• 한국엔터테인먼트산업학회논문지
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• 제13권1호
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• pp.111-119
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• 2019

본 연구는 춘천컬링경기장 건립에 대한 경제성을 평가하고자 하는 목적이 있다. 연구수행을 위해 통계자료 및 선행연구를 검토하는 문헌조사방법이 사용하였으며, 경제적 타당성의 분석과정에서 재무적 타당성 확보를 위해 편익비용비율법(B/C), 순현재가치법(NPV)과 내부수익율법(IRR)을 활용하였으며, 정책적 타당성의 분석은 국가 정책 및 상위 관련 계획과의 문헌 검토를 통해 이루어졌다. 마지막으로 사회 경제적 파급효과를 분석하기 위해서는 산업연관 분석을 활용하였다. 본 연구 결과는 다음과 같다. 첫째, 춘천 컬링경기장 수요분석 결과로 경기장 건립을 통해 춘천권 내의 선수 및 동호인들 외에 서울, 인천, 경기 및 충북권 내의 선수들까지 유입할 수 있을 것으로 판단된다. 둘째, 경제적 타당성 분석 결과, 초기 투자금액으로 인하여 타당성이 부족한 것으로 나타났지만, 선수들의 훈련 및 대회, 그리고 춘천을 비롯한 인근 지역의 시민들의 컬링 종목의 경험 가능성에 대한 장점으로 인해 건립 및 운영이 타당하다고 나타났다. 셋째, 컬링경기장의 정책적 타당성 검토 결과, 춘천 컬링경기장 건립사업은 전문체육인과 생활체육인 모두에게 필요한 공공체육시설로서 정책적으로 타당성이 확보되었다. 마지막으로 컬링경기장의 사회경제적 파급효과 분석결과, 일반 국민들의 만족도는 물론 엘리트 선수의 발굴에도 긍정적인 영향을 미치는 효과를 거둘 수 있을 것이라는 결과를 얻었다.

• 한국콘텐츠학회논문지
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• 제10권7호
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• pp.187-197
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• 2010

본 연구는 스폰서십광고와 매복광고의 커뮤니케이션 효과를 살펴보기 위해 월드컵 캠페인 기간 이동통신사의 TV광고를 비교하였다. 커뮤니케이션 효과를 검증하기 위해 KTF와 SKT의 2006년 광고에 대해 실증연구를 실행하였다. 연구결과 스폰서십광고와 매복광고에 대한 광고태도에는 차이가 없었고, 브랜드 태도에서는 매복광고가 높게 나타났다. 자유회상에서는 유의한 차이가 없는 것으로 나타났으며, 매복광고에 대해 스폰서십 여부에 대한 오인지율이 더 높게 나타났다. 본 연구를 통해 스폰서십광고와 매복광고는 장기적인 관점에서 커뮤니케이션 전략을 유지하여 실행되어져야 한다는 것을 확인할 수 있었다. 이는 스포츠 이벤트에 있어서 기업의 커뮤니케이션 전략이 캠페인을 중심으로 실행되어져함을 의미한다. 본 연구의 결과가 스폰서십 이론의 발전에 기여하고, 광고전문가들에게 캠페인 전략에 대한 실무적 함의를 제공할 것으로 기대한다.

• 한국운동역학회지
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• 제17권4호
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• pp.65-71
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• 2007

The purpose of this study was to investigate variability of kinematic factors affecting the record in women's javelin throwing. For this study, 8 female-javelin thrower participated in this experiment. The three digital video cameras (Sony, 120x) were used to record motions. Kwon3D 2.1 was used to process data and they were analyzed with Excell for factors. The sampling rate of a camera was 60Hz and shutter speed of a camera was 1/1000sec. The coordinate data were filtered using a fourth-order Butterworth low pass filtering with an estimated optimum cut-off frequency of 6Hz. The results were as follows: 1. From cross step to landing of delivery, the average velocities of CoM of non-dominant athletes were greater than dominant athletes and those of CoM of non-dominant athletes less than dominant athletes, but at release dominant athletes had a lower average velocity and a variability than non-dominant athletes. 2. From cross step to landing of delivery, the average throwing velocities and variabilities of a javelin of dominant athletes were greater than dominant athletes, but at release, dominant athletes had a higher velocity than dominant athletes and had a equal variability. 3. At every events, a forward or backward angles and variabilities of non-dominant athletes were greater than dominant athletes. 4. From cross step to landing of delivery, dominant athletes' elbow average angles were greater than non-dominant athletes and the variabilities of latter less than non-dominant athletes, but at release dominant athletes' variabilities were smaller than non-dominant athletes. 5. At landing of delivery, dominant athletes' knee average angles and variabilities of a supporting foot were a greater than non-dominant athletes, and at release, dominant athletes' knee average angles was a greater but variabilities less than non-dominant athletes. In conclusion, the dominant threw javelins fast while having stable postures and the range of elbow's angle large.

