• Journal of Sport and Applied Science
• /
• v.7 no.2
• /
• pp.13-19
• /
• 2023

Purpose: The purpose of this study is to provide directions and implications related to eco-friendly marketing and products of outdoor brand companies by empirically analyzing the influence of outdoor brand's eco-friendly activities on brand image and word of mouth. Research design, data, and methodology: In this study, a survey was conducted on those who have purchased outdoor brand products through the convenience sampling method, and a total of 470 effective samples were collected. Frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted based on the collected data. Results: As a result of the analysis, first, it was found that eco-friendly marketing among the eco-friendly activities of outdoor brands did not have a positive effect on the brand image. Second, among the eco-friendly activities of outdoor brands, eco-friendly products were found to have a positive effect on the brand image. Third, it was found that the brand image had an effect on word of mouth intention. Conclusions: Academic and practical implications were discussed based on the research results that eco-friendly marketing of outdoor brands does not have a positive effect on brand image, eco-friendly products have a positive effect on brand image, and brand image affects word of mouth.

• Journal of Sport and Applied Science
• /
• v.6 no.1
• /
• pp.1-4
• /
• 2022

Purpose: The purpose of this study is to provide implications for virtual golf safety management in Korea through the literature review of current safety issues of virtual golf industry. Research design, data, and methodology: This study employed a qualitative approach to review prior studies and related documents presenting current safety perspectives of virtual sports facility management. First, the study reviewed the experiences of virtual golf players and safety criteria suggested from previous literatures. Second, two experts in sport facility management reviewed the manuscript including implications and provided their opinions including major implications and insights for virtual sport industry. Views of experts were added to the final manuscript. Results: This study found that installation standards and safety and hygiene standards by industry are enacted for the safety management of sports facilities, however, there is a need for standards to be adjusted because the contents are general, abstract, and lack detail, thus causing difficultly to secure effectiveness. Conclusions: For virtual golf courses, it is necessary to develop a safety inspection checklist that suits the characteristics of indoor virtual golf. In this line, safety criteria need to be developed with the consideration of characteristics of screen golf to establish an efficient safety management system and create a safe use environment.

• 한국체육학회지인문사회과학편
• /
• v.55 no.1
• /
• pp.37-47
• /
• 2016

This study aims to develop an educational program of sport ethics which would enhance moral autonomy on the part of athletes. First, based on James Rest's Four Component Model of moral behavior, this study has analyzed prior studies and built educational contents. Then, it used dilemma discussions among peers for disequilibrium of cognitive structure. Last, this program has been tested and proven by college students who were thoroughly interviewed afterwards. After joining the program, the student-athletes showed a positive change of thought and action in relation to sport ethics. I hope that this study will contribute to enlarging the field of sport ethics education.

• Proceedings of the Korean Society of Life Science Conference
• /
• 2005.09a
• /
• pp.125-126
• /
• 2005

• Journal of the Speleological Society of Korea
• /
• no.90
• /
• pp.27-33
• /
• 2009

There are many caves in this country. distributionCaving can be recognized as a sport tourism resources. Caving is including a physical and spiritual discipline. Caves is expected to develop as a sports tourism resource.

• 대한정형외과스포츠의학회:학술대회논문집
• /
• 2004.09a
• /
• pp.63-63
• /
• 2004

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.17 no.2
• /
• pp.18-22
• /
• 2009

In this study, we surveyed the operating status of the Light Sport Aircraft(LSA) in Korea, and reviewed the minimum requirements of the airpark for LSA in other countries. Based on the information, we presented the airpark standards to ensure the safe take-off, landing, and operation of LSA in Korea.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.18 no.2
• /
• pp.35-40
• /
• 2010

In this study, we surveyed the operating status of the Light Sport Aircraft(LSA) in Korea, and reconstructed the flight route for Light Sport Aircraft in Yecheon TMA. Amended flight routes are LS095(Danyang Airpark $\Leftrightarrow$ Yeongju Airpark), LS096(Andong Airpark $\Leftrightarrow$ Yeongju Airpark), LS098(Yeongdeok Airpark $\Leftrightarrow$ Yeongju Airpark) and LS099(Yeongdeok Airpark $\Leftrightarrow$ Andong Airpark).

• Transactions of the Korean Society of Mechanical Engineers A
• /
• v.29 no.9 s.240
• /
• pp.1191-1198
• /
• 2005

This paper is concerned with the numerical investigation of the landing impact characteristics of sport shoes to the landing mode. In most court sport activities, jumping and landing are fundamental motions, and the landing motion is largely composed of forefoot and rearfoot landing modes. Since the landing impact may, but frequently, lead to unexpected injuries of players, the investigation of its characteristics and the sport shoes design for reducing it are of a great importance. To investigate the landing impact characteristics to the landing mode, we construct a shoes-leg coupled model and carry out the numerical simulation by an explicit finite element method.

• Textile Coloration and Finishing
• /
• v.23 no.1
• /
• pp.60-68
• /
• 2011

The effect of compression wear for sport performance and muscle function was investigated based on the physiological test and electromyograph(EMG). The EMG test was used to study muscle activity after fitting the compression wear during exercise. It showed slight difference between men and women testee groups in the results of anaerobic, aerobic, fatigue, and EMG test due to muscle content in the body. In addition, the exercise performance was increased to some extent even the muscle activity was decreased. It is estimated that the compression effect to muscle by the compression wear decreased the muscle vibration and improved blood circulation which helped the entire sport performance. However, it is necessary to study the effect of compression wear in long-term wearing in the future study.