개선과 다양한 기능 추가 모두 매니아 유형이 가장 높고 건강 유형이 가장 낮았다. 구매 만족 요인에서는 실용성과 브랜드는 여가 유형이 높았고, 기능성 요인은 매니아 유형과 건강 유형이 높은 것으로 나타났다. 매니아층을 위해서는 기능성과 추가기능에 초점을 맞추고 건강 유형은 디자인이나 활용도 등을 중심으로 제품 개발이 이루어져야 할 것으로 생각된다.

국내 20, 30대 남성의 애슬레저웨어 착용실태조사 (A Survey on the Athleisure Wear Wearing Condition of Korean Men in Their 20s and 30s)

  • 김은경
    • 한국의상디자인학회지
    • /
    • 제26권1호
    • /
    • pp.45-60
    • /
    • 2024
  • This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.