• 융합보안논문지
• /
• 제19권1호
• /
• pp.121-126
• /
• 2019

급성장하고 있는 빅데이터 시장에서 주목받는 스포츠분야의 초창기 빅데이터 활용 범주는 선수의 기량과 경기력 향상을 위한 빅데이터 분석이 주를 이루었고, 이후 스포츠 환경 변화의 흐름으로 사물인터넷과 인공지능 기술과 같은 ICT 기술의 적용을 통해 보다 섬세하고 다양한 데이터를 수집하고 분석할 수 있는 '빅데이터 기술'이 적용되었다. IT기업인 알리바바는 기존의 인터넷 콘텐츠의 유통 플랫폼을 통해 세계 최고 수준의 스포츠 콘텐츠를 무기로 새로운 스포츠 경험을 제공하고자 빅데이터를 활용하였으며, 가상현실을 활용한 스포츠콘텐츠도 빅데이터 분석을 통해 기술 훈련에 활용되고 있다. 향후 스포츠콘텐츠의 빅데이터의 활용은 스마트 환경에서 무궁무진한 가치와 가능성을 가지고 있으나 스포츠콘텐츠를 관리하고 공유할 수 있는 플랫폼의 부족과 한계점을 극복하는 것이 필요하다. 이러한 문제를 해결하기 위해서는 스포츠콘텐츠를 제공하는 기업 또는 제공자의 인식의 전환과 스포츠 콘텐츠를 제공할 수 있는 전문인력을 양성하고 확보하는 것이 중요하며, 또한 스포츠콘텐츠로부터 쏟아지는 빅데이터를 체계적으로 관리 활용을 위한 시스템 개발을 위한 정책 추진이 필요하다. 이 외에도 빅데이터 활용에 있어 개인정보 노출문제를 해결하기 위한 사회적 논의를 통한 법적 제도 마련의 노력이 요구된다.

• 경영과학
• /
• 제31권4호
• /
• pp.151-163
• /
• 2014

The sports industry is expected to develop into a huge business through convergence with existing industries such as the broadcasting/information communications, health/medicine, and entertainment/leisure. This paper aims to extract and analyse the candidated promising sports industries at the national level in order to promote them in the long term, and adopts a policy-based approach to such efforts. To extract promising sports industries at the national level, a methodology that considers economic effects such as global competitiveness, technological characteristics, and the creation of jobs, as well as technical development projects, should be adopted. In this study, It was extracted 59 candidated promising sports industries using literature review and expert opinions. As a result of in-depth survey, we found some critical implications each area as follows; health club operation in the lifetime and participation sports area, female sports dance in the welfare sports area, new material sports shoes in the lifetime and welfare sports area, and dynamic training system in the professional sports area.

• Journal of Sport and Applied Science
• /
• 제4권2호
• /
• pp.11-17
• /
• 2020

Purpose: Sports is an activity created by human beings and is related with natural and human environments, and it is a physical activity which inherently interacts with geographical properties. With the above views, it is clear that sports reflect human culture and physical environment, which are closely related to places or spaces in terms of origin, propagation and diffusion, or geography in a broader sense. This study explored the relationships between sporting activities and geography with an environmental view. Research design, data, and methodology: The study employed qualitative methodology to review the association between sport and geographical perspective. The study reviewed the broad documents including journals, periodicals, reports and so forth. Results: First, since its inception in the 1960s, research on sports geography has been steadily studied in many international geography and non-geographic research journals. Second, it reflects the distinct characteristics of the relationship between sports and geography (relationship with physical geography and humanities). Third, as a spatial approach to sports, it is the place of sports, globalization of sports, and the tourist attraction of sports. Conclusion: the findings of this study provides insights for sport geography and could be applied to the current sports industry. Further implications were discussed.

