• Title/Summary/Keyword: Space Strategy

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A Study on Brand of Interior space on the Basis of Marketing Strategy - Focused on the Spa and Cosmetic - (마케팅 전략을 기본으로 한 실내공간의 브랜드화에 관한 연구 - Spa와 Cosmetic을 중심으로 -)

  • Kim, Hyun-Jeong;Ahn, Hee-Young
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.248-254
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    • 2007
  • A center of economy, during last 50 years, has been transferred from production into consumption and a new consumption culture has been made by changing from reasonable trend into subjective and psychological trend. In the past, an interest of consumers was to possess things, however, in present, an interest of them is mental value and satisfaction to experience various cultures, to focus value and meaning human's life, and to realize desires. According to this trend, society's interest on interior design has continuously increased. Social phenomenon to make a serious consideration of design management and value is rushing with various brands on the basis of marketing strategy. In this kind of era, interior designers also should try to make interior design area brand through long, objective and systematic marketing plan. Therefore, this research shows differentiation strategy to make interior design brand on the basis of marketing strategy with theoretical background through literature study, and presents an example of spa and cosmetic beauty salon - current new consumption culture - on the basis of marketing strategy.

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Development of Pareto strategy multi-objective function method for the optimum design of ship structures

  • Na, Seung-Soo;Karr, Dale G.
    • International Journal of Naval Architecture and Ocean Engineering
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    • v.8 no.6
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    • pp.602-614
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    • 2016
  • It is necessary to develop an efficient optimization technique to perform optimum designs which have given design spaces, discrete design values and several design goals. As optimization techniques, direct search method and stochastic search method are widely used in designing of ship structures. The merit of the direct search method is to search the optimum points rapidly by considering the search direction, step size and convergence limit. And the merit of the stochastic search method is to obtain the global optimum points well by spreading points randomly entire the design spaces. In this paper, Pareto Strategy (PS) multi-objective function method is developed by considering the search direction based on Pareto optimal points, the step size, the convergence limit and the random number generation. The success points between just before and current Pareto optimal points are considered. PS method can also apply to the single objective function problems, and can consider the discrete design variables such as plate thickness, longitudinal space, web height and web space. The optimum design results are compared with existing Random Search (RS) multi-objective function method and Evolutionary Strategy (ES) multi-objective function method by performing the optimum designs of double bottom structure and double hull tanker which have discrete design values. Its superiority and effectiveness are shown by comparing the optimum results with those of RS method and ES method.

A Neutral-Point Voltage Balance Controller for the Equivalent SVPWM Strategy of NPC Three-Level Inverters

  • Lyu, Jianguo;Hu, Wenbin;Wu, Fuyun;Yao, Kai;Wu, Junji
    • Journal of Power Electronics
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    • v.16 no.6
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    • pp.2109-2118
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    • 2016
  • Based on the space vector pulse width modulation (SVPWM) theory, this paper realizes an easier SVPWM strategy, which is equivalently implemented by CBSPWM with zero-sequence voltage injection. The traditional SVPWM strategy has no effect on controlling the neutral-point voltage balance. In order to solve the neutral-point voltage unbalance problem for neutral-point-clamped (NPC) three-level inverters, this paper proposes a neutral-point voltage balance controller. The proposed controller realizes controlling the neutral-point voltage balance by dynamically calculating the offset superimposed to the three-phase modulation waves of an equivalent SVPWM strategy. Compared with the traditional SVPWM strategy, the proposed neutral-point voltage balance controller has a strong ability to balance the neutral-point voltage, has good steady-state performance, improves the output waveforms quality and is easy for digital implementation. An experiment has been carried out on a NPC three-level inverter prototype based on a digital signal processor-complex programmable logic device (DSP-CPLD). The obtained experimental results verify the effectiveness of the proposed neutral-point voltage balance controller.

