• 제목/요약/키워드: Sports Marketing

검색결과 193건 처리시간 0.027초

군산 비응항 개발사업에 대한 지역주민의 인식 및 활성화 방안 (A Proposed Vitalization Plan based on Residents' Perception for Gunsan Bi-eung Port Development Plan)

  • 이정록;박종천;김혜영;윤이나;유선경
    • 한국경제지리학회지
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    • 제14권4호
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    • pp.642-656
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    • 2011
  • 본격적인 새만금시대를 맞이하여 군산 비응항은 복합관광어항으로 발돋움하기 위한 개발사업을 진행하고 있다. 하지만 관광개발을 시행함에 있어 지역주민의 인식과 태도가 중요한 영향을 미치기 때문에 본 연구에서는 비응항 개발사업에 대한 지역주민들의 인식 및 태도를 살펴보고, 이를 바탕으로 활성화방안을 도출하였다. 연구결과 비응항의 여건과 문제점에 대한 인식에서는 다소 부정적인 견해를 갖고 있었고, 개발사업의 효과 역시 긍정적이지 않은 것으로 평가하고 있다. 또한 활성화 방안에 대해서는 숙박시설의 고급화와 해양레포츠시설의 개발을 선호하고 있었으며, 비응해수욕장의 활용 방안에 대해서는 해안 데크 조성을 희망하고 있는 것으로 나타났다. 따라서 비응항 활성화를 위해 종합리조트 조성과 해양레저 스포츠시설을 조성하여 관광객들의 수요에 대응하고, 비응항 홍보를 강화하는 등의 행정적 노력과 상인들의 건전한 상가문화 조성 등 자체적인 노력이 필요하다고 판단된다.

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빅데이터를 활용한 골프웨어에 관한 인식 연구 (A Study of Perception of Golfwear Using Big Data Analysis)

  • 이아름;이진화
    • 한국의류산업학회지
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    • 제20권5호
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    • pp.533-547
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    • 2018
  • The objective of this study is to examine the perception of golfwear and related trends based on major keywords and associated words related to golfwear utilizing big data. For this study, the data was collected from blogs, Jisikin and Tips, news articles, and web $caf{\acute{e}}$ from two of the most commonly used search engines (Naver & Daum) containing the keywords, 'Golfwear' and 'Golf clothes'. For data collection, frequency and matrix data were extracted through Textom, from January 1, 2016 to December 31, 2017. From the matrix created by Textom, Degree centrality, Closeness centrality, Betweenness centrality, and Eigenvector centrality were calculated and analyzed by utilizing Netminer 4.0. As a result of analysis, it was found that the keyword 'brand' showed the highest rank in web visibility followed by 'woman', 'size', 'man', 'fashion', 'sports', 'price', 'store', 'discount', 'equipment' in the top 10 frequency rankings. For centrality calculations, only the top 30 keywords were included because the density was extremely high due to high frequency of the co-occurring keywords. The results of centrality calculations showed that the keywords on top of the rankings were similar to the frequency of the raw data. When the frequency was adjusted by subtracting 100 and 500 words, it showed different results as the low-ranking keywords such as J. Lindberg in the frequency analysis ranked high along with changes in the rankings of all centrality calculations. Such findings of this study will provide basis for marketing strategies and ways to increase awareness and web visibility for Golfwear brands.

국내 컨벤션산업의 육성전략에 관한 연구 (A Study on the Promotion for Convention Industry in Korea)

  • 신현대
    • 정보학연구
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    • 제3권4호
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    • pp.107-128
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    • 2000
  • 세계각국은 컨벤션산업을 21세기 성장을 주도하는 전략산업으로 집중 육성하고 있다. 그러나 우리 나라의 컨벤션 산업은 대형 컨벤션센터의 부재, 국제회의 전문인력의 부족, 국제회의 관련 업의 수도권집중, 항공노선의 부족, 관련업계와의 공조체제 부족, 국제회의정보 부족 등 많은 현안 문제가 있을 뿐 아니라 국제회의 전용시설이 전혀 없는 게 현실이다. 따라서 국가의 이미지 제고, 국제 교역 활성화, 지역개발촉진, 고용기회확대, 세수증대라는 광범위한 파급효과를 가져오는 컨벤션 산업의 육성을 위하여 국내 컨벤션 산업의 실태를 분석하고 그 문제점을 파악하여 개선방안을 제시하는데 목적을 둔다.