• 한국콘텐츠학회논문지
• /
• 제16권11호
• /
• pp.796-805
• /
• 2016

본 연구는 ICT융합 스포츠 콘텐츠 게임 기기제품 체험자를 대상으로 즐거움, 편리성, 유용성이 게임만족도 및 재사용의도에 미치는 영향력을 분석하는 것이 목적이다. 연구의 목적을 달성하기 위해 ICT융합 및 확장된 기술수용모형(TAM: Technology Acceptance Model)에 바탕을 두고 연구모형 및 가설을 설정하였다. 본 연구의 제안된 연구모형은 국립대구과학관을 방문하여 ICT융합 스포츠 게임기기를 체험한 271명을 대상으로 SmartPLS 2.0을 이용하여 구조방정식 모형으로 분석하였다. 분석결과, 첫째, 즐거움, 편리성, 유용성은 게임만족도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 게임만족도는 재사용의도에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 ICT융합 스포츠 게임기기 업체의 콘텐츠 개발에 도움을 줄 것으로 보인다.

• International journal of advanced smart convergence
• /
• 제10권4호
• /
• pp.14-21
• /
• 2021

The purpose of this study is to investigate the effect of consumers' engagement through SNS sports advertisements on purchase intention through advertising attitudes and product trust for the disabled. In other words, it was intended to investigate how the disabled people's intention to purchase products is formed by acting on various sports product advertisements that are seen during SNS activities. Accordingly, a survey was conducted on 300 people with disabilities participating in sports for the disabled. As a result, it was found that functional engagement had a positive effect on both advertising attitude and product trust, and advertising attitude and product trust had a positive effect on purchase intention. However, emotion engineering and communal engineering were found to have a negative effect on advertising attitudes and not on product trust.

• 산업융합연구
• /
• 제8권1호
• /
• pp.1-18
• /
• 2010

The purpose of this study is to examine the impacts of sports marketing mix factors on brand equities and consumer behaviors. The findings of this study are as follows: first, there are differences in sports marketing mix factors, depending on individual characteristics. Differences are found in gender and living standard with regard to individual characteristics and prices. second, there are differences in brand equities, according to individual characters. third, sports marketing mix factors impact brand equities. fourth, the sports marketing mix factors impact perceive quality, brand recognition, location related to brand image and products. fifth, sports marketing mix factors impact brand equities and consumer behaviors. In regards with brand equities and repeat purchases, sports marketing mix factors impact promotion, products, perceived quality and image. In satisfaction, the sports marketing mix factors impact location, price promotion and product recognition. In the intention of transmission by word of mouth, the factors impact price, products, perceive quality and image.

• 디지털융복합연구
• /
• 제13권10호
• /
• pp.579-586
• /
• 2015

어린 초등학교 2~6학년 학생들을 대상으로 과학적이며, 체계적인 훈련을 지원하기 위하여 전국 권역별 대학교를 중심으로 체육영재센터를 운영하고 있다. 이를 위하여 초등학생 2~6학년을 대상으로 기초체력 및 잠재력 검사를 통해 선발운영토록 한다. 하지만 현재 시행 중인 이러한 선발방법은 체육영재 학생들에 대한 질적 평가는 포함되어 있지 않으며, 특히 측정시점에서의 체력, 체격요인에 의하여 상위 순위에 의하여 체육영재를 선발하는 방식으로써 대상 학생들에 대한 잠재적 능력의 평가 및 내재적 평가는 포함되어 있지 않다. 이에 본 연구에서는 윤영길(2011)의 경기지능을 바탕으로 체육영재의 잠재력을 평가할 수 있는 관찰방법에 기초한 영재성 판별 도구를 개발하고자 하였다. 이를 위하여 2회에 걸친 전문가 협의를 통해 체육영재 판별을 위한 하위요인을 추출하였으며, 추출된 하위요인을 바탕으로 현장 지도자들의 관찰방법에 기초한 훈련지능, 학습능력, 실천지능의 요인별 16개의 평가문항을 개발, 제시하였다. 제시된 평가문항은 체육영재 학생들의 질적 평가에 도움이 될 것이며, 아울러 체육영재 선발을 위한 내재적 평가 방법으로의 활용도 기대해 본다.

