• 제목/요약/키워드: Sport Culture

검색결과 129건 처리시간 0.033초

슈퍼볼 애드미터와 광고 어필사이의 문화측면에서 연관성 연구 (A Study on the Relationships between Super Bowl Ad Meter and Advertising Appeals in Cultural Dimensions)

  • 김진설;이윤철
    • 국제지역연구
    • /
    • 제20권1호
    • /
    • pp.183-208
    • /
    • 2016
  • 이 연구의 목적은 Ad 미터 점수가 높은 슈퍼볼 광고가 홉스테드 모델과 관련있는 광고 어필을 더 많이 가지는지를 테스트하는 것이다. 이 연구의 의의는 대표적인 미국적인 스포츠인 슈퍼볼 이벤트에서 미국 소비자의 광고에 대한 선호도를 문화적 측면에서 분석한데 있다. 이 연구는 2005년부터 2011년까지 7년간의 슈퍼볼 광고 중 상위 10위와 하위 10위 광고를 대상으로 한 내용 분석에 기초하였다. 상위 및 하위 하위 광고는 USA 투데이가 발표한 Ad 미터점수를 참고하였고 2명의 코더가 저자와 함께 총 139개 광고를 코딩하였다. 상위 10 그룹의 광고들이 홉스테드 모델 중 낮은 불확실성 회피 측면과 연관된 젊음, 길들여지지않음, 마법 같은 어필을 더 많이 보여주는 것으로 밝혀졌다. 반면, 높은 권력차이의 측면과 관련된 장식, 허영, 지위 같은 어필들이 주로 하위 10위권 그룹의 광고에서 많이 나타났다. 내용 분석에 기초한 이번 발견에 근거하여, 특정한 어필과 점수 수준의 관계가 슈퍼볼을 TV로 시청하는 사람들을 타켓으로 한 광고를 제작할 시 어떤 문화적인 측면에서 어필들을 채택해야하는지에 대한 제안점을 제공한다.

국내 대규모 스포츠시설의 계획방향에 대한 연구 - 서비스스케이프에 따른 한미일 야구장을 중심으로- (A Study on the Planning Direction of the Large Sports Facilities in Korea - Based on the Servicescape Korea·U.S.A·Japan Baseball Stadium-)

  • 백송민;이경민;서명원
    • 문화기술의 융합
    • /
    • 제8권6호
    • /
    • pp.819-829
    • /
    • 2022
  • 관람스포츠는 오랜 기간 사랑받아온 대표적인 여가활동으로, 그중 프로야구는 1982년 출범해 급속한 성장과 함께 국민들의 대표 스포츠로 중추적인 역할을 해왔다. 그러나 2018년과 2019년 이후 점차 관람 수요가 감소하고 있다. 따라서 이번 연구는 프로야구 구장에 서비스스케이프 개념을 적용해 국내 야구장 활성화를 위한 개선 방향과 계획 방향을 제시하는 것이 목적이다. 본 연구에서는 선수들의 경기력과 관중 관람몰입에 영향을 미치는 서비스스케이프 요소 5가지 (1.접근성, 2. 스포츠 시설, 3. 좌석 4. 지원시설, 5. 이벤트)를 도출했으며, 51개의 국내외 야구장을 대상으로 도출된 요인에 초점을 맞춘 사례 연구를 실시했다. 국내 야구장은 주로 경기 관람에 치중해 야구 경기 외 활용도가 낮고 관중들의 수요 변화에 대응하지 못하고 있다. 해외 사례와 마찬가지로 야구장을 경험과 체험 위주의 여가문화공간으로 보고 운영방법과 제도개선, 구체적인 계획방향 등을 달리 정할 필요가 있다.

