• 제목/요약/키워드: Sociality factor

검색결과 53건 처리시간 0.025초

자극물의 제시방법에 따른 대인지각에서의 편파 (The experimental bias in person perception as results of presentation method of stimulus)

  • 김재숙;김희숙
    • 한국의류학회지
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    • 제27권5호
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    • pp.496-504
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    • 2003
  • The purpose of this study was (1) to identify the experimental bias which could appear person perception as results of presentation methods (2) to find out the most desirable method in presentation of stimulus. The research was a quasi experiment and the subjects were 773 male and female undergraduate students. The experimental instruments consisted of a set of stimulus and semantic differential scales of 7- point hi-polar adjectives. The collected data were analyzed by Factor Analysis, ANOVA(analysis of variance), Scheffe's multiple range test. The independent variables were presentation orders and presentation time of stimulus. The results were as follows: First, five factors which were potency, sociality, appearance, evaluation, activity impression dimensions emerged to account for the methods of development of stimulus. Second, the presentation order of stimulus in the combination of four stimuli sets had significant effects on the 3 impressional factors(sociality, appearance, evaluation). The presentation order of stimuli in the combination of eight stimuli set had significant effects on the 3 impressional factors(potency, sociality, appearance) and the presentation order of stimuli in the combination of eight stimuli set showed a significant effect on memorization of stimulus and the results support the recency effect. Third, the presentation time of stimuli had significant effects on the 2 impressional factors(potency, activity). 30 seconds presentation as well as free duration time resulted less experimental bias than 3 seconds presentation.

서울 근교 신도시 , 분당지역 아파트 거주자의 주거가치와 주거만족 (Housing Values and Satisfaction of the New Town Bundang Apartment Residents)

  • 조성명
    • 한국주거학회논문집
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    • 제8권1호
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    • pp.77-85
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    • 1997
  • The purpose of this study was to estimate the quality if New Town housing environment, and to present the direction of design policy to elevate it. For this study questionnaires were administrated to 272 homemakers living in apartment in Bundang. From 1st of May to 31st of May in 1995. Used statistical method was Frequency. Percentage. Mean, Factor Analysis, Correlation, Multiple Regression. The major finding is as follows : 1) Housing values were classified into five types : convenience, beauty, sociality, education, and economy, Resident ranked first economy among housing values the second is convenience, the third beauty, the forth education, while the most unimportant value is sociality. 2) House satisfaction was classified into four types : house size and plane structure, environment and facilities, interior decoration materials and facilities and building design. Residents were found to show the middle degree satisfaction on their house. 3) Housing complex satisfaction was ciassified four types : community facilities, management stage, neighborhood connection and complex facilities. Resident showed dissatisfaction on their apartment complex relatively. 4) Residents showed dissatisfaction on the interior decoration materials and facilities, local facilities and management attitude relatively.

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SNS몰입이 사회성에 미치는 영향 (Impact of SNS Flow on Sociality)

  • 이승호;곽기영
    • 지식경영연구
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    • 제19권2호
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    • pp.21-45
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    • 2018
  • With the widespread use of smartphones and the development of information technology, an online service called SNS(social network service) has emerged, and as an increasing number of people began to use SNS, extensive research has been conducted on SNS. SNS is an important factor for adolescents who are developing social skills that help them to adapt to the society, and for adults who are stepping into the society. The present study investigates the effects of information search, self-disclosure, interaction, and playfulness, all of which are motivational factors for SNS use, on flow in SNS, and empirically analyzes the degree of these variables influence according to flow in SNS and individual's personal nature(extrovert, introvert). The analysis results showed that information search, self-disclosure, interaction, and playfulness were positively correlated with flow in SNS, and flow in SNS was positively correlated with social skills. The degree of influence varied depending on the individual's personal nature(extrovert, introvert). These findings may provide important insights for researchers studying SNS, SNS managers, and company officials using SNS.

인터넷 쇼핑몰에서의 패션상품 구매의도 결정요인 (Discriminative Factors of Buying Intention in Fashion Internet Shopping)

  • 김효신;이선재
    • 복식
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    • 제51권6호
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    • pp.117-128
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    • 2001
  • The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

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농가맛집에서 사용하는 로컬 푸드에 대한 신뢰가 소비자 구매행동에 미치는 영향 (Influence of Confidence on Local Foods on Consumer's Purchase Behaviors from Tasty Farm Eateries)