Development of KITSAT. The First Korean Satellite and Space Development Strategy (우리별 위성개발(衛星開發)과 우주개발정책(宇宙開發政策)의 과제(課題))

  • Choi, Soon-Dal
    • The Korean Journal of Air & Space Law and Policy
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    • v.6
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    • pp.267-283
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    • 1994
  • Application of space technology in the field of communication and remote sensing becomes increasingly important in human life. Advancement of communications means shinks the size of our globe and that of remote sensing techniques improves the quality of human well-being. It is a world trent for each country to make its best effort in advancing its capabilities in these fields sometimes independently and other times jointly with other nations. Korea being no exception to this world trend is planning various starategies in application and development of space technologies. However, unfortunately, Korea is a new commer in this field. Statellite Technology Research Center (SaTReC) of Korea Advanced Institute of Science and Technology (KAIST) initiated to aquire satellite technology by sending its graduates abroad in 1989. As a result KITSAT-1 was launched in 1992 and KITSAT- 2 was launched in 1993 and they became Korea's first two satellites in orbits. Academic program including On-the Job-Training for Korean students at the University of Surrey, UK, is also an innovative scheme of mixing education and practical know-how for successful technology transfer, which resulted in a small but very capable and effective satellite experts group in Korea for self-propelled research and development in space activities. In this context, space development strategy should be considered in terms of the following factors; (1). Participation in international space activities as an active member to utilize international organization and to contribute to the peaceful use of space, (2). Development of national defence structure for independent activities in space, (3). Enhancement of manpower utilization for space development and promotion of national pride and (4). Education of youngsters for the extension of intellectual activities into the limitless space. In order to make very costly space development project most efficient, governmental level space development organization directed by the head of nation should be established and should manage all space development programs making full use of its all available resources including the advantage of the university based R&D capability.

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Korean Reusable Launch Vehicle Development Strategy Using SpaceX's Strategy (SpaceX의 전략을 활용한 한국형 재사용 발사체 개발 전략)

  • Lee, Keum-Oh;Lee, Junseong;Park, Soon-Young;Roh, Woong-Rae;Im, Sung-Hyuck;Nam, Gi-Won;Seo, Daeban
    • Journal of the Korean Society of Propulsion Engineers
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    • v.25 no.3
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    • pp.101-112
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    • 2021
  • SpaceX shows various strategies such as constructing various payload portfolio through the reuse of Falcon 9 and Falcon Heavy, constructing the launch vehicles using one type of engine, the transition from kerosene engine to methane engine, and the use of 3D printing. In this study, launch vehicle proposals that can cover a variety of payloads and trajectories from KOMPSAT to GEO-KOMPSAT were constructed, and ten launch vehicles using kerosene gas generator cycle engine, kerosene staged-combustion cycle engine, and methane staged-combustion cycle engine were reviewed. Of the ten launch vehicles, the reusable launch vehicle using a 35-ton methane engine was rated as the best in terms of development potential.

Algorithm for Search Space Reduction based on Dynamic Heuristic Value Change

  • Kim, Hyung-Soo;Moon, kyung-Seob
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.6 no.6
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    • pp.943-950
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    • 2002
  • Real time strategy game is a computer game genre of Playing with human or computer opponents in real time It differs from turn-type computer games in the game process method. Turn type games, such as chess, allow only one Player to move at a time. Real time strategy games allow two or more Players to move simultaneously. Therefore, in real time strategy computer games, the game components' movement plans must be calculated very quickly in order to not disturb other processes such as gathering resources, building structures, and combat activities. There are many approaches, which can reduce the amount of memory required for calculating path, search space, and reactive time of components. (or units). However, existing path finding algorithms tend to concentrate on achieving optimal Paths that are not as important or crucial in real time strategy game. This Paper introduces Dynamic Heuristic Af(DHA*) algorithm which is capable of reducing search space and reactive time of game units and compares with A* algorithm using static heuristic weighting.

