• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.44-55
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• 2013

The main objectives of this study were to empirically examine the relationship between the preference of fashion styles of male college students and their individual taste in other areas including music styles and recreation types. Life style and values were also examined for their relationship with the fashion style preferences. Survey questionnaires were distributed to male college students in Seoul, Incheon and Gyeonggi-do during May and June of 2011, and a total of 256 responses were used in the final analysis. The results showed that there were three segments according to the fashion styles - 'modern-dandy', 'resistance style', 'no-individuality' groups - and there were significant differences between groups in terms of their preferred music styles and choice of recreational activities. Modern-dandy group preferred R&B, dance music and ballad, while resistance style group preferred hiphop, dance and reggae music. No-individuality group did not show any preference for a particular type of music. Both modern-dandy and resistance style groups liked sports, while resistance style group showed the lowest preference for hobby and culture. There were also significant differences in lifestyles and values according to the fashion styles of the three groups.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.2
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• pp.29-51
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• 2009

Recently, the policies and management of public libraries have been evaluated by the Ministry of Public Administration and Security, the Ministry of Culture, Sports and Tourism of the central government, and Gyeonggi Province in Korea. However, these evaluations do not meet the international trends where simple input-output measures are being overtaken by outcomes calculating broad socio-economic values. Taking these facts into consideration, the main goal of this paper is to analyze the limitations of the recent library evaluation cases and to suggest some desirable directions for the evaluation of the socio-economic values (i.e., impact and benefits) of public libraries.

• Korean Journal of Applied Biomechanics
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• v.13 no.1
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• pp.109-119
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• 2003

The purpose of this study was to investigate differences of the mechanical efficiency on the characteristics of the basketball wheelchairs(cambers & size of the handrims). Nine healthy and normal wheelchair basketball players who had no impairments to their upper extremities were volunteered to participate in this study. $VO_2$ was collected using automatic gas analyzer(vmax29). Gross efficiency, net efficiency and work efficiency were analyzed from the calculated external power output and energy expenditure. The results were followed. First, gross efficiency in the basketball wheelchairs was observed across the range from 4 to 10%. Gross efficiency in this study showed less values than that from the literature reviewed in the arm cranking(15%), racing wheelchair(above 30%), gait(27%) and cycling(18-23%). Second, the small size of handrim(61cm) at the 16 degrees of camber produced higher efficiency values than the large size of handrim(66cm) whereas the different sizes of handrim at the 20 degrees of camber did not show any pattern. Third, both faster speed($1.11^m/s{\rightarrow}1.39^m/s$) and increases in treadmill inclination produced increases in energy expenditure. The results of this study may provide not only better understanding of the mechanical efficiency with adequate camber degree and proper size of handrim but also fundamental information for manufacturing the wheelchair.

• Journal of Distribution Science
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• v.20 no.5
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• pp.129-135
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• 2022

Purpose: This study aims to establish the effects of psychological empowerment on retail sales employees. It further investigates how psychological empowerment can be used to mitigate the factors that affect sales workers in addition to meeting the feelings and emotional wellbeing of sales workers to improve their productivity and the success of their organizations. Research design, data, and methodology: The current author conducted SPSS statistical analysis program to gauge the statistical association between two main constructs (Psychological Empowerment and Job performance) using 217 respondents. The main statistical tool was selected by a multiple regression methodology. Results: The statistical test from the analysis is presented in the finding section and shows that β values and P-values are greater than 0 and less than 0.05 respectively and thus, this research could reject null hypotheses which mention that psychological empowerment cannot be associated with job performance. Conclusions: All in all, this research could conclude that it will improve the attitudes of retail sales workers towards their job, making them self-committed to the tasks assigned through significant psychological empowerment factors. The retention of these workers would be enhanced because they would attain job satisfaction through a positive perception of the tasks assigned to them.

• Korean Journal of Exercise Nutrition
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• v.24 no.2
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• pp.38-46
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• 2020

[Purpose] This study aimed to investigate the effects of leucine-enriched essential amino acid (LEAA) supplementation on muscle fatigue and the level of inflammatory cytokines in wheelchair basketball players after a basketball game and interval training. [Methods] Of the ten recruited wheelchair basketball players (aged 34.5±8.9 years; lean body mass of 34.3±10.0 kg) who had spinal cord injury (SCI) and had undergone amputation, nine participated in the final test. These nine athletes received LEAA supplements (3 times 4.0 g/day) or placebo treatment in a double-blind, randomized, crossover study. We measured variables related to muscular fatigue and inflammatory response before the intense exercise and 4 days after recovery. [Results] The significant effect of LEAA supplementation was inhibition of circulating IL-6 levels in the LEAA-treated group compared with the placebo group (P < .05). However, no changes were observed in the TNF-α and creatinine kinase levels. Moreover, analysis of variance analysis showed no significant difference in the relative values of muscle soreness. However, the effect size analysis with Cohen's d reported a significant improvement in the relative values of whole body and back muscle soreness. [Conclusion] Our results revealed that LEAA supplementation before and after intense exercise could help reduce muscle soreness and IL-6 levels in wheelchair basketball players.