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환대관광산업 소규모기업 사회적 책임활동(CSR): 회사 홈페이지 커뮤니케이션 분석을 중심으로 (Corporate Social Responsibility (CSR) of Small Enterprises in Hospitality and Tourism Industry)

  • 안영주
    • 유통과학연구
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    • 제15권7호
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    • pp.73-83
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    • 2017
  • Purpose - The purpose of this paper is to explore the CSR activities of small enterprises in hospitality and tourism industry in South Korea. Since previous research on CSR activities has considerably focused on large enterprises whereas small enterprises have relatively less attention, this study aims to explore the characteristics of small enterprises in hospitality and tourism industry and their CSR activities. Research design, data, and methodology - The population of interest for this study was social enterprises registered in Korea Social Enterprise Promotion Agency (2016), and it was used to verify the social enterprises which has a certification for social enterprises. From 1672 companies in total, the sampling frame was a database with 117 companies in hospitality and tourism industry. This study investigates social enterprises' CSR activities on the company's official websites (e.g., company reports, magazines, the news articles, and interviews). The websites of the selected enterprises in hospitality and tourism industry were analyzed for examining CSR activities by the quantitative content analysis. All of the CSR activities in small social enterprises were classified into six dimensions based on the stakeholder theory. Results - The findings of this study provide the characteristics of the 117 small social enterprises and their specific CSR initiatives. A total of eight main business lines were identified: 1) fair travel, 2) leisure/sports, 3) accommodation/camping, 4) medical tourism, 5) exhibitions/art events/cultural events, 6) leisure activities for vulnerable social groups, 7) Korean traditional culture, and 8) ecotourism/agricultural tourism. The CSR initiatives were classified into six dimensions: 1) environment, 2) employment, 3) multicultural families and vulnerable social groups, 4) local community, 5) economic prosperity, and 6) product. Conclusions - This study revealed the special CSR initiative examples of small enterprises in hospitality and tourism industry. Small social enterprises participate in CSR activities mainly related to their own business lines. Moreover, these enterprises are more closely embedded in their local community development, job creation and education for local residents and vulnerable social groups, and traditional heritage preservation. The findings of this study provide theoretical and practical implications and they can contribute to enrich CSR with literature for small enterprises in hospitality and tourism industry.

공연에 대한 고객감동 평가를 위한 감성데이터 활용 방안 (A Technical Planning for Emotion Evaluation of Art Performance using the Human Emotional Data)

  • 문효정;고희경;박영호
    • 디지털콘텐츠학회 논문지
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    • 제18권1호
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    • pp.87-91
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    • 2017
  • 최근, 스포츠, 디자인, 감성 과학 등의 분야 등에서 IoT 웨어러블 디바이스를 활용하는 여러 가지 연구들이 매우 활발하게 진행되고 있다. 시계, 스마트밴드, 안경 등 IoT 웨어러블 디바이스로부터 얻어지는 혈압, 심전도, 피부온도, 피부전도도 등과 같은 인간 생체 데이터는 의미있는 미래 응용들에 적용될 수 있다. 이러한 생체데이터는 인간의 감성변화와 물리적 상태등의 개인의 상태 정보를 얻을 수 있으며, 개인의 감성과 물리적 상태는 고객들의 가치있는 소비와 유관하게 연결되어 있기 때문에 이러한 방법은 현재 시점에서 그 중요성이 더해가고 있다. 그러므로, 개인적인 정보는 고객의 감성을 다루는 문화 산업의 마케팅에 효과적으로 활용될 수 있다. 본 연구에서는 예술과 기술 사이의 융합 연구의 전체적인 구조를 활용하기 위한 구현 스텝들을 보인다. 이러한 예술과 과학의 융합을 통해, 뮤지컬 산업의 창작과 마케팅의 효율화를 증대하고자 한다.