• 디지털콘텐츠학회 논문지
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• 제19권1호
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• pp.27-33
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• 2018

본 연구에서는 마케팅 분야 중 스포츠 경기장을 찾는 관람객의 빅 데이터를 분석하여 소비자에게 맞춤형 마케팅 서비스를 제공하는 연구를 진행한다. 이를 위해 본 연구에서는 K-평균 군집화 방법을 사용하여 유사 관람객 그룹을 도출하고자 하며, K-근접 이웃 방법을 사용하여 새로운 방문객의 관심 매장을 예측하고자 한다. 실험 결과를 통해 상기 두 가지 알고리즘을 사용하는 것은 유사 관람객 그룹을 도출하며 신규 관람객 입장 시 신규 관람객의 특성에 맞는 적합한 마케팅 서비스를 제공 할 수 있게 하였다.

• 패션비즈니스
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• 제23권2호
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• pp.89-109
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• 2019

The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs. Based on this analysis, high value added licensed products were developed for Korean professional baseball clubs. The results of this study were as follows. First, all Korean baseball clubs operated offline shopping malls in their home stadiums and posted online shopping mall links on their websites. Moreover, licensed products were developed through agreements with sports and licensing companies, and sales were being done through official shopping malls, open markets, and shopping malls. Various marketing for specific events or targets were not done well. Second, licensed products were mostly fashion products such as clothing and hats. Most of them were unisex wear, but the proportion of fashion products for women was not large. Also, while the licensed products used elements that made the baseball team feel symbolic throughout, they sometimes sold products that did not reveal the identity of the professional baseball team, with an emphasis on motifs that were unrelated to the team. Third, this study selected KIA Tigers and developed 27 kinds of women's licensed fashion products including textile designs. Through this research, it was derived that there is the need for integrated marketing of Korean professional baseball, diversification of consumer-based licensing products, and enhanced entertainment products for the Korean baseball cheering culture.

• 한국소음진동공학회논문집
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• 제17권4호
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• pp.342-349
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• 2007

Following the 2002 World-Cup held in Korea, studies have been actively conducted on plans to utilize all-weather stadiums of fine figures, where large-scale spaces are available for various utilizations. In Japan, dome-type stadiums have been built and are utilizing across the whole nation not only for sports events but also variety of other large-scale events. PTFE(poly tetra fluoro ethylene) is one of the membrane material mainly used for the outer ceiling surface of membrane structures. However, there has not been enough research on the acoustical properties of PTFE membrane material which has been widely used in the multi-purpose stadiums. In this study, air permeability values and sound absorption coefficient of PTFE membrane materials were measured and evaluated in the gymnasium. From the results of measurements of sound absorption coefficient and air permeability of inner membrane materials, it was found that the sound absorption coefficient was good in the air permeability range of $5{\sim}15\;cc/cm^2/s$. Also the relation ship between air permeability and sound absorption coefficient was very high and the sound absorption coefficient was the highest in the range of $6{\sim}9\;cc/cm^2/s$. Secondly, an analysis on the measurements sound absorption characteristics of inner membrane material reveals that the overall sound absorption coefficient was stabilized(higher than 0.5 throughout the whole frequency bands) when the air space behind the membrane material was deeper than 600 mm. When PTFE sound absorptive membrane material was installed in the ceiling of gymnasium, it was confirmed that sound absorptive membrane material can reduce reverberation and increase speech intelligibility in the gymnasium.

• Nutritional Sciences
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• 제8권2호
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• pp.118-124
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• 2005

To examine the eating attitudes, weight concerns, dietary intake, and menstrual function of Korean female elite athletes, 109 subjects in seven sports disciplines (rhythmic gymnastics, synchronized swimming, badminton, volleyball, Taekwondo, field hockey, and soccer) responded to a questionnaire consisted of three parts; eating attitudes and behavior(Eating Attitude Test-26; EAT26), body weight perception (Body Dissatisfaction Index: BDI) and weight control behavior, and menstrual history and status. They also recorded three-day dietary intake. Body weight (43.6$\pm$4.3 kg) and body mass index (16.7$\pm$1.4 kg/$m^2$) in rhythmic gymnasts were lower than those in other athletes (P<0.05). EAT26 scores were not different among sport events (12.3$\pm$6.5 total), however, eating disturbances (EAT26 score$\geq$20) were highly prevalent in aesthetic athletes ($30\%$) than in others ($5\%$). More than half of the athletes perceived themselves overweight and four fifth of the athletes desired to reduce weight about 4.4 kg. The gymnasts consumed the lowest caloric intake (1028:t371) while the volleyball players did the highest (2995$\pm$342 kcal/d) (P<0.05). The BDI score was not different among sport events. Three fourth of the athletes experienced weight control, and the most frequently used weight reduction method was exercise followed by using robber suits, diet, and sauna. About $40\%$ of the subjects reported irregular menstrual cycles, but menstrual dysfunction ($\leq$6 menses/yr) was only $5\%$. Generally, the Korean female elite athletes desired to reduce weight from their current body weight. No differences in eating attitude and body dissatisfaction were noticed among athletic disciplines. However, eating disturbances were highly prevalent in aesthetic athletes who also reported much less energy intake than the recommend daily energy intake. It appeared that weight reduction methods were not properly practiced in these population. Menstrual dysfunction was minimally reported.

