• 한국실내디자인학회논문집
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• 제18권4호
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• pp.3-10
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• 2009

Domestic distribution market is in a time of transition for the present. With consumers' diverse demands, the growth of department stores, shopping malls, specialized shops and so on has been taken place radically and the competition among them also has become severe. In order to promptly and positively cope with the radically changing trend of market and the generation of competing business entities, they are necessary to establish a discriminated indoor space plan. With such desires as the expansion of leisure activities based on the increase of personal income and the up-gradation, diversification and individualization of living standard based on economic growth, the dining-out space, one of people's life environments, need a variety of changes. In the past, the specialized restaurants of composite shopping malls and department stores were a mere mediating space of food sale between producers and consumers, but today they become a discriminated and creative indoor space which representing customers' lifestyle. The purpose of this study was to examine the characteristic of public space of specialized restaurants at composite shopping malls and department stores and then present a discriminated spatial marketing strategy in order to find out the direction of its proceeding in the future. Therefore, the purpose of this study was to work out basic data for the development of dining-out contents at the time of appearing diverse composite dining-out spaces in the future and of establishing a renovation plan of specialized restaurants at composite shopping malls and department stores in order to provide customers a space which could satisfy their desires. In this vein, the characteristic and composition of necessary space was analyzed based on the examination of cases. The investigator hopes that study findings are used as basic data for the study on the interrelationship between the sale space and dining-out space of composite commercial facilities and for the establishment of marketing strategy to attract customers.

• 대한지역사회영양학회지
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• 제15권2호
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• pp.253-265
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• 2010

The purpose of this study was to examine the designs of the menu books as an important tool of marketing and then present its improvement strategies. For this, the investigator comparatively examined the current status of menu book designs of the restaurants in Incheon area with 295 managers and then analyzed menu book designs by its designers. Menu book designers were printing houses (42.0%), specialized business (31.9%) and managers/employees (26.1%). 51.5% of menu books were impossible to substitute partially. Even there were seasonal menus or event menus, 27.5% of them were impossible to replace menu books partially; therefore, it was impossible to take a prompt action for seasonal or event menus. The easiness of understanding the terminology in menu books was average $2.74{\pm}0.45$(3-point scale). The harmony of menu book design with restaurants was average $2.46{\pm}0.51$ (3-point scale). Comparing to the menu books designed in specialized business, the menu books designed in printing houses or by managers/employees were uniform in type sizes (p < 0.001), had no menu photos (p < 0.001) and explanations (p < 0.001), and did not classify menus by groups (p < 0.001) in general. In addition, profit-making menus were not properly emphasized (p < 0.001), thus making the design of menu books a little improper. Therefore, it is necessary to educate managers in the restaurants to understand the importance of menu books and thus improve it. In addition, by maintaining close communication with designers of menu books, managers in the restaurants must ensure for their menu books to be designed appropriately, thus making their menu books play the role of an important marketing tool.

• 식품보건융합연구
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• 제7권1호
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• pp.7-15
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• 2021

This study aims to empirically analyze the differences between groups of customers who prefer delivery food, which is rapidly growing amid the COVID-19 pandemic, and those who prefer the traditional practice of visiting offline restaurants. Based on the eating out lifestyle, participants were divided into three groups: participants who prefer food delivery, those who prefer to visit restaurants, and those who favor both. The comparison of differences between the groups was analyzed. A total of 215 questionnaires were distributed, and reliability and validity were verified with a sample of 201 copies, excluding 14 unreliable respondents. Then, a multivariate analysis of variance was used to compare the groups. The results showed that regarding offline restaurants, the group of customers who prefer to visit restaurants valued their atmosphere, while the customers who prefer delivery food valued the reputation of the restaurant. Regarding delivery-specialized restaurants, the group of customers who prefer delivery placed greater value on coupon events and payment convenience than other groups. The results revealed that the difference between the customers who prefer to visit restaurants and those who prefer delivery food was identified through empirical analysis, which provides strategic implications for catering companies and restaurant industries during COVID-19 in Korea.

• 한국식생활문화학회지
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• 제27권3호
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• pp.261-273
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• 2012