미국(美國) Sportswear에 관한 연구(硏究) - Claire McCardell, Cavin Klein, Ralph Lauren, Donna Karan을 중심으로 - (The Research for Amarican Sportswear - Focusing on Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan -)

  • 정성혜
    • 복식
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    • 제15권
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    • pp.217-231
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    • 1990
  • The purposes of this study were to research 1) the background of origination, 2) the process of development and 3) the influences to modern clothing culture of American sportswear. The most Influential sportswear designers in America from beginning period to present : such as Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan were selected to study their life and achievements in the world sportswear market. The Results were as follows : 1) World War I & II have caused the greatest changes to modern history America became the center of world economy, society and culture. Politically, they have influenced democracy world-wide and raised the social status of women. The free American women enjoyed sports, Jazz drinking and car-driving. The advanced technology have accelerated mechanization and mass-production to the fashion industrv. 2) The above historical backgrounds have caused to change women's clothing to casual, practical and simple form. Dorothy Shaver at Lord & Taylor began promoting American designers who created the original American spirit. Claire McCardell created the seperated American sportswear to become world-wide fashion. Calvin Klein and Ralph Lauren, the sportswear designers who have the unique American feeling have come to have riches and fames equal to the top designers in Paris. 3) The American sportswear and fashion industry influenced Paris Mode, the traditional Haute Couture to open Pret-a-porter-a-porter. The concept of seperated coordination in American sportswear have promoted the advanced marketing techniques and merchandising systems to modern ready-to-wear industry. Fashion in 1980s have increased the mutual interdepedence between the American sportswear industry and the creative Paris Mode. And then, the fashion world in 1990s and 21C will be changed and developed on the basis of American sportswear mechanism.

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프리틴세대의 라이프스타일과 역할모델에 따른 패션상품 구매행동 (The Purchasing Behavior of Fashion Goods According to Life Style and Role Model of Preteen Generation)

  • 권유진;유태순
    • 한국의류산업학회지
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    • 제7권3호
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    • pp.291-300
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    • 2005
  • The purpose of this study is to investigate, analyze the purchasing behavior of fashion goods according to life style and role model of preteen generation, and provide manager or marketing planner for the reference data so that they can understand preteen generation and make proper strategy efficiently. So called, preteen market focusing on 1014 generation (from ten to fourteen years old) is highlighted. This generation created between the year 1989 to 1993 after Seoul Olympic monopolize parent's love in abundant economic environment and rise to the core of consumption subject. Products aiming at this preteen generation continuously though consumption mind was shrunk greatly due to recession. Only 2~3 years before preteen market was regarded as grey zone which doesn't belong to not only children (between six and nine years old) but also teenagers (between fifteen to eighteen years old). But in recent day their purchasing powers have increased rapidly and age group is divided on details, so that preteen market has become a niche market. Subjects were 333 persons consisting of students in the 4th~6th grade of primary school and the 1st~2nd grade of middle school in Daegu city. Measuring instruments are as follows: 5questions to differentiate preteen generation, 22 questions to measure life style, 17questions (which have six sub-factors such as purchase motive, factor of product selection, utilization of informant, purchase time, purchase place, and purchase method) to measure the purchase behavior of fashion goods measurement, and 16 questions (which have four sub-factors such as parent, entertainer & sports stars, brothers and sisters, friends) to measure model of role. Statistical data were processed by SPSS 10.0 programs. Frequencies, Factor analysis, Cluster analysis, ANOVA, Cross analysis, Multiplex regression analysis, and Duncan's multiple range test were carried out.