경호기법에 입각한 경호무도의 학문적 접근 (A study on approach thesis of protection martial arts)

  • 박준석
    • 시큐리티연구
    • /
    • 제6호
    • /
    • pp.103-122
    • /
    • 2003
  • Protection sciences are new science. therefore, protection martial arts sciences are will studied be based on study of protection in order to supply high level by request. Moreover, It is reconstruction that protection martial arts masters education, systematic manage, certificate system, protection martial arts recognition certificate, protection martial arts equipment, practice of protection martial arts. Protection martial arts occurs on the unforeseen accident and body guarding, therefore martial arts concept of protection martial arts different general martial arts and sport. In order to develope of protection martial arts First, scientific thesis need of protection martial arts learning. Especially, aims of present protection martial arts is not protect oneself, protect the VIP to safely from all dangers is different thing with aims of general martial arts. Instinct that VIP protect rather than oneself should study and develop. Second, techniques and model of protection martial arts spread to who in connection with security service by systematic and organized. Preferentially, study of protection martial arts Techniques and model possible the protection martial arts learned society, found laboratory and endowed protection martial arts society organize and prevention for random of protection martial arts and must make the original protection martial arts. Third, protection martial arts official certificate and license system must organize in order to training and manage of protection martial art master, Match director(First Second), life physical director(First, Second, Third) is systematically manage by Ministry of Culture & Tourism Republic of Korea. Like this protection martial arts also classify the certificate by scholarship and experience. Fourth, In union to university, private security service company, public institution, police and system that possible leaning to protection martial arts certificate course important. In addition, destroy the commercial character of present martial arts and cultivate the pure martial arts mind, should develop to martial arts in order to improve the humanism and temperament of right body guard.

  • PDF

씨름의 세계화 방안 (Globalization of Ssireum)

  • 김기탁;김홍설;강호정;황선환
    • 한국콘텐츠학회논문지
    • /
    • 제12권8호
    • /
    • pp.355-365
    • /
    • 2012
  • 본 연구는 씨름이 처한 상황을 객관적으로 파악하고, 세계화를 위한 기본 방향과 방안을 제시하고자 수행되었다. 문헌 분석, 전문가 인터뷰, 설문조사, 내 외국인 인터뷰 등을 통해 씨름의 특성과 현황, 이미지 등을 파악하였다. 연구결과, 씨름의 세계화 방안은 제도화를 통한 스포츠로서의 세계화와 문화정체성이 강한 전통문화유산으로서의 세계화를 동시에 추진해야 한다는 결론이 도출되었다. 구체적인 방안으로, 스포츠로서의 세계화를 위해 제도화, 학교체육을 통한 교육, 외국인 선수 육성, 이벤트 가치 극대화, 씨름 조직의 전문화, 국제지도자 양성, 자연적 확산 유도 등을, 전통문화유산으로서의 세계화를 위해 세방화(glocalization), 문화코드화, 의식(ritual)의 강화, 정신적 가치 발굴, 축제와의 연계, 씨름관련 문화콘텐츠 개발 등을 제시하였다.

국내 패션기업 종사자들의 스포츠 활동참여에 따른 집단 간 직무만족, 조직몰입, 이직의도의 차이에 대한 연구 (Differences in Job satisfaction, Organizational Commitment, and Intent to Leave the Job among the Employee Groups of Korean Fashion Companies according to the Degree of Participation in Sports Activities)

  • 최소라;정성지;김나미;김태은;안시현;이민지;장미순
    • 한국의상디자인학회지
    • /
    • 제18권1호
    • /
    • pp.23-34
    • /
    • 2016
  • The purpose of the study was to investigate differences in job satisfaction, organizational commitment, and intent to leave the job among the employee groups of korea fashion companies according to the degree of participation in sports activities. For the study, the questionnaire was developed by the authors and distributed to 350 employees of Korean fashion companies. A total of 300 questionnaires was collected and used for the final analysis. Data were analyzed by frequency analysis, reliability analysis, factor analysis, independent sample T-test, ANOVA and Tukey's test, using the SPSS 18.0 Package Program. The findings were as follows. The fashion industry professional group which had spent longer period and hours, and more days in sports activities tended to have higher job satisfaction and organizational commitment and lower intent to leave their job.