• 유통과학연구
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• 제15권7호
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• pp.73-83
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• 2017

Purpose - The purpose of this paper is to explore the CSR activities of small enterprises in hospitality and tourism industry in South Korea. Since previous research on CSR activities has considerably focused on large enterprises whereas small enterprises have relatively less attention, this study aims to explore the characteristics of small enterprises in hospitality and tourism industry and their CSR activities. Research design, data, and methodology - The population of interest for this study was social enterprises registered in Korea Social Enterprise Promotion Agency (2016), and it was used to verify the social enterprises which has a certification for social enterprises. From 1672 companies in total, the sampling frame was a database with 117 companies in hospitality and tourism industry. This study investigates social enterprises' CSR activities on the company's official websites (e.g., company reports, magazines, the news articles, and interviews). The websites of the selected enterprises in hospitality and tourism industry were analyzed for examining CSR activities by the quantitative content analysis. All of the CSR activities in small social enterprises were classified into six dimensions based on the stakeholder theory. Results - The findings of this study provide the characteristics of the 117 small social enterprises and their specific CSR initiatives. A total of eight main business lines were identified: 1) fair travel, 2) leisure/sports, 3) accommodation/camping, 4) medical tourism, 5) exhibitions/art events/cultural events, 6) leisure activities for vulnerable social groups, 7) Korean traditional culture, and 8) ecotourism/agricultural tourism. The CSR initiatives were classified into six dimensions: 1) environment, 2) employment, 3) multicultural families and vulnerable social groups, 4) local community, 5) economic prosperity, and 6) product. Conclusions - This study revealed the special CSR initiative examples of small enterprises in hospitality and tourism industry. Small social enterprises participate in CSR activities mainly related to their own business lines. Moreover, these enterprises are more closely embedded in their local community development, job creation and education for local residents and vulnerable social groups, and traditional heritage preservation. The findings of this study provide theoretical and practical implications and they can contribute to enrich CSR with literature for small enterprises in hospitality and tourism industry.

• 한국운동역학회지
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• 제21권5호
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• pp.503-510
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• 2011

The purpose of this study was to find the biomechanical research project result carried out at 2011 IAAF World championship in Daegu. This project was approved by the International Amateur Athletic Federation(IAAF) and financially supported by the Ministry of Culture, Sports and Tourism(MCST) and, Korea Association of Athletics Federations(KAAF). The total number of the project members was 20, including the members of the Scientific Committee, the Korean Society of Sport Biomechanics(KSSB) and graduate students as assistants. The objective of this project has been to analyze the performance in the track events(100 m, 110 mH) and field events(Long Jump, High Jump, Triple Jump, Pole Vault, Javelin Throw and Shot Put). This project was focused on the biomechanical research only. This kind of analysis has been carried out at major competitions for more than a decade, as it provides coaches and athletes with very useful information as an aid to training programmes and competition preparation. The biomechanical analysis of the top athletes in the world in each specialty serves as a reference for assessing technique and rationalizing the results achieved. The results will be disseminated world-wide and coaches will be in a better position to design training strategies in line with current world trends.

• 한국의류학회지
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• 제40권6호
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• pp.1062-1071
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• 2016

Olympic uniforms emphasize aesthetics along with sports fashion trends and tendencies to display national competitiveness through colorful designs that use the national flag or colors as motifs. Korea needs to enhance the national brand through international sporting events such as the 2018 PyeongChang Olympic Games (30 years after the 1988 Seoul Olympic Games); therefore, a multilateral analysis is required to promote a global image of Korea. This study presents a development direction for more diverse national brand values for Korea through design research on Olympic uniforms. Research methods investigated the concepts and changes of the Geongongamli, and Taegeuk symbols as well as Olympic uniforms based on literature data and existing studies using uniforms. An Olympic uniform using symbols of the Korean flag was designed through a case analysis of Olympic uniform designs of countries that participated in the 2012 London Summer Olympic Games and 2014 Sochi Winter Olympic Games that reflect the countries' image. The research scope excluded uniforms for the actual games and limited the uniforms to official uniforms for the opening ceremony that represent the characteristics of each country; consequently, we analyzed 70 uniforms of 162 countries of the Winter Olympic Games. As a result, official national symbols were more frequently reflected than unofficial symbols in the uniform designs of the Summer and Winter Olympic Games with more frequencies of direct reflection than indirect reflection. Korea's national brand is expected to enhanced through a uniform that expresses Korea's image at international events and global exchanges.