The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Planning Direction of the Large Sports Facilities in Korea - Based on the Servicescape Korea·U.S.A·Japan Baseball Stadium-

국내 대규모 스포츠시설의 계획방향에 대한 연구 - 서비스스케이프에 따른 한미일 야구장을 중심으로-

  • 백송민 (성균관대학교 건축학과.글로벌스마트시티융합전공) ;
  • 이경민 (성균관대학교 글로벌스마트시티융합전공) ;
  • 서명원 (성균관대학교 건축학과.글로벌스마트시티융합전공)
  • Received : 2022.09.30
  • Accepted : 2022.11.01
  • Published : 2022.11.30
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Abstract

Professional baseball is one of the spectator sports that has been loved for a long time by the citizens as a recreational activity since its establishment in 1982, and has been playing pivotal role as a national sport. However, there has been decline in the number of audiences since 2019. Hence, this research paper aimed to provide strategic direction for planning and improvement of professional baseball stadiums by applying the concept of servicescape. In this research, five key factors of servicescape that affects players performance and the level of immersion of spectators were derived through literature review, and based on these key factors, case study analysis were carried out for 51 domestic and foreign baseball stadiums while focusing on the factors derived. Domestic baseball stadiums highly concentrate on spectatorship without effectively responding to change in spectators demand and its effective use of space rather than baseball games. As in foreign cases, it is critical to modify mangement process and planning direction, and improve policies while perceiving baseball stadium as recreational and cultural space.

관람스포츠는 오랜 기간 사랑받아온 대표적인 여가활동으로, 그중 프로야구는 1982년 출범해 급속한 성장과 함께 국민들의 대표 스포츠로 중추적인 역할을 해왔다. 그러나 2018년과 2019년 이후 점차 관람 수요가 감소하고 있다. 따라서 이번 연구는 프로야구 구장에 서비스스케이프 개념을 적용해 국내 야구장 활성화를 위한 개선 방향과 계획 방향을 제시하는 것이 목적이다. 본 연구에서는 선수들의 경기력과 관중 관람몰입에 영향을 미치는 서비스스케이프 요소 5가지 (1.접근성, 2. 스포츠 시설, 3. 좌석 4. 지원시설, 5. 이벤트)를 도출했으며, 51개의 국내외 야구장을 대상으로 도출된 요인에 초점을 맞춘 사례 연구를 실시했다. 국내 야구장은 주로 경기 관람에 치중해 야구 경기 외 활용도가 낮고 관중들의 수요 변화에 대응하지 못하고 있다. 해외 사례와 마찬가지로 야구장을 경험과 체험 위주의 여가문화공간으로 보고 운영방법과 제도개선, 구체적인 계획방향 등을 달리 정할 필요가 있다.

Keywords

Acknowledgement

이 논문은 국토교통부의 스마트시티 혁신인재육성사업으로 지원되었습니다.

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