  • PDF

공기주입식 로드스키 디자인에 관한 연구 (A study on Road Ski Design of Air-Inflated Tires)

  • 윤재우
    • 디자인학연구
    • /
    • 18호
    • /
    • pp.53-60
    • /
    • 1996
  • 국민 소득 증대에 따른 삶의 질적향상을 위한 인간의 욕구는 레저 스포츠 생활에 보다 많은 비중을 갖게 된다. 본 연구는 레저 스포츠 생활을 보다 효율적이고 다양하게 즐길 수 있는 도구의 디자인 개발에 목적이 있다. 이를 위한 구체적인 연구를 위하여 1) 국내에 도입된 지상용 레저 스포츠 용품의 실태를 조사 분석하여 대안을 제시하며 2) 수요자의 연령별 라이프 스타일과 소비자 환경 변화의 분석을 통하여 사용 대상층의 확대 기능성을 확인 하였으며 3) 한국의 전통놀이 문화를 세계적인 레저 스포츠용품으로서의 개발 가능성을 발견하였다. 이러한 조사 분석을 토대로 디자인된 "공기주입식 로드스키"는 신체의 균형있는 발달을 도모하고 실 내외 겸용이 가능하며 다양한 방법으로 즐길 수 있는 다목적성과 남 녀 노 소 누구나 사용할수 있는 새로운 유형의 레포츠 용품으로 개발하고자 제안하였다.하고자 제안하였다.

  • PDF

주민참여에 의한 마을마당설계 -서울 동작구 사당동 양지공원- (Community Participatory Neighborhood Park Design -In the Case of Yangi Park in Sadang-dong, Seoul-)

  • 김성균
    • 한국조경학회지
    • /
    • 제29권3호
    • /
    • pp.61-69
    • /
    • 2001
  • This paper presents a case of community participatory neighborhood park design. The site, Yangji park, is located in Sandang-dong, Dongjak-gu, Seoul and the area is about 1,870m. Neighborhood park is defined as an outdoor space which is close to people´s home and is considered to be their own, because of the residents´ collective responsibility, family association, and frequent shared use. It is a place for pleasant rest area for community, sharing a sense of nature and retaining a sense of tradition and culture which is disappearing in a city. It is related to the daily life of the people near the site and becomes a place to let the community increase dialogue and understanding between people. On the other hand, participatory design is a design in which people participate in the design process. Thus people can understand the project well, present their opinions better, and reconcile conflicts between the different interests of people. This design applied a community participatory design method to design a neighborhood park. The major strategies for participatory design were ´workshop´, ´card game´, ´walking site´, ´interview´, and ´questionnaire´. Eight workshops were performed for the participation design. The major spaces and facilities elected by participants were the ´main entrance plaza´, ´entrance symbol space´, ´children´s ´playground´, ´multipurpose sport ground´, ´grass land´, ´foot-pressure area´, ´spaces symbolizing a rock mountain and an old well´, ´space for youth´, ´a pavilion´, etc. From this selection, design concept alternatives were generated by participants. The aster plan was developed from these design alternatives with the help of landscape architects. It was revised by ist visits and community discussions. People were also involved in the construction process and left their own works, such as hand prints, on the site. After construction, residents continued to maintain the park by themselves. As a result, It was found that participatory design was very effective for people´s satisfaction and sustainable park management. By involving people more in the process they developed a sense of community, a sense of ownership, and attachment to the place. In conclusion, it is suggested that we need to develop an effective people´s participation method to Korean society.

