• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• 한국노년학
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• v.30 no.1
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• pp.221-240
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• 2010

Despite a growing trend in elder mistreatment, research about the problem and its effects on the victims has been sparse. Notably missing are the perspectives of older adults themselves, whose perceptions and responses to elder mistreatment are greatly affected by social and cultural context. The purpose of this study is to examine factors associated with older persons' perceptions of elder mistreatment and subsequent help-seeking behaviors. Six hypothetical scenarios featuring elders were the basis of interviews with 124 older persons, drawn by a quota sampling strategy. Findings indicated that older persons perceived situations of physical abuse (87.9%), financial abuse (86.3%), and psychological abuse (66.1%) to be elder mistreatment, yet respondents showed less sensitivity to elder mistreatment that took the form of physical mistreatment within a couple (47.6%), neglect (40.3%), and self-neglect (16.9%). Certain scenarios yielded less intention to seek help: namely, physical mistreatment within a couple, neglect, and self-neglect. Older persons' personal characteristics, social factors, and cultural factors exerted significant influence on both perception and help-seeking behavior. Perception was identified as a key factor that significantly influenced help-seeking behavior. Findings point to awareness of cultural and social context for success in elder mistreatment prevention, intervention, and policy design for this population.

• Management & Information Systems Review
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• v.35 no.1
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• pp.1-22
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• 2016

The increased number of foreigners in Korea (now more than 1.8 million) has necessitated understanding, analyzing and interpreting the immigration issues in order to solve the foreign workers' social problems. Foreign workers in Korea are suffering from a lot of difficulties such as bad working conditions, lower income, unpaid wages, cultural adaptation, etc. This paper aims to investigate how the social capital factors (social network and social support) and media use (Korean and Chinese media) influence cultural adaptation and job satisfaction. In addition, the paper aims to provide practical guidelines for social welfare organizations and enterprises which support and recruit them. The sample of our respondents was 273 Chinese workers (216 Korean-Chinese workers and 57 Han-Chinese workers) in Korea. We used SPSS 21.0 for statistical analysis. The results are as follows: Korean network, native network, family support, native support and Korean media use have a significant effect on cultural adaptation. Korean network, native network, family support, native support and Korean media use have a significant impact on job satisfaction. Furthermore, cultural adaptation was found to mediate the relationship between Korean/native network and job satisfaction as well as between family/native support and job satisfaction. Cultural adaptation was also found to mediate the relationship between Korean media use and job satisfaction.

• Journal of Families and Better Life
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• v.20 no.3
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• pp.139-156
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• 2002

The purpose of this study is to compare the patterns of time use between Korean and USA families. The data for 353 Seoul-based Korean families with two children living in Seoul and 130 USA families with two children living in the State of Utah were collected using a structured questionnaire and time diary. The major findings were as the following: 1. The Korean couples spent more time at personal care, paid work, and travel than the USA couples did, while the USA couples spent more time at housework and social-cultural activities than the Korean couples did. 2. The Korean wives spent more time doing food and clothing related housework than the USA wives did. Compared with the Korean wives, however, the time spent at house cleaning and management, family care and shopping and home management were longer than USA wives. The time U.S. husbands engaged in housework was much greater than by the Korean husbands. 3. Regardless of sex and school level, the Korean children spent less time at sleeping/rest, housework and socio-cultural activities and more time at eating and learning than those of U.S. These time use patterns of the families in both countries may reflect the differences of the cultural contexts, social norms, life styles, and the degrees of urbanization. To fully explain the findings, further study on the differences in social and cultural factors between the two countries is needed.