기능주의가 여성 스포츠웨어 변천에 미친 영향 - 20세기 전반기를 중심으로 - (The Impact of Functionalism on Changes of Women's Sportswear - Focusing on the first half of the 20th century -)

  • 이유경
    • 한국의상디자인학회지
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    • 제12권4호
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    • pp.43-59
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    • 2010
  • In the first half of 20th century, there was an abrupt change in society and social values. Therefore, a demand for functional women's sportswear started to increase. This paper has attempted to investigate the impact of functionalism on women's sportswear in the first half of the 20th century. The following results were obtained: First, anti-tradition was observed. There was a tendency to be separated from the past and against tradition. It was tried to pursue freedom, getting away from corset and petticoat. Second, structural functions were targeted. In other words, precise and efficient shapes and simple silhouette and line were emphasized. Third, fitness of purpose was found. More liberal and comfortable design has been targeted. That's why a variety of functional pants have been designed instead of skirts. Fourth, utility and practicality were found. Elastic fabrics such as wool and jersey and sweater have commonly used in sportswear. A variety of new fabrics have been used and details such as flare, slit and pleats have been designed. Lastly, non-ornamentality was found. The beauty of simple shape was pursued by omitting details or eliminating unnecessary ornaments. Monochrome and dark color were preferred and a use of accessories has declined. The result of this paper could be used in establishing a theoretical framework on the impact on social change, values and art and helpful In modern women's sportswear design and marketing which have become more important.

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누적합 관리도를 활용한 생활인구 이상치 탐색 (CUSUM Chart Applied to Monitoring Areal Population Mobility)

  • 김형준;손소영
    • 품질경영학회지
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    • 제48권2호
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    • pp.241-256
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    • 2020
  • Purpose: Certain places in Seoul such as Shinchon, Hongdae, and Gangnam, often suffer from sudden overflow of mobile population which can cause serious safety problems. This study suggests the application of spatial CUSUM control chart in monitoring areal population mobility data which is recently provided by Seoul metropolitan government. Methods: Monitoring series of standardized local Moran's I enables one to detect spatio-temporal out-of-control status based on the accumulation of past patterns. Moreover, we visualize such pattern map for more intuitive comprehension of the phenomenon. As a case study, we have analyzed the female mobility population aged 25 to 29 appeared in 51 Jipgyegu near Hongik university on fridays from January, 2017 to June, 2018. They are validated by exploring related articles and through local due diligence. Results: The results of the analysis provide insights in figuring out if the change of the mobility population is short-term by particular incident or long-term by spatial alteration, which allows strategic approach in constructing response system. Specific case near popular downtown near Hongik University has shown that newly opened hotels, shops of global sports brand and franchise bookstores have attracted young female population. Conclusion: We expect that the results of our study contribute to planning effective distribution of administrative resources to prepare against drastic increase in floating population. Furthermore, it can be useful in commercial area analysis and age/gender specific marketing strategy for companies.

빅데이터 기반의 실시간 생체 신호 모니터링을 이용한 분석시스템: 야구 수비능력 측정을 중심으로 (An Analysis System Using Big Data based Real Time Monitoring of Vital Sign: Focused on Measuring Baseball Defense Ability)

  • 오영환
    • 한국전자통신학회논문지
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    • 제13권1호
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    • pp.221-228
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    • 2018
  • 빅데이터(Big data)는 제4차 산업혁명 시대를 맞이하여 과학, 기술, 산업, 사회분야에서 사물인터넷(IoT), 인공지능(AI), 클라우드(Cloud)와 더불어 공공분야와 민간분야를 아우르는 곳에서 중요한 키워드가 되고 있다. 빅데이터 기반의 서비스는 교통, 기상, 의료, 마케팅 등의 다양한 분야에서 제공되고 있다. 특히 스포츠 분야에서는 병원이나 재활센터가 아닌 훈련이나 일상 생활에서 생체 신호(Vital sign)를 측정할 수 있는 웨어러블 장치(Wearable device)의 등장으로 여러 형태의 생체 신호를 수집, 관리할 수 있게 되었다. 하지만 아직까지 스포츠분야, 즉 야구선수의 훈련(training)과 재활(rehabilitation)을 위한 웨어러블 장치에서 추출된 생체 신호를 가지는 빅데이터에 대한 연구가 활성화되지 못하고 있다. 따라서 본 논문에서는 야구선수에 대한 훈련, 특히 내야와 외야 수비선수에 대한 운동량 측정 생체신호를 빅데이터 기반으로 저장하고 분석할 수 있는 시스템에 대한 연구를 제안한다.