  • 김수인
    • 동아시아식생활학회지
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    • 제24권6호
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    • pp.906-914
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    • 2014
  • This study conducted an exploratory factor analysis to examine how consumers' confidence on the local foods used at tasty farm eateries influence their purchase behaviors. The four factors of perception of local foods used at tasty farm eateries and the factors of consumer confidence and purchase behaviors were extracted for a reliability analysis, correlation analysis of variables, and simple and multiple regression analysis. The following are the findings: first, among the four factors of perception of local foods used at tasty farm eateries, safety, sociality and product value had statistically significant influences on consumer confidence, whereas regional economic value did not. In other words, safety referring to the nutritional value and sanitary safety of food ingredients used for the native foods at the tasty farm eateries, product value referring to the characteristics differentiated from general Korean cuisine, and sociality referring to the various related experiences for the interests in farm culture and local food, leads to consumer confidence, whereas regional economic value referring to farm household income, local job creation, and development of farm tourism does not. Second, consumer confidence had a statistically significant positive impact on consumers' purchase behaviors. Among the five principles of local foods, reliability is the most important factor. When consumers gain confidence on local food items and are satisfied with them, they make additional purchases and revisits. Therefore, confidence is a very important aspect for the loyalty and sustainability of business.

학교 적응유연성의 위험요인과 보호요인: 전문계 고등학생을 중심으로 (Dangerous and protective factors of school resilience: focusing on the technical high school students)

  • 박수영;이창환
    • 한국산학기술학회논문지
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    • 제12권2호
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    • pp.653-664
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    • 2011
  • 본 연구에서는 전문계 고등학생의 학교 적응유연성에 영향을 미치는 위험요인과 보호요인이 무엇인지 알아보기 위해 서울, 경기 지역의 전문계 고등학교 학생 573명과 인문계 고등학생 512명을 대상으로 설문조사를 통해 자료를 수집하였다. 연구 결과는 다음과 같다. 첫째, 학교 적응유연성과 위험요인과의 상관관계를 분석한 결과 위험요인이 높을수록 학교 적응유연성은 낮게 나타났다. 둘째, 위험요인이 학교 적응유연성에 미치는 영향을 검증한 결과, 전문계고 학생들에게는 교사차별, 비행유대, 반사회성이 영향을 미쳤고, 인문계고 학생들에게는 교사차별, 비행유대, 우울이 영향을 미쳤다. 셋째, 학교 적응유연성과 보호요인과의 상관관계를 분석한 결과 보호요인이 높을수록 학교 적응유연성은 높게 나타났다. 넷째, 보호요인이 학교 적응유연성에 미치는 영향을 검증한 결과, 전문계고 학생들에게는 교사지지, 학교의 민주적 분위기, 책임감, 가족응집력, 자아존중감, 합리적 부양태도로 나타났고, 인문계고 학생들에게는 교사지지, 민주적 학교 분위기, 책임감, 가족 응집력이 영향을 미쳤다. 다섯째, 학교계열과 학교 적응유연성 수준에 따른 위험요인과 보호요인의 차이를 분석한 결과 반사회성, 우울, 비행유대, 자아존중감의 변인에서 상호작용이 나타났다.

남성들의 외모관리행동에 관한 연구(I) - 연령을 중심으로 - (A Study on Appearance Management Behavior of Male Consumers(I) - Focusing on the Age -)

  • 구양숙;이영주;추태귀
    • 한국의류산업학회지
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    • 제12권4호
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    • pp.459-466
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    • 2010
  • The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.

소셜 미디어 적소분석 연구 페이스북, 인스타그램, 유튜브, 핀터레스트, 트위터의 이용자 충족을 중심으로 (Niche Analysis in Social Media with Uses and Gratification Theory Appply in Facebook, Instagram, YouTube, Pinterest, Twitter)

  • 차현주;권상희
    • 인터넷정보학회논문지
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    • 제22권2호
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    • pp.89-107
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    • 2021
  • 본 연구는 주요 소셜(social) 미디어인 페이스북, 인스타그램, 유튜브, 핀터레스트, 트위터에 대한 적소분석을 통해 어떠한 경쟁관계를 가지고 있는지를 실증적으로 분석하였다. 이를 위해 적소이론을 활용하여 SNS 이용자를 대상으로 소셜 미디어의 이용과 충족에 관한 온라인 설문을 진행하였으며, 총 224명의 이용자를 분석대상으로 선정하였다. 온라인 설문조사 결과를 토대로 요인분석을 실시하여 관계성, 사회성, 편의성, 일상성, 오락성 등 5가지 차원의 공통요인을 추출하였다. 주요 연구결과는 다음과 같다. 우선 적소이론을 이용한 미디어의 적소폭 차이를 분석한 결과, 페이스북이 사회성(.627) 및 편의성(.636)에서 적소폭이 가장 큰 것으로 나타났고, 유튜브는 일상성(.670)과 오락성(.615)에서 적소폭이 가장 큰 것으로 나타났으며, 인스타그램은 관계성(.520)에서 적소폭이 가장 큰 것으로 나타났다. 적소중복의 경우, 페이스북과 유튜브 간의 경쟁이 관계성(1.826)과 사회성(2.696)에서 가장 강한 것으로 나타났으며, 핀터레스트와 트위터 간의 경쟁은 일상성(1.937)과 오락성(2.263)에서 가장 높은 수준의 경쟁을 보였으며, 유튜브와 트위터 간의 경쟁은 편의성(2.583)에서 가장 높은 수준의 경쟁을 보였다. 마지막으로 적소이론을 이용한 미디어 간의 경쟁우월성을 비교한 결과, 페이스북, 인스타그램 그리고 유튜브는 핀터레스트와 비교하여, 관계성, 사회성, 편의성, 일상성, 오락성에서 경쟁적 우위에 있는 것으로 나타났으며, 페이스북, 인스타그램 그리고 유튜브는 트위터에 비해 일상성을 제외한 모든 요인에서 경쟁적 우위에 있음을 확인할 수 있었다.