• Korean Journal of Artificial Intelligence
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• v.11 no.2
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• pp.29-38
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• 2023

The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.218-228
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• 2017

This study covers an investigation using meta-analysis of the factors related to the effects of singing activities for children, focusing on the dissertations conducted for master and doctor degrees and the studies published in academic journals over the past 16 years. Ameta-regression analysis was conducted to examine the changes of the factors in each published year. The analysis results were as follows: Both the entire effect size and the groups of singing activity related factors were revealed to have significant effect sizes. While the group of social factors and the group of cultural & artistic factors showed large effect sizes, the group of psychological & emotional factors appeared to have an intermediate effect size. The sub-factors of the group of social factors were shown to have significantly larger effect sizes than the others, except for the factor of capability of recognizing others. Among the sub-factors, naturally friendly behavior showed relatively larger effect size than the others. In the sub-factors of the group of psychological & emotional factors, self-expression capability and self-control capability showed large effect sizes and stress suppression and emotional intelligence showed intermediate effect sizes. Among the sub-factors of the group of cultural & artistic factors, except for creative capability which showed an intermediate effect size, all of the sub-factors showed large effect sizes. According to the results of the analysis of the trend of the effect size changes in each published year, the trends of the entire effect size and the effect size of each factor, such as the groups of social factors, psychological & emotional factors and cultural & artistic factors, showed that the activity effects increase as the publication year comes closer to the most recent year.

• Research in Mathematical Education
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• v.15 no.3
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• pp.209-228
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• 2011

Many studies such as Pepin (1999a; 1999b), Kaiser (2002), and Park & Leung (2006) revealed that there is a strong dependence of mathematics teaching on cultural traditions in different countries. This study was set up as a detailed comparison between the intended curricula in Berlin and Hong Kong to explore how cultural tradition influenced the intended curriculum. In this study, the intended curriculum is what the (local, state or national) curriculum developers stipulate in the official documents. The German educational system is influenced by the curriculum tradition called Didaktik. Didaktik is a tradition about teaching and learning. Since 16th century, Didaktik has been the most important tool for planning, enacting, and thinking about teaching in most of northern and central Europe (Westbury, 1998). On the other hand, the education system in Hong Kong is influenced by both the Anglo-Saxon curriculum tradition and the Confucian heritage culture (CHC). It was found in this study that, although many studies revealed that there is a strong dependence on cultural traditions of mathematics teaching in different countries, other factors such as social factors or the education system also played an important part in shaping the intended mathematics curriculum. So a simplistic view of dependence of the curriculum on cultural traditions is not warranted. The formation of the curriculum is a much more complicated process encompassing various factors including needs of society, advancement of technology, and government policies at different levels.

• Korean Journal of Culture and Social Issue
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• v.14 no.1_spc
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• pp.319-348
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• 2008

Self-efficacy, achievement goals, task value, and attribution are some of the representative motivation constructs that explain adolescents' cognition, affect, and behavioral patterns in achievement settings. These constructs have won researchers' recognition by demonstrating explanatory and predictive utility that transcends various social and cultural milieus learners are exposed to. Korean adolescents' motivation is generally in line with this universal trend and can be described adequately with these constructs. Nonetheless, there also exist a host of indigenous factors that shape these motivation constructs to be uniquely Korean. The purpose of the present article was to explore some of the socio-cultural factors that appear to wield particularly determining effects on Korean adolescents' academic motivation. Review of the relevant literature identified interdependent self-construal, traditional morals of filial piety, familism, educational fervor, academic elitism, and the college entrance system as important cultural, social, and policy-related such factors. Also discussed in this article were the roles of these factors in creating more immediate psychological learning environments for Korean adolescents, such as parent-child relationships, teacher-student relationships, and classroom goal structures.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.12-13
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• 1998

• Journal of Digital Convergence
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• v.19 no.10
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• pp.119-132
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• 2021

This study focused on examining the impact of the social context that causes gender differences in entrepreneurship, not the phenomenon itself. Specifically, this study verified the moderating effect of the social context on the relationship between gender and entrepreneurship using data from 20 countries in the Global Entrepreneurship Trend Report (GETR). In order to test hypotheses involving social context implications, Hofstede's cultural dimension factors such as power distance, individualism, masculinity, and uncertainty avoidance variables, and institutional factors such as gender equality and social security are used as specific variables reflecting the social context. Empirical analysis through GLM found that gender did not independently influence entrepreneurship, and gender had a significant effect by interacting with power distance, individualism, uncertainty avoidance, gender equality, and social security variables, respectively. Such empirical results show that the gender difference in entrepreneurship is not due to the unique characteristics inherent in each gender but on the level of the country's social context to which the individual belongs.