• The Journal of Industrial Distribution & Business
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• v.11 no.11
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• pp.39-53
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• 2020

Purpose: With a rapid advance of communication technology, distributional systems of sport contents continue to show improvements. In particular, a traditional framework in creating sport cartoon has been influenced by the environment of the communication industry. Despite the development of distributional systems, the current sport cartoon industry still lacks in advancement. To this day, various research about sport contents have been conducted; yet, not many studies of the interaction between sport cartoons and communication technology have been done. In this respect, this study is to review the distributional environment of the sport cartoon industry and provide distributional strategies for developing sport cartoon industry. Research design, data, and methodology: In addition to in-depth interviews with five practitioners in sport cartoon industry, the study employed case study methodology. Interview data were analyzed by qualitative content analysis. Results: With new environments allowing anyone allowing to create and share webtoons, various genres including sports webtoons appear, and this became amotive to the growth of sports webtoons. Today, sports comics acted as a sports advertisement platform which not only created additional profit but also became an opportunity as a marketing method. On the contrary, the formal attributes of webtoons cause hardship in consistently creating sports webtoons. Hence, it is needed that supporting policies need to be established to nurture sport webtoon expertise. For example, Korea Creative Content Agency allows future webtoon authors to have an opportunity to be educated and equipped in producing creative sport webtoon contents. Moreover, revenue systems should be developed for motivating webtoon authors to involve in sport contents in their works. Conclusions: In order to promote the sports cartoon industry based on the findings, it is first necessary to create sports comics that reflect the formal characteristics of webtoons and the changing consumer environment. Second, it is important to acknowledge the industrial value of sports comics and it is necessary to promote policies regarding sports webtoon production and distribution from a national level. Third, by diversifying profits through OSMU and sports advertisements, it is possible to enhance the work environment and the treatment of authors. Implications and future directions were discussed.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.569-587
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• 2010

In the field of fashion in this modern era, the tendency of diversification has created a variety of hybrid patterns and this tendency is being accelerated simultaneously by the hybrid trend. This research aims to analyze the aesthetic features of hybrid fashion in the modern "Sports Inspired Fashion(SIF)." We analyze fashion in the past 10 years from 2001 S/S to 2010 S/S. We focus on the four largest worldwide collections from New York, Paris, Milano, and London and concentrate on analyzing the contents from 38 volumes of Gap Press magazine. To accomplish our goal of study, we first define the concept of sports-inspired fashion and propose a framework of analysis to study hybrid patterns by reviewing the previous studies on hybrid patterns. Second, we analyze a wide range of sports-inspired fashion examples that have appeared in Gap Press magazines for the past 10 years(those which have been inspired by sports uniforms and training wears). Third, we analyze and classify the hybrid patterns of sports-inspired fashion. The results of our research are as follows. We have collected a total of 534 SIF works from the whole set of 61359 pictures and examined 23 sports fields. In terms of seasonal changes, the SIF works were found the most in the spring collections. Then, we have identified 25 hybrid patterns. The time hybrid pattern comprises more than half of the data(58.2%). The class-culture hybrid patterns comprise 18.8%, while the gender hybrid patterns comprise 18.2%. However, the intercultural hybrid patterns were rarely found, comprising merely 5% of the data. Our analysis confirms that sports and sports wear fashion are changing and developing in truly diverse ways in this modern era. This trend has continued to influence the high fashion in the modern age and is expected to exert a continuous impact on the change of fashion in the future.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.23-29
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• 2021

