• 한국실내디자인학회논문집
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• 제22권4호
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• pp.41-51
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• 2013

Lately in many cases, Spaces are designed by stimulating user's sensibility, emotion, psychological software over based on the user behavior and purpose of space. Because space is not only practical using and use purpose but also the place for expressing ourselves by experiences. But space is a physical thing. so we need to arrange a structure of abstract and formless source of design by sophisticated grammaticalization. Especially storytelling of that abstract thing have characteristics of relation, process among users and space. because storytelling is focused on the discourse of stories and relationship record of that discourses. So this is used by expression device for user's emotion things and subjects in numerous cases. And storytelling is the basic, important element for user's experience in a space. By the way, Overlapping is also basic element for being possible to make experiences by concrete thing. that is because, Overlapping is layering phenomenon of some objects. Overlapping is made distance, distance make depth, and this relations take us an experience. Finally storytelling, Overlapping and space of experience are relation of cause and effect. So in this thesis, researcher looks for the relation characteristics between storytelling and overlapping by experience. and makes the abstract source into concrete and sophisticated formular.

• 정보화연구
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• 제10권3호
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• pp.361-370
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• 2013

디지털 스토리텔링은 콘텐츠와 메시지를 전달하는 효과적인 방법으로서 디지털 체험 공간에서 인간과 디지털 콘텐츠 그리고 공간과 인간 간의 상호작용을 유발시키는 커뮤니케이션 전략으로서 활용되고 있다. 본 논문은 디지털 체험 공간속에서 활용되는 디지털 스토리텔링을 살펴보고 이를 통해 유발되는 상호작용을 논의하는데 목적이 있다. 이를 위해 우선 인식론적 차원에서 디지털 체험 공간에 구현된 디지털 콘텐츠와 디지털 스토리텔링에 대해 살펴보았으며, 디지털 체험 공간의 공간 스토리텔링을 논의하였다. 또한 디지털 체험 공간의 능동적 주체인 사용자가 디지털 스토리텔링을 통해 유발되는 상호작용성과 감각적 체험을 논의하였다. 마지막으로 디지털 체험 공간 '판교 아이큐아리움'에서 활용되는 디지털 스토리텔링과 공간 스토리텔링 그리고 상호작용 요소를 분석하였다.

• 대한지구과학교육학회지
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• 제5권1호
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• pp.105-113
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• 2012

The purpose of this study was to examine the effects of storytelling skill on science learning motivation and space perception ability. For this study the 5 grade, 2 class was divided into a research group and a comparative group. The class was pre-tested in order to ensure the same standard. The research group had the science class with storytelling skill, and the comparative group had the class with teacher centered lectures for 10 classes in 10 weeks. The storytelling skill was focused on finding stories, constellation searching, story deciding, story hero deciding, story composition, storytelling completion. To prove the effects of this study, science learning motivation was split up according to attention power, relation, confidence, and sense of satisfaction. Also, space perception ability consisted of two-dimensional rotation, 3 dimension rotations, reflection, three-dimensional searching, number of block, and figure type in pattern. The results of this study are as follows. First, using storytelling skill was effective in science learning motivation. Second, using storytelling skill was effective in space perception ability. Also, after using storytelling skill was good reaction by students. As a result, the elementary science class with storytelling skill had the effects of developing science learning motivation and space perception ability. it means the science class with storytelling skill has potential possibilities and value to develop science learning motivation and space perception ability.

• 서비스연구
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• 제2권2호
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• pp.115-123
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• 2012

건축물 미술작품은 공공미술의 한 부분으로 건축물의 미관을 아름답게 만들어 줄 뿐 아니라 도시 환경과의 친밀감과 상징적인 장소로서의 랜드마크적 기능을 가지고 있다. 주거 단지 내 '공간 스토리텔링'은 공간과 주민 사이를 이야기로 연결해 주며, 공간의 스토리를 생성 촉진하는 역할을 한다. 본 연구의 목적은 주거 공간을 기반으로 공간 스토리텔링의 서비스 전달과정을 이론적으로 검토하고 적용해 보려하였다. 공간 스토리텔링 요인은 건축물 미술작품의 차별화를 가능하게 할 수 있고, 건축물의 경쟁우위를 점할 수 있게 할 것이다. 또한 이 요인이 주민들의 시설물에 대한 호감을 높이고, 구매의사로까지 연결되는 과정을 설명할 수 있을 것으로 기대한다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
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• pp.125-130
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• 2006

The various kinds of consumption belong to a general category and at the same time the expression of most basic aspiration in the human life. Since the ancient times, the consuming activities have lasted with the other basic activities and the consuming space conducting consumption has developed as physical devices along with the human history. Those companies that have been given attention and getting favorable impression currently being selected by the consumers are now concentrated on the storytelling marketing. The storytelling marketing is that the emotion-oriented marketing activities give consumers the opportunities to enjoy the product contained stories to put the stories to marketing activities. It approaches to consumer with human story emotionally rather than rationally and heart rather than mind. Recently, the architecture has become artistic either it was linked and contacted media or part of marketing. We think that the story telling marketing is the eternal triangle among art, architecture and marketing that is a propensity or movement to interior at this time. I found out that the storytelling marketing methodology is able to touch the consumer's heart and stimulate consumption aspiration that makes new circumstances and experience expressing space. And for that, effective marketing methodology is to give the consumers a more exciting and enjoyable motivation in accord with the modern society to give companies positive image to customers and accordingly for the companies to gain profits. The story telling space that is filled with ideas which produce new circumstance and experience using the established narrative and theme will be required continuously and able to develop in the future.