• Journal of Sport and Applied Science
• /
• 제3권2호
• /
• pp.11-16
• /
• 2019

Purpose: New sports is a modified physical activity which is developed for participants to easily learn and play. This study is to analyze distribution channels and related strategies of Korea new sports and to discuss strategies for promoting Korea new sports, especially for two-two ball. Research design, data, and methodology: The study reviewed literatures including documents of Dae-Han two-two-ball association and new sports related research articles. Results: First, Dae-Han two-two-ball association has introduced two two ball to consumers via educational organizations such as schools and youth education sectors. Second, Dae-Han two-two-ball association has introducted two two ball to school teachers by teacher training sessions. Third, Dae-Han two-two-ball association has educated future instructors and provided certificates to them. Fourth, Dae-Han two two ball association has applied governmental projects and sought to promote domestic new sports. Finally, Dae-Han two two ball association has hosted national events every year for facilitating Korea new sports across nation. Conclusions: In conclusion, Korea new sports shoud be spread out by school teachers and educational organizations. Two-two ball association needs to develop a systematic educational and managerial process for training instructors. Finally, Two-two ball association needs to make opportunities of teacher training sessions. Future directions were discussed.

• Journal of Sport and Applied Science
• /
• 제5권2호
• /
• pp.55-61
• /
• 2021

Purpose: This study aims to obtain basic data for conceptual establishment of sports participation and perceived benefits by considering prior research on the effects of sports participation to derive variables for perceived benefits of sports participants. Research design, data, and methodology: This study used an integrated literature review. A conceptual model is designed with reference to a prior study by adopting a guiding theory. Based on the key words. The literature collection was conducted online, and the reference period for the literature collection was for studies published between 2015 and 2020. Results: First, a total of seven related variables were derived from the literature analysis related to sports participation and physical benefits. Second, a total of six variables were derived from the literature analysis related to sports participation and mental benefits. Third, a total of four related variables were derived through a literature analysis related to sports participation and social benefits. Conclusions: Health fitness, objectified body consciousness, and social body shape anxiety, including body composition, approach physical benefits among perceived benefits through sports participation, and physical self-efficacy and physical self-concepts are related to physical benefits but are also shown to be related to mental benefits. And successful aging is seen to be close to social benefits and related to some mental benefits. Mental and social benefits can be seen as the variables derived from the results being related to the benefits, and more in-depth exploration of perceived benefits is needed.

• 한국융합학회논문지
• /
• 제7권5호
• /
• pp.269-277
• /
• 2016

본 연구는 청소년의 전인적 건강형성을 위한 아웃도어 스포츠 활동과 e-스포츠 활동에 대한 융합적 수행 모델을 연구하였다. 이를 위해 청소년의 전인적 건강의 영역을 신체적 건강, 정신적 건강, 그리고 사회적 건강의 3가지로 정의하고, 아웃도어 스포츠와 e-스포츠에 관련된 선행 연구를 검토하였다. 그리고 두 스포츠가 각 영역에서 청소년의 건강과 어떠한 상관관계를 이루는지 측정할 수 있는 변인을 추출하였다. 총 영역은 모두 4가지로 1) 기본 인적 사항은 성별과 연령, 선호 스포츠와 수행 시간 등을 2) 신체적 건강 측정을 위해서는 PAPS의 기본 측정 6개 문항을 3) 정신적 건강은 스트레스 지수, 자기효능감, 주관적 건강, 자아존중감을, 4) 사회적 건강 측정을 위한 변인으로는 가족, 친구, 학교, 사회 관련 변인으로 구분하여 각각 1-4문항씩 총 36문항이다. 정신적 건강과 사회적 건강 영역을 조사한 결과, 가족 관계, 친구 관계, 자신에 대한 만족 등 3요인이 유의수준 0.064, 0.012, 0.088을 나타내며 차이가 있는 것으로 나타났다.