Purpose: The purpose of the study is to review the current states of new sports imported from foreign countries and to discuss strategic insights for promoting new sports which has been invented in Korea. Research design, data, and methodology: This study employed the qualitative approach, in which reviewed a related literature. First, the study selected flying disc, sports stacking, and T-ball as sample cases. This is because these new sports were recognized the prominent sports frequently played in physical education classes in Korea. Second, the study reviewed prior studies in the field of distribution and marketing in order to determine the criteria of analysis and variables that frequently examined in distribution and marketing studies. Finally, the study confirmed such terminologies as research variables including new sport name, organization name, background of the invented sports, distributional channel, promotional activities and so forth. To collect data, the study search literature via academic search engine including DBpia, KISS, RISS, ScienceDirect, SAGE Journals, SpringerLink, and Taylor & Francis. Results: It was found that all of the imported new sports organized association and its nationwide branches to deliver their sprots to local schools and recreational markets. second, they targeted schools and sought to broaden their markets to recreational communities. Conclusions: In order to promote new sport invented in Korea, associations need to be systematically organized and mission should be clearly stated. In addition, creative methods for promotion need to be developed. Future directions were discussed.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.81-88
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• 2022

The purpose of this study is to present supporting data that can suggest a direction for sports advertisement strategy on social media by investigating how differences in social media engagement of sports advertisement affect users' product trust and purchase intention. To achieve this purpose, a total of 810 questionnaires, which were completed by sports-related college students engaged in social media activities using a method for writing a self-evaluation report, were collected, and 765 questionnaires were used as final valid samples after excluding 45 insincerely completed copies. For data processing, analyses of frequency, factor, reliability, correlation, and multiple regression were conducted using the Window SPSS (ver. 23.0) statistical program to draw the following conclusions. First, the social media engagement of the sports advertisement had a significant effect on the trust of the advertised products. Second, the social media engagement of the sports advertisement had a significant effect on the purchase intention of the advertised products. Third, the product trust acquired through the sports advertisement had a significant effect on the purchase intention.

• Journal of Navigation and Port Research
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• v.28 no.6
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• pp.579-585
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• 2004

The data were collected from the water sports industries, resort owners, equipment manufactures and the associations. The inquiry and data collection were made by visiting the corresponding facilities. Based on these data, the plan for infra construction of water leisure sports were proposed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2004.04a
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• pp.155-160
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• 2004

The data were collected from the water sports industries, resort owners, equipment manufactures and the associations. The inquiry and data collection were made by visiting the corresponding facilities. Based on these data, the plan for infra instruction of water leisure sports were proposed.

• Journal of Sport and Applied Science
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• v.3 no.2
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• pp.11-16
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• 2019

Purpose: New sports is a modified physical activity which is developed for participants to easily learn and play. This study is to analyze distribution channels and related strategies of Korea new sports and to discuss strategies for promoting Korea new sports, especially for two-two ball. Research design, data, and methodology: The study reviewed literatures including documents of Dae-Han two-two-ball association and new sports related research articles. Results: First, Dae-Han two-two-ball association has introduced two two ball to consumers via educational organizations such as schools and youth education sectors. Second, Dae-Han two-two-ball association has introducted two two ball to school teachers by teacher training sessions. Third, Dae-Han two-two-ball association has educated future instructors and provided certificates to them. Fourth, Dae-Han two two ball association has applied governmental projects and sought to promote domestic new sports. Finally, Dae-Han two two ball association has hosted national events every year for facilitating Korea new sports across nation. Conclusions: In conclusion, Korea new sports shoud be spread out by school teachers and educational organizations. Two-two ball association needs to develop a systematic educational and managerial process for training instructors. Finally, Two-two ball association needs to make opportunities of teacher training sessions. Future directions were discussed.