To find an efficient solution for the globalization of Korean food in Brazil, we conducted a survey about the satisfaction of Brazilian natives who had visited a Korean restaurant, and possible suggestions for improvement. We also conducted indepth interviews with 13 owners of Korean restaurants in Seo Paulo, Brazil, about their plans to improve Korean food to be more appealing to the Brazilian palate. Our research shows that Korean restaurants had a below average reputation for employee kindness, menu taste and variety, interior, mood, and accessibility. As a result of the survey, we found that Korean restaurants were considered in general to be below average. The survey also showed that the higher the level of a person's economic standing, the less satisfaction they had with Korean food restaurants. We also found that the most common pieces of advice that Brazilian women had regarding Korean restaurants were to offer more variety in the menu, maintain a cleaner restaurant, and to actively engage in public relations. The general concerns of everyone surveyed focused on cleanliness and public relations of the restaurant. However, food-related people focused more on the taste and quality of the food. Sao Paulo is currently the most well-developed economic center in South America, so the world's food service industry is pushed to the front of its ongoing development. For Korean food to make inroads into Brazil, Korean restaurants need to change the niche that they occupy. First-generation family businesses and second-generation specialized family businesses coexist in that city. So first of all, to localize the Korean food for Brazilian tastes, a menu system that will easily allow natives to access Korean food must be established. And second of all, it must support the total food culture by improving distribution, sanitation management, and marketing methods that can get the natives to like Korean food ingredients.

• 식품보건융합연구
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• 제7권5호
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• pp.9-16
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• 2021

The purpose of this study aims to confirm the importance of customer selection attributes of beef restaurants. This study found a selection attributes for a beef specialty restaurant, and proved the hypothesis through empirical analysis. Along with the increase in income levels over the past decade, the restaurant industry has grown. In contemporary society, where quality of life is becoming more important, the restaurant industry has expanded the importance of service quality. In particular, for meat consumption, per capita beef consumption is expected to increase every year; the effect of the Korea-U.S. Free Trade Agreement is also expected to further increase the consumption of high-quality and high-priced U.S. beef. However, like the study of general restaurant-selection factors in restaurant management research, studies of beef restaurants and commercial studies considering consumers' selection attributes are scarce. This study verified the characteristics of consumer choice for restaurants specializing in beef, and how quality, price, restaurant atmosphere, and employee service impacted customer satisfaction. We suggest that beef restaurants should focus more on atmosphere and service in addition to food price and quality, which are the choice factors for restaurants in general. This study empirically verified the importance of selection attributes, providing theoretical and practical implications.

• 한국식생활문화학회지
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• 제27권6호
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• pp.666-676
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• 2012

The purpose of this study was to propose effective marketing communication strategies for overseas Korean restaurants through a multilateral comparison analysis of American, Chinese, and Japanese consumers' attitudes towards communication media and Korean restaurants. The survey was written in English, Chinese, and Japanese, with guideline for surveyors, and conducted using both online and offline methods. Samples were collected from five major cities - Los Angeles, New York, Tokyo, Beijing and Shanghai, which are the foothold for the globalization of Korean food. When it comes to attitudes towards communication media, word-of-mouth showed a high mean value, indicating it as the most useful and reliable media recognized by consumers who visited Korean restaurants. Furthermore, the necessity of recognizing the importance of visual communication in the physical environment of Korean restaurants and specialized websites, featuring restaurants and gourmet food, was observed. Consumers in all three nations chose word-of-mouth as the most useful and reliable media for learning about Korean restaurants. In addition, American consumers highly depended on signage and restaurant exteriors. Chinese consumers highly recognized the usefulness and reliability of offline media, such as newspapers, magazines, and events, while Japanese consumers considered online media, such as gourmet websites, blogs and social networks, as useful and reliable sources. A significantly positive attitude and high value was observed in all who had visited Korean restaurants. American and Japanese consumers had a significantly higher rate of intention to visit Korean restaurants in the future and to tell others about their satisfaction with Korean restaurants. Meanwhile, the average rate of prior preference for Korean restaurants (when choosing restaurants) was the lowest in all three countries. This study is useful for both the Korean government and food enterprises abroad to plan and develop marketing communication strategies properly for overseas Korean restaurants.

• 한국식생활문화학회지
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• 제21권4호
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• pp.375-380
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• 2006

The purpose of this study was to research eating-out information search methods according to college student's lifestyle and their influences on overall satisfaction at fast-food restaurants in eastern province of Kangwondo. Lifestyle was divided into 7 factors and 6 clusters. According to the results, information search methods through Newspaper, magazine and word of mouth were used the most preferably by Cluster 3, 'Brand preference intention'. And TV advertising was used the most preferably by Cluster 4, 'Convenience intention', and the advertisement through internet was used the most preferably by Cluster 5, 'Health ${\cdot}$ effort intention'. However, Information searches through TV advertising and word of mouth had negative influence on the overall satisfaction. But method through internet had positive influences on the overall satisfaction. Eventually, it's proved that information search methods had significant differences according to student's lifestyle. And some information search methods influenced their overall satisfaction. Therefore, food-sonics corporations need to try reducing negative images of various advertisements and activating positive aspects of specialized promotion instruments.