• 한국콘텐츠학회논문지
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• 제13권8호
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• pp.396-408
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• 2013

본 연구는 아파트 단지 내 건축물 미술작품의 스토리텔링 적용 및 확산을 위한 최초의 정량적 연구로써, 기존의 건축물 미술작품의 문제점을 보완할 대안으로 공간스토리텔링의 적용과 효과성을 알아보고자 하였다. 문헌연구를 통하여 건축물 미술작품의 신규 평가요인인 '공간스토리텔링' 세부요인을 도출하고, 건축물 미술작품에 이야기와 테마를 적용한 첫 사례인 일산 식사지구 '위시티(Wi-City)' 거주민 204명을 대상으로 설문방법을 통해 건축물 미술작품 평가요인(조형성, 환경성, 사회성, 공간스토리텔링)이 시설물 호감도와 구매의사에 미치는 영향을 검증하였다. 연구결과, 건축물 미술작품의 4가지 평가요인 중 사회성요인을 제외한 조형성, 환경성, 공간스토리텔링 요인이 시설물 호감도에 정(+)의 영향을 미치는 것으로 나타났으며, 시설물 호감도는 아파트 구매의사에 정(+)의 영향을 미치는 것으로 나타났다. 매개효과 분석 결과 조형성 요인, 환경성 요인, 사회성 요인이 구매의사에 미치는 영향관계에서 시설물 호감도는 완전매개변수로서 적합하다는 것이 입증되었으며, 공간스토리텔링요인은 부분매개 역할을 하는 것으로 나타났다.

• 농촌계획
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• 제18권1호
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• pp.47-57
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• 2012

The following study has examined possible methodological approach and prospect of implementing storytelling in rural tourism field. It is aimed towards deducing principles of space composition behind securing placeness of rural tourism village through storytelling. The research had been conducted by archival research and case study on field of interest, and its findings are as follows: 1) Storytelling exhibits principles of narrative structure (exposition, complication, climax, and resolution) in various fields, and has shown tendency to structuralize a plot. 2) It can be said that storytelling is deeply related with people's associations of their inner mind. This can be a logical explanation of a certain sight or location, which is a physical environment itself being the actual narrator and distributor in storytelling. 3) In order to convey a story in a more convincing way, storytelling a naming strategy based on a rhetorical technique, which has been shown to positively influence creating unique placeness of a rural village. As indicated in our study, means of storytelling-"Continuity and tourist circulation of space composition with a narrative structure, spatial hierarchical order, concealment and revelation, cast, and naming based on rhetorical technique and facilities positioning"-is a viable solution that can bring recovery of the rural village's unique placeness, as well as spatial development for sustainable rural tourism.

• 한국실내디자인학회논문집
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• 제21권3호
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• pp.58-66
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• 2012

In the modern era, perceived as the century of culture, the pure meaning of information in various medium is becoming extinct and the distinction between media and reality being faded away. Such phenomenon is called "simulracre". Gilles Deleuze defines "simulracre" as an event that passes by momentarily. To the modern people, the museum should be sublimated into a space that reflects not only the various surroundings but also education and should be a space that can provide diverse experiences. For museum exhibit communication, storytelling is a method that can meet the need of audience and take one step forward in educational and emotion aspect. Considering such relationship, "event" can be an evidence to build a space by establishing relations with subject and determine the meaning of space. First, characteristics of event and requisite and the theoretical view of storytelling will be examined, followed by the analysis of event storytelling by selecting Holocaust Museum which attempted a new approach that has dealt with what is important to the Jews: 'holocaust'. The purpose of this study is to identify how "event", not remaining as an abstract term, is being present in Holocaust Museum with a new spatial perspective, and to provide the public with a different set of thinking and experience.

• 한국실내디자인학회논문집
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• 제24권6호
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• pp.79-86
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• 2015

This study started from the concern for Bjrake Ingels, an emerging architect in the architecture circle, who is creative and popular. Recently, the architecture field provides architects with a foundation to express a process on a new form creation through various new expressive languages, design concepts, and methods. The global Danish group BIG(Bjarke Ingels Group) develops a story by their distinctive architectural language. The storytelling is being used in various fields and now the tool called 'story' is settling down as an important element in the life that human lives. Bjarke Ingels leading the group BIG aims for the form expression by the scientific analysis and adaptation after being affected by Danish regional background and OMA. It creates a form to share stories with local members by visually simplifying the region, culture, environment, social phenomenon, economy, and politics that are invisible and do not have the form in the modern society. The elements and expressive features of the space storytelling include locality, cultural, natural environment, and connectivity which are the content structure(story) that enables you to intervene in the story according to the main agent to imagine a new space. The expressive element includes the watching moving line story of the successive, hierarchical, and organic structures which are constructive elements creating various spaces through the mixture, transmutability, and relocation of the program and inducing users to the space. The space storytelling is composed of the symbolism, community, and eco-friendliness to appear diversely through BIG's case analysis. This study will have significance that it drew a method and feature looked at by many contemporary architects from the storytelling viewpoint in the form-creating process, classified the form-creating process through a new storytelling type, and showed a possibility on the development of various methodologies.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 가을학술발표대회 디자인학 연구
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• pp.50-51
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• 2002