• Journal of Sport and Applied Science
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• v.6 no.2
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• pp.9-18
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• 2022

Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

• Communications for Statistical Applications and Methods
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• v.31 no.3
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• pp.349-363
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• 2024

Compositional data refers to data where the sum of the values of the components is a constant, hence the sample space is defined as a simplex making it impossible to apply statistical methods developed in the usual Euclidean vector space. A natural approach to overcome this restriction is to consider an appropriate transformation which moves the sample space onto the Euclidean space, and log-ratio typed transformations, such as the additive log-ratio (ALR), the centered log-ratio (CLR) and the isometric log-ratio (ILR) transformations, have been mostly conducted. However, in scenarios with sparsity, where certain components take on exact zero values, these log-ratio type transformations may not be effective. In this work, we mainly suggest an alternative transformation, that is the square-root transformation which moves the original sample space onto the directional space. We compare the square-root transformation with the log-ratio typed transformation by the simulation study and the real data example. In the real data example, we applied both types of transformations to the USG% data obtained from NBA, and used a density based clustering method, DBSCAN (density-based spatial clustering of applications with noise), to show the result.

• Journal of Global Scholars of Marketing Science
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• v.19 no.1
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• pp.47-58
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• 2009

The marketing environment has become competitive to an extent that requires firms to target their products at markets that span national boundaries. However, competitive clout cannot be achieved in global consumer markets unless firms thoroughly understand and adequately respond to the core values and needs of those consumers. Brand equity is one of the most important assets to a company. Especially in sportswear markets, brand equity is the crucial value added to a product by its brand name. Factors such as country of origin also influence customer's attitude towards brand equity. Therefore, this paper discusses the relationship between country of origin effect and brand equity, and how they influence consumers' loyalty for respective brands. This paper focused on the sports shoes market, because it is an increasing area of opportunity for world manufacturers. The objectives of this study were the following. (1) Test the effect of country of origin on brand equity. (2) Test how brand equity influences consumers' brand loyalty. (3) Find whether there are differences in the effects of country of origin and brand equity among the three countries. (4) Find whether there are differences in the effects of country of origin and brand equity among the different lifestyles. Based on the review of literature results, the hypotheses are concluded as the following: H1-a: Country image has positive influence on country of origin. H1-b: Product perception has positive influence on country of origin. H2-a: Perceived quality has positive effect on brand equity. H2-b: Perceived price has positive effect on brand equity. H3: Country of origin has positive effect on brand equity. H4: Brand equity has a positive impact on brand loyalty. Research model was constructed (see Fig. 1). After data analysis, the following results were concluded: sports shoes purchase behavior showed significant differences among Korean, Chinese, and American consumers for favorite brand, purchased brand, purchased place, information usage, and favorite sports games. The results of this study also extend the research of the relationship among country of origin, brand equity and brand loyalty to the sports shoes market. Brand equity was proven to have a significant relationship with brand loyalty for all countries. The factors which can influence brand equity are different for different countries. The third finding of this paper is that we identified different three lifestyles, adventurer, follower, and laggard, for Korean, Chinese and American consumers. Without the nationality boundary, seeing the emergence of a new group of consumers who have similar preferences and buy similar brands is more important. All of the consumers consider brand equity to keep their brand loyalty. Perceived price is the only factor which can influence brand equity for adventurers; brand is more important for them. The laggards were not influenced by any factor. All of the factors expect perceived price are important for the followers. Marketing managers should consider brand equity when introducing their brand into a new market. Also localization is the basic strategy that all the sports shoes companies should understand. But as a global brand, understanding the same characteristics for each country is more important to build global strategy.

• Journal of Family Resource Management and Policy Review
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• v.16 no.4
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• pp.69-92
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• 2012

The purpose of this study is to describe and analyze the baby boomers' perception of and preparation for their successful aging. Seven women and three men were interviewed with the use of an unstructured questionnaire. Their perceptions of their likelihood of future successful aging were not negative, and were influenced by a range of considerations that included health, leisure, finance, volunteer services, family relationships, and elderly life without children's supports. They tried to prepare several kinds of sports, leisure activities, and volunteer services for their elderly life. However, their reasons for preparing these activities varied, and the background of their differences consisted of the family background, personal values, and experiences. Moreover, men and women responded differently to their personal experiences as they related to their elderly life. Women were likely to match their family relationship with their perception and preparation for successful aging, and men were not.

• Science of Emotion and Sensibility
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• v.7 no.2
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• pp.149-155
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• 2004

This research focus on analyzing the quality of clothing product in view of consumer's sensibility trend with a emphasis on measuring objective quality of pruduct. The fuzzy logic-based multi attribute model has been developed in order to evaluate the quality of clothing product. The overall quality of a clothing products can be divided into two distinct terms, product quality and brand value. Those two values are further analyzed with a relation to human sensibility.