• 한국식품조리과학회지
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• 제26권1호
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• pp.72-78
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• 2010

This study aimed to obtain basic data toward fostering understanding and interest in local foods, to the overall end of enhancing development and popularization of such foods. It also gives direction toward promotion of local food by researching attitudes toward local foods and viewpoints on requirements for improvement of such, among university students living in the Daegu-Kyungbuk area. The results of analyzing perceptional scores for native local foods in Kyungbuk by characteristics t showed statistically significant differences according to sex and duration of residence in Kyungbuk. Obstacles to the promotion of local foods include lack of marketing, lack of specialized restaurants, lack of knowledge, lack of menus, lack of generalization, and high price. The results of analyzing viewpoints on requirements for improved perception of local foods, there were statistically significant differences in active advertisement and marketing, diversity of local foods, and duration of dwelling.

• 한국식품과학회지
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• 제37권1호
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• pp.122-128
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• 2005

본 연구는 경기남부지역의 일반음식점과 김밥전문음식점으로 나누어 제조단계에 있는 김밥과 김밥의 원료를 대상으로 하여 총호기성균 오염도 분석결과, 김, 단무지, 햄에서만 차이를 보였을 뿐 전반적으로 $5-6 log_{10}CFU/g$ 수준으로 통계적인 유의 차는 없었다(p>0.05). 대장균군(coliforms)의 경우도 계란에서만 차이를 보였을 뿐 일반음식점과 김밥전문음식점의 오염수준은 $4 log_{10}CFU/g$ 수준으로 유의차가 없었다(p>0.05). E. coli는 일반음식점에서 65% 검출빈도에 $0.7-2.6 log_{10}CFU/g$ 수준의 오염을 보여 8.33% 검출빈도에 $0.70 log_{10}CFU/g$수준의 오염을 보인 김밥전문음식점 보다 유의적으로 높은 검출율을 보였다. S. aureus는 단무지를 제외한 모든 원료, 즉 밥, 김, 햄, 계란, 오이, 우엉, 당근, 게맛살에서 $0.21-5.88 log_{10}CFU/g$수준에서 20100% 빈도로 검출되었으며 일반음식점과 김밥전문음식점간의 유의차는 없었다(p>0.05). B. cereus는 김밥 중 17-20% 빈도에 $0.7-3.4 log_{10}CFU/g$수준의 오염을 보였으며, 일반음식점과 김밥 전문음식점간의 유의차는 없었다(p>0.05). L. monocytogenes는 모든 김밥과 원료에서 전혀 검출되지 않았다. 전반적으로 경기도 남부지역에서 제조된 김밥과 그 원료에 대한 위생수준은 상당히 불량한 것으로 판단되어지며, 본 연구에서 밝혀진 식중독균의 정량적 분석자료는 미생물위해평가(MRA)의 기초자료로 활용될 수 있다.

• 한국식품위생안전성학회지
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• 제20권4호
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• pp.232-236
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• 2005

김밥은 소비자가 즐겨 찾는 대표적인 RTE식품으로 전문음식점에서의 구입 및 섭취가 증가하면서 안전성 관리의 중요성이 부각되고 있다. 본 연구는 김밥 전문음식점의 오전과 오후 시간대의 작업 조건에서 Listeria spp. 오염 변화와 관련된 사항을 분석하여, 안전성 확보를 위해서 관리되어야 할 내용을 파악하였다. 전체 264건의 시료 중 Listeria spp.는 114건($43.2\%$)이 검출되었으며, 검출된 Listeria spp. 중 Listeria innocua 95건($83.3\%$), L. murrayi 18건($15.5\%$), L. grayi($0.9\%$)이 분리되었다. 인체 유해균인 Listeria monocytogenes는 검출되지 않았다. 모든 작업 환경에서 오전보다 오후 시간대의 오염수준이 더 높았으며(P < 0.05), 김밥 제조 과정에서 작업 도구의 세척$\cdot$소독이 잘 이루어지지 않기 때문인 것으로 파악되었다. 김밥은 열처리 없이 그대로 섭취하므로 식재료 및 도구의 초기 오염 관리와 제조된 김밥의 보존 온도 관리가 중요하다. 따라서 김밥 전문음식점에서의 식재료 준비 단계에서부터 오염 발생 요인을 제거하고, 준비된 식재료의 보관 온도 준수, 도마, 칼, 장갑 등의 세척$\cdot$소독 및 교환 횟수 준수, 식재료 보관 용기가 포함된 김밥 제조대의 오염 차단 설계, 특히 식품 취급 종업원이 위생수칙을 준수하도록 위생관리 지침 및 위생 교육이 강화되어야 하겠다. 이러한 위생관리가 체계적으로 이루어지기 위해서는 김밥 전문음식점의 현실에 맞는 Good Hygienic Practices를 개발하여 보급하는 것이, 시판 김밥을 포함한 즉석조리 식품의 안전성 향상을 위해서 반드시 필요한 조치인 것으로 판단된다.