사립유치원장의 교사 채용 경험에 관한 사례연구 (A Case Study on Teacher Recruitment Experience of Private Kindergarten Director)

  • 변영신
    • 디지털융복합연구
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    • 제16권10호
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    • pp.199-204
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    • 2018
  • 본 연구는 유치원교사 채용 시 고려하는 사항과 그 이유를 조사하여 대학(유아교육과)에게 성공적 취업을 위한 정보를 제공하고자 함이다. 이를 위해 원장 경력 10년 이상 사립유치원장 12명을 대상으로 심층면담을 실시하였다. 근거이론의 개방코딩분석방법을 이용하여 심층면담 자료를 분석하였으며 11개의 중심개념별 하위요인을 도출하여 이를 4개요인(성격요인, 사회성요인, 인성요인, 전문성요인)으로 유목화 하였다. 연구 참여자 모두 성격요인에서는 성실성, 사회성요인에서는 대인관계안정성, 인성요인에서는 정직성, 전문성요인에서는 교육과정 수행 능력을 최우선 고려요인으로 지각하고 있는 것으로 나타났으며 좋은 인성을 지닌 교사가 성공적인 교사직무수행의 전건이라 지각하였다. 연구결과에 따라 대학에서는 교과별 포트폴리오 제작 등을 통하여 재학 중 현장 밀착형 교육과 더불어 방학을 이용한 교육봉사활동 등의 제도화와 공동체 삶에 대한 역량개발을 위한 교양교과 개발 등의 필요성을 제기하였다. 이밖에도 전공역량 강화를 위한 현장중심형 비교과 교육 프로그램을 개발 운영하여 학생들로 하여금 재학 중 현장직무능력을 함양하도록 해야 함을 제기하였다.

신체장애인의 주거만족도 평가 요소 도출에 관한 연구 (A Study on Deriving Evaluation Factors for Housing Satisfaction of the Physically Handicapped)

  • 박미영;소준영
    • 한국실내디자인학회논문집
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    • 제25권1호
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    • pp.201-212
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    • 2016
  • This study is a literature study aimed to derive the evaluation factors for the survey of housing satisfaction of the physically handicapped. To attain the objective, the present study compared the influential factors of housing satisfaction for normal people and those for the physically handicapped found in the precedent researches, and analyzed them to draw out the evaluation factors for housing satisfaction of the physically handicapped. And then it drew out sub-factors and elements for the housing satisfaction of the physically handicapped. The evaluation factors for housing satisfaction of the physically handicapped are divided mainly into physical, social-psychological and economic factors. First, physical factor consists of 'functionality (usability)', 'safety', 'convenience', 'comfort', 'aesthetics', 'accessibility (mobility)', 'identifiability (recognition)'. Of them, 'functionality (usability)' factor consists of 3 sub-factors and 8 elements. 'Safety' was subdivided into securing safety and public order/crime prevention. and structural safety, and 7 elements were drawn out from 'safety'. 'Convenience' is sub-categorized into convenient usage and simple operation, and 9 elements were derived. 'Comfort' was classified into 2 sub-factors and 9 elements. 'Aesthetics' was classified into 2 sub-factors and elements. 'Accessibility (mobility)' was divided into 2 sub-factors and elements. 'Identifiability (recognition)' was classified into 2 sub-factors and 5 elements. Second, social-psychological factor includes 'sociality' and 'independence' factor. One sub-factor and one element were drawn from each of both factors. Third, 'economic factor' consists of 'economy'. One sub-factor and elements were drawn out from the factor. It is expected that the 10 evaluation factors, their sub-factors and elements that have been derived from this study can be used as the basic data and/or reference in designing residential space for the physically handicapped and making policy for it after verifying them in following studies. The present study finds itself significance in that the findings here can ultimately improve the housing welfare and life quality of the physically handicapped.