  • PDF

30~50대 남녀의 아웃도어 웨어 착용실태 및 인식조사(제 1보) (Actual Wearing Conditions and Attitude: An Initial Report on an Outdoor Wearing Survey for Man and Woman in their 30s to 50s)

  • 백경자;황영미;이정란
    • 한국의류산업학회지
    • /
    • 제15권5호
    • /
    • pp.787-796
    • /
    • 2013
  • This study is an initial report of actual wearing conditions and attitude based on a survey of wearing outdoor wear for men and women in their 30s to 50s who enjoy daily leisure sport activities. Most middle-aged men and women who enjoy outdoor activities were interested in new trends and clothing styles. The greatest area of interest was health(42.9%), followed by leisure and sports(38.4%); in addition, hiking(40.2%) was the most popular outdoor activity. The majority of subjects participated in outdoor activities for over 5 years(34.4%). The highest frequency of outdoor activities was conducted once or twice a month, and it took one to three hours for each activity. Nearly half of the respondents( 47.7%) answered that the goal of outdoor activities was to maintain their health. Subjects in their 40s and 50s were more equipped in their outdoor activities and in their 50s made ongoing investments despite costs. When wearing clothing, the subjects placed a priority on design(in the case of subjects in their 30s) and comfort(for subjects in their 40s and 50s). This survey shows that the subjects emphasized access to outdoor wear and equipment. In all age groups, the biggest complaint about outdoor wear was price; in addition, they were unsatisfied with the length and the sleeves of outdoor jackets. Outdoor wear will draw a positive attention for its practical use of clothing if it is developed according to consumer demands based on functionality for outdoor activities and convenience in daily life.

프로야구 라이센싱 패션제품 현황 분석 및 디자인 개발 (A Study on the Analysis and Design Development of Licensed Fashion Products of Professional Baseball)

  • 이미숙;정경희
    • 패션비즈니스
    • /
    • 제23권2호
    • /
    • pp.89-109
    • /
    • 2019
  • The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs. Based on this analysis, high value added licensed products were developed for Korean professional baseball clubs. The results of this study were as follows. First, all Korean baseball clubs operated offline shopping malls in their home stadiums and posted online shopping mall links on their websites. Moreover, licensed products were developed through agreements with sports and licensing companies, and sales were being done through official shopping malls, open markets, and shopping malls. Various marketing for specific events or targets were not done well. Second, licensed products were mostly fashion products such as clothing and hats. Most of them were unisex wear, but the proportion of fashion products for women was not large. Also, while the licensed products used elements that made the baseball team feel symbolic throughout, they sometimes sold products that did not reveal the identity of the professional baseball team, with an emphasis on motifs that were unrelated to the team. Third, this study selected KIA Tigers and developed 27 kinds of women's licensed fashion products including textile designs. Through this research, it was derived that there is the need for integrated marketing of Korean professional baseball, diversification of consumer-based licensing products, and enhanced entertainment products for the Korean baseball cheering culture.

중학교 체육에서 교사의 열정과 자율성지지, 관계성지지, 그리고 그릿간의 구조적 관계 (Structural relationship between teachers' passion and autonomy, relationship support, and grit in middle school physical education)

  • 최진아;서건우
    • 한국응용과학기술학회지
    • /
    • 제37권6호
    • /
    • pp.1752-1763
    • /
    • 2020
  • 본 연구에서는 예비고교생들을 대상으로 교사열정, 교사의 자율성지지와 동료와의 관계성지지, 그릿의 관계를 살펴보고자 하였다. 이는 체육수업 현장에서 다양한 교수-학습방법들을 모색하고 효과적인 수업을 위한 유용한 정보를 제공할 수 있을 것이다. 체육 수업을 참여하는 대상자를 중심으로 편의표본추출법(convenience sampling)과 판단표본추출법(judgemental sampling)에 의거 선정하였다. 설문에 응답한 200명 중 일괄적인 응답을 하거나 신뢰성이 떨어진다고 판단되는 18부의 설문지를 제외하고 182부를 통해서 연구를 실시하였다. 체육교사의 열정은 자율성지지와 관계성 지지에 미치는 영향을 살펴보면, 통계적으로 유의한 영향을 미치는 것으로 나타나 가설은 채택되었다. 관계성지지는 그릿에 통계적으로 유의한 영향을 미치는 것으로 나타나 가설은 채택되었다. 그러나 자율성지지는 그릿에 통계적으로 유의한 영향을 미치지 않은 것으로 나타나 기각되었다.