The Consideration of Progressive Urban Park and The Possibility of Urban Agricultural Park (도시공원 진화상의 비판적 고찰을 통한 도시농업공원의 발전 가능성)

  • Yun, Hee-Jeong;Cho, Mi-Kyoung
    • Journal of Korean Society of Rural Planning
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    • v.18 no.2
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    • pp.81-90
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    • 2012
  • Urban parks are progressing but are in chaos in the twenty-first century. Therefore the purposes of this study are to consider critically and classify the new paradigm of urban parks. Urban parks are one of the space products, and progressing aspects can be divided into three parts; supply, demand and market aspects. In the abstract, urban parks' progress represents process, openness or voidness, general and cultural ecology, productivity, experience program, identity or sense of place, carriers of urban regeneration, urban infrastructure, community space, multi-layered activity, active space, communication with urban space, tool of low carbon strategy and consilience. But urban parks have come under increased criticism about the long period development on trees growth, covering open space, limitation of general and cultural ecology, production, activity programs, identity and community space, visible urban regeneration, economic validity, urban sprawl, not using as the low carbon strategy, and finally negative consilience with contiguous fields. We collected these critical consideration about progressing urban parks, and proposed urban agricultural park as one of the alternative urban parks. This is closely connected with sustainable region development, low-carbon society, local food, well-being, Lohas paradigm and amenity of urban life.

A Study for the Expression of Korean Tradition in Interior Design-Focus on Korean restaurant- (실내디자인의 한국전술표현에 관한 연구-한식당을 중심으로-)

  • 김형대
    • Korean Institute of Interior Design Journal
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    • no.6
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    • pp.15-20
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    • 1995
  • In this paper, a strategy for utilizing the Korean tradi-tional spaces and interior design elements in inner space in order to express Korean-style interior design has been studied. Characteristics of Korean tradition was gathered from literatures in two categories; space and el-ements. Space again has been studied in detail in the area of split, continuity, hierarchy, elasticity, dynamics. And study of elements includes floor, wall, ceiling, dan-chung, lattice, laytiles on a roof, rafter, extended eaves, the line of eaves. 30 Korean restaurants were selected, analysed and compared with literature review. Based on the compari-son, a strategy for proper expression and utilization of Korean tradition is suggested. In the process of compari-son, current status of implementation and problems were found. Traditional elements are used in about 50% of Korean restaurants located in hotels, and 25% of those located in department stores. With the survey and other professional's opinions, an implementation plan is suggest-ed as follows; 1. Succession design method of tradition should use main-ly amelioration method and use copy and partly abstraction method. 2. Expression of tradition has to include all of space, ele-ments, and decoration. In space structure, Korean tra-dition space structure must be applied. 3. In order to design with feeling of Korean tradition, various different Korean elements have to be used. 4. In order to express high quality design, high-quality elements has to be used.

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A Study on Space Design Process and Strategy as Experiential Marketing Tool - Focused on Tokyo Prada by Herzog De Moron - (체험 마케팅 도구로서의 공간 디자인 과정 및 전략에 관한 연구 - 헤르죠그 디모론의 도쿄 프라다 매장을 중심으로 -)

  • Jeon, You-Chang;Kim, Seung-Wook
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.51-60
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    • 2009
  • In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center's architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect's intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.

Leader-Follower Model Analysis on Mixed Strategy Nash Equilibrium of Electricity Market with Transmission Congestion (송전선 혼잡시의 복합전략 내쉬균형에 대한 선도-추종자 모형 해석)

  • Lee, Kwang-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.61 no.2
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    • pp.187-193
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    • 2012
  • Nash Equilibrium (NE) is as useful tool for investigating a participant's strategic generation quantity in a competitive electricity market. Cournot model may give a mixed strategy NE instead of a pure strategy when transmission constraints are considered. A mixed strategy is difficult to compute, complicated to understand conceptually, and hard to implement in an electricity market practically. This paper presents that a mixed strategy does not appear in Stackelberg leader-follower model even under a transmission congestion. A solution method is proposed for the leader-follower model under a nondifferentiable space of a strategy variable. Based on the pure strategy NE with a transmission line congested, the merit of leader-follower model is shown from a social welfare point of view.