• Journal of the Korean Society of Physical Medicine
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• v.14 no.3
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• pp.134-141
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• 2019

PURPOSE: This study conducted aA forward-looking study of elite water polo athletes, who trained at National Training Center, was conducted to determine the correlation between the incidence of sports injuries and the bone density among national water polo players. METHODS: Data on the general characteristics of all study subjects were analyszed usingin descriptive statistics. The incidence of sports injuries was calculated from the incidence of sports injuries per 1,000 hours and the incidence of sports injuries resulting from exposure to 1,000 training sessions. The incidence of all sports injuries was calculated with a 95% confidence interval. Furthermore, Pearson's correlation was calculated conducted to determine the correlation between sports injuries and bone density, bone mass and body composition. RESULTS: Water polo athletes suffered a total of 127 sports injuries in the three-year period, while the athletes suffered 3.5 sports injuries each year. The Ooverall injury rate of 3.2(95% CI 2.68-3.81) per 1,000h, 18.0(15% CI 14.89-21.16) of sports injuries per 1,000AE. For all athletes, 50.4% of the injuries were classified as mild, followed by moderate (26.8%) and severe (22.8%). The lower the bone density in all areas of sports injuries, the higher the incidence of sports injuries. In addition, and the lower the bone mass in all areas except for light injuries, the higher the incidence of sports injuries. CONCLUSION: In tThe correlation between sports injuries and bone density and bone composition of water polo athletes, revealed a significant correlation between the bone density and bone mass were statistically significant, and the lower the bone density and bone mass, the higher the incidence of sports injuries.

• Journal of The Korea Institute of Healthcare Architecture
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• v.29 no.2
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• pp.27-37
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• 2023

Purpose: Sports activities for life are an opportunity to fulfill the basic desire to be healthy and participate in society of the individual level, and it is also the realization of the trend of living together with persons without disabilities and persons with disabilities at the level of social inclusion. I try to propose to improve sports participation of persons with disabilities from the point of view of 'Universal Design.' Methods: Firstly, analysing of previous studies which to classify the barrier free certification standards to universal design's 7 principles and which to investigate public sports facilities. Secondly, reanalyzing, based on UD 7 principles, the raw data of the research results of public sports facilities in Seoul. Thirdly. then, I suggest the improvement plan to promote public sports facilities for all the people including persons with disabilities. Results: The results of this study are that although the facilities have the basic accessibility, there were some inconveniences in using the facility for the elderly and the disabled. So I suggest a few method to improve the public sports facilities from the perspective of universal design : 1) Needs to expand 'Bandabi Sports Center' as a sports facilities for sports activities for life of all of people, 2) Needs to improve accessibility of existing public sports facilities and to raise awareness for the persons with disabilities and universal design, 3) Needs to produce 'UD guidelines' for the sports facilities.

• Journal of Trauma and Injury
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• v.36 no.1
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• pp.39-48
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• 2023

Purpose: Sports offer several health benefits but are not free of injury risk. Activity dynamics vary across sports, impacting the injury profile and thereby influencing healthcare resource utilization and health outcomes. The purpose of this study was to investigate sports-related major trauma cases and compare differences across sports and activity groups. Methods: A retrospective case notes review of sports-related major traumas over a 5-year period was conducted. Demographic, hospital episode-related, and health outcome-related data were analyzed, and differences were compared across sports and activity groups. The Glasgow Outcome Scale (GOS) at discharge was used as the primary outcome measure and the length of hospital stay as the secondary outcome measure. Results: In total, 76% of cases had good recovery at discharge (GOS, 5), 19% had moderate disability (GOS, 4), and 5% had severe disability (GOS, 3). The mean length of hospital stay was 11.2 days (range, 1-121 days). The most severely injured body region was the limbs (29.1%) and vertebral/spinal injuries were most common (33%) in terms of location. A significant difference (P<0.05) existed in GOS across sports groups, with motor sports having the lowest GOS. However, no significant differences (P>0.05) were found in other health-outcome variables or injury patterns across sports or activity groups, although more competitive sports cases (67%) required admission than recreational sports cases (33%). Conclusions: Spinal injuries are the most frequent sports injuries, bear the worst health outcomes, and warrant better preventive measures. Head injuries previously dominated the worst outcomes; this change is likely due to better preventive and management modalities. Competitive sports had a higher injury frequency than recreational sports, but no difference in health outcomes or injury patterns.